For Ecommerce and DTC Brands Tired of Rising Ad Costs

Turn Creator Videos Into a Real Sales Channel for Your Store

We pick the creators, clear the content, and recut the winners into ads you own. You see the shortlist before you spend a dollar.

Real DTC sponsorships, analyzed

Real ecommerce creator videos. Real reach.

These are real DTC creator sponsorships we studied in our sponsorship database, not our own campaigns. Tap any reel to play it. The number is the video's public view count.

Beverage / DTC

3.3Mviews on one creator video

OLIPOP x RAWWFishing

OLIPOP turned a single sponsored video into a buy-two-get-one offer paid back over Venmo.

2.6Mviews

Dalstrong x Max the Meat Guy

A food creator using the product in a real cook, not a studio ad.

Kitchen / DTC

1.3Mviews

Factor x Good Work

A first-box discount offer wrapped inside an entertaining segment.

Meal kit / DTC

608Kviews

Vessi x Know Art

A first-pair discount inside a creator's own style story.

Footwear / DTC

414Kviews

Magic Spoon

A pantry brand read built into the creator's normal episode.

Food / DTC

We pick the creators, clear every script, and build the reel to sell. You see the shortlist before you spend a dollar.

Get your ecommerce creator shortlist

What we do

Paid ads keep getting more expensive, and the same cold traffic keeps getting harder to convert. A creator program fixes both, because a creator brings trust you cannot buy at auction.We treat creators as a funnel, not a one-off post. We seed product, find the videos that actually sell, then recut those winners into ads you run on your own account.One good creator video becomes three things: an organic post, a whitelisted ad from the creator's handle, and UGC for your store page. You stop renting attention and start owning it.And we track it the way you run your store, to ROAS and cost per customer, not likes.

Ecommerce, results we run on

Ecommerce, results we run on

152%

Higher repeat-purchase rate

vs customers acquired through cold ads.

Lower cost per customer

2 to 5 times cheaper than cold ads.

75%

Higher landing-page conversion

with a dedicated creator landing page (21 to 75%).

55+

Brands served

DTC, supplement, food, and regulated stores.

Why this category is different

The seeding to whitelisting to ads funnel we run for ecommerce

Most agencies stop at the post. They pay a creator, the video goes up, and the spend ends when the post does.

We run a funnel instead. Stage one is seeding: we send product to a batch of fit creators and watch which videos actually move product, before any big spend.

Stage two is whitelisting. We take the videos that sold and run them as ads from the creator's own handle, so the ad keeps the creator's face and trust instead of looking like a brand banner.

Stage three is repurposing. The same footage becomes UGC for your product pages, your email, and your retargeting, so one shoot pays for itself many times.

We measure each stage on store math: cost per add-to-cart, cost per customer, and blended ROAS across organic and paid.

The brands that win this game do not chase one viral hit. They build a roster of creators posting again and again, so the channel compounds while ad costs climb for everyone else.

You won't have to fill out a form, wait two days, and then receive a generic slide deck. Instead here is how we work:

  1. 01

    You start by booking a call with us

    You book a call with us and 12 other agencies.

  2. 02

    We send you everything before we talk

    You get all the info before the call. If something looks off, please cancel. We don't waste your time and you don't waste ours.

  3. 03

    On the call we cover three things

    What do you want? Can we deliver it? If not, we refer you to one of our 24+ agency partners who can.

Can't see the calendar?Open booking page →

Not ready to talk to us?

Next issue, every Monday

We found the best performing creators for Jun 29 → Jul 5.Hand-picked, not the same five names.

Plus the Influencer Advisory Consultant GPT.

FAQ / 005

Common Ecommerce questions

A normal ad rents attention from a platform. A creator program borrows trust from a person your buyer already follows, then lets you reuse that content as ads you own. The creator video tends to convert colder audiences better because it does not look or feel like an ad. You also keep the footage, so one creator shoot can feed organic posts, whitelisted ads, product-page UGC, and retargeting.

Ecommerce playbooks + guides

Know the rules of this category.

Plain guides on what to say, what to skip, what gets pulled, and what passes.

  • upcomingEcommerce creator rate card 2026
  • upcomingSeeding vs paid creator campaigns for DTC
  • upcomingWhitelisting creator ads, a setup guide
  • upcomingHow to track creator sales without a big tech stack
  • upcomingTurning one creator video into five ad assets

Meet the team

The people behind every partnership.

Billy Anderson — Performance Analyst

Billy Anderson

Performance Analyst

South Africa

LinkedIn ↗

Falicia Lafa — Creator Research

Falicia Lafa

Creator Research

Australia

LinkedIn ↗