We use influencer ambassadors to lower your churn, acquire more customers at a better value, win you more conversions, and grow your brand's valuation.

We work almost entirely with brands in regulated markets, from cannabis and hormones to telehealth, supplements, and alcohol. Established in 2024, we have served over 55 brands.

This is for you whether you want to

• 1.Expand a full-service influencer campaign you already run,
• 2.or start an influencer campaign from scratch.

We help regulated brands do four things really well

Our customers are direct-to-consumer and e-commerce brands that sell regulated products, most of them in the United States and Europe. A few of them: BlueChew, XIX Vodka, and Resbiotic.

The five spaces most agencies are too nervous to touch

A few of the regulated and wellness brands in our sponsorship database:

The cost of getting compliance wrong

One non-compliant post can mean a fine, a banned account, and lost trust. For over two years our whole job has been to make sure every platform, government, and state rule is followed, so you never carry that risk.

Brands that ran into issues anyway

Each of these is a real, public action from the FTC, FDA, or a state Attorney General. Tap any card to open the original notice.

Why influencer marketing is tricky in regulated markets

• ✕Influencers use language that sounds harmless but can still be illegal. We build and check every advert end to end.
• ✕Many creators will not promote regulated products for fear of a ban. We find and nurture the ones who will, and spot who already uses your product.
• ✕Creators go off-script or work from a weak brief, and the fines can land years later.

Hims & Hers turned a shame-filled category into $1.4 billion a year with creators

Prescription telehealth for hair loss, ED, and mental health. Revenue hit $1.476 billion in 2024, up 69% year over year, without ever running a normal health ad.

They ran every tier of the creator ladder at once

Nano and micro creators for everyday credibility, mid-tier and macro creators to carry the conversation, and celebrities at the top, Jennifer Lopez for Hers and Alex Rodriguez for Hims. Every partner was picked for mission fit and priced on cost per view, not follower count.

BlueChew, a campaign we ran ourselves: 2.5x back on spend with zero flags

BlueChew sells ED treatments, a category platforms quietly throttle. We vetted every word before the camera turned on, wrote a custom brief per creator, and all five posts stayed live.

Here is one of the five creator posts from that campaign.

Mood advertises a product that is banned from paid ads, entirely through creators

Mood ships legal, hemp-derived THC across the United States, and grew to 900,000+ customers without a single paid ad, because paid ads for THC are blocked on almost every platform.

They turned a handful of vetted creators into long-term ambassadors

Over 50 creators were vetted down to five winners, then ran 23 compliant sponsored videos in one quarter. Every read cleared a claim-language review first. The aim is not one placement but ambassadors who keep selling for years, as predictable as ads and as profitable as organic.

AG1 used influencer ambassadors to grow from a garage gym to $600M in six years

Here is their creator program mapped out, year by year.

And here is a piece of the creator sheet behind it.

The leverage was in the deal structure

The ambassadors signed on for long stretches, so every month I could add another ten and stack them up. And as the ambassadors grew, my brand grew right along with them.

How Foreo went to a multibillion-dollar valuation in 2017

It was built on a three-tier ambassador system too

They paid their influencers within 24 hours of every sale, and some campaigns even ran 100% commission on that first purchase.

How Notion reached a $10 billion valuation without spending on ads

Back in 2015 they were almost broke, so they turned their followers into their creators

They reached out to the people who already followed them and started using them as influencers. They ran a sharp influencer program, and since Notion is SaaS and digital, they could move at a huge pace.

They also gave creators freedom, which led to a bunch of viral videos, and over 1 billion views on TikTok.

Influencer marketing is paying creators to make posts. So what we have done is build a system that gives you:

• ✓Compounding growth,
• ✓risk averse campaigns,
• ✓an influencer flywheel.

Take it from the bigger names who did the exact same thing years ago.

Cannabis: Julian Dorey reads for Mood, mid podcast

Press play and the video starts at the exact second the sponsor read begins.

Mood ships legal, hemp-derived THC across the United States. Paid ads for THC are blocked on almost every platform, so creator reads like this one carried the brand to 900,000+ customers.

Sexual health: Theo Von reads for BlueChew

Press play and the video starts at the exact second the sponsor read begins.

BlueChew is one of the brands we work with. A relaxed read in the creator's own voice on one of the biggest podcasts in the country, with a promo code that tracks every signup.

Telehealth: Mark McCann reads for Manual

Press play and the video starts at the exact second the sponsor read begins.

Manual sells testosterone testing and TRT online. The read is woven into the creator's own story, so it lands as advice from someone they trust instead of an ad.

Supplements: the Happy and Healthy Podcast reads for Ritual

Press play and the video starts at the exact second the sponsor read begins.

Ritual is a subscription vitamin brand. Health claims are the risk in this category, so every line of a read like this has to stay inside what the science actually supports.

Alcohol: Million Dollaz Worth of Game reads for New Amsterdam Vodka

Press play and the video starts at the exact second the sponsor read begins.

Alcohol is age-gated on every platform, so where the read runs matters as much as the words. Shows with a verified adult audience are the compliant way in.

Gambling: NELK reads for PrizePicks

Press play and the video starts at the exact second the sponsor read begins.

The whole category is blocked from paid ads on most platforms, so brands like PrizePicks and Stake grew almost entirely through creators, with long-term deals putting them in front of huge audiences.

First we figure out the objective of your campaign

And many others, depending on where you want to grow.

Then we map your product, your target avatar, and your offer

We look at which of your products carries which level of intent, so we can capture the top, middle, and bottom of the funnel.

The three levels

A mix of all three wins

Going bottom-only puts you head-to-head with your rivals. Move up the funnel, where most people have not heard of you yet, and your videos reach as many of the right people as possible, for the best value.

Sourcing

We hand you a sample of 5 to 10 influencers with the proposal. Once you onboard, we run a thorough sourcing process where we mix and match, collaborate, match your value proposition to the metrics, and keep the line open.

We use all four methods to pick the best talent for your campaign:

• ✓Creators we already work with and trust,
• ✓talent from other influencer agencies we work with,
• ✓creators who have performed well for us before,
• ✓and new creators we source just for you.

Running the campaign

• ✓Sourcing creators who fit your brand and your offer, not just the ones with good metrics and past numbers.
• ✓Negotiating with every single creator, and setting terms that get us the best results.
• ✓Writing creator briefs based on what has converted best before.
• ✓Watching the campaign, swapping out the creators who underperform and doubling down on the ones who work, while locking in exclusivity, usage rights, and whitelisting.

A big part of what we do is refining the creators and setting up the deal structures, so they work like a network in your favor.

A one-off influencer, which is what most brands do in the first round

• ✕Reads a script with no emotion, and the audience can tell it is fake.
• ✕Has no hook, so people skip past the ad and miss it.
• ✕Does not care about exclusivity, and may promote your competitors next.

A true ambassador, the kind of creator we bring on

• ✓Speaks in their own voice, because they have used it and seen results.
• ✓Tells stories with strong hooks that keep people watching the whole ad.
• ✓Gets chosen on data, not on a gut feeling.

Scale it

Once we group the winning model, we scale it. We have done this for over 125 companies.

Every single one of our campaigns has brought back an ROI. On average:

and three more we track closely

Timeline

Your investment

We get you views at a below $20 to $60 CPM depending on your industry. The pilot runs over three months, so your brand stops feeling like a one-off placement and starts feeling like a genuine partnership.

A whole team for the cost of one employee

Five specialists on your campaign

Any agency that guarantees you views is lying to you

No one can predict the algorithm. We line up the inputs instead, which gives us the best chance of success.

The right audience, proven by other brands

We favor creators whose viewers would genuinely use your product and can afford it, and creators who earn repeat sponsorships, because brands coming back is the clearest sign they perform.

Repeat sponsorships are the clearest sign a creator performs

When a brand keeps coming back to the same creator over many months, it is because the numbers work. That is exactly the signal we look for.

A real audience that buys premium

We favor audiences that ask questions and turn to the creator for real answers, and we look for a base of returning viewers, not a spike of passers-by.

We check that the followers are real

We check when commenting accounts were made, so it is not bought fake followers, and we read the real audience data behind a channel before we ever recommend a creator.

We are a data company at heart

Being a data company lets us run campaigns on metrics. When a creator has worked for us ten times over ten rounds and performed every time, chances are the eleventh will work too.

One company per exact sub-niche

We have a list of creators and we do not want them promoting the same type of product. So if we already work with your competitor, we will not work with you, and if we work with you, we will never work with your competitor.

Who we are

A small team, close to every client

We are spread across Canada, Spain, South Africa, and Australia, and you are never just a number. We work with DTC, local, and SaaS brands. Some recent clients:

and more.