Media Kit
TheSorryGirls
Home Makeover & DIY Creator · YouTube
Kelsey MacDermaid and Becky Wright run TheSorryGirls, a Toronto channel that turns small rental rooms into spaces that look ready for a magazine.
They film every step of a real makeover so viewers can copy the same look in their own home, even on a small budget.
Highlights
- They do full room and small-space makeovers, not just single projects, so a brand shows up across a whole build.
- Their DIY looks professional, so a product feels tested and trusted, not just mentioned once.
- They focus on renter-friendly ideas, so their tips work for people who cannot make big changes to their space.
Recent Content
this is a Huge upgrade✨ check out Thr… · 2.2M views
how to decorate a small awkward entry… · 798K views
Extreme small bedroom makeover · 510K views
actually small “cool girl” apartment… · 431K views
What I Cover
The Audience
Their audience is mostly women furnishing a first home or small rental, so they buy the exact pieces they see used in a real room.
Age
Gender
Where
Audience detail
Psychographics
- Home decor, furniture, and small storage pieces that fix a real problem in their space
- DIY tools and hardware they can use on a rental without losing their deposit
- Bedding, curtains, and textiles that make a room feel finished fast
- Beauty and self-care tools featured in their day-to-day home content
Why brands book them
A product used inside a real room build lands here, because viewers watch to see it work, not just hear about it. Past partners across home, beauty, and travel show this audience buys what Kelsey and Becky put in their own space.
What The Comments Say
“I've never seen such a happy makeover recipient! The way she got on all fours to look at the rug, she was so excited”On: trying to decorate this ACTUALLY small apartment | functional & cool g
@N0pleaseN01.2K likes · YouTube“I think this is one of the best makeovers you've done, all the DIY look really professional and I'm sure is also really comfortable to live in”On: EXTREME small bedroom makeover | renter-friendly wood panel DIY
@oscccar1.2K likes · YouTube“I feel like the makeover style is the perfect blend of Kelsey and Becky”On: trying to decorate this ACTUALLY small apartment | functional & cool g
@QueenTata641K likes · YouTube“Finally someone who reacts by touching everything, jumping on the bed, turning on and off the lights! It's so weird when people just stand in their own space afraid to touch anything! This room looks amazing!”On: EXTREME small bedroom makeover | renter-friendly wood panel DIY
@thecunningkrugereffect722 likes · YouTube“Now we need to do the whole house this needs to be a series”On: how to decorate a small awkward entryway | modern & minimalist
@avivoooooosh676 likes · YouTube“rochelle did an INCREDIBLE job with the tiled island. you would never know she's not a tile expert ;)”On: trying to decorate this ACTUALLY small apartment | functional & cool g
@ARS0824639 likes · YouTubeBrands Worked With
Best Videos
this is a Huge upgrade✨ check out Three Girls Curtains, link in descr… · 2.2M views
how to decorate a small awkward entryway · 798K views
Extreme small bedroom makeover · 510K views
actually small “cool girl” apartment makeover · 431K views