Influencer Advisory™For Marketing Leaders at Insurtech Brands
Turn the Creators Your Customers Trust Into Quotes and Policies
We find creators whose viewers are about to buy cover, write every script inside insurance rules, and track each quote back to the creator.
Campaigns for 55+ brands
Nobody wakes up wanting insurance, so one video gets forgotten
People buy cover when life changes: a new car, a move, a baby. A one-off creator video lands on the wrong day, and creators get written off as a brand play nobody can measure.
Squarespace booked 814 YouTubers a total of 6,322 times, almost 8 times each.
The software brands that win with creators don’t buy one big video. They find the creators who bring sign-ups and keep booking them.
Source: our own data on YouTube sponsorships
Why most insurtech creator programs stall
“Compliance rewrote the script until it said nothing”
Why it happensNobody wrote the read with insurance rules in mind from the start, so every round of review cut a little more.
“Lots of quotes, almost no policies”
Why it happensThe audience was curious about price, not ready to switch. Quotes only count when the right people ask for them.
“The read sounded like an ad and people skipped it”
Why it happensA price promise off a card shows nothing. People trust a creator who shows the switch they made themselves.
“One video went up, then nothing”
Why it happensPeople buy cover when something changes. If the video is gone by then, someone else gets the policy.
“We booked creators in states we don’t sell in”
Why it happensCreators were picked by size, not by where their viewers live, so many could never buy a policy.
“We can’t tell which creator brought which policy”
Why it happensPeople get a quote weeks later through search, and the promo code never gets used.
Why we started
We realized this old system was not the way that the most successful companies were doing things. We learned this first hand.
We ran an influencer agency first, then a talent agency. Neither one worked for the brands we served, so we built something new.
First Didn’t work
We were an influencer agency
When we ran as an influencer agency, we would reach out to a thousand creators, hear back from about 50, and end up with three influencers who were actually good.
Then Didn’t work
We were a talent agency
When we ran as a talent agency, we managed our own roster, but every time a client handed us a really niche avatar, we were stuck choosing from the same 50 people.
Now What works
So we built our new method
The foundation of this boils down to building connections at scale with influencers and keeping them, and then scaling them without an operational nightmare.
How we run influencer marketing for insurtech
Three steps, with the rules built into the middle one, not added at the end.
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1
Find creators whose viewers are about to buy
Car, home, pet, parenting and personal finance creators, picked by who watches and where they live, so their viewers can buy a policy from you.
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2
Write every script inside insurance rules
No price promises and the wording your legal team needs, cleared before the creator records. Then the creator shows how they got covered in their own words.
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3
Track every quote, then book the winners again
Each creator gets their own link, so you see quotes and policies by name. The creators who bring policies get booked again, so you are there when life changes.
Examples
Three brands we took apart from our data: a website builder, a money app and a neobank.
Is this you?
Who it’s not for
Who it’s for
Product
Not an insurance product
Insurance people can quote and buy online
Size
Under $10M a year
Doing $10M+ a year
Creators
Never sponsored a creator and no plans to
Already sponsor creators or podcasts, or ready to
What you count
Views and reach
Quotes and policies you can count
If that isn’t you yet and you still like where this is going, message us and we’ll refer you to another agency or tool.
Who we are
We originally started in the media space helping YouTubers improve their content. We know firsthand exactly what it takes to make good content.
YouTubers we helped include Football Fundamental, Ground Glory and Kevin Aquatics, and we helped them implement systems that allow them to earn more.
We started Influencer Advisory around a pretty simple observation that influencer marketing is a fragmented industry.
After being in the influencer agency space, we noticed that it’s fragmented, unreliable and inconsistent, which is why it doesn’t actually become a staple marketing channel for most brands.
That’s what led us down the rabbit hole of looking through 6,200 plus interviews with CMOs, running campaigns for 55 plus brands, and learning what actually works in the influencer space.
Get a free audit of your creator program
See which creators your customers already trust, and what they would bring in.