Influencer Advisory™Turn One-Off TikTok Shop Posts Into an Always-On Growth Channel
The problems
Most brands pay for a post, get a short burst of attention, and then pay someone else to do it again, finding new influencers and new fees every month, while we do everything on commission.
- Every campaign starts from zero. The creators from last month are gone, so you pay to find, pitch and brief a new group every time, and you end up chasing them instead of them coming to you.
- One post, then silence. A creator gets your product, makes one video and never talks about it again, but people buy when creators keep posting about your product and show it to them again and again.
- Nobody knows what sold. Content goes out across hundreds of accounts, but nobody tracks which creator or video brought in the sales.
- Your ads team is fatigued. They need fresh, proven creator content every week, and they end up testing guesses.
- Doing it in house is a full team. Recruiting, outreach, shipping, tracking, community, content review and paid ads take several full time hires, and months before any of it works.
We build and manage a network of creators who consistently promote your products, generate fresh content for your ads, and become long-term advocates for your brand, without your team managing a single relationship.
How it works
- Seed. Gift anywhere from a few hundred to a few thousand products over 90 days on TikTok, depending on your price point, to identify creators who genuinely love your brand, reach your ideal customers, and have the potential to bring in sales.
- Retain. Turn your best creators into long-term brand advocates through an active private community, weekly coaching calls, commissions, rewards, and exclusive events and dinners, all fully managed by our team.
- Scale. Turn your best-performing creator content into Meta Partnership Ads, double down on what converts, and help winning creators consistently produce more content that brings in revenue.
How we get paid: only on sales
- $0 to start. No upfront fees and no retainer. It costs you zero dollars to begin.
- We only take a percentage of GMV. We get paid from the sales our creators bring in.
- 100% performance based. If your products don't sell, we don't get paid. So our incentive is to make you as many sales as possible!
We only win when you do. Most agencies charge retainers and fees, so they get paid whether or not you grow, and they have little reason to push for hundreds of thousands or millions in sales. We only get paid from your sales, so nobody has a bigger reason to get you there, and fast.
That means we need sales coming in during the first month or two, because that's how our own business gets paid.
The first 90 days
- Month 1, Launch. We build your private creator community and gift products to 500-1,000 carefully selected creators who reach your ideal customers.
- Month 2, Activate. We expand gifting, onboard creators into the community, launch weekly coaching calls and incentives, and identify content bringing in sales.
- Month 3, Scale. We reach a few hundred to a few thousand products gifted, depending on your price point, and target 800+ community members, launch creator contests and events, and turn winning content into Meta Partnership Ads.
- After 90 days, Compound. Your creator network keeps growing, your best creators keep posting, and we continuously turn winning content into more ads and sales.
See how Bloom did it earlier and scaled to $500M+, influenceradvisory.com/bloom-analysis
Next steps, book a 30-minute call, learn more or watch our free resources
Who we are
You might be thinking, who are we? We're Alice and Dennis, the team brands call for creators who sell.
Dennis has sat on both sides of the deal. He sold sponsorships for creators before he ever bought one for a brand, so no padded rate gets past him. Alice started two brands of her own, so she spends your budget like it's her own money.
That's why we only get paid when your products sell. We're that sure of what we do.
Alice Ksendzova
CEO, Toronto
Came up through AI startups and grew influencer marketing at Resso, GetCove, Fixon AI and Y Combinator backed Willow. Now she runs the strategy, so every creator matches the customer you want.
Speaking on stage
At the Hourglass launch at Sephora
With a guest on The Brand Growth Podcast
Dennis Ksendzov
Senior Partnerships Manager, Toronto
Built our database of 720,000+ sponsored videos, so we know what every creator post is worth before you pay a cent. Before that, creative director for fitness and health YouTubers.
At work in the office
At the studio
By the ocean at sunset
The proof
- 55+ brands worked with, and most come back and buy again
- 720,000+ sponsored videos in our database
- 120M+ impressions across all our campaigns
We've run campaigns for Typhur, FOREO, Nami Matcha, TacPack, Rumble Wallet and more, see the full case studies at influenceradvisory.com/info.