A show from Influencer Advisory
Learning how $100 million brands go to a billion plus.
A show for brand builders and influencer marketers, where the people who have actually run these programs tell you how the work gets done, what it costs, and how they proved it worked.
Why this show exists
Big brands already know influencer marketing is the future. What they do not know is how to run it at size.
One creator is easy. Two hundred creators, a real budget, and a boss asking what came back, that is where it falls apart, and there is almost no honest information out there about that part. People will tell you influencer marketing works, and they will show you a nice number at the end, but almost nobody writes down how the work actually gets done.
So we ask the people who have lived it. Every episode we sit down with the marketers, agency founders and creators who have really built these programs, and we ask the practical questions. Where do you start, how do you pick creators, what does it cost, what breaks when it gets big, and how do you prove it worked.
We are building brands ourselves, so we want the same things you want. How a brand puts its marketing money to work, how it repositions itself, how it moves into a new market, and what that looked like from the inside while it was happening.
No pitch, no theory, no polished case study with the hard parts taken out. Just the working details from the people who were in the room, so this confusing space gets a little clearer every episode.
Episodes
Episode two is recorded and comes out shortly. Follow the show on YouTube and it will turn up there first.
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