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Which creators AG1 should sponsor next

Dennis Ksendzov
Dennis KsendzovVerified

Senior Partnerships Manager · August 20, 2026 · 8 min read

For influencer marketers in greens powders we analyzed what the influencer landscape is like for AG1, including which influencers are the best value leading into Q4 2026.

Influencer Advisory is 100% an influencer data broker, meaning all we do is look at data to produce the best influencer partnerships.

We found this.

Currently AG1 focuses on five avatars

AG1 has paid for 2,157 sponsored videos since October 2022. The brand is known for the science podcast, and that is not where most of its money goes.

The person who lives away from a kitchen. Boats and vans and cabins, filmed where cooking a proper meal is genuinely not an option, and the scoop is the whole argument. This is the deepest thing AG1 has and its single most booked creator sits here. Kara.

The garage. Diesel trucks, barn builds and heavy machinery, an audience nothing in the brand's own marketing looks like, and quietly one of its biggest lanes.

The long interview about health. The lane AG1 is famous for, and the one everybody assumes is the whole programme.

The person quietly changing how they live. Minimal living, routines, cooking at home, bought for habit rather than for performance.

The performance coach. Real practitioners rather than personalities, the smallest avatar and the most technical.

Meanwhile their competitors in the greens powder space include

Huel. The sports podcast, bought hard and fast rather than built over years, 753 videos.

Gruns. The parent and the home cook, the newest programme on this shelf and the widest spread, 199 videos.

MUD WTR. The podcast listener trying to quit coffee, 189 videos.

Ka'Chava. The wellness podcast, a small roster booked repeatedly, 102 videos.

Organifi. The therapist and the practitioner, the most concentrated roster here, 74 videos.

IM8 Health. The evidence led health show, eighteen months old and already renewing, 60 videos.

Every rival on this shelf buys a person talking into a microphone. AG1 is the only one that also buys a person at anchor, in a truck bed or on a roof, and that is the half of its programme nobody is bidding against it for.

Based on goals read off their own spending rather than quoted from the company.

Holding the lane it actually wins, the person living away from a kitchen, where no rival on this shelf has placed a single video.

Making a second booking the normal outcome, since 2,157 videos are spread across a roster wide enough that most of it never came back.

Keeping the garage, which is one of its biggest lanes and looks nothing like the brand people think AG1 is.

So using some data sets, we put together a campaign that we would theoretically create.

The theme. No kitchen today. Not a morning routine and not a lab, the ordinary day where cooking a real meal is off the table, filmed by people whose audience already watches them solve that problem on camera. It works because it is the one claim AG1 can make that a rival on this shelf cannot copy without buying a boat.

The avatar. The person who lives away from a kitchen, with the garage underneath them. They are the unlock because AG1 has already proved the avatar converts, one channel in it has been booked 55 times, and because every rival here is bidding for a microphone instead. Nobody on this shelf is competing for the anchorage or the job site.

Creators for each part of the funnel follow: top, middle, bottom.

Top of funnel

Tula's Endless Summer 160.0K avg views · 7.0% engagement

Why they fit: A full time sailing channel with the highest engagement in this group, and the audience watches specifically to see how two people feed themselves at anchor, which is the product demo happening anyway.

Track record: BRNKL (18x, 2024 October to 2026 March), Raw Elements (17x, 2023 May to 2026 March), Hobie (16x, 2023 May to 2026 March).

The ask: the tin in the galley across a passage, no scripted read, judged on new subscription starts rather than on views.

Ordinary Adventures 128.9K avg views · 4.7% engagement

Why they fit: A family on the road whose sponsors are household names rather than supplement brands, and Aura Frames and Bombas both booking ten times says this audience completes a purchase.

Track record: Aura Frames (10x, 2023 November to 2026 June), Bombas (10x, 2024 December to 2026 June), Aviron (6x, 2025 May to 2025 November).

The ask: one travel day filmed end to end, the scoop where a meal would have been, priced as three videos rather than one.

The Story Till Now 103.5K avg views · 4.2% engagement

Why they fit: Overland and off grid, and every repeat sponsor here is a kit brand that expects to be used on camera rather than mentioned, which is the register this product needs.

Track record: Epic 4Wd (16x, 2023 October to 2026 March), Whiterockdodgejeep (15x, 2023 October to 2026 March), Modularacks (13x, 2023 October to 2025 October).

The ask: a standing slot across a build series, so the habit is visible over months instead of asserted once.

Middle of funnel. People weighing it up

Steak and Butter Gal 235.1K avg views · 6.3% engagement

Why they fit: A nutrition channel whose audience argues about what goes in the body for sport, so the objection gets raised and answered on camera, and BON CHARGE at 39 bookings is the longest running relationship on this page.

Track record: BON CHARGE (39x, 2024 August to 2026 June), Carnivore Crisps (25x, 2024 August to 2026 April), Grassland Nutrition (21x, 2024 November to 2026 March).

The ask: an honest comparison against what she already takes, with permission to say what it does not do.

Ben Azadi 135.7K avg views · 4.2% engagement

Why they fit: 1.16M subscribers on a metabolic health channel, an audience already reading labels, and a sponsor list short enough that a read still lands as a choice.

Track record: Equip Foods (5x, 2026 July to 2026 August), LivOn Labs (3x, 2025 November to 2026 January), Purity Coffee (3x, 2025 December to 2026 January).

The ask: one long segment on what a daily powder is and is not for, priced as a season.

Dave Asprey 45.0K avg views · 4.2% engagement

Why they fit: The audience that invented this category and is hardest to sell, with 41 advertisers who came back, so a booking here is a credibility buy rather than a reach buy.

Track record: Timeline (14x, 2024 July to 2026 June), ARMRA (13x, 2024 January to 2026 February), Puori (12x, 2024 August to 2026 April).

The ask: a sceptical interview rather than a read, and no script approval.

Bottom of funnel. People ready to buy

Yellow Dude | Gravgear 652.0K avg views · 3.7% engagement

Why they fit: The largest reach in this group by a wide margin on a training channel, and Crossrope coming back thirteen times is a physical product proving this audience checks out.

Track record: Crossrope (13x, 2025 February to 2026 June), MacroFactor (5x, 2026 March to 2026 May), Thegravgear (5x, 2024 February to 2025 January).

The ask: a code judged on redemptions, with the product used in the session rather than held up at the start.

Seth Feroce 65.6K avg views · 4.3% engagement

Why they fit: A trainer whose own supplement brand has run 40 videos on this channel, which is unusual proof that this audience buys powder from this person specifically.

Track record: Axe & Sledge Supplements (40x, 2021 August to 2026 June), All American Roughneck (22x, 2022 April to 2026 June), Pride Foods (8x, 2024 August to 2025 December).

The ask: a straight comparison against the powders he already sells, and the freedom to lose it.

Russel Orhii 23.7K avg views · 6.8% engagement

Why they fit: The highest engagement at the bottom of this list, a competitive lifter whose audience is doing the sport rather than watching it, and the smallest cheque on the page.

Track record: Scentbird (8x, 2024 August to 2026 January), David Protein (3x, 2025 May to 2026 January), Function Health (3x, 2025 October to 2025 December).

The ask: a training block filmed with the product in it, priced monthly, judged on redemptions.

None of these nine has been paid by AG1, and none of them has ever carried a greens powder for anybody, so there is no exclusivity to buy out and no rival roster to outbid.

What the numbers do not show

Audio podcast reads are invisible here. AG1 is probably best known for spots inside audio podcasts, and this data reads YouTube video descriptions. A show that runs the read in audio and never mentions it in the description does not appear at all, so the podcast lane is understated on this page and the travel lane is not.

The goals above are ours, not theirs. We read them off what the brand has actually spent. AG1 has not published a creator strategy and we are not quoting one.

A large roster is not the same as a deep one. 2,157 videos is the biggest number on this shelf, and most of the channels behind it appear once. The renewals are concentrated in a handful of names, which is why the plan above is about second bookings rather than more first ones.

Two kinds of view number sit on this page. Expected views is modelled and average views is measured over 150 days, and each creator is quoted with whichever one we hold. Do not add them together.

What we would do first

Buy the boat, not the microphone. Catherine Gregory at 55 videos is the deepest relationship AG1 has with anybody, and it is a travel channel rather than a science one. Every rival on this shelf is spending its budget on somebody talking into a microphone, so the audience AG1 has already proved converts is sitting there with no competing bid on it. The three names at the top of the funnel above are all in that lane and none of them has ever carried a greens powder.

This is the same read we run for any brand before a quarter starts, and we are happy to run it on yours. If you want the version of this page with your own brand in it, speak with us and we will pull your shelf.

Up: the brands buying the most YouTube sponsorships in 2026. Across: which creators IM8 Health should sponsor next. Risk: what has to be disclosed before any of this ships.