sponsorship rates · creator economy

How Much Does Doug DeMuro Cost to Sponsor in 2026

Doug DeMuro works with brands at the mega tier in the automotive space. We manage the brief, the window, and the integration.

By Dennis Ksendzov, Founder, Influencer AdvisoryApril 13, 20263 min read

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So you want to sponsor Doug DeMuro? Awesome, let's get into what that actually looks like.

Doug DeMuro charges $3,000 for 1 Cars & Bids YouTube video, 75-second exclusive integration, roughly $9 CPM at typical view performance for a mega-tier automotive creator. Sponsor history on file: 42 sponsored videos from brands including EveryPlate.

Okay so here is how we got you that number.

We actually went and talked to the agencies and managers who book this channel, and we pulled the real rate they charge plus what their brands got out of it.

Now, the thing to keep in mind here. That rate is the starting point, not the final word.

There is basically always room to move on the terms, and that is exactly the kind of thing we handle for you.

And if you already know you want him, you do not even need to read the rest. Just get in touch below and we will take it from there.

Get in contact and sponsor him here →

The Doug DeMuro sponsor card

Metric	Value
Single integration rate	$3,000
Implied CPM	$9
Subscribers	5.1M
Niche	automotive
Country	United States
Format	1 Cars & Bids YouTube video, 75-second exclusive integration
Sponsor history	42 sponsored videos from brands including EveryPlate
Cadence	50 videos in the last 150 days, 2,428 lifetime.

What does $3,000 actually buy you on Doug DeMuro's channel?

So typically, for that price, you are getting one integration.

That is a single 75-second exclusive spot dropped inside one of his Cars & Bids videos.

On a channel this big, that video should do somewhere between 254K and 1M views.

Run the math on the $3,000 and you are sitting at roughly $9 per thousand views.

That is the going rate for a creator at this tier, and we have tracked 76 of them.

What moves the price from here

Now, that base rate, that is just one read on his own channel. That is it.

The second you want to do more with it, the price moves, and each thing you add has a rough multiplier we can quote you on.

Base integration. That is your $3,000. The video goes up once on his channel and lives there.
Usage rights, call it about 1.5x. Now you can grab that clip and reuse it in your own marketing for a set window.
Whitelisting, about 2x. This is the fun one. You run paid ads straight from his handle, so the spend goes out under his name instead of yours.

So these are really just levers, not some fixed menu. Tell us what you want to do with the content and we will price the exact mix for you.

Get in contact and build your deal →

Can you turn the video into ads you keep running?

Yes, and this is where a ton of the value is hiding.

The integration is one drop on his channel, sure. But that footage does not have to stop working the second the video gets old.

So here is the cool part. With the right rights in place, we take that content and cut it into ad placements you run yourself.

That could be his actual clip, or fresh UGC-style edits we build from the same shoot, made to feel native in the feed.

Then you run those as whitelisted or dark ads, and basically his face keeps selling for you long after the upload is old news.

And here is why that matters. Once it is running as a paid ad, you can actually see your return on ad spend, your ROAS.

You know exactly what went in and what came back, so you pour more into the cuts that are working and cut the ones that are not.

That is the difference between a one-off sponsorship and a creator asset you scale. One you hope worked, the other you measure.

Get in contact and turn him into ads →

Is $9 CPM fair for an automotive creator this size?

Short answer? It is a really good buy.

So across the 330 channels where we have a confirmed CPM, the middle of the market sits around $41, and most land between $19 and $81.

Now narrow that down to just automotive creators, and the median we are seeing is closer to $18.

Doug's $9 sits under both of those, comfortably.

So you are paying less per thousand views than the typical automotive creator costs, and that is on one of the biggest channels in the whole niche.

A low CPM going in is where good ROAS starts, because every dollar is buying more eyeballs before you have even optimized anything.

That is the kind of gap we flag when a creator is worth jumping on quick.

Get in contact and lock this rate →

What an ambassador program with Doug DeMuro looks like

Look, one video is really just a test of the channel.

The ambassador program is where the real value gets built.

So what we do here is keep him on that same $3,000 and run it every single month:

$3,000 flat per video. Same rate, every drop.
15 percent commission on tracked sales.
One new video a month, so the audience hears it more than once.
Category exclusivity for the run. No competitor on this channel.

The flat fee buys you the placement.

The commission is what ties our money to your ROAS, so we are both pulling in the same direction.

What sponsorships has Doug DeMuro run before?

So here are the top 5 sponsored videos we have logged for him, sorted by views.

Brand	Video	Views	Date
DeleteMe	I Bought a Porsche 993 Turbo!	814K	Nov 2025
Hagerty	The Z32 Nissan 300ZX Is an Underrated, Special Sports C	339K	Feb 2026
Shopify, DeleteMe, Aura Frames, Cash App	WhistlinDiesel Arrested, Montana Plates, Koenigsegg Dra	215K	Nov 2025
Piloti	Hoovies Garage Joins! New McLaren SUV, Ford Lightning C	212K	Nov 2025
EveryPlate	The AI Car Auction Drama, Ugliest Ferrari Collection, a	202K	Jan 2026

Doug DeMuro's biggest tracked sponsorship is the DeleteMe integration at 814K views.

Now, look at that spread for a second.

His top sponsored video did 814K views, while most of them are sitting down in the low 200Ks.

And when a channel throws outliers like that, the upside on a single drop is real. A creator with a bunch of breakout videos can carry a higher custom rate than the flat number lets on.

So before we quote you, we read that spread, which means you are paying for the pattern and not just one lucky video.

Get in contact and book him →

Which brands has Doug DeMuro worked with?

So out of the 42 deals we have logged for him, here are the brands that keep coming back.

EveryPlate , 7 deals
DeleteMe , 5 deals
Piloti , 4 deals
Chubbies Shorts , 4 deals
Hagerty , 4 deals
Warby Parker , 3 deals

EveryPlate has come back 7 times, DeleteMe 5, across 20 different sponsors total.

Brands do not re-book a channel that does not perform. So when you see repeat demand like that next to a below-market CPM, you are looking at a creator who is priced fair, and a little under.

What kind of brands fit a Doug DeMuro partnership at $3,000?

In our experience, the brands that crush it with him all share three things.

A clear automotive angle that fits the channel's audience.
Budget for production support beyond the $3,000 integration spot itself.
A 30 to 90 day exclusivity window they are willing to pay extra for.

Their content keywords on file: Automotive, Cars, Reviews, Technology, Industry..

The rate is the rate. We brief once and ship.

How often does Doug DeMuro publish videos?

So he dropped 50 videos in the last 150 days.

That is roughly one every 3 days, which is a lot.

And over the channel's lifetime, he has put out 2,428 videos.

His most recent upload is from April 2026, so he is very much active.

How do I start a Doug DeMuro partnership?

It is simple.

We take the brief to him, lock in a window that fits his calendar, and run the whole thing for you from script to upload.

The single video is $3,000.

Want it monthly? We run it as an ambassador program at that same rate, plus 15 percent commission on tracked sales.

We have done this exact thing across 76 creators at his level and a ton more in the automotive space.

So you do not have to chase the channel, figure out the rights, or guess at the number. That is our job.

Get in contact and sponsor him here →