influencer marketing · amsterdam
Which Influencer Marketing Agency in Amsterdam Should You Hire in 2026
8 of the Netherlands-based creators we track, with full subscriber, deal volume and rate data, plus our network benchmarks by tier so you can budget for an Amsterdam campaign with real numbers.
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Picking an influencer marketing agency amsterdam buyers trust in 2026 starts with the creators themselves: who they are, how far they reach, and how often real brands keep coming back to them.
So this post leads with the data.
Below are 8 of the most active Netherlands-based creators we monitor, with full subscriber counts, sponsored deal volume, and the brand count behind each one.
Plus the Amsterdam-tagged names we surface for local campaigns, and our network rate benchmarks so you can size a budget before you sign a quote.
A quick note on honesty.
Most of the names below are tagged Netherlands rather than Amsterdam alone.
That is the country's largest creative and tech hub, so Amsterdam briefs naturally fish from the wider Dutch pool.
We also pulled a smaller layer of creators whose profiles list Amsterdam as home base, and we surface a few of those further down.
Key takeaways
- We track 160 Netherlands-country creators with 1,043 sponsored deals across YouTube, TikTok and Instagram in our log.
- Biggest reach: fern (4.61M, lifestyle), Ferdy.com (1.24M, faith and education), Scraptasty (512K, food and crafts).
- Most sponsored deals in our tracker: Dutch Bushcraft Knives (66 deals across 36 brands), Harmen Hoek (57 deals across 10 brands), Ferdy Korpershoek (49 deals across 18 brands).
- Repeat-sponsor signal is strong: Dutch Bushcraft Knives runs a 1.83 deal-per-brand ratio over almost two years, which tells you brands re-book him.
- Conservative full-deal rates for the priced Dutch tier sit between $1,500 and $7,000 depending on subscriber band.
- Amsterdam is the primary creative and tech hub, so most national agencies route their Dutch work through teams based here.
What's inside
- Amsterdam and Netherlands Creators We Track, With Full Stats and Rates
- Amsterdam-Located Creators We Track
- What Do Amsterdam Influencer Creators Actually Cost?
- Why these creators fit Amsterdam brands
- Why work with us in Amsterdam
- How Amsterdam agency fees work
- Which 5 questions should buyers ask first?
- Where We Come In
Amsterdam and Netherlands Creators We Track, With Full Stats and Rates
These are the most active Netherlands-based creators in our deal log, sorted by sponsored deal volume, and they fit the kind of brief an Amsterdam brand brings us.
For each: subscriber count, sponsored deals on file, distinct brands behind those deals, and the active date window in our tracker.
Dutch creator depth is widest on YouTube, where outdoor, faith and tech niches all run deeply.
| Creator | Subscribers | Deals | Brands | Active window | Rate / deal* |
|---|---|---|---|---|---|
| Dutch Bushcraft Knives | 336,000 | 66 | 36 | 2024-04-11 to 2026-02-05 | $1,500 |
| Harmen Hoek | 447,000 | 57 | 10 | 2023-07-21 to 2026-03-06 | $1,750 |
| Ferdy.com / Ferdy Korpershoek | 1,240,000 | 49 | 18 | 2025-04-18 to 2026-02-14 | $4,500 |
| Wout of the World | 112,000 | 40 | 3 | 2024-09-25 to 2026-02-28 | $1,500 |
| fern | 4,610,000 | 33 | 16 | 2024-12-22 to 2026-02-05 | $7,000 |
| Tutorials by Manizha & Ryan | 89,200 | 30 | 6 | 2025-12-22 to 2026-03-01 | $1,100 |
| Scraptasty | 512,000 | 29 | 5 | 2025-11-28 to 2026-02-21 | $3,500 |
| Elektor TV Industry and eeNews Europe | 83,700 | 26 | 8 | 2024-06-12 to 2025-06-03 | $1,100 |
*Source: Influencer Advisory youtube_creators table, Netherlands-tagged, 8 most active by deal volume, 2026-05-29.
Rate per deal is mapped from our priced-subset network medians by subscriber band, calibrated for the Dutch market.
Actual negotiated rates vary by deal and usually run higher once usage rights are added.*
What each one makes, so you can match by fit and not just follower count:
- Dutch Bushcraft Knives (outdoors, survival, knife reviews): long-form bushcraft and tool tests with a loyal repeat-sponsor base in the outdoor and EDC space.
- Harmen Hoek (photography, education): photography tutorials and gear walkthroughs aimed at intermediate shooters.
- Ferdy.com / Ferdy Korpershoek (faith, software education): Bible teaching plus a parallel Joomla and CMS tutorial channel with global Dutch and English reach.
- Wout of the World (travel, adventure): solo travel and adventure documentaries with a tight, repeat advertiser set.
- fern (lifestyle, science, education): the biggest Dutch educational lifestyle channel we track, with cross-category brand fit.
- Tutorials by Manizha and Ryan (tech tutorials, education): short, practical software walkthroughs with a steady SaaS sponsor base.
- Scraptasty (food, crafts, DIY): recipe and craft hybrid content with a small but repeat-heavy advertiser set.
- Elektor TV Industry and eeNews Europe (engineering, B2B tech): industrial and electronics content with confirmed enterprise sponsor deals.
Deal volume, not subscriber count, is where the value hides.
Dutch Bushcraft Knives has 336K subscribers but 66 sponsored deals across 36 distinct brands, which is a stronger commercial signal than fern's 4.61M subscribers and 33 deals.
That ratio tells you brands keep coming back, which is the single best predictor of a clean integration.
A good agency surfaces that gap, the way we weigh repeat-sponsor history against raw reach.
A list-seller sorts by follower count and bills you for the reach you can see, not the advertisers who have already bought.
This is where most Amsterdam teams lose money on their first creator campaign, and where we step in. We pull the deal-history gap before you sign a quote, so you can see which 300K-subscriber name actually outperforms a 1M-subscriber one for your category.
Quick gut check before you keep reading: do you actually have a vetted Dutch shortlist, or do you have a list of names someone copy-pasted from Social Blade?
Amsterdam-Located Creators We Track
Above is the broad Netherlands layer.
Below is the narrower set whose profiles list Amsterdam specifically, which is where Dutch creative, tech and travel work tends to cluster.
Amsterdam houses most of the country's design studios, agency networks and English-language media brands, so the city-tagged layer skews toward lifestyle, tech and travel categories rather than outdoor or regional content.
Of the 160 Netherlands creators in our tracker, the highest deal-volume names with an Amsterdam-linked profile work in travel, tech tutorials, and English-language lifestyle.
Wout of the World (112K subscribers, 40 deals) is the standout city-aligned travel creator in our data, with a tight advertiser base of 3 brands across multiple repeat cycles.
Tutorials by Manizha and Ryan (89.2K subscribers, 30 deals across 6 brands) sit in the Amsterdam tech-tutorial cluster that runs heavy SaaS and developer-tool sponsorships.
Elektor TV (83.7K subscribers, 26 deals across 8 brands) anchors the engineering and electronics B2B layer that many Dutch hardware brands target first.
If your brand needs an Amsterdam-tagged creator specifically, the layer is thinner than the national pool but the repeat-sponsor signal in it is unusually strong.
For most briefs the smarter move is to fish from the wider Dutch pool and tag city alignment as a tiebreaker, not a hard filter.
What Do Amsterdam Influencer Creators Actually Cost?
Here is the honest version.
We benchmark each creator against confirmed rates we hold for similar accounts, then confirm true quotes against your brief.
Anchor on our network-wide rate benchmarks from creators who do have a confirmed rate on file.
These are real medians with sample sizes.
| Creator tier | Network median rate | Priced creators (n) |
|---|---|---|
| 1M+ subs | $7,000 | 111 |
| 500K to 1M subs | $3,500 | 53 |
| 100K to 500K subs | $1,750 | 185 |
| 10K to 100K subs | $1,100 to $1,500 | 159 |
| under 10K subs | $350 | 21 |
*Source: Influencer Advisory youtube_creators table, creators with a confirmed rate on file, 2026-05-29.
Network-wide, not Amsterdam-specific.*
Two numbers, two uses.
The rate per deal in the creator table above is mapped from these tier medians and adjusted for Dutch market signal, so it answers what one integration is worth on category and reach.
The tier medians here are confirmed full-deal quotes, which usually bundle usage rights, multiple posts, or exclusivity, so they run higher once a brief expands.
Use the per-deal rate to sanity-check a quote and the tier median to budget a full campaign, the rate sheet we share with brands.
For the full Amsterdam-only cost breakdown with hidden fees, see our dedicated Amsterdam cost guide.
The 2026 Influencer Marketing Hub benchmark report puts global influencer spend above $24B, with Western Europe near 18% of that total.
Why these creators fit Amsterdam brands
Dutch creator supply skews toward outdoor, tech, travel, faith and lifestyle.
That mix shapes which Amsterdam brands find the easiest fit.
Travel and lifestyle are the most natural Amsterdam fits because the city itself is a travel and design hub.
Wout of the World and fern both carry English-language audiences who already book trips to and through the Netherlands.
Tech tutorials are the second-strongest Amsterdam category, anchored by Tutorials by Manizha and Ryan plus the wider SaaS sponsor base around them.
Elektor TV gives Amsterdam hardware and electronics brands a clean route into engineering audiences with confirmed enterprise deal history.
The outdoor cluster around Dutch Bushcraft Knives runs deeper than most buyers expect, with 36 distinct sponsor brands across knife, gear and outdoor categories over a 22-month window.
That depth tells you the live Dutch demand: travel, design, tech tutorials, outdoors and engineering.
If you're pitching an Amsterdam brand in any of those verticals, your reference set is already built, the list we'd put together for you.
For who sponsors which creators and why, see Who Sponsors YouTube Creators in 2026.
For the full city-by-city agency map, see our 2026 city-by-city influencer marketing agency guide and the sibling rundowns on Influencer Marketing Agency Berlin and Influencer Marketing Agency London.
Stuck deciding between a Dutch creator shortlist and a wider European push?
We remove the part where you spend three weeks pulling profiles, decoding rate cards and chasing managers in three time zones.
Cold-pitching 40 Amsterdam creators and hearing back from 6Paying twice for usage rights you didn't realise were unbundledBooking a 4M-subscriber name who hasn't run a sponsor deal in 9 monthsYou see the named shortlist, repeat-sponsor history, and a sanity-checked rate per creator before any contract goes out.
Why work with us in Amsterdam
We do not sell you a city office or a wall of logos.
We pull comparable Netherlands-based creators against your brief, show you the deal history and a conservative rate for each, and tell you where repeat-sponsor signal beats raw reach.
The roster above is a starting point, not the whole network.
For an Amsterdam campaign we match your product to the niche first, Dutch travel, tech and outdoors run deepest, then sort by the deal-volume history that actually predicts a clean integration.
You see the numbers before you see a pitch.
How Amsterdam agency fees work
These are the standard fee ranges Amsterdam agencies quote.
They help you sanity-check a quote.
| Engagement type | Standard range |
|---|---|
| Monthly retainer (mid-size agency) | €3,000 to €9,000 |
| Campaign management fee | 15 to 25% of creator spend |
| Single small campaign (3 to 8 creators) | €5,000 to €18,000 |
| Enterprise campaign | €50,000 to €180,000 |
| Creator rep commission | 10 to 20% of deal value |
The 15 to 25% management fee on creator spend is the line item first-time buyers miss most often.
Whitelisting and usage rights stay separate, usually 50 to 100% above the base post rate.
For the full Amsterdam fee breakdown with hidden costs and going-direct math, the dedicated cost guide carries the detail.
The FTC disclosure guidance for social media influencers is the default Western disclosure standard most Amsterdam brands follow even for EU campaigns.
Which 5 questions should buyers ask first?
Five questions separate agencies that close cleanly from the ones that stall.
- Who is on your creator roster, named, with subscriber counts and recent deal history?
- What is the average integration rate you closed in the last 90 days?
- How do you price whitelisting and usage rights?
- What is the creator payment timeline: 30, 60, or 90 days?
- What does reporting look like at week four, not week twelve?
Agencies that share rate ranges and a named roster upfront close faster.
The ones that lead with old case studies and dodge rate specifics are the ones to drop.
Compare any pitch against our 2026 YouTube CPM rates breakdown.
This is the part we do for you, end to end. We build the named roster against your brief, line up deal-history-weighted rates against the 5 questions above, and flag any agency or creator whose numbers don't survive a rate sanity check.
You walk into the call already knowing the answer to question 2.
Want to benchmark Amsterdam creators against your brief? Influencer Advisory pulls comparable creators and rate ranges in under 48 hours.
Where We Come In
You came here to decide which Amsterdam agency to hire.
The honest answer is that the agency matters less than the roster behind it and the deal history behind those creators.
Two things move the needle on a Dutch campaign: matching the niche correctly the first time, and reading the repeat-sponsor signal correctly when two creators look identical on subscriber count.
We do both for you, free of the pitch.
You get a named roster, repeat-sponsor history per creator, rate ranges anchored to our creators with a confirmed rate on file, and a flag on any name whose numbers do not survive a sanity check.
You stay in control of the budget and the brief.
Related reading: 2026 city-by-city influencer marketing agency guide · Influencer Marketing Agency Berlin · Influencer Marketing Agency London
Frequently Asked Questions
How much does an influencer marketing agency in Amsterdam charge?
Typical mid-size Amsterdam agencies run monthly retainers from €3,000 to €9,000, plus a 15 to 25% fee on creator spend.
Enterprise engagements start near €50,000 per month.
Use these standard ranges to benchmark any quote you receive.
What do Amsterdam creators cost per deal?
We benchmark each creator against confirmed rates we hold for similar accounts, then confirm true quotes against your brief.
As a benchmark, our priced YouTube network medians are $7,000 at 1M+, $3,500 at 500K to 1M, and $1,750 at 100K to 500K.
Treat these as anchors and adjust for the Dutch market.
Who are the top Netherlands-based creators serving Amsterdam right now?
By reach: fern (4.61M, lifestyle), Ferdy Korpershoek (1.24M, faith and education), and Scraptasty (512K, food and crafts).
By deal volume the leaders are Dutch Bushcraft Knives at 66 deals across 36 brands, Harmen Hoek at 57 across 10, and Ferdy at 49 across 18 in our tracker.
Should a brand pick an Amsterdam agency or a Berlin agency?
Amsterdam tends to win on tech, travel, design and lifestyle creators with English-speaking reach.
Berlin tends to win on food, fitness, and German-language entertainment.
We do not have a confirmed city-by-city rate comparison, so judge on roster fit and audience, not a published median.
How do I shortlist Amsterdam creators for my brand?
Start from category and deal history, not follower count.
Netherlands creators cluster in outdoors, tech, travel, food and faith, so match your product to the niche first, then to repeat-sponsor signal.
We can pull a vetted shortlist with rates against your brief in under 48 hours.
Frequently asked
How much does an influencer marketing agency in Amsterdam charge?
Typical mid-size Amsterdam agencies run monthly retainers from €3,000 to €9,000, plus a 15 to 25% fee on creator spend. Enterprise engagements through larger shops start near €50,000 per month. Use these standard ranges to benchmark any quote you receive.
What do Amsterdam creators cost per deal?
We track 160 Netherlands creators with 1,043 sponsored deals in our log. We benchmark each creator against confirmed rates we hold for similar accounts, then confirm true quotes against your brief. As a benchmark, our priced YouTube network medians by tier are $7,000 at 1M+, $3,500 at 500K to 1M, and $1,750 at 100K to 500K.
Who are the top Netherlands-based creators serving Amsterdam right now?
By reach: fern (4.61M, lifestyle), Ferdy Korpershoek (1.24M, faith and education), and Scraptasty (512K, food and crafts). By deal volume the leaders are Dutch Bushcraft Knives at 66 deals, Harmen Hoek at 57, and Ferdy at 49 in our tracker.
Should a brand pick an Amsterdam agency or a Berlin agency?
Amsterdam tends to win on tech, travel, design and lifestyle creators with English-speaking audience reach. Berlin tends to win on food, fitness, and German-language entertainment. We do not have a confirmed city-by-city rate comparison, so judge on roster fit and audience, not on a published median.
How do I shortlist Amsterdam creators for my brand?
Start from category and deal history, not follower count. Netherlands creators cluster in outdoors, tech, travel, food and faith, so match your product to the niche first, then to repeat-sponsor signal. We can pull a vetted shortlist with rates against your brief in under 48 hours.