influencer marketing · new york
Which Are the Best NYC Influencer Marketing Agencies for Your Use Case
Eight New York influencer agencies, sorted by the job you are hiring for: integrated media, award production, fashion PR, TikTok ROI, co-creation, global scale, UGC volume, and celebrity events.
There is no single best NYC influencer marketing agency, there is only the best one for the job you are hiring for.
New York is a global hub for advertising, public relations, and the creator economy, so thousands of shops claim to do influencer work. The way to cut through that is to start with the use case, your budget, and your category, then match an agency to it.
We map this market closely. We track 258 New York creators above 100K followers on TikTok alone, with 31 of them above 1M, and we have logged 42 brand calls from marketers shopping this exact decision. The eight shops below are sorted by the job each one does best.
1. Integrated holdco-scale media and creative (VaynerMedia)
Consider VaynerMedia when you want creators sitting inside a full media engine, not as a standalone tactic.
Their Global HQ is in Hudson Yards, and they act as a modern Agency of Record. They use social listening to find a cultural insight, build the creative around creators, then push the content with heavy paid media. Notable clients include PepsiCo, Duracell, Tinder, and Bose.
Pick them when you want creators to be the core of a big multi-channel push, and you have the budget to feed it. This is a fit for large enterprise brands, usually $50M+ ARR, where a sub-$25K creator pilot is below their normal lane.
Site: vaynermedia.com
2. High-end production and award-winning campaigns (Collectively)
Consider Collectively when you want award-shelf polish for a beauty, CPG, or entertainment brand.
Acquired by Brandtech, they are known for culturally resonant, high-quality content and large, always-on ambassador programs. Notable clients include Dove, Salesforce, Converse, Tiffany & Co., and Apple TV+.
Pick them when the campaign needs to feel like premium entertainment, with strong creative direction and tight creator-relationship management. The gravity here is the big-production work, so a lean five-creator pilot misses what the shop charges for.
Site: collectivelyinc.com
3. Fashion, beauty, and lifestyle PR (AMP3 PR)
Consider AMP3 PR when you want traditional PR and influencer work running together, from one boutique team.
Based at 210 West 29th Street, AMP3 takes a customized, surgical approach. They blend influencer seeding, gifting, and paid partnerships with traditional media outreach and event production. Notable clients include Foreo, Lee Jeans, Billabong, and QC Terme.
Pick them when you want influencer content and earned media, like magazine placements and press, working hand in hand to build prestige. This suits emerging to mid-market fashion, beauty, and luxury lifestyle brands.
Site: amp3pr.com
4. Gen Z, TikTok, and performance ROI (The Influencer Marketing Factory)
Consider The Influencer Marketing Factory when your goal is tracked sales from creators, not impressions you have to apologize for.
Based at 1 Liberty St, with a second office in Miami, IMF focuses on full-funnel reporting, with tracking pixels, promo codes, and revenue attribution. They run campaigns end to end across TikTok, YouTube, and Instagram. Notable clients include Google, Meta, Sony Music, Amazon, and Hyundai.
Pick them when customer acquisition is the point, and your CMO wants a funnel report rather than a vanity recap. They speak the language of TikTok trends and conversion metrics, which is why Gen Z and Millennial briefs land well here.
For context on what a tracked pilot costs in this city, see our NYC influencer marketing agency cost guide.
Site: theinfluencermarketingfactory.com
5. Creator co-creation and cultural impact (Whalar)
Consider Whalar when you want creators on the creative team, building long-term relevance instead of short-term promo-code hits.
With offices in NYC, London, and LA, Whalar positions itself as fiercely independent and built around liberating the creative voice. They treat creators as strategic partners and have a wider ecosystem around them, including talent management and a gaming studio. They are known historically for work with brands like Google, Estée Lauder, and Spotify.
Pick them when you want your brand to become a cultural force, with deep, trusted relationships inside the creator community. If you need a CAC-led tracking funnel by Friday, this is the wrong shop.
Site: whalar.com
6. Data-led global scale (Open Influence)
Consider Open Influence when you need scalable, global programs powered by audience data.
Based at 900 Broadway with a global presence, Open Influence leans on technology and data science to match brands with a diverse creator network. They offer in-house production through Studio OI and handle complex, multi-market campaigns. Notable clients include Disney, Ford, McDonald's, and Puma.
Pick them when you are a large brand that needs rigorous brand safety, detailed tracking, and the ability to run across many countries at once. Smaller brands sometimes get a template program rather than a custom strategy, so push for the deck on the first call.
Site: openinfluence.com
7. Proprietary tech and high-volume content (Obviously)
Consider Obviously when you need massive scale, quick-turn content, and a custom creator network built for your brand.
A VML company based at 241 Centre St, Obviously is known for managing huge campaigns, sometimes tens of thousands of creators. They provide a proprietary client dashboard for live monitoring and specialize in user-generated content for commerce platforms like Amazon. Notable clients include Ulta, Google, Amazon, Lyft, and Converse.
Pick them when you want to flood the market with authentic UGC, or react fast to a viral moment, with the infrastructure to support it. A hyper-specific vertical brief sometimes gets the same template as a generalist DTC brand, so ask about category depth.
Site: obvious.ly
8. Talent procurement and live events (Talent Resources)
Consider Talent Resources when you want A-list celebrities, athletes, or top creators for a major cultural moment.
Founded in 2007, Talent Resources bridges PR, influencer marketing, and celebrity procurement. They are strong at putting big talent into live experiences and amplifying those moments with paid media. Notable clients include Dunkin', for a Super Bowl campaign, plus Pernod Ricard and The Children's Place.
Pick them when you want star power for a tentpole event, and the relationships to actually book it. This is enterprise-level work, built for the big cultural moment rather than a steady content cadence.
Site: talentresources.com
9. The quick comparison table
The fastest way to read the eight shops is side by side. Match the use case to your goal first, then the client size to your budget.
| Agency | Best for | Key difference | Target client size |
|---|---|---|---|
| VaynerMedia | Integrated media and creative | Full-funnel holdco scale | Enterprise ($50M+ ARR) |
| Collectively | High-end production | Award-winning, polished campaigns | Mid-market to enterprise |
| AMP3 PR | Fashion and beauty PR | Blends PR, events, and influencers | Emerging to mid-market |
| The Influencer Marketing Factory | Gen Z and TikTok ROI | Performance-led, trackable | Mid-market to enterprise |
| Whalar | Cultural impact | Deep creator co-creation | Mid-market to enterprise |
| Open Influence | Data-led global scale | Data-led casting, global reach | Fortune 500 / enterprise |
| Obviously | High-volume UGC | Custom networks at scale | Mid-market to enterprise |
| Talent Resources | Celebrity and live events | A-list talent procurement | Enterprise |
One worry follows almost every brand into this decision: paying for a famous agency name instead of the rolodex you actually need. A finance brand that hires a beauty-led shop is buying the wrong relationships, and the case studies will still look great. This is the spot where we help. We pull five NYC creators or five NYC agencies for your exact category, with rate ranges and recent sponsor history, before the first call, so you can speak with us holding the numbers instead of the pitch.
10. Where Influencer Advisory fits
The eight shops above each own a clear lane. We sit in a different one on purpose.
We are the layer that matches your brief to the right agency or the right creators, with the data in front of you before you sign anything. We track 258 NYC creators above 100K on TikTok, we have logged NYC creator rates from $1,500 to $4,000 at the 10K to 100K band, and we map sponsor history so you can see who a creator has worked with before you pay them.
For a regulated brand in cannabis, supplements, telehealth, or alcohol, that vetting also keeps you out of trouble, since one missing #ad disclosure puts the legal risk on you alongside the creator.
11. Where to go from here
Start with the use case, not the logo. Pick the lane that matches your goal, shortlist two shops in it, and ask each to name 10 creators in your category in writing on the first call.
If you want that shortlist done for you, tell us about your brand and we will send five vetted NYC creators or agencies, with rates and recent sponsor history, within 48 hours.
And if you are still sizing the spend, our NYC influencer marketing agency cost guide breaks the retainers and markups down by tier.
Related reading: The 11 best NYC influencer marketing agencies in 2026 · Influencer Marketing Agencies in New York · NYC Influencer Marketing Agency Cost in 2026 · Influencer Marketing Agencies by City 2026 · Advertising Regulation News.
Frequently asked
What is the best NYC influencer marketing agency?
There is no single best one. The right pick depends on the job. VaynerMedia fits integrated holdco-scale media, The Influencer Marketing Factory fits TikTok and tracked revenue, AMP3 PR fits fashion and beauty, and Talent Resources fits celebrity and live events.
Which NYC agency is best for TikTok and Gen Z campaigns?
The Influencer Marketing Factory, based at 1 Liberty St, is built around trackable TikTok, YouTube, and Instagram campaigns with promo codes and tracking pixels, and it reports on revenue rather than reach.
Which NYC agency works with celebrities and A-list talent?
Talent Resources, founded in 2007, secures A-list celebrities, athletes, and top creators for tentpole moments like Super Bowl campaigns and live events, then amplifies them with paid media.
How do I choose between two NYC influencer agencies?
Match the agency to your use case first, then ask each one to name 10 creators in your category in writing on the first call. If they cannot, the rolodex is shallower than the pitch.
How much do NYC influencer agencies cost in 2026?
Boutique shops run $4K to $8K a month plus a 20 to 25 percent markup on creator spend. Mid-size shops run $8K to $20K. Enterprise shops run $20K to $75K or more. See our NYC cost guide for the full breakdown.