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Which creators Prozis should sponsor next

Dennis Ksendzov
Dennis KsendzovVerified

Senior Partnerships Manager · August 20, 2026 · 7 min read

For influencer marketers in performance supplements we analyzed what the influencer landscape is like for Prozis, including which influencers are the best value leading into Q4 2026.

Influencer Advisory is 100% an influencer data broker, meaning all we do is look at data to produce the best influencer partnerships.

We found this.

Currently Prozis focuses on four avatars

Prozis has paid for 77 sponsored videos since March 2023. Its most booked channel has 68,200 subscribers, which is smaller than the smallest name most rivals on this shelf bother with.

The small fitness creator. Real gym channels well under half a million subscribers, booked again and again rather than once, and this is where almost half the programme sits.

The home workout channel. Follow along training for people with no gym, the only avatar here that reaches a general audience.

The creator who does not work in English. Chinese, French and Portuguese channels bought directly rather than through a local agency, which nobody else on this shelf does at all.

  • yvguo 6 videos · 2023 May to 2026 January
  • Leo Wang 4 videos · 2023 March to 2025 March
  • Mathilde WOD 2 videos · 2024 December

The technique channel. Lifting form and programming, small audiences that watch to learn rather than to be entertained.

Meanwhile their competitors in the performance supplement space include

Gorilla Mind. The lifter who talks about compounds, the biggest recorded programme on this shelf by a distance, 475 videos.

Momentous. The science podcast, the most expensive audience here and the same names AG1 buys, 264 videos.

Perfect Keto. The home cook on a diet, a small roster booked over and over, 217 videos.

MyProtein. The nearest brand to Prozis by product and by market, and the direct competitor for the same European gym audience, 117 videos.

BUBS Naturals. The veteran interview and the team sports podcast, an audience nobody else here buys, 117 videos.

Transparent Labs. The strength athlete, including the largest one there is, 111 videos.

Every rival on this shelf is buying reach in English. Prozis is the only one buying small channels on purpose, in four languages, and going back to the same people. That is a different business rather than a smaller one, and it means the audience it has proved is one nobody else is bidding for.

Based on goals read off their own spending rather than quoted from the company.

Keeping the small channel strategy while adding one name big enough to make the brand known outside its own customers.

Extending the non English buying, which is the only thing on this shelf nobody has copied.

Moving past the gym, since every avatar here is somebody already lifting and the product is sold to people who train for a sport.

So using some data sets, we put together a campaign that we would theoretically create.

The theme. Whatever the sport is. Not a gym and not a physique, the person who trains for a race, a climb, a match or a ride, filmed doing that thing, with the product as fuel rather than as a stack. It works because Prozis already sells a wide catalogue rather than one hero product, and a sport gives every product in it a reason to be on camera.

The avatar. The endurance and racket sport athlete, with the small language specific fitness creator underneath them. They are the unlock because Prozis has already proved it can buy small and repeat, and because every rival here is bidding for a barbell in English. Nobody on this shelf has bought a bike, a court or a rope.

Creators for each part of the funnel follow: top, middle, bottom.

Top of funnel

Magnus Midtbø 2.39M expected views · 2.8% engagement

Why they fit: The largest reach on this list by a wide margin, European, and a climbing audience that treats what he eats as part of the training rather than as an advert.

Track record: Rúngne (17x, 2020 August to 2026 June), NordVPN (14x, 2019 October to 2025 December), Raycon (5x, 2020 June to 2022 February).

The ask: a pure reach buy with a code, judged on new customers rather than on views, and worth doing once the two lists below are already running.

BroScienceLife 249.6K avg views · 6.4% engagement

Why they fit: 2.49M subscribers and a channel built on mocking supplement marketing, so a brand that lets itself be mocked buys credibility no straight read can.

Track record: Transparent Labs (2x, 2025 February to 2025 March), Aviron (2x, 2025 March to 2025 May), Bespoke Post (2x, 2021 September to 2022 June).

The ask: no script approval and no claims, one segment, and the freedom to be rude about the category.

hard2hurt 67.0K avg views · 8.9% engagement

Why they fit: The highest engagement at the top of this list, a combat sports audience that trains rather than watches, and a short sponsor list, so a read here still reads as a choice.

Track record: Revgear (5x, 2023 August to 2024 November), Equip Foods (3x, 2024 October to 2024 December), Olight (2x, 2021 October to 2021 November).

The ask: the product inside a training block filmed over weeks, priced as a series.

Middle of funnel. People weighing it up

Janet Ndomahina 21.5K avg views · 5.3% engagement

Why they fit: A health and lifestyle channel whose repeat sponsors are all food delivery, and Factor at eleven bookings is a subscription proving this audience signs up rather than tries once.

Track record: Factor_ (11x, 2024 July to 2025 November), Hungryroot (6x, 2025 June to 2025 December), Microsoft 365 (5x, 2025 June to 2025 July).

The ask: a comparison against what she already buys weekly, priced monthly.

Amy Macedo 20.4K avg views · 4.0% engagement

Why they fit: 1.04M subscribers on a wellness channel with a Portuguese speaking audience, which is Prozis's home market and the one avatar it already knows how to buy.

Track record: Scentbird (6x, 2021 December to 2026 January), Hume Health (4x, 2025 September to 2026 April), BetterHelp (4x, 2021 November to 2023 September).

The ask: one segment in Portuguese, no translation, judged on redemptions in that market alone.

Liz Earle Wellbeing 19.4K avg views · 4.4% engagement

Why they fit: A UK audience that reads labels closely, and every repeat sponsor here is a supplement that came back, which is unusual proof for a channel this size.

Track record: Ancient + Brave | B Corp (8x, 2023 June to 2025 August), Youth & Earth (6x, 2023 June to 2025 August), Studio 10 Beauty (5x, 2024 May to 2025 January).

The ask: an ingredients led segment with permission to say what it does not do.

Bottom of funnel. People ready to buy

TennCom 25.8K avg views · 3.3% engagement

Why they fit: A tennis channel whose audience buys equipment on its recommendation, with Toroline booked twenty seven times, which is a consumable proving this audience reorders.

Track record: Toroline (27x, 2023 June to 2026 April), Tennis Warehouse (9x, 2024 October to 2025 March), Shoprestring (8x, 2024 October to 2026 March).

The ask: a season long slot with a code judged on repeat purchases rather than first orders.

Ali Clarkson 15.4K avg views · 9.6% engagement

Why they fit: The highest engagement on this whole page at 9.6%, a mountain bike audience in the UK, and the smallest cheque here.

Track record: Pinnd (5x, 2022 February to 2024 March), Hayes Bicycle (4x, 2023 June to 2024 March), Rimpactmtb (4x, 2023 June to 2024 March).

The ask: the product carried on a ride rather than held up at the start, with a code judged on redemptions.

Amy Cycling Adventures 12.4K avg views · 7.1% engagement

Why they fit: Endurance cycling, an audience that has to eat on the move by necessity, and Panaracer at fourteen bookings plus Shokz at eleven is kit brands treating this channel as a standing partner.

Track record: Panaracer (14x, 2025 July to 2026 March), Shokz (11x, 2025 November to 2026 April), Selle Italia (9x, 2025 October to 2026 April).

The ask: a monthly slot priced as a quarter, built around the ride rather than the gym.

None of these nine has been paid by Prozis, and none of them has been paid by a rival on this shelf in the last twelve months, so there is no exclusivity to buy out and no rival roster to outbid.

What the numbers do not show

This is the widest coverage gap on this shelf. Prozis sells across Europe and much of that spending runs through Instagram and local platforms that never appear in a YouTube video description. A low number here means low YouTube coverage, not low spend.

The goals above are ours, not theirs. We read them off what the brand has actually spent. Prozis has not published a creator strategy and we are not quoting one.

Four languages is what we can see, not what exists. The non English channels on this roster are the ones our data happened to catch. There are almost certainly more, and a brand buying in Portuguese and Chinese at this scale is unlikely to have stopped at the handful visible here.

Two kinds of view number sit on this page. Expected views is modelled and average views is measured over 150 days, and each creator is quoted with whichever one we hold. Do not add them together.

What we would do first

Keep buying small, and add one name that makes the brand known outside its own customers. The small channel strategy is working and nobody on this shelf has copied it, so the thing to protect is the repeat booking rather than the reach. What the roster is missing is a single creator big enough that somebody who has never heard of Prozis hears of it once, and the top of funnel above names one who is European, trains for a sport rather than a physique, and has never carried a protein brand.

This is the same read we run for any brand before a quarter starts, and we are happy to run it on yours. If you want the version of this page with your own brand in it, speak with us and we will pull your shelf.

Up: the brands buying the most YouTube sponsorships in 2026. Across: which creators BUBS Naturals should sponsor next. Risk: what has to be disclosed before any of this ships.