saas · b2b
Notion vs ClickUp, Which Creators Fit Which Tool in 2026
Which creator audiences fit Notion versus ClickUp, what each costs, and how to pick the right roster for your tool.
When My First Million runs a sponsored segment, one of 33 HubSpot deals we have on file, it works because the audience is founders and operators who buy business software. That single match, audience to product, is the whole question behind Notion versus ClickUp. Both are productivity tools. Both could hire the same big creators. But the audiences that convert for each are different, and picking the wrong one is the fastest way to spend a budget and learn nothing.
A quick, honest note before we start. We do not have Notion-specific or ClickUp-specific creators in our deal log, so we are not going to name creators as if they belong to either brand. Instead, we will work at the level of audience type, using named creators from our data only as general examples of a price band. The goal is to give you a framework you can apply to your own roster, whichever tool you sell.
What's inside
- Two tools, two different buyers
- Which audiences fit Notion
- Which audiences fit ClickUp
- What each tier of creator tends to cost
- How to pick for your tool
Two tools, two rosters
Notion and ClickUp both help people get organized, so it is tempting to treat their creator strategy as identical. The audiences tell a different story.
Notion tends to win with people who care about how their system looks and feels. Students, creatives, solo builders, and productivity hobbyists who enjoy designing a clean workspace. The product is partly an aesthetic object, and the audience that loves it is one that shares templates and setups.
ClickUp tends to win with teams and operators who care about getting work through a pipeline. Managers, agency owners, and business audiences who want fewer tools and tighter process. The product is a workhorse, and the audience that buys it is one that thinks about throughput, not vibes.
That split means the same creator can be a strong fit for one and a weak fit for the other, even with an identical follower count. The deciding factor is who the audience is, not how big it is.
Which creators fit Notion
For Notion, you want creators whose audience is individual and taste-led. Three archetypes fit.
The productivity creator who builds systems on camera and shares templates. Their audience is already trying to organize their own life, so a flexible workspace tool lands naturally.
The aesthetic creator who wins on visual polish and clean design. Notion is part canvas, and an audience that follows someone for their taste will follow them into a tool that looks good. In our data, a creator like Kelsey Rodriguez sits in this style-led lane as a general example, with a mid-size, design-minded audience.
The creative solo builder, the writer, artist, or maker who runs their work out of one personal hub. Their audience is other solo creatives who want the same. These are individual buyers, which suits Notion's bottom-up, one-person-at-a-time growth.
The common thread is that Notion converts through the individual. The audience signs up for themselves first, then sometimes brings a tool to their team later.
Which creators fit ClickUp
For ClickUp, you want creators whose audience runs teams or businesses. Two archetypes fit best.
The operator who talks business, marketing, and growth. Their viewers approve software budgets and feel the pain of scattered tools. This is the same audience type that makes business-software deals work in our log. As a general example of this lane, a creator in the mold of My First Million reaches founders and operators, the people who buy team tools, though that specific channel partners with a different brand in our data.
The team-and-systems creator who teaches process, project management, and how to run a company without chaos. Their audience is managers and agency owners shopping for exactly what ClickUp sells.
The common thread is that ClickUp converts through the team. The audience buys to fix a group problem, which suits a tool sold on consolidation and process.
What each tier tends to cost
Pricing follows audience size, with a wide spread inside each band because a buyer-heavy audience charges more per view than a broad one. The numbers below are general rate bands. We have hand-collected quotes for only a limited set of creators, so treat anything without a named quote as an estimate, and use these to budget rather than to bid to the dollar.
| Audience size | Typical YouTube integration | General anchor from our data |
|---|---|---|
| Under 50K subs | $600 to $2,500 (estimate) | Jack Cole quoted $600 at 484K subs for a 60-second mid-roll, a low-end example |
| 250K to 700K subs | $3,000 to $8,500 (estimate) | Pursuit of Wonder quoted $8,500 for a 60 to 90-second integration |
| 700K to 1.5M subs | $7,500 to $12,000 (estimate) | ForrestKnight quoted $7,500 to $10,000 at 694K subs |
| 3M+ subs | $12,000 and up (estimate) | Safiya Nygaard quoted $130,000 at 10.2M subs |
These creators are not Notion or ClickUp partners. They are general examples of what a band tends to cost. The lesson is that size alone does not set the price. A tight, buyer-heavy audience, the kind ClickUp wants, often costs more per view than a broad one, while a large general audience can be cheaper than its follower count suggests.
Across the deals we track, price tracks audience fit more than raw size, which is why two creators with similar followings can quote very different rates.
This is where a lot of software brands overpay. They price on follower count and miss that a smaller, sharper audience is both more expensive per view and far more likely to convert. Sorting that out before you negotiate is one of the things we handle, so you are not paying big-creator rates for an audience that will never buy your tool.
The common mistake with productivity tools
Productivity software is the niche where audience fit gets ignored most, because the product feels universal. Everyone needs to get organized, so it seems like any productivity creator will do. That logic is what burns the budget.
A creator whose audience is students designing pretty planners can be a strong fit for a bottom-up, taste-led tool and a weak fit for a team tool sold on process. The audience loves the aesthetic and has no team to roll a tool out to. Run the wrong match and you get a video full of views and almost no qualified sign-ups, then you blame the channel instead of the fit.
The other common slip is judging on a single post. Software, even a friendly productivity app, rarely converts on the first mention, because the viewer has to picture the tool inside their own workflow first. Brands that book one creator, watch one post, and quit never give the audience the second touch that turns interest into a sign-up. The brands in our deal log with the longest histories got there by staying with creators who fit, not by testing one and walking away.
How to pick for your tool
Start from your buyer, not from a creator you already like. If your product grows one person at a time and wins on look and feel, you are selling like Notion, so you want individual, taste-led audiences. If your product grows team by team and wins on process, you are selling like ClickUp, so you want operator and business audiences.
Then match the band to your budget and your patience. A pilot of three to five creators from one audience type, each with a unique link and code, will tell you which audience actually converts. Run two posts per creator, because software rarely sells on a single mention.
To go deeper on choosing the right partners and reading a creator's history before you pay, see our guide on matching B2B and creator-tool audiences.
Frequently asked
Can the same creator work for both tools?
Sometimes, if their audience is mixed. More often a creator leans individual or team, and that lean decides which tool they fit.
Do you have Notion or ClickUp creators on file?
Not specifically, which is why this guide stays at the level of audience type and uses named creators only as general price examples.
Should I just hire the biggest creator I can afford?
No. Audience fit beats size on both price and results. A smaller, buyer-heavy audience often converts better than a far larger general one. If you would rather hand the matching and pricing to someone who reads creator audiences every day, that is the part we own for software brands. When you want a roster built for how your tool actually grows, [speak with us](/speak-with-us/) and we will map it to your buyer.