Influencer Advisory™For Marketing Leaders at Ecommerce Brands
Turn Creators Whose Followers Already Buy Into Tracked Orders
We find creators whose followers buy from their links, have them use your product on camera, and track every order back to the creator.
Campaigns for 55+ brands · TacPack: about $10,000 in first-year revenue from one post
Most ecommerce creator deals get judged on likes and never on orders
A creator posts, the likes come in, and the store dashboard barely moves. So creators get written off as a brand play nobody can measure.
Squarespace booked 814 YouTubers a total of 6,322 times, almost 8 times each.
The brands that win with creators don’t buy one big video. They find the creators who sell and keep booking them.
Source: our own data on YouTube sponsorships
Why most ecommerce creator programs stall
“We paid for posts and can’t see the orders”
Why it happensShoppers come back later through search or an ad, so the creator’s link never gets the credit.
“The post had great likes and no sales”
Why it happensThe creator’s followers like her photos. They do not buy from her links.
“Our discount code ended up on coupon sites”
Why it happensOne code shared by everyone gets copied to coupon sites, so you pay for sales you would have made anyway.
“One post went up, then nothing”
Why it happensShoppers need to see a product more than once before they try it, and a one-off post shows it once.
“Our best creator video never became an ad”
Why it happensNobody asked for the right to run it as an ad, so the best video lived on one feed for a day.
“Every campaign starts from scratch”
Why it happensNobody keeps a list of who sold last time, so the creators who worked never get booked again.
Why we started
We realized this old system was not the way that the most successful companies were doing things. We learned this first hand.
We ran an influencer agency first, then a talent agency. Neither one worked for the brands we served, so we built something new.
First Didn’t work
We were an influencer agency
When we ran as an influencer agency, we would reach out to a thousand creators, hear back from about 50, and end up with three influencers who were actually good.
Then Didn’t work
We were a talent agency
When we ran as a talent agency, we managed our own roster, but every time a client handed us a really niche avatar, we were stuck choosing from the same 50 people.
Now What works
So we built our new method
The foundation of this boils down to building connections at scale with influencers and keeping them, and then scaling them without an operational nightmare.
How we run influencer marketing for online stores
Three steps, and every one of them ends in a number you can count.
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1
Find creators whose followers already buy
We look for creators whose links and codes already sell, and whose viewers match your buyer. Who buys matters more than how many follow.
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2
Show your product in use, not in a box
Each creator uses your product on camera in their own words. The best posts get the right to run as ads on your own accounts.
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3
Track every order, then book the winners again
Every creator gets their own link and code. A second post lands a few days later, and the creators who bring orders get booked again.
Examples
Two online sales campaigns we ran, and one brand’s whole YouTube roster we took apart from our data.
Is this you?
Who it’s not for
Who it’s for
Product
Not sold online
Products sold on your own store, Amazon or TikTok Shop
Size
Under $10M a year
Doing $10M+ a year
Creators
Never worked with a creator and no plans to
Already pay or gift creators, or ready to
What you count
Likes and reach
Orders you can count
If that isn’t you yet and you still like where this is going, message us and we’ll refer you to another agency or tool.
Who we are
We originally started in the media space helping YouTubers improve their content. We know firsthand exactly what it takes to make good content.
YouTubers we helped include Football Fundamental, Ground Glory and Kevin Aquatics, and we helped them implement systems that allow them to earn more.
We started Influencer Advisory around a pretty simple observation that influencer marketing is a fragmented industry.
After being in the influencer agency space, we noticed that it’s fragmented, unreliable and inconsistent, which is why it doesn’t actually become a staple marketing channel for most brands.
That’s what led us down the rabbit hole of looking through 6,200 plus interviews with CMOs, running campaigns for 55 plus brands, and learning what actually works in the influencer space.
Get a free audit of your creator program
See which creators your buyers already follow, and what they would sell for you.