Influencer Advisory™For Marketing Leaders at Healthcare Brands
Turn Trusted Health Creators Into New Patients and Sign-Ups
We find doctors and health creators patients trust, check every post for claims and disclosure, and track each sign-up back to them.
Campaigns for 55+ brands · Nutrafol: 2.4x return on the spend
In healthcare, one wrong post costs more than a hundred good ones bring in
A creator promises a result, forgets the disclosure, and the brand pays for it. So most health brands keep creators at arm’s length and leave the channel to rivals.
Why most healthcare creator programs stall
“A creator promised a result and our compliance team panicked”
Why it happensCreators talk about what worked for them as if it works for everyone. That turns a story into a claim.
“The disclosure was missing and we only found out later”
Why it happensNobody checked the post before it went up. Every post needs the disclosure in the post, not just the caption.
“The lifestyle creator got views but no patients”
Why it happensPeople pick care from someone they trust on health. Doctors and nurses who post bring patients that lifestyle creators don’t.
“Our ads keep getting rejected”
Why it happensHealth ads face tight rules on every platform. Creator posts done right reach people the ads can’t.
“We can’t tell which creator brought a patient”
Why it happensPatients look around for days before they book. Without a link for each creator, the sign-up gets lost.
“Every campaign starts from scratch”
Why it happensNobody keeps a list of who brought patients, so the creators who worked never get booked again.
Why we started
We realized this old system was not the way that the most successful companies were doing things. We learned this first hand.
We ran an influencer agency first, then a talent agency. Neither one worked for the brands we served, so we built something new.
First Didn’t work
We were an influencer agency
When we ran as an influencer agency, we would reach out to a thousand creators, hear back from about 50, and end up with three influencers who were actually good.
Then Didn’t work
We were a talent agency
When we ran as a talent agency, we managed our own roster, but every time a client handed us a really niche avatar, we were stuck choosing from the same 50 people.
Now What works
So we built our new method
The foundation of this boils down to building connections at scale with influencers and keeping them, and then scaling them without an operational nightmare.
How we run influencer marketing for healthcare
Three steps, with every post checked before it goes up.
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1
Find the doctors and creators patients trust
Doctors, nurses, dietitians and patient creators who already explain health on camera. We pick them by who watches, not how many follow.
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2
Check every post for claims and disclosure
Creators tell their own story and point to your service, never promise a result. Every post gets checked for claims and disclosure, on platforms that allow it.
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3
Track every sign-up, then book the winners again
Each creator gets their own link, so every booking and sign-up is counted. The creators who bring patients get booked again.
Examples
Three campaigns we ran for health brands, each one checked post by post.
Is this you?
Who it’s not for
Who it’s for
Business
Not a health brand or service
Telehealth, clinics or health brands that sell online
Size
Under $10M a year
Doing $10M+ a year
Creators
Never sponsored a creator and no plans to
Already work with creators or affiliates, or ready to
What you count
Views and reach
Patients and sign-ups you can count
If that isn’t you yet and you still like where this is going, message us and we’ll refer you to another agency or tool.
Who we are
We originally started in the media space helping YouTubers improve their content. We know firsthand exactly what it takes to make good content.
YouTubers we helped include Football Fundamental, Ground Glory and Kevin Aquatics, and we helped them implement systems that allow them to earn more.
We started Influencer Advisory around a pretty simple observation that influencer marketing is a fragmented industry.
After being in the influencer agency space, we noticed that it’s fragmented, unreliable and inconsistent, which is why it doesn’t actually become a staple marketing channel for most brands.
That’s what led us down the rabbit hole of looking through 6,200 plus interviews with CMOs, running campaigns for 55 plus brands, and learning what actually works in the influencer space.
Get a free audit of your healthcare creator program
See which creators your patients already trust, and which posts would pass a claims check.