Media Kit

Two Bit da Vinci

Engineering Creator · YouTube

Two Bit da Vinci runs a technology channel on YouTube with 790K subscribers and around 226K views per video.

Two Bit da Vinci
790K
Subscribers
226K
Avg views / video
5.8%
Engagement

Highlights

  • 790K subscribers on YouTube, around 226K views per video.
  • Creates engineering content for a 790K-strong audience
  • Typically pulls around 226K views per video
  • Engagement runs above the typical 1 to 3 percent range

Recent Content

Oceangate Submarine Disaster - What REALLY Happened

Oceangate Submarine Disaster - What REALLY Happened · 15.9M views

Why Not Build Desalination Plants EVERYWHERE?

Why Not Build Desalination Plants EVERYWHERE? · 2.6M views

New MIT Discovery Just Solved Water's BIGGEST Mystery!

New MIT Discovery Just Solved Water's BIGGEST Mystery! · 2.3M views

What’s Hiding Beneath China’s Deepest Hole?

What’s Hiding Beneath China’s Deepest Hole? · 2.1M views

What I Cover

Engineering

Ricky breaks down real engineering failures like the OceanGate submarine disaster and the DC plane crash, walking through what went wrong and why. Viewers come for the technical truth behind headline disasters, not the speculation.

Technology

Covers emerging tech before it hits the mainstream, from axial flux motors to sodium ion batteries and the solid state battery NASA is building. This pillar reaches viewers deciding which new tech is worth their money and attention.

STEM

Explains big science claims in plain terms, like the MIT water discovery and the LK-99 superconductor story, without dumbing down the actual mechanism. It pulls in curious learners who want the real science, not a headline summary.

How things work

Shows how large systems actually operate, from desalination plants to wind turbines that outperform rooftop solar and the bus that went electric without batteries. Viewers use this pillar to understand infrastructure most explainers skip over.

Two Bit da Vinci

The Audience

Two Bit da Vinci reaches engineers, developers, and tech-curious viewers in their mid twenties to mid thirties who want the real mechanics behind a breakthrough or a failure before they trust a product, tool, or company.

Age

18-2421%
25-3438%
35-4424%
45-5412%
55+5%

Gender

22% women78% men

Where

United States46%
United Kingdom10%
India9%
Canada8%
Germany6%
Other21%

Audience detail

Life stageEarly-career engineers and grad students
IncomeMid to upper-middle income, discretionary tech budget
EducationCollege-educated, most with a STEM degree

Psychographics

  • Dev tools and software subscriptions, especially AI and coding tools the channel's tech-curious persona already tracks
  • Hardware and gadgets tied to the week's topic, from battery tech to home energy products
  • Online courses and certifications in engineering, coding, or applied science
  • Products with a clear spec sheet and a real use case, matching the 28 past sponsorships on record
  • Subscription tools that save time on research or building, reviewed the same way Ricky reviews a technology

Why brands book them

Long-form investigation and explainer videos convert best here, since this audience sits through a 15 to 20 minute breakdown when the payoff is a real answer. Past sponsors map cleanly onto what this audience already buys, engineering and coding tools, energy hardware, and technical education, because Ricky only picks up a sponsor that fits the week's topic.

What The Comments Say

For Lockridge, the engineer, this has got to be the worst feeling. He was right, he tried to stop it and was fired and sued for his well founded concerns.
On: Oceangate Submarine Disaster - What REALLY Happened
@MapleYum@MapleYum30.3K likes · YouTube
It reminds me what a (Health & Safety) instructor told us while on a railway engineering course, 'Every page of these laws is written in blood. If you follow these rules, the next page is less likely to be written in yours.'
On: Oceangate Titan: It was WORSE Than We Thought
@kdog3908@kdog39083.4K likes · YouTube
This is the type of information that the media should make viral instead of violence, hate, and gossip.
On: New MIT Discovery Just Solved Water's BIGGEST Mystery!
@newdrew2744@newdrew27442.9K likes · YouTube

Brands Worked With

Deleteme22 paid videos
Ecoflow5 paid videos
Odoo3 paid videos
Erangeev3 paid videos
Anker3 paid videos
Incogni3 paid videos

Best Videos

Oceangate Submarine Disaster - What REALLY Happened · 15.9M views

Why Not Build Desalination Plants EVERYWHERE? · 2.6M views

New MIT Discovery Just Solved Water's BIGGEST Mystery! · 2.3M views

What’s Hiding Beneath China’s Deepest Hole? · 2.1M views