Brand partnerships that would fit, 51 brands

Each chart is the share of that brand's sponsored YouTube videos we hold, by what the creator makes videos about.

BetterHelp

Partners already on record: Billboard, Chess.com, Dallas Wings, Dry January, Find The Good, Institute of Patient Safety and Quality, Las Vegas Aces, New York Liberty, Noodles & Company, PeerForward, Talkiatry, The Cybersmile Foundation, Untapped Podcast, WTA

1. NFL (team or league, official partner). BetterHelp becomes the official mental health partner of the NFL, providing resources for player wellness and fan mental health initiatives. Why it fits: BetterHelp already sponsors sports creators covering NFL content, and has proven success partnering with sports leagues like the WTA and WNBA.
2. The Trevor Project (charity, a cause). BetterHelp partners with The Trevor Project to provide free therapy sessions and mental health resources to LGBTQ+ youth in crisis. Why it fits: BetterHelp already partners with mission-driven nonprofits like The Cybersmile Foundation and PeerForward to expand access to therapy.
3. Headspace (app or platform, cross-promotion). BetterHelp and Headspace create an integrated wellness offering combining therapy with meditation and mindfulness practices. Why it fits: BetterHelp's lifestyle creators discuss wellness, and the brand has experience in cross-promotion partnerships like Noodles & Company.
4. Vanlife Collective (company, cross-promotion). BetterHelp partners with Vanlife Collective to promote mental health resources for remote workers and alternative lifestyle communities. Why it fits: BetterHelp sponsors off-grid and vanlife creators, reaching an audience already engaged with alternative living content.
5. Relationship Coaching Institute (company, official partner). BetterHelp becomes the official therapy partner of the Relationship Coaching Institute, offering licensed therapists alongside coaching services. Why it fits: BetterHelp sponsors relationship-focused creators and treats relationships as a core patient condition.
6. Spotify (app or platform, cross-promotion). BetterHelp sponsors a mental health podcast series on Spotify and integrates therapy resources into the platform's wellness hub. Why it fits: BetterHelp sponsors comedy and psychology podcast creators, and this reaches audiences already consuming mental health content.
7. RAINN (charity, a cause). BetterHelp partners with RAINN to provide free therapy sessions and crisis support resources for sexual assault survivors. Why it fits: BetterHelp treats trauma as a core patient condition and has established mission partnerships with nonprofits like PeerForward.
8. GrubHub (company, cross-promotion). BetterHelp and GrubHub co-create a mental wellness campaign offering therapy discounts to delivery app users during mental health awareness months. Why it fits: BetterHelp has successfully executed cross-promotion partnerships with consumer brands like Noodles & Company.

Gamer Supps

Partners already on record: BLEACH, Gloomy Bear, Jujutsu Kaisen, Opera GX, RWBY

1. Crunchyroll (media company, a product made together). Gamer Supps and Crunchyroll co-brand limited-edition energy drink flavors and cups featuring popular anime series. Why it fits: Gamer Supps already sponsors 190 anime-focused creator videos and has proven success with anime co-brands like Jujutsu Kaisen and BLEACH.
2. D&D Beyond (app or platform, cross-promotion). Gamer Supps sponsors D&D Beyond content and bundles, positioning the energy drink as the official fuel for tabletop gaming sessions. Why it fits: Horror creators on Gamer Supps' roster frequently cover D&D and RPG content, representing 198 videos in that category.
3. FaZe Clan (team or league, official partner). Gamer Supps becomes the official energy drink partner of FaZe Clan, featuring the brand in team content and esports events. Why it fits: FaZe Clan is a major esports organization that G Fuel already partners with, showing proven demand in the competitive gaming space where Gamer Supps' buyer base competes. A rival, G Fuel, already partners with them.
4. Sentinels (team or league, official partner). Gamer Supps partners with Sentinels as the official energy drink for the esports organization's teams and content. Why it fits: Sentinels is an esports partner of Advanced GG, demonstrating that competitive gaming teams actively seek energy drink sponsorships in this market. A rival, Advanced GG, already partners with them.
5. Neopets (app or platform, a product made together). Gamer Supps releases Neopets-themed limited-edition cups and flavors, with in-game cosmetics or items for purchasers. Why it fits: Neopets is a gaming platform partner of G Fuel, and Gamer Supps' gaming creator audience and co-brand strategy align with this nostalgic gaming IP. A rival, G Fuel, already partners with them.
6. Dropout (media company, cross-promotion). Gamer Supps sponsors Dropout's comedy and entertainment content, with branded integrations in shows and exclusive flavors for subscribers. Why it fits: Gamer Supps sponsors 474 entertainment videos and 388 comedy videos, and Dropout's audience overlaps heavily with the gamer student demographic.
7. Twitch (app or platform, official partner). Gamer Supps becomes an official partner of Twitch, with branded emotes, channel points rewards, and featured placement in the Creator Marketplace. Why it fits: Gamer Supps' entire creator roster streams or uploads gaming content, and Twitch is the primary platform where gamer students consume and create content.
8. Funimation (media company, a product made together). Gamer Supps and Funimation co-create limited-edition anime-themed energy drink flavors and merchandise bundles. Why it fits: Gamer Supps has successfully executed anime co-brands with Jujutsu Kaisen and BLEACH, and sponsors 190 anime creator videos with proven audience engagement.

AG1 (Athletic Greens)

Partners already on record: APP (Association of Pickleball Professionals), England Rugby, Irish Rugby Football Union (IRFU), IRONMAN, Swansea City AFC, UC Davis

1. CrossFit Games (event, official partner). AG1 becomes the official nutrition partner of the CrossFit Games, providing supplements to athletes and branding at the event. Why it fits: AG1 already sponsors IRONMAN and rugby teams; CrossFit athletes are biohackers who obsess over daily nutrition rituals and performance optimization.
2. Peloton (company, a product made together). AG1 and Peloton co-create a branded nutrition bundle or post-workout ritual package for Peloton's app and hardware users. Why it fits: Peloton's audience overlaps with AG1's biohacker buyer who treats fitness and nutrition as daily rituals; AG1 creators cover training and performance.
3. Oura Ring (company, cross-promotion). AG1 and Oura Ring partner to show how daily greens intake correlates with sleep quality and recovery metrics tracked by the ring. Why it fits: Oura Ring users are biohackers tracking health data daily; AG1's positioning is about taking ownership of health through daily ritual.
4. Tough Mudder (event, official partner). AG1 becomes the official nutrition partner of Tough Mudder events, providing hydration and recovery support at race stations. Why it fits: AG1 already partners with IRONMAN; Tough Mudder attracts the same performance-focused, health-conscious audience.
5. REI Co-op (company, cross-promotion). AG1 partners with REI to bundle greens powder with camping and outdoor adventure gear, positioning daily nutrition for explorers. Why it fits: AG1 creators heavily cover camping, vanlife, sailing, and outdoor adventure; REI's members are the same outdoor-focused biohackers.
6. Whoop (company, cross-promotion). AG1 and Whoop partner to show how daily greens intake impacts strain, recovery, and performance metrics on the Whoop app. Why it fits: Whoop users are biohackers obsessed with daily health data and optimization; AG1's core message is daily ritual for health ownership.
7. World Sailing (team or league, official partner). AG1 becomes the official nutrition partner of World Sailing, supporting competitive sailors with daily supplement support. Why it fits: AG1 creators produce 94 sailing videos; AG1 already partners with rugby and IRONMAN, showing commitment to endurance and adventure sports.

Helix Sleep

Partners already on record: Plus Relocation

1. Calm (app or platform, a product made together). Calm and Helix could bundle a sleep meditation subscription with Helix mattress purchases, or co-create sleep content. Why it fits: Calm's audience overlaps directly with Helix's largest creator subject: ASMR and relaxation content creators already sponsored by Helix talk about sleep and triggers.
2. BetterHelp (app or platform, a cause). BetterHelp and Helix could partner on mental health and sleep wellness, with Helix supporting BetterHelp's sleep-related therapy content. Why it fits: Helix sponsors creators in the relationships subject who discuss mental health and advice, audiences that value sleep as part of wellbeing.
3. The Sleep Foundation (charity, a cause). The Sleep Foundation and Helix could co-produce sleep science content and research initiatives. Why it fits: Helix's ASMR creators (198 videos, 9%) focus on sleep and relaxation, an audience that trusts sleep science education.
4. Headspace (app or platform, a product made together). Headspace and Helix could offer bundled meditation and sleep tracking with mattress purchases. Why it fits: Helix's ASMR creators discuss sleep and relaxation triggers, audiences that use meditation apps.
5. National Sleep Foundation (charity, a cause). National Sleep Foundation and Helix could collaborate on sleep health awareness campaigns. Why it fits: Helix sponsors ASMR creators focused on sleep and relaxation, reaching audiences invested in sleep quality.
6. Oura Ring (company, a product made together). Oura Ring and Helix could bundle sleep tracking technology with mattress purchases to measure sleep quality. Why it fits: Helix sponsors gaming and lifestyle creators who review products and discuss home technology, audiences interested in sleep optimization.

LMNT

Partners already on record: 9RUN5, Beargrease, Finest Four, Rally Colorado, Sunshine Series, USA Weightlifting, Zuma Beach Triathlon

1. CrossFit Games (event, official partner). LMNT becomes the official electrolyte partner of the CrossFit Games. Why it fits: The brand partners with USA Weightlifting and its creators cover fitness and performance; CrossFit athletes are core electrolyte consumers.
2. Paleo Foundation (charity, a cause). LMNT partners with Paleo Foundation to sponsor research and education on ancestral nutrition and electrolyte science. Why it fits: The brand's core buyer is paleo-keto athletes and 18% of its creators cover nutrition and diet.
3. Homesteading Today (media company, cross-promotion). LMNT partners with Homesteading Today media to reach self-sufficient and health-conscious consumers. Why it fits: The brand's creators cover gardening and homesteading (3% of videos, 66 videos), indicating an audience interested in self-sufficiency and natural health.
4. Ancestral Health Society (charity, a cause). LMNT partners with Ancestral Health Society to sponsor conferences and research on evolutionary nutrition and electrolyte balance. Why it fits: The brand targets paleo-keto athletes backed by research; this aligns with the ancestral health movement's core values.
5. Trail Running Association (charity, official partner). LMNT becomes the official hydration partner of the Trail Running Association. Why it fits: The brand already sponsors running and hiking events; trail running combines both audiences and reaches performance-focused athletes.

MANSCAPED

Partners already on record: AUDL, Leicestershire County Cricket Club, Monster Middle East, Natural Selection Tour, PDC World Matchplay, Professional Bull Riders, Testicular Cancer Society, USA Triathlon, Wolves

1. WWE (media company, official partner). MANSCAPED becomes the official grooming partner of WWE, with branded content across wrestling programming and events. Why it fits: Wrestling is a sponsored subject with 58 videos in the record, and MANSCAPED already partners with sports leagues and events like Professional Bull Riders and PDC World Matchplay.
2. NFL (team or league, official partner). MANSCAPED becomes the official grooming partner of the NFL, with activations across teams and broadcast partnerships. Why it fits: Football and sports are sponsored subjects with 44 and 29 videos respectively, and MANSCAPED already holds official partnerships with USA Triathlon and Professional Bull Riders.
3. BMW (company, a product made together). MANSCAPED and BMW co-create a limited-edition grooming kit with automotive-inspired packaging for premium male consumers. Why it fits: Cars is a sponsored subject with 63 videos featuring BMW reviews, and both brands target affluent busy professionals seeking premium quality.
4. American Cancer Society (charity, a cause). MANSCAPED expands its health mission by partnering with the American Cancer Society for broader men's health awareness campaigns. Why it fits: MANSCAPED already holds a mission partnership with Testicular Cancer Society, showing commitment to men's health causes.
5. Diageo (company, cross-promotion). MANSCAPED partners with Diageo's premium spirits brands for lifestyle content targeting sophisticated male consumers. Why it fits: Entertainment is a sponsored subject with 44 videos focused on whiskey, bourbon, and distillery content, matching premium grooming positioning.
6. Twitch (app or platform, cross-promotion). MANSCAPED sponsors Twitch gaming streamers and creates co-branded content around gaming culture and confidence. Why it fits: Gaming is a sponsored subject with 113 videos in the record, making it the second-largest creator category MANSCAPED already invests in.

Ritual

Partners already on record: Food Forward, PayPal, PickleBos

1. Goop (company, cross-promotion). Ritual and Goop could co-create content about biohacking and wellness for women, featuring Ritual's traceable supplements in Goop's lifestyle editorial. Why it fits: Goop's audience overlaps with Ritual's biohacker buyer and the lifestyle creators Ritual already sponsors.
2. Peloton (company, cross-promotion). Ritual and Peloton could partner on a wellness program pairing Peloton workouts with Ritual's protein and multivitamins for biohackers optimizing fitness. Why it fits: Peloton's health-focused community aligns with Ritual's biohacker buyer and the lifestyle creators Ritual sponsors.
3. Mindbody (app or platform, cross-promotion). Ritual could integrate with Mindbody's wellness app to offer supplement recommendations alongside fitness and wellness bookings. Why it fits: Mindbody serves the same wellness-conscious, biohacker audience that Ritual targets through its lifestyle creators.
4. MudGirl (event, official partner). Ritual could sponsor MudGirl obstacle course races with branded hydration and recovery stations featuring Ritual protein. Why it fits: MudGirl is already partnered with rival Grüns, showing this active lifestyle event audience buys supplements.
5. Vacation Races (event, official partner). Ritual could partner with Vacation Races to provide pre- and post-race nutrition support with Ritual's protein and multivitamins. Why it fits: Vacation Races is already partnered with rival Grüns, proving this active community buys supplements.
6. OLIPOP (company, a product made together). Ritual and OLIPOP could create a co-branded wellness bundle combining Ritual's traceable vitamins with OLIPOP's functional beverages. Why it fits: OLIPOP is already partnered with rival Grüns, showing alignment with the health-conscious biohacker consumer.

G Fuel

Partners already on record: Borderlands, Critical Role, Enthusiast Gaming, Farmingdale State Esports, FaZe Clan, My Hero Academia, Neopets

1. Crunchyroll (media company, a product made together). G Fuel and Crunchyroll create anime-themed energy drink flavors tied to popular series on the platform. Why it fits: G Fuel's anime creators produce content about series, reviews, and reactions; Crunchyroll's audience is proven to buy branded products around these shows.
2. Twitch (app or platform, official partner). G Fuel becomes the official energy drink partner of Twitch, with branded integrations in streamer tools and esports event broadcasts. Why it fits: G Fuel's 1494 sponsored videos are predominantly gaming and entertainment content created for Twitch; the platform is where its audience lives and streams.
3. Minecraft (media company, a product made together). G Fuel and Minecraft collaborate on a limited-edition energy drink with in-game cosmetics or a branded server event. Why it fits: Minecraft creators in G Fuel's roster produce 55 videos on building, tutorials, and multiplayer; the game's audience overlaps with gym and athlete buyers seeking sustained energy.
4. Funimation (media company, cross-promotion). G Fuel and Funimation cross-promote anime content and energy drink flavors tied to simulcast series and events. Why it fits: G Fuel's anime creators discuss series and reactions; Funimation's streaming audience is proven to engage with branded anime products and energy drinks.

Liquid I.V.

Partners already on record: Bink, Direct Relief, Food For The Poor, Gonzaga University, International Federation of Pharmacists (FIP), Juncos Hollinger Racing, Los Angeles Football Club (LAFC), McLaren Racing, Save the Children, United Cup, Water First

1. USA Triathlon (team or league, official partner). Liquid I.V. becomes the Official Hydration Partner of USA Triathlon, supporting athletes across sanctioned events and training programs. Why it fits: Triathlon athletes require superior hydration for endurance performance, and a rival already partners with triathlon events, showing the category's fit.
2. World Health Organization (WHO) (charity, a cause). Liquid I.V. partners with WHO to support hydration science education and clean water access initiatives in developing regions. Why it fits: Liquid I.V. already partners with multiple mission-focused organizations around hydration and clean water, extending this proven strategy.
3. CrossFit Games (event, official partner). Liquid I.V. becomes the Official Hydration Partner of the CrossFit Games, with branding at competition venues and athlete hydration stations. Why it fits: The brand's creators cover fitness, exercise, and athlete wellness extensively, and CrossFit athletes are core buyers of electrolyte products.
4. Peloton (company, cross-promotion). Liquid I.V. and Peloton co-create hydration guides for post-workout recovery and cross-promote to each other's fitness-focused audiences. Why it fits: Peloton's user base overlaps directly with Liquid I.V.'s athlete gym buyer, and the brand's creators already cover fitness and exercise recovery.
5. Myprotein (company, a product made together). Liquid I.V. and Myprotein develop a co-branded post-workout hydration and protein recovery bundle. Why it fits: The brand's creators frequently cover meal prep, protein, exercise, and recovery, which aligns with Myprotein's core mission.
6. Ironman (event, official partner). Liquid I.V. becomes the Official Hydration Partner of Ironman races, providing hydration stations and athlete support across all events. Why it fits: Ironman athletes are elite endurance competitors who depend on superior hydration, matching Liquid I.V.'s core buyer profile.
7. Apple Fitness+ (app or platform, cross-promotion). Liquid I.V. integrates into Apple Fitness+ workout content with hydration reminders and recovery tips featured in post-workout guidance. Why it fits: Apple Fitness+ reaches health-conscious athletes and fitness enthusiasts, the exact audience Liquid I.V.'s creators already target.
8. Lululemon (company, cross-promotion). Liquid I.V. and Lululemon co-create wellness content and in-studio hydration experiences at Lululemon locations for fitness classes. Why it fits: Lululemon's audience is wellness-focused athletes and gym-goers who value premium hydration products, matching Liquid I.V.'s buyer.

Magic Mind

Partners already on record: Erewhon, Fiji Airways, Hula Bowl

1. Peloton (company, cross-promotion). Magic Mind sponsors Peloton's morning workout classes and offers exclusive discount codes to Peloton members for pre-workout mental clarity. Why it fits: Peloton's audience of busy professionals seeking peak performance mirrors Magic Mind's core buyer, and morning routines are the natural use case for a mental performance shot.
2. Calm (app or platform, cross-promotion). Magic Mind and Calm create a co-branded wellness bundle pairing the shot with guided focus and productivity meditations for morning routines. Why it fits: Calm's users prioritize mental clarity and wellness, aligning with Magic Mind's positioning as a Silicon Valley morning elixir for mental performance.
3. WWE (team or league, official partner). Magic Mind becomes the official mental performance partner of WWE, sponsoring wrestler training content and pre-match focus segments. Why it fits: Magic Mind already sponsors 65 wrestling videos; WWE wrestlers require peak mental clarity for performance, matching the brand's core value proposition.
4. Headspace (app or platform, a cause). Magic Mind and Headspace co-create a 'Peak Performance Morning' program combining the shot with guided focus sessions for professionals. Why it fits: Headspace's mission of mental wellness aligns with Magic Mind's positioning as a mental clarity solution for busy professionals seeking sustained focus.
5. Audible (app or platform, cross-promotion). Magic Mind sponsors Audible's productivity and self-improvement audiobook category with in-app promotions and exclusive listener discounts. Why it fits: Audible's productivity and self-improvement listeners overlap with Magic Mind's buyer profile of professionals optimizing their mental performance.
6. Apple Fitness+ (app or platform, cross-promotion). Magic Mind sponsors Apple Fitness+ morning workout classes and integrates with Apple Health for users tracking mental performance metrics. Why it fits: Apple Fitness+ reaches busy professionals during morning routines, the ideal moment for a mental performance shot before peak productivity hours.
7. TED (media company, a cause). Magic Mind sponsors TED's talks on productivity, neuroscience, and peak performance, positioning the brand as a partner in human potential. Why it fits: TED's audience of curious professionals seeking self-improvement aligns with Magic Mind's buyer and the brand's positioning as a Silicon Valley mental performance solution.

Huel

Partners already on record: Great Big Story, Tony's Chocolonely

1. The Athletic (media company, cross-promotion). Huel could sponsor The Athletic's sports nutrition and performance content series, with co-branded articles on fueling for busy athletes. Why it fits: Huel's creators already cover sports (110 videos, 11%) and football (73 videos, 7%), showing the brand reaches sports-focused audiences who need convenient nutrition.
2. Decathlon (company, a product made together). Huel and Decathlon could create co-branded nutrition bundles sold in Decathlon stores, pairing Huel with outdoor and camping gear. Why it fits: Huel's creators cover camping and adventure (27 videos, 3%), and Decathlon's audience overlaps with outdoor enthusiasts who need portable nutrition.
3. Rotten Tomatoes (media company, cross-promotion). Huel could sponsor Rotten Tomatoes' entertainment review and breakdown content, positioning Huel as fuel for binge-watching sessions. Why it fits: Huel's creators already produce entertainment content (93 videos, 9%) focused on movies, TV shows, and reviews, matching Rotten Tomatoes' core audience.
4. PGA Tour (team or league, official partner). Huel could become an official nutrition partner of the PGA Tour, with branded content featuring professional golfers discussing on-course fueling. Why it fits: Huel's creators hold 46 golf videos (5%) covering players, courses, and challenges, proving the brand already reaches golf enthusiasts.
5. Spotify (app or platform, cross-promotion). Huel could sponsor Spotify's comedy and podcast playlists with branded ad reads and exclusive content from comedy creators. Why it fits: Huel's largest creator category is comedy (148 videos, 15%), focused on podcasts and interviews, matching Spotify's podcast and audio audience.
6. REI Co-op (company, a cause). Huel could partner with REI Co-op on sustainability initiatives and co-create content about nutrition for outdoor adventures and vanlife. Why it fits: Huel's creators cover camping, adventure, and vanlife (27 videos, 3%), and REI's membership audience values both outdoor exploration and sustainable nutrition.
7. Everton Football Club (team or league, official partner). Huel could become an official nutrition partner of Everton, with branded content and player testimonials on fueling for performance. Why it fits: Huel's creators already produce football content (73 videos, 7%) specifically mentioning Everton, showing direct audience alignment with the club's fanbase.
8. Headspace (app or platform, cross-promotion). Huel could partner with Headspace on wellness content combining nutrition and mental health, targeting busy professionals seeking holistic self-care. Why it fits: Huel's creators cover relationships and self-discovery (22 videos, 2%), and Headspace's audience of busy professionals overlaps with Huel's core buyer seeking convenience and wellbeing.

Tiege Hanley

Partners already on record: none found yet

1. GQ (media company, cross-promotion). GQ features Tiege Hanley in style and grooming guides, with Tiege Hanley sponsoring GQ's men's lifestyle content. Why it fits: GQ's audience overlaps directly with the confidence and fashion creators Tiege already sponsors, who talk about style, grooming, and self-improvement.
2. Hinge (app or platform, a product made together). Tiege Hanley and Hinge co-create a dating profile guide that emphasizes grooming and first-impression confidence. Why it fits: Dating is Tiege's largest sponsored subject at 70 videos, and Hinge's users are men seeking relationships who benefit from looking their best.
3. Lululemon (company, cross-promotion). Tiege Hanley and Lululemon partner on a lifestyle bundle targeting men who invest in fitness and personal grooming. Why it fits: Lifestyle creators Tiege sponsors talk about fitness, workouts, and self-improvement, audiences that Lululemon actively targets.
4. Masterclass (app or platform, cross-promotion). Tiege Hanley sponsors Masterclass courses on confidence, personal development, and self-improvement for men. Why it fits: Motivation and psychology are core subjects Tiege sponsors, with creators discussing personal growth, mental health, and self-development.
5. The Athletic (media company, cross-promotion). Tiege Hanley advertises in The Athletic's men's lifestyle and fitness sections, reaching busy professionals who care about performance. Why it fits: Lifestyle and fitness are recurring themes in Tiege's sponsored creators, and The Athletic's male audience matches the busy professional buyer.
6. Peloton (company, cross-promotion). Tiege Hanley partners with Peloton to reach men focused on fitness and self-improvement through sponsored content in Peloton's app. Why it fits: Lifestyle creators Tiege pays talk about workouts and fitness, and Peloton's users are goal-oriented men who care about appearance and health.
7. Calm (app or platform, cross-promotion). Tiege Hanley sponsors Calm's mental health and confidence-building content aimed at men seeking personal growth. Why it fits: Psychology and motivation are subjects Tiege sponsors, with creators discussing mental health, personal development, and self-improvement.
8. Gentleman's Journal (media company, cross-promotion). Tiege Hanley features grooming and skincare advice in Gentleman's Journal's style and lifestyle editorial. Why it fits: Fashion and confidence are subjects Tiege sponsors, with creators discussing style, grooming, and men's self-improvement.

Dossier

Partners already on record: none found yet

No idea survived the checks for this brand.

Ultrahuman

Partners already on record: Abbott Lingo, Agentis Longevity, Click Therapeutics, Clue, Diesel, GEM SLEEP, GreenEDGE Cycling, Lehigh University, Les Mills, Optimity

1. Peloton (company, cross-promotion). Integrate Ultrahuman's sleep and recovery tracking with Peloton's workout data to give users personalized training recommendations based on their readiness. Why it fits: Ultrahuman's creators cover sports, fitness, and recovery extensively, and Peloton's audience is proven to care about performance metrics and training optimization.
2. Whoop (company, cross-promotion). Create a data-sharing integration allowing users to sync Ultrahuman's comprehensive biomarker tracking with Whoop's strain and recovery scores. Why it fits: Ultrahuman already partners with fitness and performance platforms like GreenEDGE Cycling, and Whoop serves the same biohacker audience tracking recovery and performance.
3. Oura (company, cross-promotion). Enable data interoperability between Ultrahuman and Oura rings so users can consolidate sleep, HRV, and recovery insights across both platforms. Why it fits: Ultrahuman has co-branded smart rings with Diesel and Les Mills, establishing a pattern of ring partnerships with companies serving health-conscious consumers.
4. Lululemon (company, a product made together). Co-design a limited-edition Lululemon x Ultrahuman smart ring or wearable that combines performance apparel aesthetics with health tracking. Why it fits: Ultrahuman's creators cover lifestyle and fashion, and Lululemon's audience overlaps with biohackers who value both wellness and premium design.
5. Apple Fitness+ (app or platform, cross-promotion). Integrate Ultrahuman's biomarker and recovery data into Apple Fitness+ workout recommendations to tailor training intensity based on sleep and metabolic readiness. Why it fits: Ultrahuman's creators focus on fitness and performance, and Apple Fitness+ reaches millions of health-tracking consumers who would benefit from Ultrahuman's precision insights.
6. Headspace (app or platform, cross-promotion). Link Ultrahuman's sleep and stress recovery metrics to Headspace's meditation and mindfulness programs to recommend sessions based on real-time wellness data. Why it fits: Ultrahuman's creators cover productivity, wellness, and self-care, and Headspace's users are proven to invest in holistic health optimization.
7. Precision Nutrition (company, a cause). Partner to create a nutrition certification program that teaches coaches how to use Ultrahuman's metabolic and cycle tracking data to personalize meal plans. Why it fits: Ultrahuman's largest creator subject is meal prep with 50 videos, and Precision Nutrition serves the same biohacker and fitness professional audience.
8. Calm (app or platform, cross-promotion). Integrate Ultrahuman's sleep quality data with Calm's sleep stories and programs to deliver personalized audio content based on the user's sleep patterns and recovery needs. Why it fits: Ultrahuman already partners with GEM SLEEP on sleep apnea management, establishing sleep as a core partnership category with wellness platforms.

Brooklyn Bedding

Partners already on record: Big Sandy Superstore, ID.me, TrueMed

1. REI Co-op (company, a product made together). Create a co-branded camping mattress or sleep system designed for backpackers and campers that REI sells in stores and online. Why it fits: Brooklyn Bedding already sponsors 22 backpacking creators and 16 camping creators who talk about outdoor sleep solutions and gear reviews.
2. National Sleep Foundation (charity, a cause). Collaborate on sleep health research and educational content about mattress quality's impact on professional productivity and wellness. Why it fits: Brooklyn Bedding's core buyer is the busy professional seeking better sleep, and the brand already partners with health-focused platforms like TrueMed.
3. Outdoor Industry Association (charity, official partner). Become the official sleep partner for outdoor industry events and trade shows, sponsoring camping and backpacking expos. Why it fits: Brooklyn Bedding sponsors 22 backpacking creators and 16 camping creators whose audiences actively buy outdoor gear and attend industry events.
4. Peloton (company, cross-promotion). Partner to promote recovery and sleep as essential components of fitness routines, bundling mattress discounts with Peloton memberships. Why it fits: Brooklyn Bedding sponsors lifestyle and wellness creators, and busy professionals who exercise need quality sleep for recovery.
5. Bass Pro Shops (company, official partner). Establish Brooklyn Bedding as the official mattress partner in Bass Pro Shops locations, targeting fishing and camping enthusiasts. Why it fits: Brooklyn Bedding sponsors 17 fishing creators and 16 camping creators whose audiences shop at outdoor retailers for gear and equipment.
6. The Great Outdoors Alliance (charity, a cause). Support outdoor conservation initiatives while sponsoring educational content about sustainable sleep solutions for adventure travelers. Why it fits: Brooklyn Bedding already sponsors multiple backpacking, camping, and travel creators whose audiences care about outdoor exploration and environmental stewardship.
7. Travel + Leisure (media company, cross-promotion). Create sponsored travel guides and content about sleep quality while traveling, featuring Brooklyn Bedding's travel-friendly mattress options. Why it fits: Brooklyn Bedding sponsors 20 travel creators and 23 lifestyle creators who produce adventure and destination content for audiences that value comfort on the road.

Seed

Partners already on record: none found yet

1. Peloton (company, cross-promotion). Seed could co-market with Peloton to reach fitness-focused biohackers through Peloton's app, classes, and community content. Why it fits: Seed's creators focus heavily on fitness and wellness lifestyle content, matching Peloton's core audience.
2. Precision Nutrition (charity, a cause). Seed could partner with Precision Nutrition to co-develop science-backed educational content on synbiotics and microbial health. Why it fits: Precision Nutrition aligns with Seed's science-first positioning and reaches nutrition professionals who influence the biohacker buyer.
3. Oura Ring (company, a product made together). Seed and Oura Ring could create integrated biohacking content showing how synbiotics support metrics tracked by Oura. Why it fits: Oura Ring's biohacker audience directly overlaps with Seed's buyer profile and lifestyle creator content.
4. CrossFit (team or league, official partner). Seed could become an official partner of CrossFit, sponsoring athlete recovery content and community wellness initiatives. Why it fits: CrossFit's performance-focused community matches Seed's nutrition and fitness creator audience.
5. Onnor (company, cross-promotion). Seed could partner with Onnor activewear to co-market performance and recovery to fitness-focused biohackers. Why it fits: Onnor reaches the same lifestyle and fitness audience that Seed's creators cover.
6. Apple Fitness+ (app or platform, cross-promotion). Seed could sponsor Apple Fitness+ wellness content and integrate messaging into fitness and recovery programming. Why it fits: Apple Fitness+ reaches the same lifestyle and fitness-focused audience that Seed's sponsored creators target.

FOREO

Partners already on record: Bon Voy, Disney, Hit The Hay, Marvel Studios, Oysho, su:m37°

1. Dyson (company, a product made together). Create a co-branded beauty-tech bundle combining FOREO's skincare devices with Dyson's premium personal care tools. Why it fits: Dyson shares FOREO's biohacker audience that seeks pro-level, cutting-edge beauty-tech solutions.
2. Airbnb (app or platform, cross-promotion). Partner with Airbnb to feature FOREO skincare routines in travel wellness guides and co-promote to guests booking luxury stays. Why it fits: FOREO's lifestyle creators (11% of portfolio) discuss travel and wellness, matching Airbnb's audience of travelers seeking premium experiences.
3. Restoration Hardware (company, a product made together). Create a luxury bathroom collection co-branded with Restoration Hardware featuring FOREO devices as premium fixtures. Why it fits: FOREO's renovation and home improvement creators (7% of portfolio) target audiences interested in high-end home design.
4. Penguin Books (media company, cross-promotion). Partner with Penguin Books to create wellness and beauty-tech reading guides bundled with FOREO product samples. Why it fits: FOREO's books creators (2% of portfolio) discuss literature and wellness philosophy, reaching readers interested in self-care.
5. Marriott Bonvoy (company, official partner). Expand the existing Bon Voy partnership to include FOREO devices in premium hotel bathroom amenities and loyalty member gift sets. Why it fits: FOREO already partners with Bon Voy on co-branded products, showing proven alignment with luxury travel and hospitality.
6. Peloton (company, cross-promotion). Create a co-branded post-workout skincare routine program where Peloton members receive FOREO product discounts and tutorials. Why it fits: Peloton's biohacker audience overlaps with FOREO's pro-level wellness and beauty-tech buyers seeking integrated self-care solutions.
7. Architectural Digest (media company, cross-promotion). Partner with Architectural Digest to feature FOREO devices in luxury bathroom design editorials and home tours. Why it fits: FOREO's renovation and home decor creators (7% of portfolio) align with Architectural Digest's audience of design-conscious homeowners.

ZBiotics

Partners already on record: Gurney's Montauk Resort & Seawater Spa, The Snow Lodge and Après Ski Club

1. Jack Daniel's (company, a product made together). Create a co-branded probiotic shot designed to support digestive wellness before or after whiskey consumption. Why it fits: ZBiotics already sponsors 106 bourbon and whiskey creator videos, proving its audience actively engages with spirits content and represents a proven buyer demographic.
2. Bacardi (company, cross-promotion). Cross-promote ZBiotics shots at Bacardi-sponsored cocktail bars and mixology events as the official wellness companion. Why it fits: ZBiotics sponsors 61 cocktail creator videos focused on mixology and bartending, reaching an audience that frequents cocktail venues.
3. Weber Grills (company, cross-promotion). Partner on BBQ and grilling events, positioning ZBiotics as the digestive wellness choice for outdoor entertaining. Why it fits: ZBiotics sponsors 25 BBQ creator videos and 27 cooking videos focused on grilling, smoking, and barbecue, reaching an engaged outdoor entertaining audience.
4. Peloton (app or platform, a cause). Partner as the official digestive wellness brand for Peloton's health and wellness ecosystem. Why it fits: ZBiotics' buyer profile is health-conscious consumers seeking digestive wellness, aligning with Peloton's fitness and wellness-focused community.
5. NFL (team or league, official partner). Become the official digestive wellness partner of the NFL, with presence at stadiums and team events. Why it fits: ZBiotics sponsors 51 sports creator videos focused on NFL, Cowboys, and football, demonstrating established reach into sports fan communities.
6. Coachella (event, official partner). Sponsor Coachella as the official pre-alcohol wellness partner, with branded activations in VIP and general admission areas. Why it fits: ZBiotics already partners with resort and ski lodge events (Gurney's Montauk, The Snow Lodge), establishing a pattern of festival and leisure venue partnerships.
7. Comedy Central (media company, cross-promotion). Sponsor Comedy Central's comedy specials and podcast content with branded integrations around digestive wellness. Why it fits: ZBiotics sponsors 25 comedy creator videos featuring podcasts and comedy content, indicating alignment with comedy audiences.

Cozy Earth

Partners already on record: Loews Hotels & Co, Polo Hamptons, Utah Jazz

1. Marriott International (company, a product made together). Cozy Earth could create a signature bedding line for Marriott hotels, similar to its Loews Hotels partnership but at larger scale. Why it fits: Loews Hotels & Co is already a co-branded partner, showing the brand succeeds in luxury hospitality collaborations.
2. Calm (app or platform, cross-promotion). Cozy Earth and Calm could bundle sleep meditations and bedtime routines with Cozy Earth bedding purchases, positioning both as sleep wellness solutions. Why it fits: Mindfulness creators make up 3% of sponsored videos, showing the brand's audience values meditation and sleep wellness.
3. The Sleep Foundation (charity, a cause). Cozy Earth could partner with The Sleep Foundation to fund sleep research and education, positioning luxury bedding as part of sleep health advocacy. Why it fits: Longevity and wellness creators represent 2% of sponsored videos, aligning with the brand's health-focused positioning.
4. NBA (team or league, official partner). Cozy Earth could expand its Utah Jazz partnership to become an official bedding partner across the entire NBA. Why it fits: Utah Jazz is already an official partner, demonstrating the brand's success in sports sponsorships.
5. Headspace (app or platform, cross-promotion). Cozy Earth could co-market with Headspace to bundle sleep and meditation content with bedding purchases, targeting busy professionals seeking better rest. Why it fits: Mindfulness creators represent 3% of sponsored videos, and busy professionals are the core buyer seeking better sleep.
6. Equinox (company, official partner). Cozy Earth could become the official recovery and sleep bedding partner for Equinox gyms, positioning luxury rest as part of fitness wellness. Why it fits: Longevity and wellness creators represent 2% of sponsored videos, and busy professionals who work out value recovery and sleep quality.
7. Couples Therapy Inc. (charity, a cause). Cozy Earth could partner with relationship and couples counseling organizations to promote quality sleep as foundational to relationship health. Why it fits: Relationships creators hold 15% of sponsored videos, the largest subject category, showing strong audience interest in relationship wellness.
8. Four Seasons Hotels and Resorts (company, a product made together). Cozy Earth could develop a luxury bedding collection for Four Seasons properties, extending its hospitality partnerships to ultra-premium segment. Why it fits: Loews Hotels & Co partnership demonstrates the brand's expertise in luxury hotel collaborations.

Beam

Partners already on record: none found yet

1. American Psychological Association (charity, a cause). Co-produce sleep science content and educational resources about sleep health and natural wellness. Why it fits: Beam's creators already cover psychology, parenting, and mental health (24 videos), audiences that trust expert guidance on sleep and wellness.
2. American Sailing Association (charity, an event). Partner on sailing events and wellness content about sleep for long-distance sailors. Why it fits: Beam's creators hold 31 sailing videos; sailors face irregular sleep patterns and need recovery solutions.
3. National Alliance on Mental Illness (charity, a cause). Co-develop mental health and sleep wellness resources for NAMI's community. Why it fits: Beam's creators cover mental health and relationships (57 relationship videos, 24 psychology videos); sleep is core to mental health recovery.
4. Homestead Heritage (charity, cross-promotion). Create co-branded content about natural sleep solutions for off-grid and homesteading lifestyles. Why it fits: Beam's creators produce 23 DIY and homestead videos; this audience values natural, sustainable wellness products.
5. Magnolia Network (media company, cross-promotion). Develop lifestyle and home wellness content featuring Dream Powder in cozy home and seasonal settings. Why it fits: Beam's creators hold 44 lifestyle videos covering decor, mom content, and seasonal themes that align with Magnolia's aesthetic and audience.

Birch Living

Partners already on record: CleanHub

1. Slow Living Collective (charity, a cause). Birch Living could sponsor Slow Living Collective's educational content and events to promote mindful rest and sustainable living practices. Why it fits: The brand's creators already cover homesteading, natural living, and wellness, audiences that align with slow living philosophy.
2. The Gardeners' Association (charity, cross-promotion). Birch Living could co-create content with The Gardeners' Association linking quality sleep to gardening productivity and wellness. Why it fits: Gardening is the brand's largest creator subject at 10%, and gardeners are a proven audience segment.
3. Slow Food International (charity, a cause). Birch Living could partner with Slow Food International to promote rest and recovery as part of sustainable, mindful living. Why it fits: The brand's creators cover cooking, nutrition, and homesteading, audiences that overlap with Slow Food's values.
4. National Association of Home Builders (charity, official partner). Birch Living could become an official partner for home wellness standards, promoting quality bedding in new construction and renovation projects. Why it fits: The brand's creators focus on DIY, homemaking, and home decor, audiences building and improving homes.
5. American Culinary Federation (charity, cross-promotion). Birch Living could partner with the American Culinary Federation to promote rest and recovery for home cooks and food enthusiasts. Why it fits: Cooking and nutrition are creator subjects covering recipes and wellness, audiences interested in food and health.
6. AARP (charity, a cause). Birch Living could partner with AARP to promote quality sleep and rest as essential to healthy aging. Why it fits: The brand's creators cover retirement, aging, and lifestyle, audiences in AARP's demographic seeking wellness solutions.
7. Smithsonian Magazine (media company, cross-promotion). Birch Living could sponsor Smithsonian Magazine's history and design content, positioning quality sleep as part of historical wellness practices. Why it fits: History is the brand's second-largest creator subject at 9%, covering design and historical living practices.
8. Headspace (company, a product made together). Birch Living could co-create a sleep and wellness bundle with Headspace, combining quality bedding with guided sleep meditation. Why it fits: The brand's creators cover ASMR, healing, and self-love, audiences seeking rest and mindfulness.

BlueChew

Partners already on record: Anti Social Social Club, CrakRevenue, Legends

1. WWE (team or league, official partner). BlueChew becomes the official ED treatment partner of WWE, with branded content during wrestling broadcasts and event sponsorships. Why it fits: Wrestling creators make up 14% of BlueChew's sponsored videos, and WWE audiences are proven male consumers interested in performance and strength.
2. Porsche (company, a product made together). BlueChew and Porsche co-create limited-edition lifestyle merchandise celebrating performance and luxury. Why it fits: Cars creators in BlueChew's portfolio discuss expensive brands like Porsche, showing audience overlap with luxury performance consumers.
3. The Veterans Community Alliance (charity, a cause). BlueChew partners with a veterans nonprofit to provide ED treatment information and support to veteran communities. Why it fits: BlueChew sponsors 8 videos from veterans creators, indicating commitment to this audience's health and wellness needs.
4. Ferrari (company, a product made together). BlueChew and Ferrari collaborate on a limited-edition performance-themed lifestyle collection. Why it fits: Ferrari is mentioned by name in BlueChew's cars creator content, proving direct audience interest in this luxury brand.
5. AEW (team or league, official partner). BlueChew becomes an official sponsor of AEW wrestling events and broadcasts. Why it fits: AEW is explicitly mentioned in BlueChew's wrestling creator content, indicating proven audience engagement with this promotion.

BiOptimizers

Partners already on record: AirDoctor, Burch University, Chili Sleep Technology, Cory Holly Institute - CSNA Education Program, Life Line Screening, Lumi+ Hydrogen Mister, Monday Swimwear, Nootopia, PrimalHerb

1. Peloton (company, cross-promotion). BiOptimizers could be recommended to Peloton users as the official digestive enzyme and magnesium supplement for post-workout recovery and performance optimization. Why it fits: BiOptimizers' creators cover fitness and cycling extensively, and Peloton's audience is actively engaged in performance-focused wellness.
2. Oura Ring (company, cross-promotion). BiOptimizers could partner with Oura Ring to provide magnesium and enzyme recommendations based on users' biometric data and sleep quality insights. Why it fits: BiOptimizers already partners with sleep-tech (Chili Sleep Technology) and biohacking creators discuss metabolic health tracking and optimization.
3. Onnit (company, a product made together). BiOptimizers and Onnit could co-develop a performance stack combining magnesium and digestive enzymes with functional fitness supplements. Why it fits: Onnit's audience overlaps with BiOptimizers' biohacker and fitness-focused buyer who seeks comprehensive performance optimization.
4. Woop (company, cross-promotion). BiOptimizers could partner with Woop to provide recovery-focused supplementation recommendations based on users' strain and recovery data. Why it fits: BiOptimizers' creators emphasize fitness and performance metrics, aligning with Woop's athletic recovery tracking audience.
5. The Longevity Box (company, cross-promotion). BiOptimizers could be featured as the digestive and magnesium solution in The Longevity Box's curated monthly wellness subscription. Why it fits: BiOptimizers has dedicated longevity creators (18 videos) and already partners with longevity-focused organizations like Life Line Screening.
6. Neurohacker Collective (company, cross-promotion). BiOptimizers could be recommended by Neurohacker Collective as a foundational supplement for cognitive performance and mental clarity. Why it fits: BiOptimizers' mental health and biohacking creators (14 videos each) discuss neuroscience and cognitive optimization, matching Neurohacker's audience.
7. Whoop (company, cross-promotion). BiOptimizers could provide targeted supplement recommendations to Whoop members based on their recovery, strain, and sleep metrics. Why it fits: BiOptimizers' health and fitness creators emphasize performance optimization, and Whoop's data-driven recovery focus aligns with supplement timing and efficacy.

Gorilla Mind

Partners already on record: YoungLA

1. WWE (media company, official partner). Gorilla Mind becomes the official pre-workout and nootropics partner of WWE, with branding at events and in wrestler content. Why it fits: Gorilla Mind already sponsors 27 wrestling-focused YouTube videos, proving audience overlap with WWE fans who follow creators covering wrestling, WWE, and wrestlers like Roman Reigns and CM Punk.
2. PGA Tour (team or league, official partner). Gorilla Mind partners with PGA Tour as the official cognitive performance partner for golfers, with product placement in tournaments and player endorsements. Why it fits: Gorilla Mind sponsors 19 golf-focused YouTube videos from creators like Soosh, demonstrating established reach into the golf audience that values performance enhancement.
3. IFBB Pro League (team or league, official partner). Gorilla Mind becomes the official supplement partner of IFBB Pro League bodybuilding competitions, with branding at shows and athlete partnerships. Why it fits: Bodybuilding is Gorilla Mind's largest creator subject at 27% of sponsored videos, with 133 videos from creators like VigorousSteve and Dozer Weightlifting who directly address the brand's core buyer.
4. Precision Nutrition (company, a cause). Gorilla Mind and Precision Nutrition co-create educational content on nutrition science and supplementation for athletes seeking evidence-based performance guidance. Why it fits: Nutrition is Gorilla Mind's second-largest creator subject at 19% of videos, with creators like More Plates More Dates covering nutrition, supplements, and performance optimization.
5. Spartan Race (event, official partner). Gorilla Mind becomes the official energy and cognitive performance partner for Spartan Race events, with product sampling and athlete sponsorships. Why it fits: Gorilla Mind's athlete gym buyer seeks efficacious dosages for extreme performance, matching the endurance and mental toughness demands of obstacle course racing competitors.

Aura Health

Partners already on record: Estu

1. Headspace (company, cross-promotion). Cross-promote meditation and mindfulness content to each other's user bases. Why it fits: Meditation is Aura's largest creator subject at 48 videos, and mindfulness at 23 videos, showing core audience interest in guided meditation experiences.
2. Calm (company, cross-promotion). Bundle sleep and meditation content across both platforms to reach shared wellness audiences. Why it fits: Sleep and meditation are Aura's primary focus, with ASMR at 36 videos and meditation at 48 videos dedicated to sleep and relaxation.
3. The Sleep Foundation (charity, a cause). Co-create sleep education resources and sponsor sleep health awareness campaigns. Why it fits: Sleep is a core product pillar for Aura, with significant creator content in ASMR and meditation focused on sleep tracks.
4. Yoga Journal (media company, cross-promotion). Create co-branded meditation and mindfulness content series for both audiences. Why it fits: Mindfulness and meditation are Aura's top creator subjects, and Yoga Journal's audience actively seeks meditation and wellness content.
5. BetterHelp (company, a cause). Integrate CBT and life coaching resources to offer complementary mental health support pathways. Why it fits: Aura's core offering includes CBT and life coaching, matching the therapeutic support model that BetterHelp's users seek.
6. Insight Timer (app or platform, cross-promotion). Cross-promote meditation and mindfulness tracks to reach overlapping wellness communities. Why it fits: Meditation at 48 videos and mindfulness at 23 videos represent Aura's strongest creator focus areas, matching Insight Timer's core audience.
7. Slow Living Collective (charity, a cause). Partner on slow living and mindfulness campaigns that promote intentional wellness practices. Why it fits: Slow living is a dedicated creator subject with 22 videos, and Aura's creators like Hippy Highland Living embody this lifestyle philosophy.

Myprotein

Partners already on record: Champion, Greencore, HYROX, Jelly Belly, Nichols, Sportshaker, Tapatío Hot Sauce, Williams Racing

1. Decathlon (company, a product made together). Myprotein and Decathlon co-create a range of affordable sports nutrition products sold exclusively in Decathlon stores across Europe. Why it fits: Decathlon's audience overlaps with Myprotein's gym athlete buyer, and Myprotein already partners with apparel and equipment brands like Champion and Sportshaker.
2. Strava (app or platform, cross-promotion). Myprotein integrates with Strava to offer nutrition recommendations and discounts to users based on their logged workouts and fitness goals. Why it fits: Strava's fitness-tracking community aligns with Myprotein's health and sports creators who discuss training and workout routines.
3. Veganuary (charity, a cause). Myprotein becomes the official nutrition partner of Veganuary, providing vegan protein products and recipes to participants during the annual challenge. Why it fits: Myprotein sponsors 26 vegan-focused YouTube videos, and vegan creators like NaturallyStefanie already promote plant-based fitness content.
4. Peloton (company, cross-promotion). Myprotein partners with Peloton to bundle nutrition products with class memberships and feature Myprotein in post-workout recovery recommendations. Why it fits: Peloton's audience includes health and lifestyle-focused fitness enthusiasts who align with Myprotein's creators covering wellness and cardio routines.
5. British Triathlon (team or league, official partner). Myprotein becomes the official sports nutrition partner of British Triathlon, providing products and nutrition guidance to members and event participants. Why it fits: Triathlon aligns with Myprotein's sports creators and its existing partnership model with HYROX fitness races.
6. Oatly (company, a product made together). Myprotein and Oatly co-create a line of protein-enriched oat-based drinks and snacks targeting vegan and plant-based athletes. Why it fits: Oatly's plant-based positioning complements Myprotein's vegan creator content, and Myprotein already partners with food brands like Greencore and Jelly Belly.
7. Fitbit (company, cross-promotion). Myprotein integrates with Fitbit to deliver personalized nutrition recommendations based on users' tracked activity, sleep, and fitness metrics. Why it fits: Fitbit's health-tracking users overlap with Myprotein's lifestyle and health creator audiences who discuss wellness and routine optimization.
8. Tough Mudder (event, official partner). Myprotein becomes the official nutrition partner of Tough Mudder obstacle course races, providing hydration and recovery products at events across Europe. Why it fits: Tough Mudder's hybrid fitness audience aligns with Myprotein's sports and health creators, and Myprotein already partners with fitness events like HYROX.

Marek Health

Partners already on record: Alloy Personal Training, Craig Jones Invitational

1. ISSA (International Sports Sciences Association) (charity, a cause). Marek Health partners with ISSA to integrate bloodwork and biomarker optimization into fitness certification curricula. Why it fits: Marek Health's creators cover fitness, bodybuilding, and strength training extensively, and ISSA certifies the trainers who work with these audiences.
2. Legends (company, cross-promotion). Marek Health and Legends co-create content around performance biomarkers for combat athletes and strength competitors. Why it fits: Legends is already a partner of BlueChew, a direct rival in the men's health space, showing this organisation reaches Marek Health's target buyer.
3. Precision Nutrition (company, a cause). Marek Health and Precision Nutrition partner to integrate bloodwork insights into personalized nutrition coaching for athletes. Why it fits: Marek Health's creators extensively cover nutrition and supplements across bodybuilding, powerlifting, and fitness, audiences that value evidence-based optimization.

Pique Life

Partners already on record: none found yet

1. IRONMAN (event, official partner). Pique Life becomes the official hydration and recovery drink for IRONMAN events globally. Why it fits: IRONMAN athletes are biohackers who optimize performance with science-backed nutrition; Pique's electrolytes and tea crystals align with endurance sports recovery. A rival, AG1 (Athletic Greens), already partners with them.
2. England Rugby (team or league, official partner). Pique Life partners with England Rugby as the official plant-science hydration partner for training and match recovery. Why it fits: Rugby players are performance-focused biohackers; Pique's electrolyte science fits the intersection of plants and performance optimization that elite athletes demand. A rival, AG1 (Athletic Greens), already partners with them.
3. UC Davis (charity, a cause). Pique Life funds research at UC Davis on plant bioactives and human performance, positioning itself as the science-backed choice. Why it fits: Pique's buyer is at the intersection of plants and science; UC Davis is a leading institution for plant science research and athletic performance studies. A rival, AG1 (Athletic Greens), already partners with them.
4. Apple Fitness+ (app or platform, cross-promotion). Pique Life integrates into Apple Fitness+ as the recommended hydration and recovery product for post-workout routines. Why it fits: Pique's buyers are biohackers who use technology to optimize health; Apple Fitness+ users track and optimize every aspect of wellness.
5. Whoop (app or platform, cross-promotion). Pique Life partners with Whoop to provide science-backed hydration recommendations based on users' recovery and strain data. Why it fits: Whoop users are biohackers obsessed with data-driven optimization; Pique's electrolytes and tea crystals are tools for that optimization.
6. MasterClass (media company, cross-promotion). Pique Life sponsors a MasterClass series on nutrition science and biohacking, positioning itself as the beverage of choice for learners. Why it fits: Pique's creators cover nutrition and wellness; MasterClass audiences are biohackers seeking expert-led education on health optimization.
7. Peloton (company, official partner). Pique Life becomes the official recovery drink for Peloton, with branded content in post-ride recovery sequences. Why it fits: Peloton riders are performance-focused biohackers; Pique's electrolytes and science-backed formulas support the recovery optimization Peloton users pursue.
8. Levels (app or platform, cross-promotion). Pique Life partners with Levels to show how its tea crystals and electrolytes support metabolic health and stable glucose response. Why it fits: Levels users are biohackers tracking metabolic markers; Pique's nutrition products are tools for optimizing the metabolic outcomes Levels members measure.

ARMRA

Partners already on record: Erewhon, Miami Open, Pvolve

1. Peloton (company, cross-promotion). Peloton members receive exclusive ARMRA discounts and content on recovery and performance nutrition integrated into post-workout routines. Why it fits: Peloton's audience overlaps with biohackers and fitness-focused buyers who care about performance optimization and recovery.
2. Oura Ring (app or platform, cross-promotion). ARMRA and Oura Ring co-create content showing how colostrum supports metrics tracked by the ring, with bundled offers for users. Why it fits: Oura Ring users are biohackers tracking health data and optimizing performance, matching ARMRA's core buyer profile.
3. Onnor Sportswear (company, official partner). ARMRA becomes the official recovery supplement partner for Onnor's athlete community, with co-branded content on performance nutrition. Why it fits: Onnor serves performance-focused athletes and biohackers who prioritize recovery and bioactive nutrient optimization.
4. Levels (app or platform, cross-promotion). ARMRA and Levels partner to show how colostrum impacts metabolic health and glucose stability, with exclusive offers for Levels members. Why it fits: Levels users are biohackers and health optimizers tracking metabolic markers, directly aligned with ARMRA's nutrition and biohacking creator subjects.
5. Whoop (app or platform, cross-promotion). ARMRA partners with Whoop to create recovery-focused content and offer members colostrum bundles that complement strain and recovery tracking. Why it fits: Whoop's performance-tracking community of biohackers and athletes directly matches ARMRA's buyer and the biohacking creator subject.
6. The Longevity Box (company, cross-promotion). ARMRA becomes a featured product in The Longevity Box subscription service, with co-created longevity and wellness content. Why it fits: The Longevity Box serves the same biohacker and longevity-focused audience that ARMRA's creators cover in nutrition and longevity subjects.
7. Wimbledon (event, official partner). ARMRA serves as official supplement partner at Wimbledon, providing colostrum products to players and fans in hospitality areas. Why it fits: Tennis attracts health-conscious, high-performance audiences similar to Miami Open attendees ARMRA already sponsors.

Keeps

Partners already on record: The Arthur Ashe Institute for Urban Health

1. Formula 1 (team or league, official partner). Keeps becomes the official hair care partner of Formula 1, with branded content around driver wellness and high-performance grooming. Why it fits: Keeps sponsors 49 videos about cars and performance culture, and F1 reaches the same male audience interested in high-performance vehicles and lifestyle.
2. Smithsonian Channel (media company, cross-promotion). Keeps sponsors Smithsonian Channel's history and engineering documentary series, with ads integrated into shows about innovation and historical figures. Why it fits: Keeps creators produce 29 history videos and 12 engineering videos covering infrastructure and megaprojects, matching Smithsonian's core audience.
3. Netflix (app or platform, cross-promotion). Keeps becomes a featured partner on Netflix's true crime and entertainment documentary content, with product placement in relevant series. Why it fits: Keeps sponsors 23 entertainment videos about crime, scandals, and internet stories, reaching the same audience consuming Netflix's documentary content.
4. Comedy Central (media company, cross-promotion). Keeps partners with Comedy Central to sponsor stand-up specials and comedy series, with integrated brand moments in comedy content. Why it fits: Keeps sponsors 14 comedy videos and works with comedians like Theo Von, and Comedy Central reaches the same male comedy audience.
5. TED Conferences (event, official partner). Keeps sponsors TED talks focused on health innovation and personal wellness, positioning the brand as a leader in accessible medical technology. Why it fits: Keeps sponsors engineering and infrastructure creators who discuss innovation and megaprojects, aligning with TED's audience of innovators and early adopters.
6. Major League Gaming (app or platform, official partner). Keeps becomes the official wellness partner of Major League Gaming esports tournaments, sponsoring player health and grooming segments. Why it fits: Keeps sponsors 10 gaming videos about tournaments and competitive gaming, reaching esports audiences who are primarily young men.
7. World Fishing League (team or league, official partner). Keeps sponsors the World Fishing League's tournament series and outdoor adventure content, with branded segments on competitor wellness. Why it fits: Keeps sponsors 7 fishing videos about fishing adventures and ocean content, reaching outdoor and fishing enthusiasts with high male demographics.
8. The Vegan Society (charity, a cause). Keeps partners with The Vegan Society to promote health equity in plant-based communities, ensuring hair loss treatments are accessible to all dietary groups. Why it fits: Keeps sponsors 6 vegan videos about vegan culture and lifestyle, and already partners with health equity organizations like the Arthur Ashe Institute.

Rugiet

Partners already on record: Detroit Pistons, UFC

1. NBA (team or league, official partner). Rugiet becomes the official men's health partner of the NBA, with presence across league broadcasts and team partnerships. Why it fits: Basketball content dominates the creator portfolio at 14% of videos, and the brand already partners with one NBA team.
2. NFL (team or league, official partner). Rugiet becomes the official men's health partner of the NFL with sponsorship of broadcasts and team partnerships. Why it fits: Football content is the largest creator category at 46% of the portfolio, representing the brand's strongest audience.
3. MLB (team or league, official partner). Rugiet becomes the official men's health partner of Major League Baseball with presence in stadium advertising and broadcasts. Why it fits: Baseball creators represent 5% of the sponsored portfolio, establishing a proven audience within professional sports.
4. Peloton (company, cross-promotion). Rugiet and Peloton co-create content around fitness, performance optimization, and male wellness for active users. Why it fits: Cycling and fitness creators in the portfolio talk about competition, motivation, and performance, audiences that overlap with fitness platform users.
5. Spotify (app or platform, cross-promotion). Rugiet sponsors podcast content and ad placements across sports and comedy podcasts on Spotify. Why it fits: Comedy creators at 10% of the portfolio produce podcast content, and sports podcasts dominate the creator base, both native to Spotify's platform.
6. ESPN (media company, official partner). Rugiet becomes the official men's health partner of ESPN with advertising across sports programming and digital platforms. Why it fits: The brand's creator portfolio is dominated by sports commentary and analysis across football, basketball, and baseball, core ESPN audiences.
7. The Athletic (media company, cross-promotion). Rugiet sponsors premium sports analysis content and newsletters on The Athletic focused on NFL, NBA, and MLB coverage. Why it fits: The Athletic's subscriber base aligns with the brand's core creator focus on professional sports analysis and team-specific coverage.

iHerb

Partners already on record: k2o, Sprinter, The Vitamin Shoppe

1. NASM (National Academy of Sports Medicine) (charity, a cause). iHerb sponsors NASM's certification programs and educational content, positioning supplements as part of evidence-based fitness education. Why it fits: Bodybuilding creators (24% of iHerb's sponsored videos) talk about training and protocols; NASM's audience of trainers and fitness professionals buys supplements to recommend to clients.
2. Peloton (company, cross-promotion). iHerb and Peloton create co-branded recovery and nutrition guides for Peloton members, with iHerb as the recommended supplement source. Why it fits: Peloton's community overlaps with iHerb's health-seeking biohacker buyer who tracks fitness metrics and optimizes recovery.
3. Dermalogica (company, a product made together). iHerb and Dermalogica develop a co-branded skincare supplement line combining topical and internal beauty protocols. Why it fits: Skincare creators (10% of iHerb's videos) discuss supplements alongside skincare products; Dermalogica's customers seek comprehensive beauty solutions.
4. Oura Ring (app or platform, cross-promotion). iHerb partners with Oura Ring to provide supplement recommendations based on users' biometric data and sleep/recovery metrics. Why it fits: Longevity creators (6% of videos) discuss biohacking and supplements; Oura Ring's users are biohackers who optimize health through data.
5. The Longevity Fund (charity, a cause). iHerb sponsors The Longevity Fund's research initiatives and provides supplements for longevity studies, positioning itself as a science-backed partner. Why it fits: Longevity creators (6% of videos) discuss anti-aging and supplements; this aligns with iHerb's biohacker buyer seeking evidence-based optimization.
6. Calm (app or platform, cross-promotion). iHerb and Calm create a wellness bundle offering meditation content paired with iHerb's relaxation and sleep-support supplements. Why it fits: ASMR creators (3% of videos) focus on relaxation and productivity; Calm's users seek holistic wellness, overlapping with iHerb's health-seeking audience.
7. American Heart Association (charity, a cause). iHerb partners with the American Heart Association to sponsor cardiovascular health education and provide heart-health supplements to members. Why it fits: Health creators (9% of videos) discuss aging, diet, and natural care; the AHA's audience seeks evidence-based supplements for cardiovascular wellness.

Jase Medical

Partners already on record: none found yet

1. American Red Cross (charity, a cause). Co-develop emergency preparedness kits that combine Jase Medical antibiotics with Red Cross first aid supplies and disaster response guidance. Why it fits: Jase's creators cover disaster preparedness and survival, and Red Cross shares that mission to help people respond to emergencies.
2. Ready.gov (charity, a cause). Feature Jase Medical antibiotics in Ready.gov's emergency supply checklists and preparedness guides as part of recommended medication stockpiles. Why it fits: Jase's creators focus on disaster preparedness and catastrophic events, aligning with Ready.gov's mission to help Americans prepare for emergencies.
3. American Preppers Network (charity, a cause). Partner to educate prepper communities on emergency antibiotic stockpiling and proper medication storage for long-term preparedness. Why it fits: Jase's creators extensively cover prepping and disaster preparedness, matching the core mission of the American Preppers Network.
4. Homesteading Today (app or platform, cross-promotion). Sponsor Homesteading Today's community forums and guides with resources on emergency medication preparedness for self-sufficient living. Why it fits: Jase's creators cover meal prep, adventure, and self-reliance topics that homesteading communities actively engage with.
5. National Geographic (media company, cross-promotion). Sponsor National Geographic's survival and exploration documentaries, positioning Jase Medical as essential backup for remote expeditions and disaster scenarios. Why it fits: Jase's creators cover survival, wilderness, and catastrophic events that National Geographic's audience watches and experiences.
6. Emergency Preparedness Month (FEMA) (event, official partner). Sponsor FEMA's National Preparedness Month campaign with educational content about emergency antibiotic access and storage. Why it fits: Jase's creators focus on disaster preparedness and catastrophic events, aligning with FEMA's mission during National Preparedness Month.

Advanced GG

Partners already on record: GETREKT Labs, Kung Fu Tea, Sentinels, Splitgate

1. ESL (event, official partner). Advanced GG becomes the official energy supplement partner for ESL's global esports tournaments and broadcasts. Why it fits: 53% of Advanced GG's sponsored creators cover gaming content including competitive gameplay and esports, and ESL reaches the exact gamer student audience that buys the product.
2. WWE (media company, a product made together). Advanced GG and WWE co-create a limited-edition energy powder flavor inspired by wrestling's high-intensity performance demands. Why it fits: 10% of Advanced GG's creators (39 videos) cover wrestling and WWE content, showing proven audience overlap with wrestling fans who need performance supplements.
3. Riot Games (company, a product made together). Advanced GG creates a co-branded energy powder inspired by League of Legends or Valorant, sold through Riot's official merchandise channels. Why it fits: Gaming creators (53% of videos) cover live gameplay and guides for titles like League, and Riot's esports audience overlaps with Advanced GG's gamer student buyer.
4. Nintendo (company, a product made together). Advanced GG creates a Nintendo-themed energy powder flavor featuring Animal Crossing or Pokémon branding. Why it fits: 2% of Advanced GG's creators (9 videos) cover Nintendo, Animal Crossing, and cozy gaming content, representing a niche but engaged audience within the gamer student buyer base.
5. Twitch (app or platform, official partner). Advanced GG becomes the official energy supplement of Twitch Rivals tournaments and streaming events. Why it fits: Gaming creators (53% of sponsored videos) stream on Twitch, and the platform's audience of gamer students directly matches Advanced GG's core buyer demographic.
6. Call of Duty League (team or league, official partner). Advanced GG partners as the official energy supplement of the Call of Duty League, with branding at events and in broadcasts. Why it fits: 5% of Advanced GG's creators (19 videos) specifically cover Call of Duty and FPS gameplay, and CDL reaches competitive gamers who need focus and energy.
7. FaZe Clan (team or league, a product made together). Advanced GG and FaZe Clan co-create a limited-edition energy powder flavor exclusive to FaZe's community and merchandise store. Why it fits: FaZe Clan is a rival's partner (G Fuel holds them), proving esports organizations partner with gaming supplements, and Advanced GG's gaming creators (53%) reach the same competitive audience.
8. Spotify (app or platform, cross-promotion). Advanced GG sponsors Spotify's gaming and esports playlists with branded content and exclusive discount codes for listeners. Why it fits: 7% of Advanced GG's creators cover music content (looping, covers, live performance), and Spotify's gaming audience includes the gamer student demographic that buys the product.

CurrentBody

Partners already on record: Peter Rabbit, The University of Manchester, Trinny London

1. Dermalogica (company, a product made together). CurrentBody and Dermalogica could create a bundled skincare system combining CurrentBody's LED devices with Dermalogica's professional skincare products. Why it fits: Skincare is CurrentBody's largest creator subject at 59 videos, and Dermalogica's professional positioning aligns with CurrentBody's clinical credibility.
2. Vogue (media company, cross-promotion). CurrentBody could sponsor Vogue's beauty and wellness content series, positioning its devices as essential tools for professional-level at-home beauty routines. Why it fits: CurrentBody's creators cover makeup, fashion, and lifestyle, all core Vogue audiences, and Vogue's authority reinforces the brand's clinical positioning.
3. Peloton (company, cross-promotion). CurrentBody and Peloton could partner on wellness content showing how beauty tech complements fitness routines and post-workout skin recovery. Why it fits: CurrentBody's creators cover health, wellness, and productivity, audiences that overlap with Peloton's health-conscious demographic.
4. The Inkey List (company, a product made together). CurrentBody and The Inkey List could launch a limited-edition bundle pairing CurrentBody's LED devices with The Inkey List's targeted skincare serums. Why it fits: The Inkey List's science-backed skincare positioning mirrors CurrentBody's clinical credibility, and skincare is the brand's largest creator subject.
5. Glossier (company, cross-promotion). CurrentBody could collaborate with Glossier on content showing how professional beauty tech enhances makeup application and skin preparation. Why it fits: Makeup is a significant creator subject at 46 videos, and Glossier's direct-to-consumer model and beauty-focused audience align with CurrentBody's digital-first approach.

Ketone-IQ

Partners already on record: GovX, Team Visma | Lease a Bike

1. Ultra-Trail World Tour (event, official partner). Ketone-IQ becomes the official ketone fuel partner for Ultra-Trail World Tour events, with branded hydration stations and athlete sponsorships. Why it fits: Running creators make up 23% of sponsored videos and focus on ultra marathons and endurance competition, which is the exact athlete profile that competes in ultra trail events.
2. USA Cycling (charity, official partner). Ketone-IQ partners with USA Cycling as official performance fuel for national team training and competition programs. Why it fits: Cycling creators represent 6% of sponsored videos covering training and performance, and a rival already holds this partnership, showing its value to the category.
3. HYROX (event, official partner). Ketone-IQ becomes the official energy fuel for HYROX obstacle course racing events and athlete training programs. Why it fits: Sports creators cover athlete training and competition, and HYROX already partners with a rival, proving its alignment with performance nutrition brands.
4. Navy SEAL Foundation (charity, a cause). Ketone-IQ partners with Navy SEAL Foundation to support elite athlete training and recovery programs for active duty and veteran SEALs. Why it fits: The brand already partners with GovX for military and first responders, and a rival holds this partnership, showing proven fit with military performance communities.
5. Maui Nui (company, a product made together). Ketone-IQ and Maui Nui develop a co-branded grass-fed protein and ketone recovery drink for endurance athletes. Why it fits: Nutrition creators represent 20% of sponsored videos covering diet and performance, and Maui Nui already partners with a rival in the performance nutrition space.
6. Collective X Health (app or platform, cross-promotion). Ketone-IQ integrates with Collective X Health's performance tracking platform to help athletes monitor ketone supplementation impact on endurance and focus. Why it fits: Health creators represent 5% of sponsored videos covering research and performance, and Collective X Health already partners with a rival in the performance category.
7. UConn Athletics (team or league, official partner). Ketone-IQ becomes the official performance fuel partner for UConn Athletics across all varsity sports programs. Why it fits: Sports creators represent 15% of sponsored videos covering athlete training and competition, and UConn Athletics already partners with a rival, proving institutional fit.

Nutrafol

Partners already on record: Juice Press, Major League Baseball, Pvolve

1. American Psychological Association (charity, a cause). Nutrafol and the American Psychological Association could co-create educational content about the connection between mental health, stress, and hair loss. Why it fits: The brand's creators frequently cover mental health and relationships, audiences that understand hair loss as tied to psychological wellbeing.
2. MLB Players Association (team or league, official partner). Nutrafol could expand its Major League Baseball partnership to include player wellness programs and exclusive content featuring athletes discussing hair health. Why it fits: Nutrafol already partners with Major League Baseball and sponsors 24 baseball-focused videos, showing proven audience engagement in this space.
3. Peloton (company, cross-promotion). Nutrafol and Peloton could partner on a wellness campaign connecting fitness, recovery, and hair health through co-branded content and member offers. Why it fits: Nutrafol's creators cover fitness and wellness extensively, and Peloton's audience aligns with the health-conscious demographic that buys hair supplements.
4. Spotify (app or platform, cross-promotion). Nutrafol could sponsor a Spotify podcast playlist or series featuring wellness and mental health conversations, reaching audiences already engaged with relationship and lifestyle content. Why it fits: Nutrafol sponsors 53 politics and 58 comedy videos on YouTube, many of which are podcasts, indicating strong podcast audience alignment.
5. Goop (company, a product made together). Nutrafol and Goop could develop a limited-edition wellness bundle combining hair supplements with complementary wellness products. Why it fits: Nutrafol already co-branded with Juice Press, and Goop's audience overlaps with the lifestyle and wellness creators Nutrafol sponsors.
6. Calm (app or platform, cross-promotion). Nutrafol and Calm could partner on stress-reduction content that educates users about the link between meditation, stress management, and hair health. Why it fits: Nutrafol sponsors creators covering mental health and relationships, audiences that use meditation and wellness apps to manage stress-related hair loss.
7. The Fertility Show (event, official partner). Nutrafol could become an official partner at fertility and women's health expos, connecting hair health to reproductive wellness conversations. Why it fits: Nutrafol's creators cover fertility and relationships in 19 sponsored videos, indicating audience interest in reproductive health topics.

Humehealth

Partners already on record: none found yet

1. MyFitnessPal (app or platform, a product made together). Humehealth's biometric devices could integrate with MyFitnessPal to give users AI-powered nutrition insights based on real body data. Why it fits: Vegan, meal prep, and nutrition creators already cover the intersection of tracking food and understanding body response.

Momentous

Partners already on record: Athletic Republic, Collective X Health, Maui Nui, My Sports Dietitian, Navy SEAL Foundation, Tonal, UConn Athletics, USA Cycling, USA Rugby, USA Wrestling, VOICEINSPORT Foundation

1. USA Track & Field (team or league, official partner). Momentous becomes the official supplement partner of USA Track & Field, providing protein and creatine to national team athletes. Why it fits: Running is a sponsored creator subject with 14 videos, and Momentous already partners with USA Cycling, USA Rugby, and USA Wrestling, establishing a pattern of national sports federation partnerships.
2. Peloton (company, a product made together). Momentous and Peloton co-create a limited-edition protein flavor or recovery bundle for Peloton's cycling and fitness community. Why it fits: Cycling is a sponsored creator subject with 19 videos, and Momentous already has a co-branded product partnership with Tonal, showing precedent for fitness equipment partnerships.
3. Precision Nutrition (company, cross-promotion). Momentous and Precision Nutrition cross-promote educational content on nutrition and athlete performance to their respective audiences. Why it fits: Nutrition is Momentous's largest sponsored creator subject at 73 videos and 20%, and Precision Nutrition's audience directly aligns with athletes seeking performance nutrition education.
4. Whoop (company, cross-promotion). Momentous and Whoop partner to provide integrated performance tracking and recovery nutrition recommendations to Whoop's athlete subscriber base. Why it fits: Health and performance optimization are core to both brands, and Momentous's creators cover health and longevity topics (32 and 16 videos respectively), aligning with Whoop's biometric tracking audience.
5. Strava (app or platform, cross-promotion). Momentous becomes a featured partner on Strava, offering nutrition and recovery content to cyclists and runners tracking their training. Why it fits: Cycling and running are both sponsored creator subjects with 19 and 14 videos respectively, and Strava's community of endurance athletes directly matches Momentous's buyer profile.
6. HYROX (event, official partner). Momentous becomes the official supplement partner of HYROX, providing protein and creatine to fitness athletes competing in the global obstacle fitness series. Why it fits: HYROX is already a partner of rival Myprotein, and Momentous's athlete gym buyer profile and existing sports federation partnerships make this a natural competitive opportunity.

OneSkin

Partners already on record: none found yet

1. American Heart Association (charity, a cause). OneSkin and American Heart Association co-create educational content on cardiovascular health and longevity, positioning peptide skincare as part of a holistic aging strategy. Why it fits: OneSkin's creators frequently cover nutrition, fitness, and longevity topics that align with heart health messaging, and the nonprofit's audience overlaps with biohackers interested in preventive health.
2. Peloton (company, cross-promotion). OneSkin sponsors Peloton's wellness content series on skin longevity and recovery, reaching fitness-focused biohackers during their health routines. Why it fits: OneSkin's nutrition and longevity creators emphasize fitness and exercise; Peloton's audience actively pursues optimization of body and health outcomes.
3. Headspace (app or platform, cross-promotion). OneSkin and Headspace create a co-branded meditation series on stress reduction and skin health, linking mental wellness to longevity outcomes. Why it fits: OneSkin's mental health and psychology creators discuss consciousness and stress; Headspace's users are biohackers interested in holistic health optimization.
4. TED Conferences (event, official partner). OneSkin sponsors TED's longevity and aging track, positioning the brand as a science-backed partner in the future of human health. Why it fits: OneSkin's longevity creators (Dr. Gabrielle Lyon, Max Lugavere) align with TED's mission of spreading ideas worth sharing about aging science.
5. Calm (app or platform, cross-promotion). OneSkin partners with Calm to create sleep and recovery content, emphasizing skin regeneration during rest as part of longevity. Why it fits: OneSkin's mental health and psychology creators discuss wellness and recovery; Calm's audience overlaps with biohackers optimizing sleep for aging outcomes.
6. National Geographic (media company, cross-promotion). OneSkin sponsors National Geographic's documentary series on human longevity and aging science, reaching curious biohackers interested in the biology of aging. Why it fits: OneSkin's longevity creators focus on science-backed wellness; National Geographic's audience values evidence-based exploration of health and human biology.
7. Oura Ring (company, a product made together). OneSkin and Oura Ring create an integrated biohacking program where ring data informs personalized skincare routines tied to sleep, recovery, and longevity metrics. Why it fits: OneSkin's biohacker audience uses wearables to optimize health; Oura Ring users are precisely the data-driven longevity enthusiasts OneSkin targets.
8. Goop (company, official partner). OneSkin becomes a featured longevity brand in Goop's wellness marketplace and editorial content, reaching affluent biohackers seeking premium health optimization. Why it fits: Goop's audience aligns with OneSkin's biohacker buyer profile; both brands emphasize science-backed wellness and premium positioning in the longevity space.

Timeline

Partners already on record: Lancôme

1. Cleveland Clinic (charity, a cause). Cleveland Clinic could feature Mitopure in its Center for Functional Medicine protocols and recommend it to patients seeking mitochondrial optimization. Why it fits: Timeline's creators focus heavily on doctor-recommended health optimization, and Cleveland Clinic's functional medicine approach aligns with the biohacker and longevity audiences Timeline reaches.
2. Peloton (company, cross-promotion). Peloton could integrate Mitopure into its fitness app's recovery and longevity content, positioning it as a supplement for performance optimization. Why it fits: Timeline's creators cover fitness, strength, and performance optimization, and Peloton's audience actively seeks biohacking tools to enhance workout results.
3. Oura Ring (company, cross-promotion). Oura Ring could recommend Mitopure to users whose biometric data suggests mitochondrial stress, creating a data-driven supplement recommendation pathway. Why it fits: Timeline's biohacking creators emphasize performance tracking and optimization; Oura's users are the same quantified-self audience seeking mitochondrial health tools.
4. The Longevity Fund (charity, a cause). The Longevity Fund could feature Timeline's research in its longevity investment thesis and recommend Mitopure as a consumer application of funded science. Why it fits: Timeline's 13% of creator content focuses on longevity science, and The Longevity Fund's network includes the researchers and investors Timeline's audience trusts.
5. Apple Fitness+ (app or platform, cross-promotion). Apple Fitness+ could integrate Mitopure into post-workout recovery guidance, positioning it as a science-backed supplement for users optimizing fitness outcomes. Why it fits: Timeline's creators emphasize fitness and performance; Apple Fitness+ users are biohackers and longevity-focused consumers who track health metrics.
6. Levels (company, cross-promotion). Levels could recommend Mitopure to users whose glucose data indicates metabolic stress, creating a complementary biohacking protocol. Why it fits: Timeline's biohacking and nutrition creators focus on metabolic optimization; Levels' users are the same data-driven biohackers seeking mitochondrial health tools.
7. Woop (company, cross-promotion). Woop could recommend Mitopure to users showing recovery strain, positioning it as a supplement to enhance the recovery optimization Woop tracks. Why it fits: Timeline's creators emphasize performance and recovery; Woop's users are athletes and biohackers seeking to optimize energy and mitochondrial function.

Equip Foods

Partners already on record: MASA

1. CrossFit Games (event, official partner). Equip Foods becomes the official protein partner of CrossFit Games, with branded activations at the event and athlete sponsorships. Why it fits: CrossFit athletes are core gym-goers and performance-focused buyers who align with Equip's beef protein positioning.
2. Tonal (company, cross-promotion). Equip Foods and Tonal co-create workout and nutrition plans bundled with Tonal memberships to support performance goals. Why it fits: Tonal already partners with Momentous, a rival protein brand, showing fitness tech companies seek nutrition partnerships for their gym-focused users.
3. USA Weightlifting (team or league, official partner). Equip Foods becomes the official protein partner of USA Weightlifting, supporting athletes and providing nutrition education. Why it fits: USA Weightlifting athletes are performance-driven gym-goers; rivals like Momentous partner with USA Rugby and USA Wrestling, showing sports federations seek protein sponsors.
4. Navy SEAL Foundation (charity, a cause). Equip Foods partners with Navy SEAL Foundation to provide protein products to active-duty and veteran athletes. Why it fits: Momentous already partners with Navy SEAL Foundation, proving military and performance communities value protein sponsorships aligned with Equip's buyer. A rival, Momentous, already partners with them.

Function Health

Partners already on record: Chase Sapphire, Equinox, National Basketball Players Association, NYU Grossman School of Medicine, Smart Scan, Sweetgreen, Thrive Global

1. Peloton (company, cross-promotion). Peloton members receive a discounted Function Health membership, and Function integrates workout data with lab results to show fitness impact on biomarkers. Why it fits: Peloton's audience overlaps with biohackers who track performance metrics and optimize their bodies through data.
2. Oura Ring (company, cross-promotion). Oura Ring users can sync sleep and recovery data with Function Health labs to correlate biometric patterns with blood work results. Why it fits: Oura Ring tracks the same health-optimization audience that Function's creators in psychology and lifestyle cover.
3. Apple (company, cross-promotion). Function Health integrates with Apple Health to let users view lab results alongside activity, heart rate, and sleep data in one dashboard. Why it fits: Apple's health-tracking ecosystem reaches biohackers who want centralized data on their bodies.
4. Calm (app or platform, cross-promotion). Calm users receive a Function Health discount, and Function's psychology-focused content creators promote the partnership to audiences interested in mental health and neuroplasticity. Why it fits: Calm's meditation and mental wellness focus matches the psychology creators Function already pays.
5. Lululemon (company, cross-promotion). Lululemon members earn Function Health discounts, and the brand co-hosts wellness events combining fitness, nutrition education, and biomarker testing. Why it fits: Lululemon's lifestyle and wellness community overlaps with the lifestyle creators Function sponsors.
6. Goop (company, cross-promotion). Function Health lab testing is featured in Goop's wellness marketplace and recommended in Goop's health guides as a data-driven foundation for personalized protocols. Why it fits: Goop's audience of biohackers and wellness optimizers matches Function's buyer profile and the lifestyle creators it already partners with.

We Are Holy

Partners already on record: none found yet

1. FaZe Clan (team or league, official partner). HOLY Energy becomes the official energy drink partner for FaZe Clan's esports teams and tournament appearances. Why it fits: Gaming is 12% of HOLY's creator content and the primary buyer is a gamer; FaZe Clan's competitive gaming audience is the exact demographic. A rival, G Fuel, already partners with them.
2. Insomniac (event, official partner). HOLY Energy becomes the official zero-sugar energy drink at Insomniac's electronic music festivals and events. Why it fits: Entertainment creators (8% of videos) cover festival culture and social events; Insomniac's young festival audience matches HOLY's gamer student demographic. A rival, Ghost Energy, already partners with them.
3. Sentinels (team or league, official partner). HOLY Energy sponsors Sentinels esports teams across multiple titles with branded team gear and tournament activations. Why it fits: Gaming is 12% of HOLY's sponsored videos and the buyer is a gamer; Sentinels' competitive esports audience is the core target market. A rival, Advanced GG, already partners with them.
4. Enthusiast Gaming (media company, cross-promotion). HOLY Energy integrates into Enthusiast Gaming's esports media network with branded content across gaming channels and tournament coverage. Why it fits: Gaming is 12% of HOLY's creator content; Enthusiast Gaming's gaming audience and media reach directly serve the gamer student buyer. A rival, G Fuel, already partners with them.
5. Farmingdale State Esports (team or league, official partner). HOLY Energy becomes the official energy drink for Farmingdale State's esports program with team sponsorship and campus activations. Why it fits: The buyer is a student; Farmingdale State Esports' student-athlete audience is the exact demographic HOLY targets. A rival, G Fuel, already partners with them.
6. Opera GX (app or platform, cross-promotion). Opera GX integrates HOLY Energy as an in-browser quick-order feature or branded energy boost notification for gamers during gaming sessions. Why it fits: Gaming is 12% of sponsored videos and the core buyer is a gamer; Opera GX's audience directly overlaps with HOLY's target. A rival, Gamer Supps, already partners with them.
7. Warped Tour (event, official partner). HOLY Energy becomes the official energy drink sponsor of Warped Tour with branded booths and sampling at festival stops. Why it fits: Entertainment creators (8%) cover festival and music culture; Warped Tour's young alternative audience overlaps with HOLY's gamer student buyer. A rival, Ghost Energy, already partners with them.

DoNotAge

Partners already on record: BioStarks, British Society for Research on Ageing (BSRA), NADclinic Group

1. Peloton (company, cross-promotion). DoNotAge sponsors Peloton's longevity-focused fitness content and appears in their wellness guides for members pursuing anti-aging through exercise. Why it fits: DoNotAge's creators cover exercise and longevity extensively, and Peloton's audience actively pursues fitness for health optimization.
2. Headspace (app or platform, cross-promotion). DoNotAge partners with Headspace to bundle meditation and sleep content with information on how NAD+ supports cellular recovery during rest. Why it fits: DoNotAge sponsors 11 meditation videos about sleep and stress, audiences that Headspace directly serves.
3. Goop (company, cross-promotion). DoNotAge becomes a featured supplement brand in Goop's wellness shop and appears in their longevity and biohacking editorial content. Why it fits: Goop's audience overlaps with biohackers and anti-aging supplement buyers, and DoNotAge already sells through podcast sponsorships to this demographic.
4. Oura Ring (company, cross-promotion). DoNotAge partners with Oura Ring to show how NAD+ supplementation correlates with improved biometric markers tracked by the ring. Why it fits: Biohackers who buy DoNotAge use devices like Oura Ring to measure anti-aging interventions, creating a natural partnership.
5. Dermalogica (company, a product made together). DoNotAge and Dermalogica co-create a skincare line that combines topical anti-aging with NAD+ supplementation for inside-out skin health. Why it fits: DoNotAge sponsors 36 skincare videos, and skincare creators are proven to discuss supplements and anti-aging products together.
6. Lululemon (company, cross-promotion). DoNotAge sponsors Lululemon's yoga and wellness events, positioning NAD+ as the supplement for active longevity seekers. Why it fits: DoNotAge sponsors 43 yoga videos about longevity and mobility, audiences that Lululemon's yoga community directly represents.

Paleovalley

Partners already on record: Hartford Athletic, Heart & Soil Supplements

1. IRONMAN (event, official partner). Paleovalley becomes the official nutrition partner for IRONMAN events, providing beef sticks and organ complex as approved fueling options for athletes. Why it fits: IRONMAN athletes are biohackers optimizing performance through nutrient-dense whole foods, matching Paleovalley's buyer profile and nutrition-focused creator content. A rival, AG1 (Athletic Greens), already partners with them.
2. England Rugby (team or league, official partner). Paleovalley partners with England Rugby as official nutrition partner, supplying grass-fed beef sticks and supplements to players for performance and recovery. Why it fits: Rugby players prioritize nutrient density and grass-fed proteins for muscle recovery, aligning with Paleovalley's product focus and biohacker buyer mentality. A rival, AG1 (Athletic Greens), already partners with them.
3. Ancestral Supplements (company, cross-promotion). Paleovalley co-creates educational content with Ancestral Supplements about organ-based nutrition and nutrient density. Why it fits: Ancestral Supplements shares Paleovalley's focus on grass-fed organ products and nutrient-dense whole foods for health optimization.

Transparent Labs

Partners already on record: none found yet

1. ISSN (International Society of Sports Nutrition) (charity, a cause). Co-produce educational content on clinically-dosed supplementation and evidence-based training nutrition. Why it fits: Transparent Labs' fully disclosed labels align with ISSN's scientific credibility mission, and the brand's creators already cover nutrition and health extensively.
2. NASM (National Academy of Sports Medicine) (charity, a cause). Co-develop certification course modules on supplement transparency and evidence-based dosing for fitness coaches. Why it fits: Transparent Labs' commitment to full disclosure matches NASM's educational mission, and the brand's coaching creators provide direct reach to the certification audience.
3. American College of Sports Medicine (charity, a cause). Sponsor ACSM research grants on supplement efficacy and transparent labeling standards. Why it fits: The brand's health and nutrition creators already discuss scientific training principles, and ACSM's credibility reinforces Transparent Labs' clinical dosing positioning.
4. American Hiking Society (charity, a cause). Develop portable, transparent-label nutrition products for backcountry athletes and sponsor hiking wellness content. Why it fits: Transparent Labs already sponsors 12 hiking videos; the hiking audience represents an underserved segment that values transparent nutrition for endurance and recovery.
5. USA Weightlifting (team or league, official partner). Become official supplement partner for USA Weightlifting's athlete development and competition programs. Why it fits: The brand's creators focus heavily on bodybuilding, strength, and weightlifting, and Momentous already partners with USA Wrestling and USA Cycling, showing the category's appeal to sports federations.
6. Tonal (company, cross-promotion). Bundle Transparent Labs supplements with Tonal's AI-powered strength training system for home gym athletes. Why it fits: Tonal already partners with Momentous and targets the same clinically-minded athlete; Transparent Labs' creators cover gym training and home fitness extensively. A rival, Momentous, already partners with them.
7. TrainHeroic (app or platform, cross-promotion). Integrate Transparent Labs supplement recommendations into TrainHeroic's workout programming platform. Why it fits: TrainHeroic serves the same clinically-minded athlete audience that Transparent Labs targets through its bodybuilding and coaching creators.

Ghost Energy

Partners already on record: 7UP, A&W Root Beer, Chicago Cubs, Dr Pepper, Insomniac, Mondelez International, Rise Festival, Sour Strips, The Venetian Resort Las Vegas, Vegas Golden Knights, Warped Tour

1. FaZe Clan (team or league, official partner). GHOST Energy becomes the official energy drink partner of FaZe Clan, with branding across their competitive gaming teams and content. Why it fits: GHOST sponsors 30 videos in gaming content with creators like TCaptainX and JesseKazam who cover competitive gaming and esports, matching FaZe's audience. A rival, G Fuel, already partners with them.
2. Enthusiast Gaming (app or platform, official partner). GHOST Energy becomes the official energy drink of Enthusiast Gaming's esports tournaments and gaming platform. Why it fits: G Fuel already partners with Enthusiast Gaming; GHOST has 30 gaming-focused sponsored videos and needs presence in competitive gaming platforms. A rival, G Fuel, already partners with them.
3. Sentinels (team or league, official partner). GHOST Energy becomes the official energy drink partner of Sentinels esports organization with team branding and player endorsements. Why it fits: Advanced GG already partners with Sentinels; GHOST's gaming creators cover competitive esports and live streaming, matching Sentinels' audience. A rival, Advanced GG, already partners with them.

air up

Partners already on record: none found yet

1. Red Bull (company, a product made together). Create limited-edition air up bottles with Red Bull-themed flavor pods for extreme sports and gaming audiences. Why it fits: Red Bull sponsors extreme sports and gaming events that align with air up's entertainment and gaming creator base.
2. Save the Children (charity, a cause). Launch a campaign where air up donates water access initiatives for every bottle sold, with creator content highlighting impact. Why it fits: Save the Children is a rival's partner, proving nonprofits partner with hydration brands; air up's entertainment creators can amplify social causes.
3. USA Weightlifting (team or league, official partner). Sponsor USA Weightlifting athletes and events with air up as the official hydration system for training and competition. Why it fits: USA Weightlifting is a rival's partner, showing sports organizations value hydration partnerships that align with fitness-focused audiences.
4. McLaren Racing (team or league, official partner). Become the official hydration partner for McLaren Racing with branded bottles for fans and hospitality. Why it fits: McLaren Racing is a rival's partner, showing premium motorsport teams seek hydration partnerships aligned with air up's audience.
5. TikTok (app or platform, cross-promotion). Create an air up challenge filter on TikTok where users share creative flavor combinations and viral moments. Why it fits: Air up's entertainment and comedy creators already make viral challenge content; TikTok's audience is proven to engage with product challenges.
6. Coachella (event, official partner). Become the official hydration partner at Coachella with branded water stations and festival-exclusive flavor pods. Why it fits: Air up's lifestyle and entertainment creators cover festival culture and social events; hydration is essential at music festivals.

Grüns

Partners already on record: Minions / Illumination, Motiv Sports, MudGirl, NJ/NY Gotham FC, OLIPOP, Popsicle, Vacation Races, WrestleCon

1. Gatorade (company, a product made together). Grüns and Gatorade create a co-branded sports nutrition gummy that combines hydration support with vitamin-rich greens for active students. Why it fits: Grüns already partners with sports teams and events like Gotham FC and Motiv Sports, and Gatorade's audience overlaps with gamer students who need quick nutrition during play sessions.
2. DoorDash (app or platform, cross-promotion). Grüns becomes a featured wellness snack option on DoorDash with exclusive student discounts and bundled meal deals. Why it fits: Gamer students are a core buyer who order delivery frequently, and DoorDash's platform reaches this exact demographic during study and gaming sessions.
3. Twitch (app or platform, official partner). Grüns becomes the official nutrition partner for Twitch Rivals esports tournaments with branded in-stream overlays and creator sponsorship packages. Why it fits: Gamer students are Grüns' primary buyer and Twitch is where this audience spends hours streaming and watching competitive gaming.
4. REI Co-op (company, official partner). Grüns partners with REI as the official nutrition snack for outdoor adventures and hiking trips, with co-branded trail packs. Why it fits: Grüns already sponsors homesteading and DIY creators who talk about outdoor living and camping, and REI's audience aligns with this lifestyle segment.
5. Audible (app or platform, cross-promotion). Grüns and Audible create a co-promotion offering audiobook credits with Grüns purchases, targeting students who consume entertainment content. Why it fits: Grüns sponsors entertainment creators who discuss fantasy, science fiction and book reviews, and Audible's listeners overlap with this audience.
6. Lululemon (company, official partner). Grüns becomes the official wellness snack partner for Lululemon's fitness studios and community events with in-studio sampling. Why it fits: Grüns already partners with sports teams and fitness events like MudGirl, and Lululemon's health-conscious audience seeks convenient nutrition.
7. Skillshare (app or platform, cross-promotion). Grüns sponsors Skillshare's DIY and homesteading course categories with branded snack bundles for students taking creative classes. Why it fits: Grüns sponsors DIY and homesteading creators, and Skillshare's student audience learning these skills represents a natural crossover for nutrition snacks.
8. Headspace (app or platform, a cause). Grüns and Headspace partner on student wellness bundles combining meditation with nutrition, marketed as holistic self-care for gamer students. Why it fits: Gamer students are Grüns' core buyer and often experience stress; Headspace's wellness mission aligns with positioning greens as health-focused snacks.

Neuro Gum

Partners already on record: Beast Philanthropy, Chess.com, High Fives Foundation, PADI AWARE Foundation, Team RWB

1. McLaren Racing (team or league, official partner). Neuro Gum becomes the official cognitive performance partner of McLaren Racing, with branding in the paddock and driver endorsements. Why it fits: The brand already sponsors racing creators who cover McLaren drama and personnel, proving audience overlap with motorsport fans who value mental sharpness.
2. The Scholly (app or platform, cross-promotion). Neuro Gum partners with The Scholly to offer study bundles to scholarship-seeking students, positioning the gum as a tool for focused exam preparation. Why it fits: The brand's scholarly creators discuss focus, productivity, and mental performance in contexts like chess tournaments and academic pursuits.
3. Ocean Wise (charity, a cause). Neuro Gum partners with Ocean Wise to expand ocean conservation efforts beyond PADI AWARE, supporting sustainable seafood and marine protection. Why it fits: The brand already holds a mission partnership with PADI AWARE for ocean conservation, showing commitment to this cause.
4. The Breakfast Club (SiriusXM) (media company, cross-promotion). Neuro Gum sponsors The Breakfast Club show with on-air mentions and branded segments around morning focus and professional productivity. Why it fits: The brand's politics and comedy creators cover interview and talk formats with audiences of busy professionals who consume morning media.
5. Wired (media company, cross-promotion). Neuro Gum sponsors Wired's 'Autocomplete Interviews' and tech-focused content, positioning the gum as essential for creative professionals. Why it fits: The brand sponsors arts and creative creators, and Wired's audience overlaps with busy professionals seeking cognitive edge in creative work.
6. The Players Championship (event, official partner). Neuro Gum becomes the official cognitive performance partner of The Players Championship, with branded activations for golfers and spectators. Why it fits: The brand partners with athletic recovery nonprofits and sponsors racing creators, establishing credibility with professional athletes seeking mental performance.