We Run Your Charity Influencer Campaign End to End

How it works, step by step

1. 1

   Choose the charity

   We find charities that you would like to work with. You give us a list of charities, and we look at which charities the influencers would like to work with.

   We try to take as much off your plate as possible by streamlining this process.

   

   Example Kill Cliff is the Navy SEAL Foundation's longest-standing corporate partner, and made special cans to celebrate it.

   Source: Navy SEAL Foundation

2. 2

   Testing the offer

   We'll typically talk with your creative team and discover what a good offer is. For example, there are donation dollar amounts for every view on a live stream, or for every purchase of a product on a live stream. There are many different formats for this.

   Here are some example formats.

   Per post

   Michael Kors gave the value of 50 meals to the UN World Food Programme for every post with its "Share Your Heart" filter.

   Source: WWD

   Per product sold

   Olipop gave $2 for every "Pair & Share" 12-pack sold, up to $50,000, to Partnership for a Healthier America.

   Source: LBBOnline

   Per product sold, for a set time

   Benefit donates 100% of the proceeds from its brow wax service during the month of May, every year since 2015.

   Source: The Shorty Awards

   Per play, toward a goal

   Every play of Chobani's Roblox game moved a charity meter toward a $75,000 pledge to Hunger Free America.

   Source: Later

   Live stream fundraiser

   ZOA Energy ended 30 days with a 3-hour TikTok LIVE. The LIVE had over 100,000 viewers, and the campaign raised over $64,000 in 30 days.

   Source: The Shorty Awards

   Fixed donation with a limited product

   Culture Pop Soda made a limited flavor with Noah Kahan and gave $100,000 on day one to The Busyhead Project.

   Source: PR Newswire

   Event

   Dawn built a 3D wildlife exhibit in Grand Central. Over 40 influencers posted, and more than 10 came to the unveiling.

   Source: The Shorty Awards

   Posting for free

   Gift of Adoption had Olympic figure skater Scott Hamilton and hurdler Kendra Harrison post pro bono, 26 posts in total.

   Source: The Shorty Awards

3. 3

   Launch the offer

   We're responsible for making sure everything works end to end: it's streamlined, the influencer knows what to do, communication is there, everything makes sense, the negotiation is done, et cetera.

   

   Example Boxed Water launched one simple offer: post a picture with #BetterPlanet, and it plants two trees.

   Source: The Shorty Awards

4. 4

   Check on the results

   Typically, because it's for charity, influencers will sometimes even waive their fees or do it for much less. So you really have the greatest chance of at least breaking even on your investment.

   But then you could, of course, have a bunch of donations raised, which actually go to the cause that you care about. The best thing here is that it's brand building. Your brand is just emphasizing what it already stands for.

   Example Boxed Water's 2018 results, from step 3's offer:

   Doubled

   Instagram impressions, from the year before

   67%

   Growth in net website sales

   9 million

   Paid social media impressions

   790,000

   Trees committed across the whole campaign, with brand partners

   Source: The Shorty Awards

No agency fee

We don't take a fee for this. We have other services, and we always encourage our partners to consider us for other services after we've run this one.