We’ve Helped Wellness & Health Enterprises

The problem

Nami Matcha sell ceremonial matcha out of Japan and every other brand in that aisle is louder than they are. They had no creator program at all and no way of knowing who would even take the product, so the only honest way to start was to go and ask a lot more people than they actually needed.

Could you send over the list of creators you have in mind? We’d love to see who you’re thinking of and get a better sense of what the partnership structure would look like.

Camille Layen, Director of Brand & Marketing, Nami Matcha, on 20 August.

What we said we would do

Go out to way more creators than the campaign needs, read every single reply by hand, and only hand over the people who actually said yes.

What we did, step by step

1. We emailed at least 260 TikTok creators over three weeks, and that was 984 sends out of 68 mailboxes on 28 domains. We say at least 260 instead of an exact number because 28 of the people who wrote back are not in the sent table at all, and once a lead gets pruned you cannot get it back.

2. We read all 79 emails that came back by hand, and 77 of them were real people, 68 of them different people, and 13 were writing in through a manager. The tool that sent the campaign said 75 of the replies were positive, which would be a 32 percent positive rate on cold outreach, but reading them properly only 26 had really agreed to take the product.

3. We handed over the 26 who said yes and what every one of them wrote back, so the brand could read the actual answer instead of a score somebody made up for them.

   Every row is that creator’s own words straight out of their reply.

4. The list came back as Schedule A on the agreement, effective 20 August, with 20 of the 26 named on it, addresses inside 7 days and every shipment inside 14, a code and a tracked page on every creator so each sale points back to one person, read only access to the sales numbers, and a 90 day term.

   The agreement, clauses 1 to 4

   
   Open it full size →

What came out of it

Four of the 26 asked to be ongoing ambassadors without anybody asking them to, and that four is the shortlist for whatever comes after this seeding round.

The 26 of them have 1,694,211 followers between them and a middle of 63,631 each, and that total is the most people it could ever be, it is not impressions and it is not views.

The problem

Typhur sells air fryers and an air fryer only shows you what it can do while it is cooking, so a follower count does not really tell you anything here. What matters is whether somebody already films the kind of food the machine is good at, on their phone, in their own kitchen. It was also the first thing we would do together so it had to be small enough that saying yes was easy.

What we said we would do

We put together an intro offer, ten cooking creators for one campaign, and we picked every one of them on what they actually cook on camera instead of how many people follow them.

What we did, step by step

1. We built the ten, then sent six of them over as a report they could read whenever they wanted, and under every name we wrote out why that person fits instead of just sticking a follower count there.

   The roster report, live →

2. They came back with their first five and they said which machine goes to which person, so the product and the brief were matched up to the creator before anything got boxed up and shipped.

   

3. Then the list moved around a bit, two of the first five stayed and three new names came in, and that is the five the campaign ended up running on.

   

4. We worked off their own brief because that is where the creative really lives, the 360 degree heating and the fifteen functions and the self clean at 500 degrees, plus the pizza and the steak they wanted to see filmed and the ten percent code every creator hands their audience. Next to it is the shape all of that has to survive, which is one phone in a real kitchen.

   

   

   

What came out of it

A lot of what a campaign like this makes lands in the brand’s own reporting and they keep that private, so the numbers for each creator on this one belong to Typhur and we are not going to print them here.

The number we can stand behind is the total, and across the whole campaign it came to 3,573,258 impressions, which off five creators on a first run together is a lot of people.

The problem

A beauty device costs a lot to put in somebody’s hands and it costs them almost nothing to talk about it, and that gap right there is the whole opportunity. Do it the normal way and the money is gone on fees before one single unit has even shipped. So the question worth answering was whether you could pay for the whole thing in product instead of cash, and that only works if the product is genuinely worth keeping and you pick the creators so that it is.

What we said we would do

Pay them in product. We put the creators forward one at a time and picked each one so that a device they get to keep is a fair swap for the post, and there is no fee on top of that.

What we did, step by step

1. We built the roster off what each person already makes instead of how big they are, and next to every name we put the handle, the size, the niche and the reason they fit.

   

2. We put the offer to the brand in plain words, send the creators the product and they keep it and they post, and there is no fee to pay at the end of it.

   

3. Then we went out to the creators with it and they wrote back and the units shipped, and they filmed them the same way they film everything else, on a phone at their own mirror.

   

   

   

What came out of it

Three units went out and three creators posted and between them those posts came to close to 200,000 impressions, and the brand did not pay a single dollar in creator fees for any of it.

Same as the rest of the work on this page, most of the reporting sits with the brand and they keep it private, so what is printed here is only the part we can count ourselves.

The creators we placed

• Vietac270K subscribers
• Nightwood Guns185K subscribers
• sootch001.53M subscribers
• Coalcracker Bushcraft571K subscribers
• Bullets4Bucks455K subscribers

The problem

TacPack sends out a tactical gear box every month, the box costs about $140 and there is usually $250 to $300 of gear sitting inside it. They wanted a bigger piece of the market through good influencers, and the good ones in that category are hard to even get on the phone, so they had to go all in on YouTube.

On top of that we had to work to a plan where no video got taken down or pulled, because this is a regulated category and it gets watched closely.

What we said we would do

Get to the creators their competitors could not get to, and write the brief so every single video survives review in a category that gets watched.

What we did, step by step

1. We went through a huge pile of creators and reached out to more than 1,000 of them, and boiled all of that down to the 5 who gave the best value for the money.

   The creator brief we built for TacPack →

2. Then we placed fifteen videos with those five.

3. Every creator got their own code, and every month we lined up an unboxing with a gift box that was different each time.

What came out of it

One of those five creators on their own brought in about $20,000 in sales, and that number is still climbing, because a gear box is a thing people buy again every single month and the ones who came in off that video keep on buying.

In their words

this is kind of exactly what I was looking for. I like that it seems nice and simple. I appreciate that. I’ve talked to some agencies before where it just feels like it gets really convoluted.

Daniel G., Marketing Manager at TacPack.

The Shippo reads already out there

These are not our placements, they are the videos already out there talking about Shippo, and they are the same ones the creator pitch itself uses, so the two pages can never end up saying different things.

• Ready Set ResellThis Is A Game Changer For Resellers
• KayWayShopYou’re wasting TIME and MONEY at the Post Office…
• KayWayShopShipping Orders Live! 3/5/2026
• Baddie In BusinessOnline Business Essentials + How To Ship Orders! (CHEAPEST WAY)
• monica razakgiving my small biz a glow-up PART 2 // summer products, updated website, packing orders
• JM ThingsPackaging and Shipping Advice Every Stationery Business Owner Should Know
• The Nashville FlippersLori Happy Picker Joins the podcast

The problem

Shippo sells shipping software to people who post orders out of their own house. They needed influencers who had something riding on it instead of one off videos that get paid once and then forgotten about. What it cost them to get a customer was already really high and what a customer was worth kept going up, and their other channels were not holding, so this was the one they had to go all in on, especially with so many label companies cutting each other’s prices.

What we said we would do

We built the whole partner program first, before we put one single creator in front of them.

What we did, step by step

1. We pulled every creator Shippo had already paid, 7 channels and 203 videos, so we knew what they had already tried before we went and suggested anything new.

   The creators that pull turned up

   • KayWayShopReseller · 85 Shippo videos
   • Kayla CarlileArtist · 55 Shippo videos
   • FlanzellaCollage artist · 33 videos
   • Baddie In BusinessOnline business · 489K-view video
   • Ready Set ResellReseller · 124K subscribers
   • JM ThingsStationery shop · 28K
   • monica razakSmall business · 68K
   • Nashville FlippersReselling podcast · 26 videos

2. We built the deal around people coming back, a flat fee every month so the creator gets paid before a single signup even happens, commission on top of that for everybody who signs up through them, and a three month trial so both sides can see what it earns before anyone commits to more.

3. We built two live pages, one that explains the program and one written straight to the creator.

   Both are live at influenceradvisory.com/brands/shippo-program and influenceradvisory.com/brands/shippo.

   The creator pitch we built for Shippo, as it is live today 17 slides, scroll sideways

   
   Open the live deck →

In their words

We asked him on the call why they went with us over the other agencies they were talking to, and this is how Alexandre put it himself.

The campaign is finally approved by Shippo.

Alexandre V., Partner Marketing Manager, Shippo, on 3 July.

We’re very accurate on the roster based on what we already discussed ... So I think you got briefing really right.

If you don’t deliver what you’re saying you will, you also take the risk with us ... They are really willing to make the number happen, otherwise they wouldn’t put their hands on fire for that. So these are things that were kind of champion for us.

Who doola pays

Ritesh is the read in this chapter and the rest are creators doola was already paying, taken off our own record of their videos.

• Ritesh Verma58K subscribers
• THE ECOM KING599K subscribers
• Jayden Garcia13K subscribers
• Software Scope23K subscribers
• Singh in USA1.19M subscribers
• Elizabeth Potts Weinstein45K subscribers
• Deniz Sancar42K subscribers
• Nidhi Nagori332K subscribers

The problem

doola sets up US companies for founders anywhere in the world, and that is a thing somebody buys one time and only inside a tiny window. Somebody wants it really badly for about a week and then the rest of the year they never think about it once, so most advertising into that is wasted money, because you are paying to reach everybody just to catch the few people standing at the door that day.

What we said we would do

One video with a creator who teaches engineers how to build and sell AI products, and we ran the whole thing ourselves, the creator and the rate and the script approval and the invoicing.

What we did, step by step

1. We matched on the moment instead of the category, which is the day a software engineer decides to turn a side project into a real business, because that is when a person actually needs a company set up.

2. We let Ritesh come up with the idea and pick the title himself, he offered a three video breakdown and doola picked the one they liked best, and it went out under that exact title, “If You’re a Software Engineer, You MUST Start an AI Business”, on February 18.

   

3. Ritesh got his own code and his own page at doola.com/riteshverma10, so every signup pointed straight back to him.

What came out of it

The video went out on February 18 under the exact title Ritesh picked himself.

In their words

The thread shows Ritesh coming up with the idea, then picking the title, then the brand saying yes to it, and all of that happened on the same day.

Speedrunning an AI business from $0 with Doola being shown will be the concept of the video. But let me do a 3 video breakdown and you can let me know which fits best.

If you are a Software Engineer, you must Start an AI Business will be the best video for Doola.

The problem

Pulsetto sells a wearable that calms your body down in four minutes a day. The obvious creators for something like that cost more than the whole budget did, so the usual answer of go and get the big health names was gone before we even started, and a long list of cheap creators would have burned the money without proving anything either.

What we said we would do

Find creators he could actually afford at under a 20 CPM, and go across a few agencies to do it. We built the shortlist against a tight budget and a narrow brief and then argued it out one creator at a time.

What we did, step by step

1. We worked backwards from what he could actually spend and only put forward the creators who cleared it, because a long list would have been useless at that budget anyway.

2. We went out to the talent agencies for their own picks as well, so the shortlist was not just whoever we could reach on our own.

   

3. We built a page for the creators so they could read the offer in their own words and make their own mind up about it.

   

4. We built a rate model he could move around himself, and what he wanted was a flat fee plus a payment for every signup.

5. We made a creative overview with examples in it and the reasons to say yes, so creators would actually want to come on board.

   decks.theinfluenceradvisory.com/pulsetto-overview →

6. We sourced Andrew Huberman and sent him a gift package, right down to the travel case and a note written out by hand.

What came out of it

Being honest about it, Pulsetto backed out in the end because of budget. We had already started sourcing and everything was ready to go, and then they decided not to move forward, so the campaign never ran.

What we did get out of it is these creators at rates that are really hard to get, and that is something another brand in the same space could still pick up and use.

The problem

Rumble Wallet is a digital wallet and there is a new one of those pretty much every week, so nobody really has a reason to trust any of them the first time they hear the name. Rumble needed creators to take them seriously and they needed that to happen fast, because a wallet holds your money and people do not hand their money over to a name they only just found out about.

What we said we would do

We wrote a creative brief built around trust, it picked the two or three things that were actually worth saying and put them inside the video in a way that did not feel like an ad, and that is the reason the signups came in as high as they did.

What we did, step by step

1. First we worked out what really makes Rumble Wallet different from every other wallet out there and we wrote that into a brief, because the creators who already like you are the easiest ones to bring on but you still have to give them something real to say.

   The Rumble Wallet creative overview we built 6 slides, scroll sideways

   
   Open the live deck →

2. Then we went looking for hosts under a $30 CPM, which almost nobody in finance is, and they had to be posting a lot and still growing at the same time, not just cheap.

   

3. We used our own scanning system to find the channels where the same people come back every week and actually trust the host, and when we read through the comments on them more than 40 per cent were people asking money questions, so we knew we had the right room.

4. Then we put six videos out with two hosts inside one week.

   One of them we had to film again, because Jon Law said something the FTC could have come after, and our team caught it before it went out and got him to redo it.

5. Every video got its own tracked page at wallet.rumble.com and its own code, so Rumble could see exactly which host brought in which signup and nobody had to guess at it.

6. Then we wrote down what happened.

What came out of it

It went well enough that Rumble kept Jon Law on afterwards and that partnership has been running for six months now, which is the part we are happiest about, because one video is easy enough to get and a host a brand keeps paying every month for half a year is not.