Influencer Advisory™For Marketing Leaders at Food Brands and Restaurants
Turn Food Creators Into the Reason People Say I Have to Try That
We find food creators your customers already follow, have them try your food the way they always eat, and track every order back to them.
Campaigns for 55+ brands
Most food creator deals get a bite on camera and no trip to the store
A big food account posts a taste test, the views look great, and the shelf does not move. So creators get filed as buzz nobody can count.
Why most food creator programs stall
“The video got views but sales didn’t move”
Why it happensThe viewers lived nowhere near the store, or the product was not on a shelf they shop.
“The taste test looked staged”
Why it happensA script made the creator say lines they would never say. People can tell a forced reaction, and they scroll past it.
“We picked creators who eat everything”
Why it happensA creator who reviews a new snack every day gives yours one day. Nobody remembers which one it was.
“One post went up, then nothing”
Why it happensPeople need to see a food more than once, in more than one meal, before they put it in the cart.
“We can’t tell which creators sold anything”
Why it happensMost food is bought in a store or a cafe, far from any link or code.
“Every launch starts from scratch”
Why it happensNobody keeps a list of who sold last time, so the creators who worked never get booked again.
Why we started
We realized this old system was not the way that the most successful companies were doing things. We learned this first hand.
We ran an influencer agency first, then a talent agency. Neither one worked for the brands we served, so we built something new.
First Didn’t work
We were an influencer agency
When we ran as an influencer agency, we would reach out to a thousand creators, hear back from about 50, and end up with three influencers who were actually good.
Then Didn’t work
We were a talent agency
When we ran as a talent agency, we managed our own roster, but every time a client handed us a really niche avatar, we were stuck choosing from the same 50 people.
Now What works
So we built our new method
The foundation of this boils down to building connections at scale with influencers and keeping them, and then scaling them without an operational nightmare.
How we run influencer marketing for food brands
Three steps, and every one of them ends in a number you can count.
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1
Find food creators your customers follow
Cooks, snack reviewers and local food creators near your stores and shelves. We pick them by who watches and where they live, not how many follow.
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2
Show your food in a meal they already make
Each creator eats, cooks or orders your food the way they always do, in their own words. Tim Hortons’ matcha turned into “I have to try that”.
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3
Track every sale, then book the winners again
Every creator gets a link, a code or a store to send people to. A second post lands weeks later, and the creators who sell get booked again.
Examples
Two food and drink campaigns we ran, and one cooking campaign.
Is this you?
Who it’s not for
Who it’s for
Product
Not food or drink
Packaged food, drinks, snacks, cafes or restaurants
Size
Under $10M a year
Doing $10M+ a year
Creators
Never worked with a creator and no plans to
Already send food to creators, or ready to
What you count
Views and likes
Orders and store visits you can count
If that isn’t you yet and you still like where this is going, message us and we’ll refer you to another agency or tool.
Who we are
We originally started in the media space helping YouTubers improve their content. We know firsthand exactly what it takes to make good content.
YouTubers we helped include Football Fundamental, Ground Glory and Kevin Aquatics, and we helped them implement systems that allow them to earn more.
We started Influencer Advisory around a pretty simple observation that influencer marketing is a fragmented industry.
After being in the influencer agency space, we noticed that it’s fragmented, unreliable and inconsistent, which is why it doesn’t actually become a staple marketing channel for most brands.
That’s what led us down the rabbit hole of looking through 6,200 plus interviews with CMOs, running campaigns for 55 plus brands, and learning what actually works in the influencer space.
Get a free audit of your food creator program
See which food creators your customers already follow, and what they would sell for you.