Creator marketing for bone broth and functional food
You sell a product people sip every morning, so you need creators who can show the ritual, the sourcing, and the shelf. We build the program that does all three.
What we do
You have a good product. The broth is clean, the label is honest, and the people who try it tend to stay. The hard part is getting it into more hands, both online and on a crowded shelf where you sit next to ten other pouches that all look the same.
Most agencies hand you a few posts and a screenshot of likes. That is the cliche, pretty content that nobody can tie to a sale. You end up paying for reach you cannot bank.
We work the other way. We pick creators by what they post and who actually watches them, we set the brief around your real selling points, and we track the part you care about, sales and movement off the shelf.
Functional food is its own animal. Buyers want a face they trust, a reason the ingredients matter, and a nudge they can act on in the aisle. So we build two tiers, lifestyle ambassadors who show the daily habit and registered dietitians who carry the credibility, and we point both at the same goal.
Honestly, the shelf trick is the part people sleep on. When a creator films your pouch right there at Walmart or Costco, the viewer builds a little map in their head and grabs it on the next run. That is how online attention turns into retail movement.
Bone Broth & Functional Food, results we run on
Bone Broth & Functional Food, results we run on
$200K
Creator-led sales
One bone broth campaign we studied from the outside
<$5
CPM
What that reach cost per thousand views
$135K
UGC ad revenue
Creator footage cut into paid ads
$0.17
Cost per engagement
Across six campaigns running at once
Why this category is different
What a strong bone broth campaign actually looks like
We studied a Kettle & Fire campaign from the outside, using our sponsorship database, so take this as analysis and not our own scoreboard. The numbers were strong. The program brought in about $200K in creator-led sales at a sub five dollar CPM, with another $135K in revenue from creator footage cut into paid ads, and a cost per engagement near $0.17 while six campaigns ran at the same time.
The structure is the lesson. They built two creator clubs, a lifestyle ambassador group that showed the morning habit and a registered dietitian group that carried the nutrition credibility. One tier wins the feeling, the other wins the trust, and together they cover the two questions every functional food buyer asks.
The shelf move is the part we point to most. Creators filmed the product right on the retail shelf at chains like Walmart and Costco, which gives a viewer a mental shopping map and a reason to reach for it on the next trip. That is how a program lifts both your own site and your velocity in store, instead of choosing one.
Bone Broth & Functional Food proof
See real campaigns in this space and what they produced.
You won't have to fill out a form, wait two days, and then receive a generic slide deck. Instead here is how we work:
- 01
You start by booking a call with us
You book a call with us and 12 other agencies.
- 02
We send you everything before we talk
You get all the info before the call. If something looks off, please cancel. We don't waste your time and you don't waste ours.
- 03
On the call we cover three things
What do you want? Can we deliver it? If not, we refer you to one of our 24+ agency partners who can.
Not ready to talk to us?
Next issue, every Monday
We found the best performing creators for Jun 29 → Jul 5.Hand-picked, not the same five names.
Plus the Influencer Advisory Consultant GPT.
FAQ / 005
Common Bone Broth & Functional Food questions
You want two kinds working together. Lifestyle creators who can show the daily ritual, the morning sip, the recipe, the gym bag, and registered dietitians or nutrition voices who explain why the ingredients matter. The lifestyle tier wins attention and the expert tier wins trust, and a buyer needs both before they pay a premium for broth.
Bone Broth & Functional Food playbooks + guides
Know the rules of this category.
Plain guides on what to say, what to skip, what gets pulled, and what passes.
Meet the team
