Influencer AdvisoryInfluencer Advisory
[Brands]

Which creators BUBS Naturals should sponsor next

Dennis Ksendzov
Dennis KsendzovVerified

Senior Partnerships Manager · August 20, 2026 · 8 min read

For influencer marketers in performance supplements we analyzed what the influencer landscape is like for BUBS Naturals, including which influencers are the best value leading into Q4 2026.

Influencer Advisory is 100% an influencer data broker, meaning all we do is look at data to produce the best influencer partnerships.

We found this.

Currently BUBS Naturals focuses on five avatars

BUBS Naturals has paid for 117 sponsored videos since December 2023. Almost all of it has happened since October 2025, so this is a programme that went from nothing to a full roster in about nine months.

The veteran interview. Long shows where somebody who served talks for two hours, which is the audience the brand was named for and the one it buys hardest.

The team sports podcast. Fan shows about one club, small audiences that turn up every week, and nobody else on this shelf is buying them. The Oklahoma Breakdown with Ikard.

The action sports show. Skate, snow and moto, an audience that trains without ever calling it training.

The health educator. The only avatar here that argues about ingredients, and the one BUBS has been buying longest.

The daily brief. Short news and talk formats bought for frequency rather than for fit.

Meanwhile their competitors in the performance supplement space include

Gorilla Mind. The lifter who talks about compounds, the biggest recorded programme on this shelf by a distance, 475 videos.

Momentous. The science podcast, the same names AG1 buys and the most expensive audience here, 264 videos.

Perfect Keto. The home cook on a diet, a small roster booked over and over, 217 videos.

MyProtein. The gym channel, bought in the UK and Europe, 117 videos.

Transparent Labs. The strength athlete, including the largest one there is, 111 videos.

1st Phorm. Fighters and gear channels, the closest thing here to a service audience, 89 videos: Gear Know-How (22x from 2025 February to 2026 January), The Casuals MMA (16x from 2025 August to 2026 January), IRONCLAD (14x from 2025 October to 2026 May).

Every rival on this shelf buys somebody lifting or somebody optimising. BUBS buys somebody who served, and somebody who follows a football team. That is the whole finding: the shelf it sits on and the audience it pays for barely touch, so almost nobody is bidding against it for the people it has already proved work.

Based on goals read off their own spending rather than quoted from the company.

Making the veteran audience the centre of the programme rather than one show inside it, since that is the only avatar the brand's own story explains.

Holding the team sports podcast, which nobody on this shelf has bought a single video of.

Turning nine months of fast buying into renewals, since most of the roster has been booked once and the year is not over.

So using some data sets, we put together a campaign that we would theoretically create.

The theme. What you take when the day starts at four. Not a workout and not a stack, the morning of somebody whose job or training begins before anybody else is up, filmed by people whose audience lives that way already. It works because the brand was named after a man who lived it, and because a rival cannot copy the reason without borrowing the story.

The avatar. The person with a service background who still trains, with the fan of one team underneath them. They are the unlock because BUBS has already proved both convert, and because every rival on this shelf is bidding for a barbell instead. Nobody here is competing for the range or the tailgate.

Creators for each part of the funnel follow: top, middle, bottom.

Top of funnel

Garand Thumb 760.4K avg views · 4.4% engagement

Why they fit: The largest military channel available on this list by a wide margin, an audience that already accepts a verdict on gear from this person, and the exact viewer the brand's own story is written for.

Track record: Leatherback Gear (6x, 2022 January to 2022 March), Drink Hero (6x, 2022 January to 2022 March), Aura (5x, 2022 April to 2025 November).

The ask: the product in a field day rather than a read to camera, no script approval, judged on new subscriptions to the code.

Dirty Civilian 238.2K avg views · 5.7% engagement

Why they fit: A veteran community channel whose sponsors are all equipment brands that expect to be used on camera, and Steele Industries at sixteen bookings says this audience buys what it sees here.

Track record: Steele Industries (16x, 2024 February to 2026 March), WETWRX (13x, 2025 March to 2026 May), Avon Protection (10x, 2024 July to 2025 December).

The ask: a standing slot across a training series, priced as a quarter rather than a video.

Binkov's Battlegrounds 123.9K avg views · 7.8% engagement

Why they fit: The highest engagement in this group at 933,000 subscribers, and a sponsor list short enough that a read here still lands as a choice rather than an ad slot.

The ask: one integrated segment, a code judged on redemptions, and only after the two above are already running.

Middle of funnel. People weighing it up

The Wooded Beardsman 69.9K expected views · 3.5% engagement

Why they fit: Bushcraft and long stretches outdoors at 1.63M subscribers, where the product is what somebody carries because a kitchen is not available, and the demonstration happens without being staged.

Track record: Lyndonfishhatcheries (8x, 2023 December to 2026 March), Desert Island Survival (8x, 2025 January to 2025 August), Mystery Tackle Box (7x, 2022 November to 2025 March).

The ask: a multi day trip with the product in the pack, priced as a series.

Dutch Bushcraft Knives 51.5K avg views · 7.4% engagement

Why they fit: 7.4% engagement on a gear review channel, and Civivi coming back thirteen times across four years is the longest running relationship on this page.

Track record: Civivi (13x, 2022 November to 2026 June), Dbkshop (12x, 2025 January to 2025 December), Tools (7x, 2022 December to 2024 October).

The ask: an honest field test with permission to say what it does not do.

Crain & Company 23.6K avg views · 5.9% engagement

Why they fit: An outdoors and hunting show whose audience already buys food from it, with Good Ranchers booked sixty three times, which is a consumable proving this audience reorders.

Track record: Good Ranchers (63x, 2024 March to 2026 June), BetOnline (24x, 2024 March to 2024 October), Raycon (20x, 2024 May to 2025 December).

The ask: the product used across a season, with a code judged on repeat purchases rather than first orders.

Bottom of funnel. People ready to buy

Lillie Kane 197.4K avg views · 7.7% engagement

Why they fit: The largest reach at this end of the list, a nutrition audience that argues about labels, and BIOptimizers at twenty one bookings is a supplement brand proving this audience completes a purchase.

Track record: BIOptimizers (21x, 2024 June to 2026 July), Birch Living (11x, 2024 August to 2026 March), BON CHARGE (10x, 2024 January to 2025 December).

The ask: a straight comparison against what she already takes, and the freedom to lose it.

Jenny Mitich 34.1K avg views · 5.5% engagement

Why they fit: A nutrition channel whose repeat sponsors are all food, and Carnivore Bar at twenty bookings plus Tastee at twenty eight is the pattern of an audience that reorders rather than tries once.

Track record: Tastee (28x, 2025 July to 2026 June), Carnivore Bar (20x, 2025 April to 2026 May), Accelerated Iodine (14x, 2025 September to 2026 May).

The ask: a monthly slot priced as a quarter, judged on redemptions.

Cambria Joy 16.4K avg views · 5.4% engagement

Why they fit: The smallest cheque on the page and the most proven for this exact product type, with Pique at thirty six bookings and Just Thrive at thirty two, both supplements that kept coming back.

Track record: Pique (36x, 2024 May to 2026 January), Just Thrive (32x, 2023 October to 2026 March), LMNT (32x, 2023 September to 2024 December).

The ask: the product inside a morning routine, filmed as it is used, with a code judged on redemptions.

None of these nine has been paid by BUBS Naturals, and none of them has been paid by a rival on this shelf in the last twelve months, so there is no exclusivity to buy out and no rival roster to outbid.

What the numbers do not show

Nine months is a short window to judge. Almost the whole programme has been bought since October 2025, so most of this roster has been paid once because there has not been time for a second booking yet. That is a different thing from a roster that was tried and dropped, and the plan above treats it that way.

The goals above are ours, not theirs. We read them off what the brand has actually spent. BUBS Naturals has not published a creator strategy and we are not quoting one.

Politics and news are in the roster and not in the plan. The brand has bought daily news and talk formats, and we have left that lane out of the recommendations on brand safety grounds rather than fit grounds. If that call is wrong for you, the same method reruns with it back in.

Two kinds of view number sit on this page. Expected views is modelled and average views is measured over 150 days, and each creator is quoted with whichever one we hold. Do not add them together.

What we would do first

Make the veteran audience the programme rather than one show inside it. The Shawn Ryan Show is the deepest thing on this roster and it is the only lane the brand's own story explains, yet it sits alongside four other avatars competing for the same budget. Every rival on this shelf is spending on a barbell, so the range and the tailgate are sitting there with no competing bid on them. The three names at the top of the funnel above are all in that lane and none has been paid by anybody on this shelf.

This is the same read we run for any brand before a quarter starts, and we are happy to run it on yours. If you want the version of this page with your own brand in it, speak with us and we will pull your shelf.

Up: the brands buying the most YouTube sponsorships in 2026. Across: which creators Prozis should sponsor next. Risk: what has to be disclosed before any of this ships.