Media Kit
Ian Fujimoto
Food Creator · YouTube
Ian Fujimoto runs a food channel on YouTube with 2.5M subscribers and around 196K views per video.
Highlights
- 2.5M subscribers on YouTube, around 196K views per video.
- Creates cooking content for a 2.5M-strong audience
- Typically pulls around 196K views per video
- Engagement runs above the typical 1 to 3 percent range
Recent Content
Never miss an opportunity for fried cheese🧀 · 9.5M views
Part 7: Making my wife’s pregnancy cravings 😭❤️ · 8.6M views
Part 6: Making my wife’s pregnancy cravings 🍗🍕🌮🍩 · 7.4M views
1 million likes and I’ll eat the forbidden gum😅 · 6.5M views
The Audience
Ian's audience is young, budget-minded home cooks who watch to find a cheap, doable meal for the week, then go buy the ingredients and tools he uses to make it.
Age
Gender
Where
Life stage
Psychographics
- Condiments and pantry staples that show up inside a recipe by name, in line with his past work with Hellmann's Mayonnaise
- Cheese and dairy products used as a recipe ingredient, matching his past partnership with Sargento
- Affordable proteins and grocery brands that fit a budget one-pot or meal prep video
- Meal prep containers, cookware, and kitchen tools featured in his tips and tools videos
- Grocery delivery or meal kit services aimed at young, budget-conscious home cooks
Why brands book them
A product used inside a real recipe or meal prep video converts best here, since this audience is watching to solve a cheap-dinner problem and a brand that helps do that reads as useful. His past work with Hellmann's and Sargento shows the pattern, both are everyday grocery names that slot straight into a dish he is already cooking. Cookware and tool brands do well too, since his kitchen tips videos are built around gear he actually reaches for.
What The Comments Say
“What I'm learning from this series is that I might be pregnant”On: Part 8: making my wife’s pregnancy cravings 🌮🍚
@thatguyyouleftintheelevator20.8K likes · YouTube“oh damn, that's way faster than putting it through a coffee filter”On: 1 million likes and I’ll eat the forbidden gum😅
@LexYeen14.5K likes · YouTube“The fact that it's dark out makes this so much better. Best ideas always hit late at night.”On: I’m like a sandwich scientist 🥪🍫
@buddytrueblood13.4K likes · YouTubeSponsor read in action
Rocket Money integration · Easy & Affordable Burrito Bowl Meal Prep · click to play, jumps to the sponsor read
What I Cover
Cooking
Ian builds his channel around budget-friendly, everyday cooking, from a $5 Costco chicken stretched across meals to fast food recreations like secret sauces and Big Mac copycats. His audience watches for practical food they can actually make that week, not restaurant-level technique.
Recipes
He posts specific, named dishes such as carne asada street tacos, perfect fried rice, and onigiri, walking through each step so a first-time cook can follow along. These videos give brands a natural spot to appear as the exact ingredient or tool he reaches for mid recipe.
Meal prep
Meal prep series like his one-pot meals, burrito bowls, teriyaki chicken, and breakfast prep are some of his best performing formats, several pulling over a million views. This is where grocery, protein, and container brands fit best since the whole video is about planning meals ahead.
Kitchen tips
Videos like his top 10 kitchen tools and his guide to cooking in stainless steel pans teach viewers how to get more out of what they already own. Cookware and gadget brands book here because the recommendation reads as a tested tip, not an ad read.
Brands Worked With
Best Videos
Never miss an opportunity for fried cheese🧀 · 9.5M views
Part 7: Making my wife’s pregnancy cravings 😭❤️ · 8.6M views
Part 6: Making my wife’s pregnancy cravings 🍗🍕🌮🍩 · 7.4M views
1 million likes and I’ll eat the forbidden gum😅 · 6.5M views