Influencer Advisory™For Marketing Leaders at Bone Broth Brands
Turn Cooking and Wellness Creators Into Daily Bone Broth Buyers
We find creators who already cook and sip broth on camera, keep every post clear of health claims, and track each reorder back to them.
Campaigns for 55+ brands · Nami Matcha: 26 creators said yes
Bone broth sells as a habit, but most creator deals buy one post
A creator says it’s good for your gut, a few people try one box, and nobody comes back. Broth wins when buyers see it in someone’s day, every day.
Why most bone broth creator programs stall
“A creator said it heals your gut and we had to pull it”
Why it happensCreators repeat what they read online. Nobody told them which words turn a post into a health claim.
“People buy one box and stop”
Why it happensA broth habit takes weeks. One post sells one box, and the buyer needs to keep seeing it used.
“The post showed the carton and nothing else”
Why it happensA product shot shows nothing. Broth sells when people watch someone cook with it or sip it in their routine.
“We can’t find creators who fit”
Why it happensThe best fits are home cooks, new moms and wellness creators. Most of them are not on creator marketplaces.
“We can’t tell who brought the reorders”
Why it happensTracking stops at the first order. Without a code for each creator, the repeat orders never get counted.
“Every campaign starts from scratch”
Why it happensNobody keeps a list of who brought buyers that stayed, so the best creators never get booked again.
Why we started
We realized this old system was not the way that the most successful companies were doing things. We learned this first hand.
We ran an influencer agency first, then a talent agency. Neither one worked for the brands we served, so we built something new.
First Didn’t work
We were an influencer agency
When we ran as an influencer agency, we would reach out to a thousand creators, hear back from about 50, and end up with three influencers who were actually good.
Then Didn’t work
We were a talent agency
When we ran as a talent agency, we managed our own roster, but every time a client handed us a really niche avatar, we were stuck choosing from the same 50 people.
Now What works
So we built our new method
The foundation of this boils down to building connections at scale with influencers and keeping them, and then scaling them without an operational nightmare.
How we run influencer marketing for bone broth
Three steps, built around the reorder, not the first box.
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1
Find creators who already cook and sip it
Home cooks, wellness creators and new moms whose viewers copy what they eat. We pick them by who watches, not how many follow.
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2
Show it in their day, with no health claims
Each creator cooks with it or sips it in their own routine and says why they like it, never what it cures. Every post gets checked before it goes up.
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3
Track every reorder, then book the winners again
Each creator gets their own code, and we count reorders as well as first orders. The creators who bring buyers that stay get booked again.
Examples
Two campaigns we ran for food and health brands, and one vitamin brand we took apart from our data.
Is this you?
Who it’s not for
Who it’s for
Product
Not a broth or food product
Bone broth, soups or wellness foods sold online or in stores
Size
Under $10M a year
Doing $10M+ a year
Creators
Never sponsored a creator and no plans to
Already work with creators or affiliates, or ready to
What you count
Views and reach
Orders and reorders you can count
If that isn’t you yet and you still like where this is going, message us and we’ll refer you to another agency or tool.
Who we are
We originally started in the media space helping YouTubers improve their content. We know firsthand exactly what it takes to make good content.
YouTubers we helped include Football Fundamental, Ground Glory and Kevin Aquatics, and we helped them implement systems that allow them to earn more.
We started Influencer Advisory around a pretty simple observation that influencer marketing is a fragmented industry.
After being in the influencer agency space, we noticed that it’s fragmented, unreliable and inconsistent, which is why it doesn’t actually become a staple marketing channel for most brands.
That’s what led us down the rabbit hole of looking through 6,200 plus interviews with CMOs, running campaigns for 55 plus brands, and learning what actually works in the influencer space.
Get a free audit of your bone broth creator program
See which creators your buyers already copy in the kitchen, and what they would bring in.