Media Kit
TheWizardLiz
Self-Improvement Creator · YouTube
Lize Dzjabrailova went viral in 2021 after calmly shutting down a photographer who body-shamed her on a shoot.
Three years on, her channel has become one of the biggest self-worth communities on YouTube.
Proven resultTheWizardLiz alone generated $36.6M in sales for BetterHelp across 60 sponsored videos, at a customer LTV of around $1,200 and more than 100 million views in total.
You have probably seen her already. She sits at 8.5M followers, pulls a few million views on almost every upload, and holds one of the highest engagement rates we have come across in the female self-care and lifestyle world.
Because we are running a campaign with her right now, we can offer negotiated rates and an exclusive brief.
Highlights
- Direct, big-sister advice on self-worth.
- Top videos: raising your standards and walking away from people who no longer serve you.
- A mostly young-female audience that buys the products she personally recommends.
Recent Content
This video will change your life · 14.3M views
Confidence baby · 11.2M views
This video will make you confident · 10.8M views
How to detach from people and situations · 8.4M views
On Health & Wellness
Looking after your body is a steady thread in Liz's self-improvement message. She talks about working out, eating real food, drinking water and sleeping properly as acts of self-respect, the base layer of feeling confident, and not as dieting or punishment.
Her "become the best version of yourself" videos frame caring for your health as proof that you value yourself, so her audience takes recommendations in wellness, supplements and clean food seriously.
The Audience
Young women in their late teens and twenties who are done people-pleasing and want permission to put themselves first before they buy anything.
Age
Gender
Where
Life stage
Psychographics
- Online therapy and mental health apps, tied to her BetterHelp partnership
- Guided journals and daily planners built around self-worth and habit tracking
- Skincare and clean beauty products framed as a self-care ritual, not vanity
- Mood and focus supplements, chosen for how they make you feel rather than a macro count
- Books, audiobooks, and podcasts about self-development and identity
BetterHelp integration · How to make people respect you · jumps to the sponsor read
Why brands book her
Her long-form, talk-to-camera videos convert best, viewers already treat her like a trusted friend giving advice, so a product recommendation lands as one more piece of guidance instead of an interruption. Her one confirmed partner, BetterHelp, sits right inside her mental health and confidence pillars, and that same audience already buys journals, skincare, and mood supplements on their own, which is why brands in those categories tend to see the strongest results with her.
What The Comments Say
“I'm honestly shocked because of how good this video is and how much it's taught me. Thank you.”On: How to detach from people and situations
@IkerUnzu17.5K likes · YouTube“I cannot EXPLAIN to you how powerful this woman is. She got cheated on, had the strength to *walk away* and is now raising a child by herself. She’s also raised so many of us and has changed our lives!”On: My baby’s favorite words ✨🩷
@diamondkone17.2K likes · YouTube“Allah says in quran : “ the more you are grateful, the more i give you “ 💜”On: This video will change your life
@Rosalore958.5K likes · YouTubeSponsor read in action
BetterHelp integration · Confidence and delusion is all you need · click to play, jumps to the sponsor read
What I Cover
Self-worth and raising your standards
This is her core lane, the videos where she tells viewers to stop settling for less than they deserve, in friendships, dating, and how they treat themselves. It reaches young women rebuilding their confidence after a breakup, a bad job, or years of people-pleasing.
Detaching from toxic people
Videos like how to detach from people and situations walk viewers through cutting contact with people who drain them. This pillar reaches an audience actively working through a breakup or friendship fallout right now, which is when they are most open to a self-care purchase.
Confidence as a daily practice
Her biggest hits, this video will make you confident and confidence baby, frame confidence as something you build daily, not something you are born with. It reaches viewers who want a repeatable ritual, which is exactly how she frames the products she recommends.
Mental health and therapy
She talks openly about therapy and normalizes getting help, which lines up with her BetterHelp partnership. It reaches viewers who are curious about therapy but have not taken the first step yet.
Brands Worked With
Highly selective. Works with only a small number of premium partners each year, so every placement is exclusive.
Best Videos
This video will change your life · 14.3M views
Confidence baby · 11.2M views
This video will make you confident · 10.8M views
How to detach from people and situations · 8.4M views