For Game Studios and Gaming Hardware Brands

Put Your Game In Front of Creators Whose Audience Actually Plays.

We run creator campaigns for game studios and gaming brands across Twitch, YouTube, and Shorts. We match the creator to the game, clear every script, and track installs and wishlists, not vanity reach. You see the shortlist before you spend.

Real gaming sponsorships, analyzed

Real gaming creator videos. Real reach.

These are real gaming creator sponsorships we studied in our sponsorship database, not our own campaigns. Tap any reel to play it. The number is the video's public view count.

Game / Tech

1.4Mviews on one creator video

War Thunder x Linus Tech Tips

A free-to-play war game shown through a tech creator's hands-on test, with the download link sitting in the description.

456Kviews

Opera GX x Ranton

A gaming browser slotted into a creator's regular upload, with a free download as the only ask.

Gaming browser

549Kviews

World of Tanks Blitz x Jamie Fussell

A mobile tank game install pitched inside a creator's video, with the play-now link a tap away.

Mobile game

477Kviews

MARVEL Mystic Mayhem x Manuel Boza

A mobile game launch read built into a creator's video, with the app-store install as the call to action.

Mobile game

We pick the creators, clear every script, and build the reel to sell. You see the shortlist before you spend a dollar.

Get your gaming creator shortlist

What we do

Gamers can smell a paid recommendation from the first second, and they punish it in the comments. A creator who has never touched your genre reads the copy, the chat calls it out, and the install link goes cold. You paid for reach, but that audience was never going to play your game.We start from fit. We match your title to creators whose audience already plays the genre, then pick the format that suits it: a long-play walkthrough, a Shorts clip, or a live stream. A strategy game needs minutes of real play to land, a mobile title lives or dies on a thirty second hook, and we brief each one differently.We time the push to your launch window, hand out keys and codes so the play is genuine, and track cost per install, wishlists, and concurrent players, not likes. You see the creator shortlist before you spend a dollar, and if we are not the right fit we tell you on the call.

Gaming, results we run on

Gaming, results we run on

152%

Higher repeat-purchase rate

vs players acquired through cold ads.

5x

Lower cost per install

2 to 5 times cheaper than cold ads.

2.8x

Higher average player LTV

from players who came through a creator.

55+

Brands served since 2024

DTC, regulated, and gaming brands.

Why this category is different

Format, timing, and fit, the three things that decide whether a gaming campaign converts

Gaming is the one niche where the audience tests your claim in real time, so creator-game fit is the whole game. We match your title to creators whose viewers already play the genre, because a shooter audience will not install your farming sim no matter how big the channel.

We pick the format to suit the game, not the other way around. A deep strategy or RPG title needs a long-play walkthrough or a live stream where viewers watch real progression, while a mobile or casual game converts best on a tight Shorts or TikTok clip with the install link one tap away.

We plan the push around your launch window. A wishlist run in the weeks before a Steam launch, a review embargo lift, and a season drop each need different timing, and a video that lands a week late misses the spike.

We handle keys and codes so the play is genuine. Every creator gets a real key, plays before they post, and discloses the partnership, because a scripted read with no real gameplay is what gamers punish hardest.

We track the numbers a studio cares about: cost per install, wishlist adds, store-page click-through, and concurrent players after the drop, not view counts alone.

We clear every script for platform rules and for honest claims, so a creator does not overpromise a feature your game does not ship.

And we take the creators who convert and recut their footage into paid ads you own, so a winning play keeps installing players long after the video is posted.

You won't have to fill out a form, wait two days, and then receive a generic slide deck. Instead here is how we work:

  1. 01

    You start by booking a call with us

    You book a call with us and 12 other agencies.

  2. 02

    We send you everything before we talk

    You get all the info before the call. If something looks off, please cancel. We don't waste your time and you don't waste ours.

  3. 03

    On the call we cover three things

    What do you want? Can we deliver it? If not, we refer you to one of our 24+ agency partners who can.

Can't see the calendar?Open booking page →

Not ready to talk to us?

Next issue, every Monday

We found the best performing creators for Jun 29 → Jul 5.Hand-picked, not the same five names.

Plus the Influencer Advisory Consultant GPT.

FAQ / 005

Common Gaming questions

All three, and we pick based on your game. A strategy or live-service title usually does best with Twitch streamers and long-play YouTubers, while a mobile or casual game converts on Shorts and TikTok. We match the format to how your game is actually played.

Gaming playbooks + guides

Know the rules of this category.

Plain guides on what to say, what to skip, what gets pulled, and what passes.

  • upcomingGaming creator rate card 2026
  • upcomingTwitch vs YouTube vs Shorts for a game launch
  • upcomingHow to measure cost per install from creator campaigns
  • upcomingTiming a creator push around your Steam wishlist window
  • upcomingKey and code distribution for honest gaming sponsorships

Meet the team

The people behind every partnership.

Billy Anderson — Performance Analyst

Billy Anderson

Performance Analyst

South Africa

LinkedIn ↗

Falicia Lafa — Creator Research

Falicia Lafa

Creator Research

Australia

LinkedIn ↗