Influencer Advisory™For Marketing Leaders at Crypto Brands
Grow Your Crypto Brand Through Creators People Trust, Inside the Rules
We find crypto creators whose fans are not bots, write every read compliance first, and track each sign-up back to the creator who brought it.
Campaigns for 55+ brands · Rumble Wallet: a $15 CPM
Crypto creator deals go wrong in public, and fast
One read that promises gains can bring a regulator’s letter and a pile of angry comments. So most crypto brands either book loud creators and hope, or stop using creators at all.
Why most crypto creator programs stall
“A creator called our token a sure thing on camera”
Why it happensNobody gave the creator clear rules on what they can and can’t say, so they said what gets clicks in crypto.
“We paid for reach and got bot comments”
Why it happensCrypto has more fake followers than most niches, and nobody checked who was watching before the booking.
“Our community calls every sponsor a shill”
Why it happensCrypto viewers have seen a lot of paid hype. A read that sounds like a sales pitch gets called out in the comments.
“The forum loves us but nobody downloads”
Why it happensThe audience was there to talk about prices, not to try a wallet or an app. Interest is not the same as sign-ups.
“Sign-ups only come when the market is up”
Why it happensEvery read leaned on prices. When the market cooled, the reason to sign up was gone.
“We can’t tell which creator brought users”
Why it happensWallet and app installs come days later from search and app stores, and one shared code hides who brought them.
Why we started
We realized this old system was not the way that the most successful companies were doing things. We learned this first hand.
We ran an influencer agency first, then a talent agency. Neither one worked for the brands we served, so we built something new.
First Didn’t work
We were an influencer agency
When we ran as an influencer agency, we would reach out to a thousand creators, hear back from about 50, and end up with three influencers who were actually good.
Then Didn’t work
We were a talent agency
When we ran as a talent agency, we managed our own roster, but every time a client handed us a really niche avatar, we were stuck choosing from the same 50 people.
Now What works
So we built our new method
The foundation of this boils down to building connections at scale with influencers and keeping them, and then scaling them without an operational nightmare.
How we run influencer marketing for crypto
Three steps, with compliance built into the middle one, not added at the end.
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1
Find crypto creators with fans, not bots
YouTubers, podcast hosts and newsletter writers who explain crypto, checked for fake followers and for where their viewers live before we book anyone.
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2
Write every read compliance first
Clear disclosures, risk wording, no price predictions and no promised returns, cleared before the creator records. That is how we ran Rumble Wallet’s reads.
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3
Track every sign-up, then book the winners again
Each read gets its own link and is tracked on its own. The creators who bring users who stay get booked again, and the rest don’t.
Examples
A crypto wallet campaign we ran, and two money brands we took apart from our data.
Is this you?
Who it’s not for
Who it’s for
Product
A token launch or a coin to pump
An exchange, wallet or crypto app people sign up for
Size
Under $10M a year
Doing $10M+ a year
Compliance
Want creators to talk up prices
Want every read cleared and disclosed before it goes up
What you count
Views and hype
Sign-ups and users you can count
If that isn’t you yet and you still like where this is going, message us and we’ll refer you to another agency or tool.
Who we are
We originally started in the media space helping YouTubers improve their content. We know firsthand exactly what it takes to make good content.
YouTubers we helped include Football Fundamental, Ground Glory and Kevin Aquatics, and we helped them implement systems that allow them to earn more.
We started Influencer Advisory around a pretty simple observation that influencer marketing is a fragmented industry.
After being in the influencer agency space, we noticed that it’s fragmented, unreliable and inconsistent, which is why it doesn’t actually become a staple marketing channel for most brands.
That’s what led us down the rabbit hole of looking through 6,200 plus interviews with CMOs, running campaigns for 55 plus brands, and learning what actually works in the influencer space.
Get a free audit of your crypto creators
See which creators your users already follow, and how to run them inside the rules.