Influencer Advisory™For Marketing Leaders at Greens Powder Brands
Turn Creators Into Daily Greens Drinkers Who Keep Reordering
We find creators who already show their morning routine, keep every post clear of health claims, and track each reorder back to them.
Campaigns for 55+ brands · Nutrafol: 2.4x return on the spend
Every greens brand sounds the same, so the creator is the difference
Every tub promises the same things, and every post reads like the last one. Buyers pick the brand the person they trust drinks every day.
Why most greens supplement creator programs stall
“Every greens post looks the same as our rivals’”
Why it happensMost posts show a scoop and a list of benefits. Buyers scroll past because they have seen it a hundred times.
“A creator said it fixes bloating and we had to pull it”
Why it happensCreators repeat what they read on the label. Nobody told them which words turn a post into a health claim.
“People try one tub and stop”
Why it happensA greens habit takes weeks to stick. One post sells one tub, and the buyer needs to keep seeing it.
“The creator didn’t drink it after the post”
Why it happensViewers can tell. Creators who already have a morning routine keep it in, and their fans notice.
“We can’t tell who brought the subscriptions”
Why it happensTracking stops at the first order. Without a code for each creator, the reorders never get counted.
“Every campaign starts from scratch”
Why it happensNobody keeps a list of who brought buyers that stayed, so the best creators never get booked again.
Why we started
We realized this old system was not the way that the most successful companies were doing things. We learned this first hand.
We ran an influencer agency first, then a talent agency. Neither one worked for the brands we served, so we built something new.
First Didn’t work
We were an influencer agency
When we ran as an influencer agency, we would reach out to a thousand creators, hear back from about 50, and end up with three influencers who were actually good.
Then Didn’t work
We were a talent agency
When we ran as a talent agency, we managed our own roster, but every time a client handed us a really niche avatar, we were stuck choosing from the same 50 people.
Now What works
So we built our new method
The foundation of this boils down to building connections at scale with influencers and keeping them, and then scaling them without an operational nightmare.
How we run influencer marketing for greens
Three steps, built around the reorder, not the first tub.
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1
Find creators who already film their morning
Wellness, fitness and busy-parent creators whose viewers copy their routine. We pick them by who watches, not how many follow.
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2
Show the scoop in their day, with no health claims
Each creator mixes it into their own morning on camera and says how it fits, never what it cures. Every post gets checked before it goes up.
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3
Track every reorder, then book the winners again
Each creator gets their own code, and we count reorders and subscriptions. The creators who bring daily drinkers get booked again.
Examples
Two campaigns we ran for daily health products, and one vitamin brand we took apart from our data.
Is this you?
Who it’s not for
Who it’s for
Product
Not a greens or daily powder
Greens, superfood or daily powders sold online
Size
Under $10M a year
Doing $10M+ a year
Creators
Never sponsored a creator and no plans to
Already work with creators or affiliates, or ready to
What you count
Views and reach
Reorders and subscriptions you can count
If that isn’t you yet and you still like where this is going, message us and we’ll refer you to another agency or tool.
Who we are
We originally started in the media space helping YouTubers improve their content. We know firsthand exactly what it takes to make good content.
YouTubers we helped include Football Fundamental, Ground Glory and Kevin Aquatics, and we helped them implement systems that allow them to earn more.
We started Influencer Advisory around a pretty simple observation that influencer marketing is a fragmented industry.
After being in the influencer agency space, we noticed that it’s fragmented, unreliable and inconsistent, which is why it doesn’t actually become a staple marketing channel for most brands.
That’s what led us down the rabbit hole of looking through 6,200 plus interviews with CMOs, running campaigns for 55 plus brands, and learning what actually works in the influencer space.
Get a free audit of your greens creator program
See which creators your buyers already copy every morning, and what they would bring in.