Influencer Advisory™For Marketing Leaders at Restaurants, Gyms and Local Venues
Turn the Creators Your Neighbors Follow Into Full Tables and Booked Chairs
We pick creators who live near your location, have them visit and post about it, and track every booking back to the creator who brought it.
Campaigns for 55+ brands · XIX Vodka: 200+ purchases across four event days
Most local creator posts reach people who live too far away to visit
A creator with a big following comes in, posts, and the likes come from other cities. So creators get written off as a free meal that never filled a seat.
Why most local creator posts stall
“The post got likes from people in other cities”
Why it happensA follower count never shows where viewers live. A creator across the country can’t send anyone through your door.
“We gave out free meals and never saw anyone come in”
Why it happensInvites go to whoever asks first. Nobody checks if their followers live close enough to visit.
“We can’t tell which posts brought people in”
Why it happensWalk-ins leave no click. Without a code or booking link for each creator, nobody can count who came from where.
“Our new location opened quiet”
Why it happensThe posts went up after the opening. People nearby need to see a place a few times before their first visit.
“The video showed the food but not the place”
Why it happensPeople visit for the feel of a place. A close-up of a plate doesn’t tell them where it is or why to go.
“Every location starts from scratch”
Why it happensNobody keeps a list of which creators brought people in, so the ones who worked never get booked for the next location.
Why we started
We realized this old system was not the way that the most successful companies were doing things. We learned this first hand.
We ran an influencer agency first, then a talent agency. Neither one worked for the brands we served, so we built something new.
First Didn’t work
We were an influencer agency
When we ran as an influencer agency, we would reach out to a thousand creators, hear back from about 50, and end up with three influencers who were actually good.
Then Didn’t work
We were a talent agency
When we ran as a talent agency, we managed our own roster, but every time a client handed us a really niche avatar, we were stuck choosing from the same 50 people.
Now What works
So we built our new method
The foundation of this boils down to building connections at scale with influencers and keeping them, and then scaling them without an operational nightmare.
How we run influencer marketing for local businesses
Three steps, and every one of them ends in a number you can count.
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1
Find the creators who live near each location
Food, fitness, beauty and city creators whose viewers live a short trip from your door. We pick them by where their viewers live, not how many follow.
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2
Have them come in and show the place
Each creator visits, tries what you offer and posts it in their own words, with the address on screen. Posts land around a launch, a new menu or a slow night.
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3
Count every visit, then book the winners again
Every creator gets their own code or booking link, so each visit is counted. The creators who bring people in get booked again at the next location.
Examples
Two local campaigns we ran, and one that shows how we pick creators by what they make on camera.
Is this you?
Who it’s not for
Who it’s for
Business
Sells online only
A restaurant, cafe, bar, med spa, gym, salon or venue
Locations
One location with no plans to grow
Several locations, or opening the next one
Creators
Never had a creator visit and no plans to
Already invite creators in, or ready to
What you count
Likes and followers
Bookings, covers and walk-ins you can count
If that isn’t you yet and you still like where this is going, message us and we’ll refer you to another agency or tool.
Who we are
We originally started in the media space helping YouTubers improve their content. We know firsthand exactly what it takes to make good content.
YouTubers we helped include Football Fundamental, Ground Glory and Kevin Aquatics, and we helped them implement systems that allow them to earn more.
We started Influencer Advisory around a pretty simple observation that influencer marketing is a fragmented industry.
After being in the influencer agency space, we noticed that it’s fragmented, unreliable and inconsistent, which is why it doesn’t actually become a staple marketing channel for most brands.
That’s what led us down the rabbit hole of looking through 6,200 plus interviews with CMOs, running campaigns for 55 plus brands, and learning what actually works in the influencer space.
Get a free audit of your local creator posts
See which nearby creators your customers already follow, and how many visits they would bring in.