Influencer Advisory™No agency fee for the first brand
Influencer Charity Campaign
Raise awareness for a cause you care about, and grow the awareness of your brand.
How it works
We coordinate an influencer campaign where every sponsored video comes with a matching donation. In other words, you donate a set dollar amount to charity for each post, or something equal to that amount, like one school built or ten trees planted.
The money goes from you straight to the charity, not through us. We never handle the donation, so you always know exactly where every dollar went.
This gives creators a reason to post without huge fees. A lot of them will post out of goodwill, and because it shows their audience they care.
No agency fee
We'll stay in close contact with your team and go through each step with your full approval before any budget is committed. The idea came from seeing that a lot of creators are happy to post more when a brand is helping a cause they care about, not just paying them.
Step by step, everything we do for you
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1
Choose the charity
In collaboration with your team, we decide which charity to work with. We shortlist 3 charities that fit your product and your customers, check each one, agree the partnership with the charity you pick, and ask them to share the campaign on their own channels. You pay the charity directly, so the donation never passes through us.
You don't have to find, check or negotiate with a charity yourself.
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2
Create and test the offer
We set the donation per post, as a dollar amount or something it pays for, like meals or trees, write the pitch, and send it to a few creators first.
You only commit once creators have said yes.
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3
Launch or rework
If creators like it and it works, we start the campaign. If not, we go back to the drawing board and rework the offer.
A weak offer costs you nothing, because we fix it before launch.
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4
Find and check the creators
We look for creators who fit the cause, check their audience and every brand that has paid them before from our own records, and rule out anyone who just promoted a competitor.
You get creators who fit, not just the ones who replied first.
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5
Agree rates and contracts
We agree each creator's discounted charity rate (in most cases they will do it completely for free), the usage rights and the posting dates, and put it all in writing.
This is where the lower rates come from, and you don't have to negotiate with each creator.
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6
Write the brief together
The brief covers the cause, how your product shows up, what to say about the charity, the disclosure and no health claims. You see every script or draft before it goes live.
Nothing goes out with your name on it that you haven't seen.
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7
Keep everyone aligned
We keep working with your creative team, the charity and the influencers so everyone is aligned. We run the schedule, chase the posts, and keep a count of every post and the donation it adds.
Your team isn't chasing creators, and the charity total is exact.
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8
Report the results
We send a report covering every post, the views and how much went to the charity, next to the charity's own receipts for what you paid them.
You can see what worked, and what to do more of next time.
Deliverables
Charity partner
A shortlist of 3 charities, and we set up the partnership with the one you pick
Creators
Up to 6 macro influencers, or 20-100 micro influencers
Results report
The posts, the views and how much went to the charity, with the charity's receipts
Usage rights
Negotiated with each creator
Keeping it compliant
Creators disclose the partnership in every post.
Our brief keeps posts free of health claims, so your product and the cause stay separate.
Some states have rules for campaigns that tie donations to posts, so we'll review those with you and your legal team before launch.
Example past campaign
Boxed Water #BetterPlanet (2018)
Boxed Water sells water in cartons instead of plastic bottles, but people didn't understand how bad the plastic problem was. In 2018, Google searches for "plastic pollution" were up 225%.
The National Forest Foundation, which plants trees
Post a picture of your Boxed Water with #BetterPlanet, and Boxed Water plants two trees
Micro-influencers Boxed Water worked with, plus its own customers
Three short animated videos about plastic and why Boxed Water is better, plus posts on Facebook and Instagram about people making a difference
Instagram impressions, up from the year before
Growth in net website sales
Paid social media impressions
Trees committed to the National Forest Foundation, with fashion partners like Free People and rag and bone
Boxed Water was still running "You post. We plant." in 2021, and online sales grew 45% that year
Source: The Shorty Awards, 2018
Next step
Let's talk about the details.
calendly.com/influencer-advisory/charity-discussion
More about us and our approach to influencer marketing: influenceradvisory.com
Top photos via Wikimedia Commons. Sea turtle: Brocken Inaglory, CC BY-SA 3.0 · Food drive: NAVFAC, CC BY 2.0 · Accra classroom: USAID, Public domain · Elephants: Giles Laurent, CC BY-SA 4.0 · Children's home: U.S. Navy, Public domain · Seedling: Robbieross123, CC BY-SA 4.0 · India classroom: F. Rodricks, CC BY-SA 4.0 · Shelter dog: Unknown, Public domain · Food bank: USDA, Public domain · Safari: Ray in Manila, CC BY 2.0 · Guatemala: LCpl Chloe Nelson, USMC, Public domain · Beach cleanup: Virginia State Parks staff, CC BY 2.0