Media Kit
Seth Capehart MD
Fitness Creator · YouTube
Seth Capehart is an ER doctor and former special ops bomb tech who now teaches men over 35 how to fix their testosterone, drop belly fat, and rebuild their energy without crash diets or hours in the gym. Brands come to him because his medical background and his own burnout recovery story make his health advice land as trusted, not just another fitness opinion.
Highlights
- Built a 409K-subscriber fitness audience on YouTube.
- Typically pulls ~325K views per video.
- Engagement around 7.0%, above the usual 1-3% range.
Recent Content
The Longevity Lie No One Talks About · 1.5M views
Modern Life Is A Disease · 1.4M views
5 Mistakes That Keep Men Stuck at 20% Body Fat · 1.4M views
The Morning Routine That Skyrocketed My Testosterone Levels · 1.3M views
Sponsor read in action
SiPhox Health integration · click to play, jumps to the sponsor read
What I Cover
Fitness
Seth breaks down strength training and nutrition strategies built for busy men who do not have hours to spend in the gym. Viewers trust the plans because he frames every routine around what actually works for a working dad, not a bodybuilder's schedule.
Men's Health
He draws on his ER background to explain testosterone, sleep, and hormone health in plain terms, covering topics from natural testosterone boosts to the effects of daily habits on energy and performance. Men in his comments treat him as a doctor they can actually understand.
Fat Loss
His most watched videos target the specific mistakes keeping men over 35 stuck at a higher body fat percentage, without relying on crash diets or extreme cardio. This is the topic that pulls his biggest view counts, often past a million views per video.
Mindset and Discipline
Seth talks openly about his own burnout, anxiety, and recovery as a husband, father of four, and former special ops agent, then turns that into frameworks for building discipline automatically. This personal story is what separates him from creators who only post workouts.
The Audience
His audience is men over 35 who feel their energy and body have slipped and want a doctor they trust to tell them exactly what to fix first, before they spend money on a program or product.
Age
Gender
Where
Life stage
Psychographics
- Cold plunge and recovery equipment, since Seth's Xensuri partner is in that space
- Testosterone support and men's health supplements tied to his energy and hormone content
- Sleep and recovery tools for men trying to fix low energy after 35
- Home gym and strength equipment for men training on a tight schedule
- Protein, nutrition, and meal prep products that fit his fat loss without crash diets message
SiPhox Health integration · jumps to the sponsor read
Why brands book him
His fat loss and testosterone breakdowns already pull his biggest view counts, often past a million views, because men over 35 are actively searching for a doctor's answer to why they feel stuck. A men's health or recovery brand fits directly into that search intent instead of feeling like an unrelated ad, and his own burnout and recovery story means a product framed as part of getting your energy back reads as advice, not a pitch.
What The Comments Say
“The people that need to watch this video are not watching this video.”On: THIS is the New Smoking and It's Killing You
@jackjack83905.7K likes · YouTube“I was 58 when I started watching this video, now I am 38.”On: The REAL Reason You’re Aging FAST After 40 (Science backed fix)
@zagranplan2.9K likes · YouTube“"eat real food, move more, sleep better, you cant sell that" facts”On: Modern Life Is A Disease
@cyberexile35076.8K likes · YouTubeBrands Worked With
Best Videos
The Longevity Lie No One Talks About · 1.5M views
Modern Life Is A Disease · 1.4M views
5 Mistakes That Keep Men Stuck at 20% Body Fat · 1.4M views
The Morning Routine That Skyrocketed My Testosterone Levels · 1.3M views