running campaigns · creator vetting
How We Pick Creators for a Shipping Brand, the Shippo Walkthrough
The full Shippo walkthrough, creator by creator. Our five checks, four cut rounds, and the 15 self-shipping sellers we approved out of about 165,000 YouTube channels.
Key takeaways
- The one test that matters is whether the creator packs and ships their own orders on camera, because if they ship, their audience ships too.
- We treat followers as a claim, not a fact, and check views a video and views per follower to see if a channel is still alive.
- A repeat seller-tool deal is the most honest signal we have, because a brand only comes back when the last spot worked.
- We narrowed about 165,000 YouTube creators down to a working pool, ran four cut rounds, and approved 15 fresh sellers.
- Big general shows were cut even with huge reach, because paying millions of viewers to reach a handful of sellers costs far too much per buyer.
Running campaigns · How we pick creators
Every creator we looked at, one at a time, with the reason for each.
This is the long version. We go creator by creator and say plainly why each one is approved, a backup, not approved, or on hold. Every number comes from our sponsorship and creator database.
The full lists, with each creator's views, the rate at a $15 CPM, the cost for three posts, and the backups you can swap in, all live in the sheet. Open the Shippo creators sheet.
Part 1. What Shippo needs, and the five things we checked on everyone
Shippo sells cheaper shipping labels. So the buyer is one kind of person, someone who packs and ships their own orders. Resellers, Etsy and handmade sellers, artists and makers, and small brands that keep their own stock.
A dropshipper is not the buyer, because the supplier ships for them. A giant podcast is not the buyer either, because most of those viewers sell nothing.
We read the same five things on every creator, and here is why each one matters.
- Who they are. Do they pack and ship their own product on camera. This is the whole test. If the person ships, their audience ships too, and that audience is the Shippo buyer.
- Followers. The headline number. We treat it as a claim, not a fact, because followers pile up over years and many of them stop watching.
- Views a video. How many people actually watch. This is the number that decides the reach, because you are paying to be seen, not to be subscribed to.
- Views per follower. Views a video divided by followers. It tells us fast if a channel is alive. A big follower count with a low ratio is an old number, not a live audience.
- Repeat seller deals. How many times a seller tool brand has already paid them. A repeat is the most honest signal we have, because a brand only comes back when the last spot worked.
Part 2. How we narrowed the whole database down to 15
We did not read every creator by hand. We started with the whole database, about 165,000 YouTube creators, and cut it down in steps.
First we cut to a selling world. About 30,500 of those creators sit in a business, e-commerce, retail, crafts, art, fashion, or home category. That is still far too many, and most of them do not ship their own orders.
Then we looked for a proof of selling, in two ways at once.
- A word scan of every channel. We read the whole database for the language of someone who ships orders, reseller, eBay, Etsy shop, packing orders, print on demand. About 922 channels talk like that, and about 412 of them are still alive, meaning they pull steady views and are not a giant general channel.
- Our sponsorship database. It knows who a seller tool brand has already paid. About 642 creators have taken a seller tool deal, and 369 of them have taken two or more. A repeat deal is the honest proof their audience buys seller software.
From those two signals we pulled the strongest into a working pool of about 100 candidates, and we added your five names, the six creators Shippo has already paid, and a wider hand-checked search for fresh sellers who ship their own orders.
Then we ran the four cut rounds below, scored the ones left, took out anyone who already ran Shippo, and landed on 15. Here is every one of the 102 candidates, in order, with the reason for each. The full numbers live in the sheet linked above.
Part 3. Round 1, we removed the creators with the wrong audience
These are big general shows, and they are the easiest mistake to make, because the reach looks amazing. They read seller ads to everyone, so only a tiny few of their viewers ship orders. When you pay for millions of viewers to reach a handful of sellers, the cost to reach one buyer is far too high. A high repeat count on these shows tells us about the sponsor's budget, not about the audience. Every one here is Not approved.
Doctor Mike (Not approved)
14,800,000 followers. 1,292,191 views a video. 0.09 views per follower. 10 seller tool deals with shipstation. based in the United States.
Doctor Mike is a doctor with 14.8 million followers on a health channel, and he has run ShipStation ten times, so the shipping category clearly pays him. But his viewers come for health advice, not for help shipping orders. Even if a few in a hundred run a store, you still pay to reach all 14.8 million, so the cost to reach one true seller is far too high. A shipping tool needs a seller audience, and this is not one.
Donut Operator (Not approved)
5,300,000 followers. 678,915 views a video. 0.13 views per follower. 10 seller tool deals with shipstation. based in the United States.
Donut Operator has 5.3 million followers and covers police and crime stories. It is a huge general audience, and almost none of them run a store that ships orders, so most of a Shippo spot would reach people who will never buy a label. The reach is genuine, the audience is wrong.
Lex Fridman (Not approved)
4,990,000 followers. 829,885 views a video. 0.17 views per follower. 20 seller tool deals with shipstation, shopify. based in the United States.
Lex Fridman runs a long tech and science podcast with about 5 million followers and has 20 sponsor deals on record, including ShipStation and Shopify. He reads a lot of sponsor spots, but the audience is there for the conversation, not to ship orders. A high deal count on a channel like this tells us about the sponsors' budgets, not about the viewers.
Theo Von (Not approved)
4,600,000 followers. 691,170 views a video. 0.15 views per follower. 18 seller tool deals with shipstation. based in the United States.
Theo Von is a comedy podcast with 4.6 million followers and 18 sponsor deals. The audience is there to laugh, not to ship orders, so the fit is wrong even though the reach is huge. Paying for millions of comedy fans to reach a few sellers is a bad trade for a shipping tool.
(channel name not on file) (Not approved)
2,330,000 followers. 170,502 views a video. 0.07 views per follower. 10 seller tool deals with shipstation, shopify.
This channel has no name on file. It has 2.33 million followers, reads as an entertainment podcast, and has run ShipStation and Shopify. It is a huge general audience, and almost none of them ship their own orders, so a shipping tool spot would be mostly wasted.
Steve-O's Wild Ride! - Podcast (Not approved)
1,960,000 followers. 201,359 views a video. 0.10 views per follower. 32 seller tool deals with shipstation, shopify.
Steve-O runs a celebrity comedy podcast with about 2 million followers, and he has read ShipStation 32 times, the most of anyone here. That deep repeat count is the exact trap to avoid. It tells us ShipStation has the budget to buy broad awareness, not that the audience is full of sellers. The viewers are comedy fans, so it is a no for Shippo.
Jake Tran (Not approved)
1,850,000 followers. 81,690 views a video. 0.04 views per follower. 16 seller tool deals with shipstation. based in the United States.
Jake Tran makes business and finance documentaries for 1.85 million followers. People watch for the stories about companies, not because they pack and ship their own orders. Big reach, wrong audience for a shipping tool.
MagnatesMedia (Not approved)
1,850,000 followers. 703,339 views a video. 0.38 views per follower. 14 seller tool deals with shipstation. based in the UK.
MagnatesMedia makes business story documentaries for 1.85 million followers and is based in the UK. The reach is big, but the audience watches for entertainment, not to run a store, and it is outside the US on top of that. Not a shipping tool audience.
Hoovies Garage (Not approved)
1,650,000 followers. 618,295 views a video. 0.38 views per follower. 10 seller tool deals with shipstation. based in the United States.
Hoovies Garage is a car channel with 1.65 million followers. The audience is car fans, not people who pack and ship orders, so a shipping tool has almost no one to sell to here even with the big reach.
Trash Taste (Not approved)
1,630,000 followers. 366,748 views a video. 0.23 views per follower. 17 seller tool deals with shipstation, shopify. based in Japan.
Trash Taste is an anime culture podcast with 1.63 million followers, based in Japan. The audience is there for the show, not for shipping, and it is outside the US too. Wrong audience and wrong country.
and 3 more in the full roster
Part 4. Round 2, we removed the creators almost nobody watches
These have a big follower count but very few views a video. A large follower number means nothing if nobody is watching, because followers pile up over years while the live audience quietly leaves. Some of these are the right kind of seller, and only the low views knocked them out, which makes them the harder cuts. Every one here is Not approved, and one of your five names is in this round.
ADCArtAttack (Not approved)
643,000 followers. 22,094 views a video. 0.03 views per follower. 12 seller tool deals with printful. based in the UK.
ADCArtAttack has 643,000 followers but only about 22,094 views a video, about 0.03 per follower. That is a big follower count with very few people actually watching, so the headline number oversells the live reach. The followers piled up over time, but most have stopped watching.
Kate Hayes (Not approved)
351,000 followers. 8,836 views a video. 0.03 views per follower. 16 seller tool deals with gelato, shopify. based in the United States.
Kate Hayes teaches selling, so the fit was genuinely right, which makes this a harder cut. But she pulls only about 8,836 views on 351,000 followers, about 0.03 per follower, so almost nobody is watching for a channel that size. Good fit, not enough people watching, so we cannot pay the price a 351,000 follower channel would ask.
Angela Jasmina (Not approved)
289,000 followers. 9,062 views a video. 0.03 views per follower. one of your five names. based in the United States.
Angela Jasmina makes and ships her own custom apparel and embroidery, so the fit is perfect, she is exactly the kind of seller Shippo wants. But she has 289,000 followers and only about 9,062 views a video, which is 0.03 per follower, so almost nobody is watching for a channel that size. A big follower count that no longer delivers views is an old number, not a live audience. One of your five, and the one we had to cut, because the fit was right but there are too few people actually watching to pay for.
Boss From Home (Not approved)
245,000 followers. 1,109 views a video. 0.01 views per follower. 24 seller tool deals with printify. based in the United States.
Boss From Home has 245,000 followers but only about 1,109 views a video, which is almost nobody for a channel that size. The follower count is the only big thing left, and you cannot pay for a headline number that no longer delivers views.
Kimberly Mitchell (Not approved)
194,000 followers. 6,132 views a video. 0.03 views per follower. 15 seller tool deals with gelato. based in the United States.
Kimberly Mitchell teaches selling, so the fit was right, but she gets only about 6,132 views on 194,000 followers, about 0.03 per follower. Right audience, too few of them still watching, so the reach does not justify a big channel price.
Happiness Tugutu (Not approved)
110,000 followers. 287 views a video. 0.00 views per follower. 9 seller tool deals with printful, printify, shopify. based in the United States.
Happiness Tugutu has 110,000 followers but only about 287 views a video, about 0.003 per follower. That is almost nobody watching. The channel is not really alive anymore, whatever the follower count says.
Debt To Dollars (Not approved)
105,000 followers. 2,189 views a video. 0.02 views per follower. 11 seller tool deals with junglescout. based in the United States.
Debt To Dollars has 105,000 followers but only about 2,189 views a video, about 0.02 per follower. A big following with almost no one watching, and the topic is money advice, not shipping, so the fit is weak too.
Print On Demand - RJ Martinez (Not approved)
48,300 followers. 392 views a video. 0.01 views per follower. 11 seller tool deals with gelato. based in the United States.
RJ Martinez sells print on demand, so the fit was right, but he gets only about 392 views on 48,300 followers, about 0.008 per follower. Right audience, almost no one still watching, so there is not enough live reach to pay for.
Alex Ulbin (Not approved)
45,900 followers. 1,447 views a video. 0.03 views per follower. 13 seller tool deals with gelato, printify, shopify, zendrop. based in the United States.
Alex Ulbin has 45,900 followers but only about 1,447 views a video, about 0.03 per follower. Too few people watching, and the topic leans money advice rather than shipping. A weak fit on a quiet channel.
Siakula (Not approved)
44,500 followers. 1,280 views a video. 0.03 views per follower. 12 seller tool deals with gelato. based in Poland.
Siakula has 44,500 followers but only about 1,280 views a video, about 0.03 per follower. Too few people watching for the follower count, so the live reach is small.
and 7 more in the full roster
Part 5. Round 3, we removed the wrong fit and the wrong country
These channels were alive, but they still do not work for Shippo. Some sell to dropshippers, where the supplier ships. Some only do print on demand, where the printer ships. Some are based outside the US, and Shippo only ships inside the US. Every one here is Not approved.
Ac Hampton (Not approved)
642,000 followers. 28,532 views a video. 0.04 views per follower. 21 seller tool deals with autods, gelato, shopify. based in the United States.
Ac Hampton teaches dropshipping and has 21 deals, so on deal count he looks strong. The problem is the audience. Dropshippers do not ship their own orders, the supplier ships for them, so they never buy a shipping label. Good reach, but the wrong buyer, and no amount of reach fixes a product they do not need.
(channel name not on file) (Not approved)
197,000 followers. 16,576 views a video. 0.08 views per follower. 10 seller tool deals with autods. based in the UK.
This channel has no name on file. It has 197,000 followers, teaches AutoDS dropshipping, and is based in the UK. The audience dropships, so the supplier ships and they never print a label, and it is outside the US on top of that. Wrong on both counts.
Andy Stauring (Not approved)
176,000 followers. 24,164 views a video. 0.14 views per follower. 21 seller tool deals with autods, shopify. based in the United States.
Andy Stauring teaches dropshipping with AutoDS. His viewers let the supplier ship the order, so they never print a label, no matter how good the reach is. The product does not fit the audience.
Self Publishing Central (Not approved)
146,000 followers. 5,994 views a video. 0.04 views per follower. 23 seller tool deals with helium10. based in Australia.
Self Publishing Central teaches Amazon self publishing and is based in Australia. Shippo only ships inside the US, so the audience is in the wrong country. The fit could be argued, the geography cannot.
JAY'S WAY - Jay De Souza (Not approved)
53,500 followers. 3,588 views a video. 0.07 views per follower. 22 seller tool deals with etsy, printful, printify. based in Canada.
Jay De Souza sells on Etsy and print and has 22 seller tool deals, so the fit is genuinely right and the audience clearly buys seller software. The only reason he is out is that he is based in Canada, and Shippo only ships inside the US. Worth keeping on a list for the day Shippo covers Canada.
Tia TX (Not approved)
41,000 followers. 9,132 views a video. 0.22 views per follower. 18 seller tool deals with etsy, gelato, printful, printify. based in the UK.
Tia TX sells across Etsy, Gelato, Printful, and Printify with 18 deals and a strong 0.22 views per follower, so on fit and reach she is one of the better creators we found. The only thing that stops her is that she is based in the UK, and Shippo only ships inside the US. A clear yes the moment Shippo ships to the UK.
CoconuTacha (Not approved)
21,400 followers. 2,690 views a video. 0.13 views per follower. 16 seller tool deals with gelato. based in the UK.
CoconuTacha makes and sells art with 16 Gelato deals, so the seller fit is there. But she is based in the UK, and Shippo only ships inside the US, so the audience is in the wrong country.
Yash Shah (Not approved)
16,600 followers. no recent view count on file. 14 seller tool deals with shopify. based in the United States.
Yash Shah teaches Shopify dropshipping and has no recent view count on file. The audience dropships, so the supplier ships and they never buy a label. Wrong buyer, and no reach data to argue otherwise.
Part 6. Round 4, found by the word scan, not confirmed yet
The word scan reads the whole database and flags any channel that talks like a seller. That casts a wide net, which is good, but a word is not proof. An accountant says small business, a podcast reads a Shopify ad, and both get flagged even though neither ships a box. So we have not confirmed these ship their own orders, and most have no seller deals on record. Every one here is On hold. For each one we say plainly whether it is worth a quick check or probably a no.
Your Accountant (On hold)
82,900 followers. 237,180 views a video. 2.86 views per follower. no seller tool deals on record. based in the UK.
Your Accountant is an accounting channel for small business owners, so the viewers are people doing their books, not people packing boxes. The scan flagged the words small business, but the audience is wrong, and the channel is based in the UK. We would not spend time here. Probably a no.
CHASING CARDBOARD (On hold)
117,000 followers. 136,189 views a video. 1.16 views per follower. no seller tool deals on record. based in the United States.
CHASING CARDBOARD opens and flips trading cards and pulls about 136,000 views a video, so the reach is strong and the topic is genuinely reselling, which is the Shippo buyer. The only reason they are on hold is that we have no seller deals on file and have not confirmed they pack and ship their own orders. This is a fast check, and if it clears, they could jump onto the main list. Worth a quick check.
Calculated Moves (On hold)
11,500 followers. 121,262 views a video. 10.54 views per follower. no seller tool deals on record. based in the United States.
Calculated Moves gives finance and business advice. The views per follower is 10.5, which means short viral clips are pulling the number up, so the everyday reach is unclear, and the audience looks like money advice viewers, not sellers who ship. Probably a no.
Original Paradigms (On hold)
40,000 followers. 110,288 views a video. 2.76 views per follower. no seller tool deals on record. based in the United States.
Original Paradigms covers lifestyle and commerce. The high views per follower points to short viral clips, so the steady reach is unclear, and we cannot tell yet whether the audience ships their own orders. Worth a light check before we spend more time.
LaurenManz (On hold)
52,600 followers. 100,279 views a video. 1.91 views per follower. no seller tool deals on record. based in the United States.
LaurenManz posts business, home, and lifestyle content and pulls big clip views. It could be a seller audience, but the high views per follower means short clips, so the everyday reach is uncertain, and we have not confirmed she ships orders. Worth a light check.
mattyballz (On hold)
547,000 followers. 386,615 views a video. 0.71 views per follower. no seller tool deals on record. based in the United States.
mattyballz makes entertainment, music, and news content for a big audience. That is a general crowd, not sellers who pack and ship, so the scan match is a false positive. Probably a no.
Leo & Jas diaries (On hold)
197,000 followers. 120,629 views a video. 0.61 views per follower. no seller tool deals on record. based in Australia.
Leo and Jas diaries is a lifestyle vlog based in Australia. The audience watches for the vlog, not for shipping, and it is outside the US on top of that. Probably a no.
MyWifeQuitHerJob Ecommerce Channel (On hold)
518,000 followers. 192,896 views a video. 0.37 views per follower. no seller tool deals on record. based in the United States.
MyWifeQuitHerJob teaches ecommerce to about 518,000 followers with strong reach, so the audience is people who sell online, which is close to the Shippo buyer. We have no seller deals on file and have not confirmed how many of them ship their own orders versus dropship, so it needs one check. If a good share hold their own stock, this is a genuine pickup. Worth a check.
Sherman - My CPA Coach (On hold)
288,000 followers. 104,155 views a video. 0.36 views per follower. no seller tool deals on record. based in the United States.
Sherman is a certified public accountant (CPA) coach, so the viewers are business owners doing taxes and books, not people packing boxes. The scan caught the business words, but the audience is wrong. Probably a no.
LITTLE BIT BETTER (On hold)
1,230,000 followers. 301,125 views a video. 0.24 views per follower. no seller tool deals on record. based in Czechia.
LITTLE BIT BETTER is a self-help and business channel with 1.23 million followers, based in Czechia. It is a big general audience, outside the US, and not clearly sellers, so there is little reason to chase it. Probably a no.
and 17 more in the full roster
Part 7. How we scored the sellers that were left
After the four rounds we had a clean group of sellers. Now we rank them, and the score rewards three things. Whether they ship their own orders, because that is the whole point. Their views per follower, because that is how alive the channel is. And how many repeat seller deals they have, because that is proof the audience buys seller software.
One more rule. We do not rebook anyone who already ran Shippo, so those names are set aside as customers, not fresh picks. The top 15 fresh sellers by score became the list, and the rest became backups you can swap in.
Part 8. The final list, the 15 creators we approved
These 15 are the list, and none of them has run Shippo, so every placement is new. They are your new names, fresh resellers and makers we found in the wider search, and proven seller-tool creators. We also scanned each one's video history back through the Shippo era, May 2025 to now, and confirmed none of them has ever run Shippo. The video-by-video check is in the sheet. Every one is Approved.
Print Farm Academy (Approved)
95,700 followers. 206,008 views a video. 2.15 views per follower. one of your five names. based in the United States.
Print Farm Academy runs an Etsy 3D-print shop and ships orders every day, so the content is the exact Shippo use. They pull about 206,000 views a video, which is more views than they have followers, so the reach is strong and steady, not a one-time spike. One of your five names, and the best numbers in the whole group. This is a lead pick, not a maybe.
TY WILSON (Approved)
29,000 followers. 28,486 views a video. 0.98 views per follower. no seller tool deals on record. based in the United States.
TY Wilson hosts Chasing Cardboard and resells sports cards on eBay, so he packs and ships his own orders all the time. About 28,486 views a video, US, and the audience is card buyers and sellers who mail packages. A clean self-shipping reseller.
Krochet by Kris (Approved)
57,000 followers. 43,642 views a video. 0.77 views per follower. no seller tool deals on record. based in the United States.
Krochet by Kris is a crochet maker who sells her own work, so she packs and ships her own orders. About 43,642 views a video with a US crafting audience. Exactly the handmade seller Shippo wants.
All Put Together (Approved)
43,500 followers. 33,686 views a video. 0.77 views per follower. no seller tool deals on record. based in the United States.
All Put Together is run by a thrifter and vintage reseller who ships the items she finds. About 33,686 views a video, US, and the audience is resellers who mail their own orders. A strong fit.
Daejin Park (Approved)
67,600 followers. 46,038 views a video. 0.68 views per follower. no seller tool deals on record. based in the United States.
Daejin Park covers the sneaker game and does sneaker cross-listing and fulfillment, so he ships orders and teaches others to. About 46,038 views a video, US. The audience is resellers who pack and mail sneakers.
Creative Hive (Approved)
291,000 followers. 133,047 views a video. 0.46 views per follower. no seller tool deals on record. based in the United States.
Creative Hive is Mei Pak, who teaches makers and artists how to start and grow a handmade business. About 133,047 views a video, and the whole audience is makers who sell and ship their own products. High reach on a pure maker audience.
Justin Resells (Approved)
112,000 followers. 58,761 views a video. 0.53 views per follower. one of your five names. based in the United States.
Justin Resells is a full-time eBay reseller who runs his business by the numbers, which is the exact Shippo buyer. He pulls about 58,761 views a video, and 0.53 views per follower is strong, so a large share of his followers actually watch, not just subscribe. One of your five names, and an easy yes on both fit and reach. This is a core buy, not a second wave.
Fiction Products (Approved)
128,000 followers. 63,168 views a video. 0.49 views per follower. no seller tool deals on record. based in the United States.
Fiction Products is Rob, who is building his own product brand and ships his own inventory, like his pill organizer. About 63,168 views a video, US. A small product brand owner, the exact Shippo buyer.
Wholesale Ted (Approved)
1,470,000 followers. 217,342 views a video. 0.15 views per follower. 11 seller tool deals with printful, printify, shopify. based in New Zealand.
Wholesale Ted teaches ecommerce to a big audience and has 11 seller tool deals, so the audience clearly buys seller software. The reach is large at about 217,000 a video, which is genuine awareness. Two cautions keep her out of the top spots. Part of her audience is print on demand beginners who do not ship their own orders yet, and she is based in New Zealand. So we would use her for reach and credibility as a second wave, and confirm she serves US sellers before booking.
Hustle at Home Mom (Approved)
245,000 followers. 83,282 views a video. 0.34 views per follower. one of your five names. based in the United States.
Hustle at Home Mom runs an eBay business from home and packs and ships every day, so she is the exact Shippo buyer. She pulls about 83,282 views a video with a healthy 0.34 views per follower, so the reach is big and the audience is alive, not an old follower number. One of your five names, and a strong yes on the numbers. A core buy.
BeardedVikingWoodWorks (Approved)
280,000 followers. 89,411 views a video. 0.32 views per follower. no seller tool deals on record. based in the United States.
BeardedVikingWoodWorks is a woodworker who makes and sells his own pieces. About 89,411 views a video, US, with a crafts and home audience. Strong reach, and we would confirm he ships product to customers before booking.
TaylorPOD (Approved)
42,600 followers. 10,344 views a video. 0.24 views per follower. 21 seller tool deals with etsy, printify. based in the United States.
TaylorPOD sells on Etsy and Printify and has 21 seller tool deals, so the audience buys seller software again and again. The reach is efficient at about 10,344 a video and 0.24 views per follower is solid for the size, so the followers are watching. Twenty-one deals also means she knows how to show a tool on camera, not just mention it. A proven seller who can actually demo Shippo.
Lydia M. (Approved)
27,100 followers. 6,368 views a video. 0.23 views per follower. 30 seller tool deals with printify, shopify. based in Romania.
Lydia M. sells print and Shopify products and has run 30 seller tool deals, so she sells software to sellers all the time and knows how to do it well. The reach is small at about 6,368 a video but steady at 0.24 views per follower. The one flag is that she is based in Romania, so before booking we would confirm she serves US customers. On seller fit and repeat depth she earns a spot.
Thrifting Vegas (Approved)
115,000 followers. 41,303 views a video. 0.36 views per follower. no seller tool deals on record. based in the United States.
Thrifting Vegas resells items she finds at thrift stores, estate sales, and garage sales, so she ships her own orders. About 41,303 views a video, US. A pure reseller audience.
Sandra Di (Approved)
350,000 followers. 54,173 views a video. 0.15 views per follower. 13 seller tool deals with printify. based in Canada.
Sandra Di is a big Printify maker with 13 seller tool deals, and about 54,173 views a video, which is healthy for a 350,000 follower channel, so the audience is alive and clearly buys seller software. Thirteen repeat deals is strong proof the category converts for her viewers. She is based in Canada, so we would confirm she serves US customers before booking. On strength she is one of the best on the list.
Part 9. The creators who already ran Shippo, we are not rebooking
These creators already ran Shippo, so they are customers, not fresh picks. We are not rebooking anyone this round, so they come off the roster. They are still good names for a warm re-book later if you ever want one.
Kayla Carlile (Already ran Shippo)
141,000 followers. 60,346 views a video. 0.43 views per follower. 5 seller tool deals with gelato. based in the United States.
Kayla Carlile makes and ships her own art and already ran Shippo, so she is a customer, not a fresh pick. We are not rebooking anyone who already ran, so she comes off the roster. Keep her in mind as a warm re-book if you ever want a name Shippo has already worked with.
Ready Set Resell (Already ran Shippo)
126,000 followers. 18,250 views a video. 0.14 views per follower. has run Shippo before. based in the United States.
Ready Set Resell is a reseller who already ran Shippo, and that Shippo video pulled about 17,617 views, so the audience clearly responds. But she is already a customer, and we are not rebooking, so she comes off the roster this round.
monica razak (Already ran Shippo)
69,000 followers. 8,200 views a video. 0.12 views per follower. 2 seller tool deals with gelato. based in the United States.
monica razak runs a small business, packs her own orders, and already ran Shippo. A proven customer, not a fresh pick, so we are not rebooking her this round.
KayWayShop (Already ran Shippo)
36,900 followers. 633 views a video. 0.02 views per follower. has run Shippo before.
KayWayShop is a reseller who films herself packing and shipping orders and already ran Shippo twice. A repeat customer, not a fresh pick, so we are not rebooking this round.
JM Things (Already ran Shippo)
29,000 followers. 2,588 views a video. 0.09 views per follower. has run Shippo before. based in South Africa.
JM Things runs a stationery business, ships their own orders, and already ran Shippo. A customer, not a new pick, so off the roster this round.
Flanzella (Already ran Shippo)
13,500 followers. 1,386 views a video. 0.10 views per follower. has run Shippo before. based in the United States.
Flanzella is a collage artist who ships her own work and already ran Shippo twice. A repeat customer, but we are not rebooking, so she comes off the roster.
Part 10. The backups, the sellers we can swap in
These sellers passed every round and just scored below the top 15. Every one is a Backup, ready to swap into the list the moment you want more.
Xoxo Charley (Backup)
57,000 followers. 22,504 views a video. 0.40 views per follower. no seller tool deals on record.
Xoxo Charley is Hailey, owner of a handmade small business in Nebraska, so she packs and ships her own orders. About 22,504 views a video. A genuine handmade seller in the US.
Pro Picker (Backup)
106,000 followers. 35,716 views a video. 0.34 views per follower. no seller tool deals on record.
Pro Picker is Dustin, an eBay reseller in Dayton, Ohio, who sells items found at yard sales and thrift stores. About 35,716 views a video. A US reseller who ships his own orders.
SimplyPOD with Mandy (Backup)
38,400 followers. 8,946 views a video. 0.23 views per follower. 18 seller tool deals with etsy, printify. based in the United States.
SimplyPOD with Mandy sells handmade on Etsy and Printify and has 18 seller tool deals, so the audience buys seller software over and over. The reach is honest at about 8,946 a video and 0.23 views per follower is solid for the size. This is exactly the handmade seller audience Shippo wants, people who pack and mail their own orders. A clean yes.
aumipon (Backup)
137,000 followers. 40,483 views a video. 0.29 views per follower. no seller tool deals on record.
aumipon makes and sells polymer clay pieces through her own shop, so she ships her own orders. About 40,483 views a video. A handmade maker with a genuine audience.
Shopify Success (Backup)
83,300 followers. 9,543 views a video. 0.12 views per follower. 30 seller tool deals with printful, printify, shopify, zendrop. based in the United States.
Shopify Success runs a pure ecommerce channel and has 30 seller tool deals, so the whole audience sells online and the category clearly converts for them. The reach is steady at about 9,543 a video. With 30 deals the audience is used to trying the tools she shows, which is exactly what you want for a first Shippo test. A proven seller with the exact audience.
heatherstudio (Backup)
152,000 followers. 11,715 views a video. 0.08 views per follower. 28 seller tool deals with printify. based in the United States.
heatherstudio is a Printify maker with 28 seller tool deals and about 11,715 views a video, so the audience is alive and clearly buys seller software. That is a clean, proven seller channel. It scored just below the top 15, so it is a strong backup, one of the first we would add if you widen the buy.
Commonwealth Picker (Backup)
138,000 followers. 34,036 views a video. 0.25 views per follower. no seller tool deals on record. based in the United States.
Commonwealth Picker is a family that sells on eBay and their own marketplace, so they pack and ship their own orders. About 34,036 views a video, US. A reseller audience.
Money With Mak (Backup)
231,000 followers. 8,876 views a video. 0.04 views per follower. 53 seller tool deals with autods, etsy, gelato, printify, shopify. based in the United States.
Money With Mak has the deepest history here, 53 seller tool deals across five brands, so he can sell almost any tool to sellers. But two things hold him back. His reach is only about 8,876 a video for 231,000 followers, and he runs so many sponsors that any single read has to fight for attention. So he is a proven seller we would use carefully, at a controlled price and with a well placed read, which is why he sits as a backup rather than a lead.
Cassiy Johnson (Backup)
226,000 followers. 19,760 views a video. 0.09 views per follower. 15 seller tool deals with etsy, printify. based in the United States.
Cassiy Johnson teaches Etsy print selling, has 15 seller tool deals, and pulls about 19,760 views a video, so the reach is solid and the audience sells. Many of her viewers pack and mail their own orders, which is the Shippo buyer. She scored just under the list, so she is a strong backup, close to a core pick.
Hannah Ebeling (Backup)
103,000 followers. 10,518 views a video. 0.10 views per follower. 17 seller tool deals with printify.
Hannah Ebeling is a Printify seller with 17 deals and about 10,518 views a video, which punches above her follower count, so the followers are watching. A solid, proven seller that landed just below the top 15. An easy add for a second wave.
and 6 more in the full roster
Part 11. Your five names, what happened to each one
Here is the quick version of your five names, and every call came straight from the numbers. Print Farm Academy, Justin Resells, and Hustle at Home Mom all made the final list, because they are genuine self-shipping sellers with strong reach, so they are core buys, not maybes. Carrie At Home qualified and is the very first backup we would add, she only sat a few spots outside the 15. Angela Jasmina was the one we had to cut, and this is the honest one. Her fit is perfect, she makes and ships her own apparel, but only about 9,062 people watch a video against 289,000 followers, so there are simply too few people watching to pay for. Three approved, one backup, one not approved.
Part 12. The one idea, said simply
If you take one thing from this whole walkthrough, take this. A repeat seller deal is the most useful signal we have. A brand does not pay the same creator ten times out of kindness, it comes back because the last spot worked. So we rank creators by how many repeat deals they have inside the right, self-shipping audience, and then we sanity check the whole thing against views a video, so a big follower count never fools us.
That is why the final 15 look the way they do. Your new sellers who ship every day, fresh resellers and makers we found in a wider search, and proven seller-tool creators. None of them has run Shippo, so every placement is new, and every name earned it on the numbers.
If you want the same walkthrough run for your brand, we can build a roster the same way, one honest reason at a time.
Frequently asked
How do you pick creators for a shipping brand like Shippo?
We read the same five things on every creator, who they are and whether they ship their own orders, their follower count, their views a video, their views per follower, and how many repeat seller-tool deals they have. The whole test is whether the person packs and ships their own product, because if they ship, their audience ships too, and that audience is the Shippo buyer.
Why cut creators with millions of followers?
Big general shows read seller ads to everyone, so only a tiny share of their viewers ship orders. When you pay for millions of viewers to reach a handful of sellers, the cost to reach one buyer is far too high, and a high repeat-deal count on those shows tells us about the sponsor's budget, not the audience.
What is views per follower and why does it matter?
Views per follower is views a video divided by followers. It tells us fast if a channel is alive. A big follower count with a low ratio is an old number, not a live audience, so we treat followers as a claim and let views a video decide the real reach.
Why is a repeat seller deal such a strong signal?
A brand does not pay the same creator ten times out of kindness, it comes back because the last spot worked. So a repeat seller-tool deal inside a self-shipping audience is the most honest proof we have that the audience buys seller software.
How many creators did you approve for Shippo?
Fifteen. We started from about 165,000 YouTube creators, cut down to a selling world of about 30,500, found proof of selling through a word scan and our sponsorship database, ran four cut rounds, scored what was left, and landed on 15 fresh sellers, none of whom had run Shippo before.