telehealth · glp-1
Why Almost No Telehealth Brand Will Show You Their Creator Numbers
Telehealth and GLP-1 brands keep their creator numbers quiet, so the lane is open whitespace. We mapped Hims, Manual, Mochi, Noom and BetterHelp from the outside.
Almost no telehealth or GLP-1 brand will show you their creator numbers, so the clearest signal anyone has is the view counts and repeat bookings we measure from the outside.
Telehealth, GLP-1 weight-loss, ED and online-pharmacy brands keep their creator results quiet, so the whole lane reads like open whitespace. We mapped it from the outside across five programs, Hims, Manual, Mochi, Noom and BetterHelp.
We did not run these campaigns. We measure them from the outside using our database of nearly 285,000 sponsored videos across 31,000 channels and 44,000 brands, so every figure here is a view count or a repeat booking used as a behavioral proxy. The one agency figure further down is self-reported by the brand, and we label it plainly.
1. The short answer, and why the numbers stay hidden
Does influencer marketing work for a telehealth or GLP-1 brand? Yes, and the spending says so, because these brands pour money into creators while almost none of them publish what the reads return. So buyers are left guessing at a channel that is clearly working.
That silence is the opening. When nobody shares numbers, the brand that understands the view-and-repeat patterns gets a head start over rivals who are still guessing. We work the problem from the other side, by reading the public video data the brands will not talk about.
The telehealth and GLP-1 lane is wide open because the brands keep their creator numbers quiet, so the first brand to read the patterns out loud gets a head start.
If you want a worked example of how a regulated program is built end to end, our regulated products guide walks the creator vetting, the legal wording, and the attribution setup.
2. The proof, what telehealth creator campaigns pulled
Hims & Hers has the deepest footprint on record. Across 37 creators and 64 videos the brand reached 55.4 million views, with 10 of those creators booked more than once, the single biggest telehealth creator signal we hold.
Manual takes the opposite shape, a tight roster that punches high. It reached 13.8 million views from only 17 creators and 29 videos, with 6 creators booked again, and one Mark McCann read alone pulling 2,379,909 views.
GLP-1 is the loudest topic in the category, yet the creator data stays small. Mochi Health, a GLP-1 weight-loss program, shows 16 creators and 42 videos but only about 0.4 million views, while re-booking the same few people across 31 repeat videos.
BetterHelp shows the ceiling. The online-therapy brand ran thousands of sponsored videos over years, 3,640 videos across 1,603 creators, averaging about 362,000 views each, which is what years of steady booking can build.
| Brand | What we measured |
|---|---|
| Hims & Hers | 64 videos, 37 creators, 55.4M views, top read 1,764,480 (Bad Friends) |
| Manual | 29 videos, 17 creators, 13.8M views, top read 2,379,909 (Mark McCann) |
| Mochi Health (GLP-1) | 42 videos, 16 creators, 0.4M views, 31 repeat videos |
| BetterHelp | 3,640 videos, 1,603 creators, about 362,000 views each |
Hims reaches the widest with 55.4 million views, Manual gets far more reach per creator, and Mochi re-books heavily at low reach, the clearest sign in our data of where each program is paying back.
3. The self-reported and context numbers, and how to read them
A few figures sit next to this lane that did not come from our database, so we keep them in their own block and weight them lightly.
Noom, a GLP-1-adjacent weight-loss program, ran 90 creators for 5.5 million views, and its agency reported a 28.6% lift in lifetime value. That number is self-reported and retrospective, with no spend or return tied to it, so treat it as a claim to weigh lightly.
You may also have seen big spend numbers attached to Hims. The brand spent about $679 million on marketing in 2024, but that figure covers every paid channel with no creator breakout, so it is background for the category and stays out of any creator result. The brand has reported serving more than 2 million customers and an 82% retention rate past three months, which are useful background for the category rather than proof a creator read shipped a prescription.
The self-reported numbers here are thin and unaudited, so the honest read is that creator reach gets measured while every dollar claim stays a brand-supplied estimate.
4. How telehealth brands run it without getting fined
This is the part most programs get wrong, because telehealth and GLP-1 sit inside FTC and health-claim rules where one careless line turns a strong video into a problem.
The brands that do it cleanly lock three things before a creator films:
- The legal wording is written into the brief, so the creator never improvises a health claim or a weight-loss promise.
- The ad is disclosed in the spoken read, the description, and a pinned comment, so the paid relationship is never hidden.
- Every creator carries their own code or vanity link, so each sale traces to one channel and the goal stays lifetime value over months.
Compliance is what lets a telehealth campaign exist, because a disclosed, claim-free creator read survives where a loose one becomes an FTC matter.
This is what we take off your plate. We find and vet the creators against our database, lock the legal language, and keep every claim inside the telehealth FTC rules so a big view count never becomes a fine.
5. What it costs, and what to expect
A telehealth creator program is priced on reach and repeat. A big-podcast read costs more per slot but buys awareness fast, while an embedded creator costs less per video and compounds trust over months. A few well-matched creators can carry most of the reach, the way Manual did.
What to expect is honest. You get views and repeat bookings you can measure, sales you can attribute with codes and links, and no audited return number, because nobody in this lane has published one yet.
The signal to watch is a creator who keeps getting re-booked, because that is the market telling you the read works.
6. Where to go from here
If you sell a telehealth, GLP-1 or weight-loss offer and want reach without the guesswork, that is the gap we close. You bring the product, we find and vet the creators, lock the compliance, manage the reads, and show you the comparable campaigns from our database before you spend a dollar.
Go deeper on any of this:
- Sponsored-video breakdowns, good and bad, so you can see what a strong read looks like.
- Peptide influencer marketing, how we build programs for the next regulated lane over.
- Regulated products guide, the full compliance playbook for a program like yours.
- The wider picture across every regulated niche, in our regulated campaign results roundup.
- The neighbouring lanes, our ED and sexual wellness results and our supplement results.
Then book a call and we will map the telehealth creators worth a read for your brand.
Frequently asked
Which telehealth brand has the most influencer reach on record?
Hims & Hers, with 55.4 million views across 64 videos from 37 creators in our database, and 10 of those creators booked more than once.
Do GLP-1 weight-loss brands get big creator reach yet?
Not yet. Mochi Health shows 16 creators and 42 videos but only about 0.4 million total views, so the GLP-1 lane still looks early, though it re-books the same few people heavily.
Are these audited sales numbers?
No. They are behavioral proxies, meaning views and repeat bookings pulled from our database of nearly 285,000 sponsored videos, plus one self-reported agency figure from Noom.