Influencer Advisory™For Marketing Leaders at Game Studios and Gaming Brands
Turn the Streamers Your Players Watch Into Installs That Keep Playing
We find the streamers and YouTubers your players already watch, have them play your game their own way, and track every install back to them.
Campaigns for 55+ brands
Most gaming creator deals buy a big stream and players who quit
A big streamer plays for an hour, the views look huge, and the players are gone by next week. So creators get filed as launch hype nobody can measure.
Why most gaming creator programs stall
“The stream was huge but nobody stayed”
Why it happensThe streamer’s viewers came for the streamer, not for your kind of game. They tried it once and left.
“Viewers called it an ad in the chat”
Why it happensA script read in the middle of a stream feels like an ad break. Players want to watch the creator have fun with it.
“We only booked the biggest names”
Why it happensThe biggest streamers cost the most and play everything. Mid-size creators who love your genre bring players who stay.
“One stream at launch, then silence”
Why it happensPlayers need to see a game more than once, and see it get better, before they come back to it.
“We can’t tell which creators brought installs”
Why it happensPlayers search the store later instead of clicking the link, so the install has no creator on it.
“Every launch starts from scratch”
Why it happensNobody keeps a list of who brought players last time, so the creators who worked never get booked again.
Why we started
We realized this old system was not the way that the most successful companies were doing things. We learned this first hand.
We ran an influencer agency first, then a talent agency. Neither one worked for the brands we served, so we built something new.
First Didn’t work
We were an influencer agency
When we ran as an influencer agency, we would reach out to a thousand creators, hear back from about 50, and end up with three influencers who were actually good.
Then Didn’t work
We were a talent agency
When we ran as a talent agency, we managed our own roster, but every time a client handed us a really niche avatar, we were stuck choosing from the same 50 people.
Now What works
So we built our new method
The foundation of this boils down to building connections at scale with influencers and keeping them, and then scaling them without an operational nightmare.
How we run influencer marketing for games
Three steps, and every one of them ends in a number you can count.
-
1
Find creators who play your kind of game
Streamers and YouTubers who already play your genre, with viewers who match your players. We pick them by who watches, not how many follow.
-
2
Let them play it their own way
Each creator plays your game live or on video, with no script, in their own style. The read is short and the playing is long.
-
3
Track every install, then book the winners again
Every creator gets their own link or code. We count installs and who keeps playing, and the creators who bring players get booked again.
Examples
One app campaign we ran, and two brands we took apart from our data that book gaming and YouTube creators.
Is this you?
Who it’s not for
Who it’s for
Product
Not a game or gaming product
Games, gaming apps or gaming gear
Size
Under $10M a year
Doing $10M+ a year
Creators
Never sponsored a creator and no plans to
Already sponsor streamers or YouTubers, or ready to
What you count
Views and reach
Installs and players you can count
If that isn’t you yet and you still like where this is going, message us and we’ll refer you to another agency or tool.
Who we are
We originally started in the media space helping YouTubers improve their content. We know firsthand exactly what it takes to make good content.
YouTubers we helped include Football Fundamental, Ground Glory and Kevin Aquatics, and we helped them implement systems that allow them to earn more.
We started Influencer Advisory around a pretty simple observation that influencer marketing is a fragmented industry.
After being in the influencer agency space, we noticed that it’s fragmented, unreliable and inconsistent, which is why it doesn’t actually become a staple marketing channel for most brands.
That’s what led us down the rabbit hole of looking through 6,200 plus interviews with CMOs, running campaigns for 55 plus brands, and learning what actually works in the influencer space.
Get a free audit of your gaming creator program
See which creators your players already watch, and what they would bring in.