Influencer Advisory™How does Momentous marketing work?
Momentous marketing leans on named experts, 200 sports teams and repeat bookings. A founder says Huberman took growth to 300%, after years of funnel work.
Founder · November 15, 2026 · 2 min read
Momentous markets itself through named experts and 200 pro and college sports teams, on top of a subscription funnel it built first. (Momentous)
A founder of Momentous says it would have grown anyway, but with Huberman it grew 300% instead of 80 or 100%. The brand had spent three plus years building a subscription funnel first.
Who does Momentous use for its influencer marketing?
Book experts people already trust, then book them again
- Its trusted voices are named experts: Andy Galpin, Dr. Huberman and Stacy Sims. (Momentous)
- Momentous books 71% of its creators more than once, and Tim Ferriss alone has made 31 Momentous videos.
- The Arnold Schwarzenegger deal took 18 months of building trust, and it is the brand's plan for top of funnel awareness. (Jeff)
- Sort your list the way the company does: true partners on one side, those there only for customer acquisition on the other. (Jeff)
Before you sign any big name, check that your funnel can catch the traffic.
Why did Huberman work for Momentous?
Build the funnel before you sign the big name
- A Momentous founder credits the three plus prior years of funnel and subscription work as the reason Huberman's traffic converted at all. (Momentous)
- His rule: a creator partnership must be an accelerant on top of a business that already works. (Momentous)
- The lesson he took into his next company: look for products that do not need a Huberman to be wildly successful. (Momentous)
Once the funnel holds, write the words your experts will say.
What do Momentous sponsor reads say?
Open on the gap, then give trust, proof and a code
- The gap: one read opens on most Americans being deficient in omega 3, vitamin D and magnesium, three foundational things for energy, recovery and sleep. (Remy)
- The trust: the host says he knows the team behind it personally, and that is why he trusts it. (Remy)
- The proof: the read on Open Residency says every batch is third party tested and NSF certified for sport. (Open Residency)
- The code: up to 35% off the first order. (Remy)
The brand's goal is to tell what it calls the Momentous Standard: efficacious doses, right products, right times, proper sourcing and certification. (Jeff)
On Marketing Operators, Cody wants one trusted brand for everything and names Thorne and Momentous as examples, and another episode points to minimal Momentous packaging as done well, against labels claiming triple max 3000X. (Marketing Operators)
Write your next read in that order and test it against your current one.
Can someone build this for my brand?
Finding experts, booking them again and keeping the reads sharp is weekly work, and it is what brands hire us to do.
Keep creators posting all year, without a flat fee every time.
If you have some of the steps in place, we audit what's missing in each and how to take it further.