Influencer Advisory™For Marketing Leaders at Neobanks and Card Brands
Turn the Creators Your Customers Watch Into Accounts They Use Every Month
We test creators wide, keep the ones whose viewers open and fund accounts, and track every new customer back to the creator who brought them.
Campaigns for 55+ brands
Most neobanks bet on one big name and stop there
A famous creator gets the budget, the launch video does well, and then the sign-ups fade. The neobanks that win test many creators and keep the ones that work.
Current tested 200+ creators in 2021 across entertainment, comedy, gaming and news.
It did not bet on one big name. It tested wide, kept one anchor creator, and built a bench around them.
Source: our own data on YouTube sponsorships
Why most neobank creator programs stall
“We spent the whole budget on one famous creator”
Why it happensOne name is one bet. If their viewers don’t need a new bank, there is nothing left to try a different one.
“People opened accounts and never paid into them”
Why it happensSign-up bonuses bring people who want the bonus. A bank wins when its main account gets used, and that takes the right viewers.
“The read sounded like an ad and people skipped it”
Why it happensA list of features read off a card shows nothing. A bank sells when people watch a creator use it for their own money.
“Legal took weeks to clear each script”
Why it happensNobody wrote the read with banking rules in mind, so every round of review found something new.
“We can’t tell which creator brought which account”
Why it happensPeople sign up days later from the app store, and one shared promo code hides which creator sent them.
“Every campaign starts from scratch”
Why it happensNobody keeps a list of who brought funded accounts, so the creators who worked never get booked again.
Why we started
We realized this old system was not the way that the most successful companies were doing things. We learned this first hand.
We ran an influencer agency first, then a talent agency. Neither one worked for the brands we served, so we built something new.
First Didn’t work
We were an influencer agency
When we ran as an influencer agency, we would reach out to a thousand creators, hear back from about 50, and end up with three influencers who were actually good.
Then Didn’t work
We were a talent agency
When we ran as a talent agency, we managed our own roster, but every time a client handed us a really niche avatar, we were stuck choosing from the same 50 people.
Now What works
So we built our new method
The foundation of this boils down to building connections at scale with influencers and keeping them, and then scaling them without an operational nightmare.
How we run influencer marketing for neobanks
Three steps, and every one of them ends in a number you can count.
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1
Test a wide bench of creators
Money, lifestyle, comedy and gaming creators whose viewers fit your customer. We test many at a small size first, the way Current did, then back the ones that work.
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2
Show the account in their own life
Each creator uses the app for their own money on camera, in their own words. Every read carries the disclosures your legal team needs, cleared before it records.
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3
Track every account, then book the winners again
Each creator gets their own link, so you see new and funded accounts by name. The best become your anchors and get booked again.
Examples
Two money brands we took apart from our data, and a crypto wallet campaign we ran.
Is this you?
Who it’s not for
Who it’s for
Product
Not a bank or card product
A bank account, card or money app people sign up for
Size
Under $10M a year
Doing $10M+ a year
Creators
Never sponsored a creator and no plans to
Already sponsor creators, or ready to test a bench
What you count
Views and reach
New and funded accounts you can count
If that isn’t you yet and you still like where this is going, message us and we’ll refer you to another agency or tool.
Who we are
We originally started in the media space helping YouTubers improve their content. We know firsthand exactly what it takes to make good content.
YouTubers we helped include Football Fundamental, Ground Glory and Kevin Aquatics, and we helped them implement systems that allow them to earn more.
We started Influencer Advisory around a pretty simple observation that influencer marketing is a fragmented industry.
After being in the influencer agency space, we noticed that it’s fragmented, unreliable and inconsistent, which is why it doesn’t actually become a staple marketing channel for most brands.
That’s what led us down the rabbit hole of looking through 6,200 plus interviews with CMOs, running campaigns for 55 plus brands, and learning what actually works in the influencer space.
Get a free audit of your creator program
See which creators your customers already watch, and what they would bring in.