Insurance is boring to most people. The right creator makes it feel easy.
You sell a product people put off, renew on autopilot, and rarely shop for fun. We build creator programs for insurtech and insurance brands that turn quotes, claims, and coverage into something a younger buyer will actually watch, and then act on.
Real campaigns in the wild
What finance and crypto influencer marketing actually looks like.
Coinbase × Brian Jung
Beginner-guide format with a free-crypto sign-up hook on a creator-tracked link.
Crypto exchange · 2.08M subs
Watch on YouTubeGemini × Andrei Jikh
Mid-roll inside a markets explainer, credit-card rewards angle, dedicated link.
Crypto exchange · 2.88M subs
Jump to the sponsor readGemini × Graham Stephan
Credit-card read folded into a wealth-building video on a creator-tracked link.
Investing · 5.15M subs
Jump to the sponsor readTrading 212 × Ali Abdaal
Soft mid-roll in a productivity video, app-signup offer on a dedicated join link.
Investing app · 6.55M subs
Jump to the sponsor readKalshi × How People Make Money
Native to a finance-explainer audience, app deep-link with a first-deposit bonus.
Prediction markets · 101K subs
Watch on YouTubeMoomoo × MagnatesMedia
Business-documentary format, free-stock and APY-boost incentive.
Brokerage app · 1.84M subs
Watch on YouTubePublic × Craig Percoco
Trading-tutorial format, sponsored read to a charting audience, dedicated link.
Investing app · 1.14M subs
Jump to the sponsor readGemini × JJ Buckner
Mid-roll in a debt-free personal-finance video on a dedicated creator link.
Crypto exchange · 226K subs
Jump to the sponsor readKalshi × Ben Shapiro
Commentary read pointing a political audience to live prediction markets.
Prediction markets · 7.22M subs
Jump to the sponsor readWhat we do
Let's be honest about your category. Insurance is the thing people buy because they have to, not because they want to. The cliche is the smiling family on a billboard, the jingle, the form with too many fields. None of that moves a 28 year old who has never bought a policy before and is half scared to ask what a deductible even is.
A good creator does the one thing your funnel can't. They sit at eye level, explain the frictionless version of your product in plain words, and show a real person going through it. Not a pitch, a walkthrough. That is what gets someone to stop scrolling and think maybe this is finally simple enough for me.
We studied a Lemonade campaign from the outside to see how this plays out at scale. The shape was simple. A short animated explainer of the no paperwork model, then a series of real user videos, then search ads layered on top to catch people already typing renters insurance into a search bar. The numbers held up.
We did not run that campaign and we won't pretend we did. We analyzed it because it shows the pattern that works in your category, content that earns trust first, then paid that meets high intent. That is the same way we build creator programs for insurtech and insurance brands, with your compliance line drawn before a single creator hits record.
You will not get hype from us, and you will not get a creator who fudges a claims promise to get a clip to land. You will get a program built for a regulated product, where every script is checked, every disclosure is in frame, and the goal is a buyer who trusts you on day one. Want to see what that looks like for your book.
Insurtech & Insurance, results we run on
Insurtech & Insurance, results we run on
72%
Lower cost per acquisition on TikTok search ads
From a Lemonade campaign we analyzed from the outside, not our own result
50%
Lower cost per lead
From the same outside analysis of a Lemonade campaign
+239%
Higher click-through rate
Outside analysis of a Lemonade campaign, not a client result
87%
Of customers buying insurance for the first time
Outside analysis of a Lemonade campaign we studied
Why this category is different
Why creators work for a product people avoid
Most insurance ads talk to someone who already knows they need a policy. The harder, bigger group is the first timer, the renter who never got coverage, the new parent who keeps meaning to. The Lemonade campaign we studied is telling here, 87% of those customers were buying insurance for the first time. A creator reaches that person because they explain it like a friend would, not like a form.
The mix matters as much as the creator. In the campaign we analyzed, the play was an animated explainer of the simple model, then real user videos that showed the product working, then search ads layered on to catch people who were already looking. That combination is why the search ads ran at a 72% lower cost per acquisition and a 50% lower cost per lead, the content warmed people up so the paid clicks were cheaper and more ready to buy.
For your brand the work is the same shape with your rules on top. We pick creators whose audience fits your geography and your licensed states, we write scripts that keep every claims and coverage disclosure in frame, and we keep the funnel honest from the first video to the quote page. You sell a product people put off, so the whole job is making it feel simple enough to do today.
Insurtech & Insurance proof
See real campaigns in this space and what they produced.
You won't have to fill out a form, wait two days, and then receive a generic slide deck. Instead here is how we work:
- 01
You start by booking a call with us
You book a call with us and 12 other agencies.
- 02
We send you everything before we talk
You get all the info before the call. If something looks off, please cancel. We don't waste your time and you don't waste ours.
- 03
On the call we cover three things
What do you want? Can we deliver it? If not, we refer you to one of our 24+ agency partners who can.
Not ready to talk to us?
Next issue, every Monday
We found the best performing creators for Jun 29 → Jul 5.Hand-picked, not the same five names.
Plus the Influencer Advisory Consultant GPT.
FAQ / 005
Common Insurtech & Insurance questions
You stop selling the policy and start selling the feeling of being covered without the hassle. Younger buyers respond to a real person walking through a quote in under a minute, not a list of features. The Lemonade campaign we analyzed leaned on this, 87% of its customers were first time insurance buyers, reached with a plain animated explainer and real user videos rather than a traditional ad. We build the same kind of program for your brand, matched to your states and your tone.
Insurtech & Insurance playbooks + guides
Know the rules of this category.
Plain guides on what to say, what to skip, what gets pulled, and what passes.
Meet the team
