Influencer Advisory™For Marketing Leaders at Watch and Accessory Brands
Turn the Creators Watch Buyers Trust Into Sales on Your Wrist
We find the style and gear creators your buyers trust, have them wear your watch for weeks, and track every sale back to the creator.
Campaigns for 55+ brands · TacPack: about $10,000 in first-year revenue from one post
Most watch creator deals show a wrist shot and never the daily wear
A creator posts one close-up, the likes come in, and nobody buys. A watch is a big buy, and people want to see it worn for weeks.
Why most watch creator programs stall
“The wrist shot looked great but nobody bought”
Why it happensA watch costs too much to buy off one photo. People want to see how it looks every day.
“The creator took it off the next day”
Why it happensIt was one paid post. Buyers notice when the watch is gone from every video after.
“We picked style creators whose followers don’t buy watches”
Why it happensLists get built from follower counts, not from who already talks about watches, gear and what they wear.
“Our discount code ended up on coupon sites”
Why it happensOne code shared by everyone gets copied to coupon sites, so you pay for sales you would have made anyway.
“We can’t tell which creators sold anything”
Why it happensBuyers think about a watch for days, then come back through search, so the creator gets no credit.
“Every launch starts from scratch”
Why it happensNobody keeps a list of who sold last time, so the creators who worked never get booked again.
Why we started
We realized this old system was not the way that the most successful companies were doing things. We learned this first hand.
We ran an influencer agency first, then a talent agency. Neither one worked for the brands we served, so we built something new.
First Didn’t work
We were an influencer agency
When we ran as an influencer agency, we would reach out to a thousand creators, hear back from about 50, and end up with three influencers who were actually good.
Then Didn’t work
We were a talent agency
When we ran as a talent agency, we managed our own roster, but every time a client handed us a really niche avatar, we were stuck choosing from the same 50 people.
Now What works
So we built our new method
The foundation of this boils down to building connections at scale with influencers and keeping them, and then scaling them without an operational nightmare.
How we run influencer marketing for watch brands
Three steps, and every one of them ends in a number you can count.
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1
Find creators watch buyers already trust
Style, gear and everyday carry creators whose followers ask what they wear. We pick them by who watches, not how many follow.
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2
Wear it for weeks, not for one photo
Each creator wears your watch in their normal videos, then talks about it in their own words. Buyers see it on the wrist again and again.
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3
Track every sale, then book the winners again
Every creator gets their own link and code. The creators who sell get booked again, and their best posts can run as ads.
Examples
Two gear and product campaigns we ran, and one category audit from our data.
Is this you?
Who it’s not for
Who it’s for
Product
Not watches or accessories
Watches, jewelry or accessories sold online
Size
Under $10M a year
Doing $10M+ a year
Creators
Never worked with a creator and no plans to
Already gift or pay creators, or ready to
What you count
Likes and reach
Sales you can count
If that isn’t you yet and you still like where this is going, message us and we’ll refer you to another agency or tool.
Who we are
We originally started in the media space helping YouTubers improve their content. We know firsthand exactly what it takes to make good content.
YouTubers we helped include Football Fundamental, Ground Glory and Kevin Aquatics, and we helped them implement systems that allow them to earn more.
We started Influencer Advisory around a pretty simple observation that influencer marketing is a fragmented industry.
After being in the influencer agency space, we noticed that it’s fragmented, unreliable and inconsistent, which is why it doesn’t actually become a staple marketing channel for most brands.
That’s what led us down the rabbit hole of looking through 6,200 plus interviews with CMOs, running campaigns for 55 plus brands, and learning what actually works in the influencer space.
Get a free audit of your watch creator program
See which creators your buyers already trust, and what they would sell for you.