Influencer marketing for enterprise and B2B software
Your buyers are developers and execs with long sales cycles. We build creator programs that earn their trust over months, then connect the content to pipeline, not just reach.
Real campaigns in the wild
What B2B SaaS influencer marketing actually looks like.
1Password × The Diary Of A CEO
Podcast mid-roll on a business-security angle with a dedicated tracked link.
Security · 13.4M subs
Jump to the sponsor readHostinger × Fireship
Read tied to the video's own topic, dev-specific link, seasonal discount.
Web hosting · 4.04M subs
Jump to the sponsor readLinear × The Pragmatic Engineer
Newsletter-grade read to engineers, product-led modern-dev framing.
Dev tools · 174K subs
Jump to the sponsor readHubSpot × bycloud
Free lead-magnet offer instead of a discount, a gated AI resource.
Marketing CRM · 205K subs
Jump to the sponsor readmonday.com × ForrestKnight
Partial-video sponsorship with a quick workflow demo and a tracked link.
Work management · 674K subs
Jump to the sponsor readFramer × Taylor Bell
In-context build demo with a free-month-of-Pro offer.
No-code web · 769K subs
Jump to the sponsor readSquarespace × This Week in Startups
Founder-podcast read, code-based ten-percent off a first site or domain.
Website builder · 335K subs
Jump to the sponsor readDescript × Behind The Diary
Tool-fit read (edit faster) to a creator audience on an affiliate link.
Video editing · 353K subs
Jump to the sponsor readClickUp × Charlotte Fraza
Productivity-workflow demo, free start plus a first-year discount, creator code.
Work management · 133K subs
Jump to the sponsor readWhat we do
You sell software that takes months to close. A developer kicks the tires, a manager builds the case, and someone in the C-suite signs. No single post closes that deal, so the usual influencer playbook of one paid shoutout falls flat. You need creators your buyers already follow, and a story that holds up across the whole cycle.
Most agencies pitch you reach. Reach is easy to buy and easy to fake. The harder thing, the thing that matches how your funnel actually works, is content that a skeptical engineer trusts and a budget owner remembers. We pick creators by who their audience is, not by follower count, and we plan for the second touch and the third, not just the first.
The cliche here is the LinkedIn thought-leader post that gets a few hundred likes and zero leads. We would rather build a program where a developer creator shows your product in a real build, an analyst breaks down where it fits, and a podcast brings your team on to talk shop. That stack of proof is what moves an enterprise buyer.
We have studied the enterprise campaigns that worked, from developer-led AI launches to multi-creator podcasts, and pulled apart what made them land. We bring that read into how we build for you. No invented clients, no borrowed logos, just a clear plan for your category and your buyers.
If you want awareness and pipeline that your sales team can actually use, let's talk. We will tell you honestly whether creators fit your motion, and where they do not.
Enterprise & B2B Software, results we run on
Enterprise & B2B Software, results we run on
43M
impressions for one enterprise AI launch
From our outside analysis of an enterprise AI campaign, seven developer and AI creators, two-wave storytelling.
70M
page visits from a 30-second creator spot
From our outside analysis of an enterprise AI campaign, built in 27 days.
276%
above benchmark on asset pageviews
From our outside analysis of an enterprise IT campaign, eight expert influencers and 30+ posts.
5,000+
event registrations across four regions
From our outside analysis of a B2B platform campaign, documentary-style creator masterclass.
Why this category is different
Why enterprise software needs a different creator playbook
Your sale is not an impulse buy. A developer might find you on a Tuesday and your company might not sign until the next quarter. That gap is the whole game. A creator program for enterprise software has to keep showing up across that gap, so the buyer keeps seeing your name in places they already trust. We plan content in waves for that reason, preview the build, then show the finished result, the same two-wave shape we saw work in the campaigns we studied.
You also sell to two very different rooms. Developers want to see the product actually work, with code on the screen and no fluff. Execs want the why, the fit, the risk story. One creator rarely speaks to both. So we map your buying committee first, then match creators to each seat at the table, a hands-on builder for the engineers, an analyst or operator voice for the leaders. In the enterprise IT campaign we analyzed, eight expert influencers and more than 30 posts kept readers on the asset page for over two minutes, which is how you know the content actually held the room.
And we measure what your CFO cares about. Reach is the start, not the finish. We tie creator content to pipeline signals, registrations, demo requests, time on the deep content, the things your sales team can follow up on. In the campaigns we studied, that meant 5,000-plus event registrations in one program and a 66% lift in podcast downloads in another. We bring that same outside read into your plan so you know what good looks like before we start.
Enterprise & B2B Software proof
See real campaigns in this space and what they produced.
You won't have to fill out a form, wait two days, and then receive a generic slide deck. Instead here is how we work:
- 01
You start by booking a call with us
You book a call with us and 12 other agencies.
- 02
We send you everything before we talk
You get all the info before the call. If something looks off, please cancel. We don't waste your time and you don't waste ours.
- 03
On the call we cover three things
What do you want? Can we deliver it? If not, we refer you to one of our 24+ agency partners who can.
Not ready to talk to us?
Next issue, every Monday
We found the best performing creators for Jun 29 → Jul 5.Hand-picked, not the same five names.
Plus the Influencer Advisory Consultant GPT.
FAQ / 005
Common Enterprise & B2B Software questions
Yes, when it matches how enterprise buyers decide. The win is not a viral post, it is trusted voices showing up across a long sales cycle. In one enterprise AI campaign we analyzed from the outside, seven developer and AI creators brought 43M impressions, 9M-plus engagements, and 67,600-plus link clicks using a two-wave story. The point is reach plus credibility with the exact people on the buying committee, not reach alone.
Enterprise & B2B Software playbooks + guides
Know the rules of this category.
Plain guides on what to say, what to skip, what gets pulled, and what passes.
Meet the team
