Influencer Advisory™For Marketing Leaders at Brands Selling on Instagram
Turn the Instagram Creators Your Customers Follow Into Sales You Can Count
We find the Instagram creators your customers trust, have them post Reels in their own words, and track every sale back to the creator who brought it.
Campaigns for 55+ brands · Willow Voice: 1,000 sign-ups in 14 days
Most Instagram creator deals get booked on follower count and judged on likes
A big account posts, the likes pile up, and the sales never show in the numbers. So creators get written off as pretty posts nobody can measure.
Why most Instagram creator programs stall
“The likes were huge but nobody bought”
Why it happensLikes come from fans of the creator, not people who buy what you sell. A follower count never shows who is watching.
“We can’t track sales from Stories”
Why it happensStory links vanish in a day, and most people buy later from search. Without a code for each creator, nobody can count who sold.
“The Reel looked like an ad and people swiped past”
Why it happensA polished, scripted Reel looks like every other ad in the feed. People stop for a creator using the product in their own day.
“Half the followers looked fake”
Why it happensSome accounts buy followers or trade comments. Nobody checked who was behind the numbers before the deal was signed.
“One post went up, then nothing”
Why it happensPeople need to see a product more than once before they buy, and a one-off booking shows it once.
“We can’t run the best posts as ads”
Why it happensNobody asked for ad rights up front. The Reels that sold can’t go behind paid spend without going back to the creator.
Why we started
We realized this old system was not the way that the most successful companies were doing things. We learned this first hand.
We ran an influencer agency first, then a talent agency. Neither one worked for the brands we served, so we built something new.
First Didn’t work
We were an influencer agency
When we ran as an influencer agency, we would reach out to a thousand creators, hear back from about 50, and end up with three influencers who were actually good.
Then Didn’t work
We were a talent agency
When we ran as a talent agency, we managed our own roster, but every time a client handed us a really niche avatar, we were stuck choosing from the same 50 people.
Now What works
So we built our new method
The foundation of this boils down to building connections at scale with influencers and keeping them, and then scaling them without an operational nightmare.
How we run influencer marketing on Instagram
Three steps, and every one of them ends in a number you can count.
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1
Find the Instagram creators your customers already follow
We pick creators by who watches their Reels and where those viewers live, and we check for bought followers before anyone is booked.
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2
Have them post Reels in their own words
Each creator shows your product in their day, with no script. We get the ad rights up front, so the Reels that sell can run as ads too.
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3
Track every sale, then book the winners again
Every creator gets their own link and code, so each sale is counted. The creators who bring sales get booked again, and the ones who don’t get swapped.
Examples
Three campaigns we ran, with creators picked by who watches, not how many follow.
Is this you?
Who it’s not for
Who it’s for
Channel
Your customers aren’t on Instagram
Your customers find products on Instagram
Size
Under $10M a year
Doing $10M+ a year
Creators
Never sponsored a creator and no plans to
Already work with creators, or ready to
What you count
Likes and followers
Sales you can count
If that isn’t you yet and you still like where this is going, message us and we’ll refer you to another agency or tool.
Who we are
We originally started in the media space helping YouTubers improve their content. We know firsthand exactly what it takes to make good content.
YouTubers we helped include Football Fundamental, Ground Glory and Kevin Aquatics, and we helped them implement systems that allow them to earn more.
We started Influencer Advisory around a pretty simple observation that influencer marketing is a fragmented industry.
After being in the influencer agency space, we noticed that it’s fragmented, unreliable and inconsistent, which is why it doesn’t actually become a staple marketing channel for most brands.
That’s what led us down the rabbit hole of looking through 6,200 plus interviews with CMOs, running campaigns for 55 plus brands, and learning what actually works in the influencer space.
Get a free audit of your Instagram creator program
See which Instagram creators your customers already follow, and what they would bring in.