Influencer Advisory™What we build, the ABCs of Influence
A brand starts with the free audit, which shows which step should lead.
- Start here Start The free audit We score the brand’s influencer program on each step, and show which step should lead. See the offer ↓
Step B
Boxes
We send 100 creators a box made for them, and track who posts.
See the offer ↓
Step C
Community
A private community of creators who know the product, have a relationship with the team, and have reasons to keep posting.
See the offer ↓
Step S
Scale
We run the best creator videos as the brand’s ads. This is called whitelisting.
See the offer ↓
Start
The free audit
We score the brand’s influencer program on each step, and show which step should lead.
For An enterprise brand that already runs an influencer program, with a team behind it.
Not for A brand whose first influencer campaign this would be.
What you get
- A one page scorecard
- The step that should lead
- A plan for the first quarter
What it costs
Free
One creative session, the scoring, and a readout with the team
After that The step the scorecard points to.
How it runs
- Step 1The brand applies
- Step 2The creative session
- Step 3The scoring
- Step 4The readout
Step B
Boxes
We send 100 creators a box made for them, and track who posts.
For A brand that can send product to 100 creators, and wants creators who post without a flat fee for every post.
Not for A brand that needs a set number of posts. 100 creators seeded to 30 who post is a planning ratio, not a promise.
What you get
- A list of 100 creators in the brand’s category
- A box for each creator
- A tracker
- A readout on day 30
- A report every month
What it costs
$9,000 a month
6 months
- The brand also pays for. The product, the shipping and the software. We pass these on at what they cost us, with nothing added.
After that $9,000 a month, with 30 days’ notice to stop.
How it runs
- Week 1We build the list
- Week 2The boxes go out
- Weeks 2 to 4We follow up
- Day 30The readout
- Months 2 to 6We repeat it every month
- Month 6The brand decides
Brands that did this
HexCladSeeds so much product that tagged posts brought 1.3 billion impressions in 2025.
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SugarBearHair
Sent the nicest box, so creators outside the group asked the ones inside to help them get in.
Jones RoadSeeded thousands of creators, hundreds posted, and that made thousands of videos.
Step C
Community
A private community of creators who know the product, have a relationship with the team, and have reasons to keep posting.
For A big brand that already has creators, and no place that keeps them.
Not for A brand with no creators posting about it yet. It starts with Boxes.
What you get
- 2 creator calls a week
- Hook analysis every week
- A new affiliate playbook every week
- 20 to 30+ new affiliates a week
- Growing to 300+ community members by day 150
- A private group, run for the brand
- A monthly call with each creator
- Sales contests
- Creator dinners in a major city
- Rewards for the top creators
- Product feedback
- The best posts for ads
What it costs
$9,000 a month, and $15,000 once to set up
The first quarter
- Community budget. $50,000 minimum, at cost, for commissions, rewards and dinners.
After that $9,000 a month.
How it runs
- Days 1 to 14We build the community
- Days 15 to 30The first members join
- Days 31 to 60The first posts and the first contest
- Days 61 to 90The first dinner and the review
Brands that did this
NeuroGumStarted its Discord with 500 creators, removed anyone under the sales goal, and grew from about 75 creators to about 25,000.
BloomBrings big influencers to its events, and its own brand and founder profiles post them to millions of views.
Glow RecipeIts founders met creators for coffee or breakfast whenever they traveled, to say thanks and share what was new.
Step S
Scale
We run the best creator videos as the brand’s ads. This is called whitelisting.
For A brand already on TikTok Shop that also sells on Amazon or in retail, and already spends on paid social.
Not for A brand with no TikTok Shop, no ad budget, or a media agency that will not move budget.
What you get
- 20 TikTok affiliates every month
- 160 ad creatives every month
- The ads, run for the brand
- Whitelisting rights
- A report every quarter
What it costs
24% of ad spend
The first quarter
- Minimum ad spend. The brand spends at least $90,000 a month on these ads, from its own ad account. At that spend, our fee is $21,600 a month.
- Our promise. Before we start, the brand shows us its CPM. If our creator ads don’t beat it in the first quarter, the brand doesn’t pay our fee.
- The brand also pays for. The product, the shipping and the rewards. Creators are not paid a fee to post. They earn a cut of the sales.
After that 24% of ad spend, every month.
How it runs
- Weeks 1 to 2We set up
- Weeks 3 to 4The first ad goes live
- Weeks 5 to 12We test and cut
- Week 13The report and the decision
Brands that did this
RidgeRuns its ads through MKBHD’s own handle, every month.
GrünsRuns its ads from creators’ own handles, like Jessie James Decker’s, live since August 26, 2026.
Source: facebook.com ↗
Jones RoadRuns 30 to 40% of its Meta account on partnership ads, at very similar efficiency.
Next: Handover. After 6 to 18 months, the brand’s team runs it without us.
Steps B, C and S together
The whole system
Boxes, Community and Scale start together in the first 90 days, so the creators, the group and the ads build at the same time.
For Established brands that already run influencer and want to keep their best creators and grow it into a major channel. The best fit is $100M+ in annual revenue and about $1M+ a month in total marketing spend.
Not for A brand under $100 million a year, or a brand whose first influencer campaign this would be.
What you get
- The creator system
- Up to 100 new creators every month
- The private community, run every week
- Creator ads for the paid team
- A strategy report every quarter
What it costs
$40,000 a month, and $40,000 once to set up
The first 90 days
- Performance fee. 24% of the ad spend behind creator videos. The brand does not pay it on ads that miss the benchmark in testing.
- The brand also pays for. The product and the shipping. Any extra creator fees are approved first and never marked up.
After that $40,000 a month, plus 24% of the ad spend behind creator videos.
How it runs
- Week 1We agree the target
- Weeks 1 to 2We build the system
- Month 1Creators join and post
- Month 2Spend goes up
- Month 3We scale the winners
- Day 90Review and decision
Step A, an add-on
Anchor, a celebrity endorsement
We find one big name in the brand’s space, check the risk, and negotiate the deal.
For A brand that is repositioning, wants a new audience, or is about to sign a celebrity.
Not for A brand without the budget for a partnership between $250K and $5M.
What you get
- A map of the celebrity landscape
- The data on each candidate
- A vetted shortlist
- A meet and greet dinner
- The negotiation
What it costs
A 9 percent commission on the partnership
From the first brief to a signed partnership
- The brand also pays for. The celebrity’s own fee. It is paid at cost, on its own line.
After that Nothing recurs. It is one deal.
How it runs
- Step 1Map
- Step 2Analyze
- Step 3Shortlist
- Step 4Introduce
- Step 5Negotiate
- Step 6Commit
Brands that did this
Bum EnergyOnce Chris Bumstead signed, the same creators came back asking for a fraction of their old quote.
IM8David Beckham on the Today show brought about 1,000 orders in one day.
Vital ProteinsSigned Jennifer Aniston as chief creative officer, and she co-develops its products.