Creator Awareness That Becomes Retail Velocity
We seed creators at scale, clear every script, and read their lift against your retail sell-through. You see the shortlist before you spend a dollar.
Real CPG sponsorships, analyzed
Real CPG creator videos. Real reach.
These are real CPG creator sponsorships we studied in our sponsorship database, not our own campaigns. Tap any reel to play it. The number is the video's public view count.
Beverage / CPG
OLIPOP x RAWWFishing
OLIPOP sits in the cooler at Target, Walmart, and Kroger, so reach like this is the awareness a shopper acts on in the aisle.
Factor x Good Work
A food brand read built into an entertaining segment, the kind of broad recognition that lifts trial wherever it sells.
Food / CPG
Magic Spoon
Magic Spoon went from online-only onto grocery shelves, so a creator read now feeds both the site and the in-store buyer.
Cereal / CPG
Dalstrong x Max the Meat Guy
A creator using the product in a real cook, the kind of demonstration that sells a physical good wherever it is stocked.
Kitchen / CPG
We pick the creators, clear every script, and build the reel to sell. You see the shortlist before you spend a dollar.
Get your CPG creator shortlistWhat we do
Cpg, results we run on
Cpg, results we run on
152%
Higher repeat-purchase rate
vs customers acquired through cold ads.
5x
Lower cost per customer
2 to 5 times cheaper than cold ads.
2.8x
Higher average customer LTV
from shoppers who came through a creator.
55+
Brands served
food, beverage, supplement, and household brands.
Why this category is different
How we connect creator awareness to retail sell-through
Most agencies optimize for the click, which works when the sale is on your website. CPG is different, because the can or box is bought at a retailer and the checkout is out of your hands.
So we build for pull-through. The job is to get enough of the right shoppers to recognize your product and pick it up where they already buy groceries.
Stage one is seeding at scale. We send product to a wide batch of fit creators in the food, home, and lifestyle lanes your shopper lives in, then watch which content actually moves people to look for you.
We target creators by geography, so the audience overlaps the regions and chains that stock you. A national post is wasted budget if your product only sits on shelves in a few hundred stores.
We time content to your retail calendar. A new door, a new region, a Target reset, an Amazon launch, the creator push lands the same weeks so the awareness meets availability.
For measurement we lean on three reads, because the sale is not on your site. Per-creator codes and links for the units we can track directly, a lift read on the weeks creators post versus a quiet baseline, and your own retailer data for velocity per store and repeat rate.
We recut the winners into ads you own, so the same footage supports your Amazon listing, your retargeting, and your retailer media, where it can convert a shopper who is already close to the shelf.
The brands that win do not buy one viral hit. They keep a roster posting through every launch and season, so recognition compounds and the retailer sees a brand that brings its own demand.
You won't have to fill out a form, wait two days, and then receive a generic slide deck. Instead here is how we work:
- 01
You start by booking a call with us
You book a call with us and 12 other agencies.
- 02
We send you everything before we talk
You get all the info before the call. If something looks off, please cancel. We don't waste your time and you don't waste ours.
- 03
On the call we cover three things
What do you want? Can we deliver it? If not, we refer you to one of our 24+ agency partners who can.
Not ready to talk to us?
Next issue, every Monday
We found the best performing creators for Jun 29 → Jul 5.Hand-picked, not the same five names.
Plus the Influencer Advisory Consultant GPT.
FAQ / 005
Common Cpg questions
In ecommerce the sale closes on your own site, so you can track it from click to checkout. In CPG the sale usually happens at a retailer like Target, Walmart, or Amazon, so attribution leans on lift, per-creator codes, and the retailer's own sell-through data. The creative job also shifts toward broad recognition, because a shopper has to remember your product when they see it on the shelf.
Cpg playbooks + guides
Know the rules of this category.
Plain guides on what to say, what to skip, what gets pulled, and what passes.
- upcomingCPG creator rate card 2026
- upcomingSeeding creators at scale for retail launches
- upcomingHow to measure creator lift against retail sell-through
- upcomingGeo-targeting creators near your retail partners
- upcomingTurning one creator video into Amazon and retailer media
Meet the team
