Influencer Advisory™For Marketing Leaders at Fashion and Apparel Brands
Turn the Creators Your Shoppers Copy Into Orders That Don’t Come Back
We find creators whose style and size match your shopper, have them wear your pieces their own way, and track every order back to them.
Campaigns for 55+ brands
Most fashion creator deals sell a look for a day and a pile of returns
A big name posts a haul, the clicks look great, and half the orders come back. So creators get written off as a cost that never pays back.
Why most fashion creator programs stall
“The haul got clicks but most of it came back”
Why it happensThe creator’s size and build were not her audience’s, so the pieces fit her and not them.
“Every creator styles it the same boring way”
Why it happensA tight brief tells them what to wear and how. The audience follows a creator for her own style, not yours.
“We gifted a lot of pieces and got a few stories”
Why it happensGifts went to people who liked the brand, not people whose followers shop from their posts.
“One post went up, then nothing”
Why it happensShoppers need to see a piece worn more than once, in more than one outfit, before they buy it.
“We can’t tell which creators sold anything”
Why it happensShoppers screenshot the look and buy later, so the sale shows up as search or direct traffic.
“Every season starts from scratch”
Why it happensNobody keeps a list of who sold last season, so the creators who worked never get booked again.
Why we started
We realized this old system was not the way that the most successful companies were doing things. We learned this first hand.
We ran an influencer agency first, then a talent agency. Neither one worked for the brands we served, so we built something new.
First Didn’t work
We were an influencer agency
When we ran as an influencer agency, we would reach out to a thousand creators, hear back from about 50, and end up with three influencers who were actually good.
Then Didn’t work
We were a talent agency
When we ran as a talent agency, we managed our own roster, but every time a client handed us a really niche avatar, we were stuck choosing from the same 50 people.
Now What works
So we built our new method
The foundation of this boils down to building connections at scale with influencers and keeping them, and then scaling them without an operational nightmare.
How we run influencer marketing for fashion brands
Three steps, and every one of them ends in a number you can count.
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1
Find creators your shoppers already copy
We pick creators by style, size and what their followers buy from them, not by follower count. Each one has to look like your shopper.
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2
Let them style your pieces their own way
Each creator wears your pieces in their own outfits, on more than one day. The brief says what to show, never how to dress.
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3
Track every order, then book the winners again
Every creator gets their own link and code. We count orders and returns, and the creators whose orders stay kept get booked again.
Examples
Two campaigns we ran, and one brand’s whole creator roster we took apart from our data.
Is this you?
Who it’s not for
Who it’s for
Product
Not clothing, shoes or accessories
Clothing, shoes or accessories sold online
Size
Under $10M a year
Doing $10M+ a year
Creators
Never worked with a creator and no plans to
Already gift or pay creators, or ready to
What you count
Likes and reach
Orders kept after returns
If that isn’t you yet and you still like where this is going, message us and we’ll refer you to another agency or tool.
Who we are
We originally started in the media space helping YouTubers improve their content. We know firsthand exactly what it takes to make good content.
YouTubers we helped include Football Fundamental, Ground Glory and Kevin Aquatics, and we helped them implement systems that allow them to earn more.
We started Influencer Advisory around a pretty simple observation that influencer marketing is a fragmented industry.
After being in the influencer agency space, we noticed that it’s fragmented, unreliable and inconsistent, which is why it doesn’t actually become a staple marketing channel for most brands.
That’s what led us down the rabbit hole of looking through 6,200 plus interviews with CMOs, running campaigns for 55 plus brands, and learning what actually works in the influencer space.
Get a free audit of your fashion creator program
See which creators your shoppers already copy, and what they would sell for you.