Question 1

Why creators instead of paid ads for these categories?

Accepted Answer

Meta, TikTok, Google, and YouTube all restrict or outright ban paid promotion for supplements, CBD, weight-loss claims, recovery products, sexual wellness, and most telehealth categories. Creator content lives on the same platforms but as organic posts — outside the ad-policy net — so it reaches the audience the ad account never can.

Question 2

How do you keep posts from getting pulled by TikTok or Meta moderation?

Accepted Answer

Pre-flight review: every script and on-screen text is checked against the platform's organic-content policy (separate doc from the ad policy), plus FTC disclosure rules. We avoid the trigger phrases that cause auto-removal — "weight loss", "cure", "clinically proven", brand-name pharmaceutical references — and rewrite around them. We also keep a fallback edit ready in case the platform flags after publish.

Question 3

Can you write FDA / Health Canada / FTC-compliant claims?

Accepted Answer

Yes. Every script goes through a structure-function vs. disease-claim review before it ships. We work with the same compliance language used in supplement DRTV scripts: structure-function statements, clear "these statements have not been evaluated" disclosures when DSHEA applies, and FTC-compliant #ad / paid-partnership disclosure on every post.

Question 4

How do you vet creators for restricted-category fit?

Accepted Answer

Two layers. First, audience-fit: we screen for creators whose followers actually buy in the category — not anti-supplement / anti-Rx audiences who'll dogpile the comments. Second, brand-safety: the creator's last 90 days of posts get reviewed for anything that would embarrass the brand by association (controversies, competitor sponsorships, off-policy content).

Question 5

What does a regulated-market campaign cost vs. an unrestricted one?

Accepted Answer

Roughly 10-20% premium on creator rates — restricted-category creators charge more because they take more contract risk and turn down more competing offers. Management fee is the same as unrestricted (transparent rate, no kickbacks). On a $50K campaign, that's about $5-10K of category premium, often less than one month of paid-social spend you can't currently run.

Question 6

What happens if a post gets pulled after launch?

Accepted Answer

Built into every contract: if a post is removed by the platform within 30 days for policy reasons (not for the creator's other content), we re-run the integration in a separate post on the same channel at no additional creator fee. Most pulls happen in the first 48 hours — we monitor every post for that window.

Question 7

Do you work with brands that aren't yet legally on-shelf?

Accepted Answer

We work with brands that have at least one defensible compliance posture — DSHEA-structured supplements, hemp-derived CBD with COA, FDA-cleared medical devices, telehealth with state licensure. We do not run campaigns for brands selling unapproved drug claims, schedule-I substances, or products with no compliance position. We'll flag this on the intro call before quoting.

We run influencer campaigns for the brands Meta and TikTok won’t run ads for.

How It Works

Review & Match

Negotiate & Contract

Launch & Manage

Evaluate & Expand

Regulated-market questions

Why creators instead of paid ads for these categories?

How do you keep posts from getting pulled by TikTok or Meta moderation?

Can you write FDA / Health Canada / FTC-compliant claims?

How do you vet creators for restricted-category fit?

What does a regulated-market campaign cost vs. an unrestricted one?

What happens if a post gets pulled after launch?

Do you work with brands that aren't yet legally on-shelf?

Blog.

Brand Programs

Program Operations

Creator Career

Tier & Rate Benchmarks

Latest five.

The people behind every partnership.

We run influencer campaigns for the brands Meta and TikTok won’t run ads for.

Brand Integrations — trusted by DTC and SaaS brands

Influencer Advisory for regulated markets

Results and outcomes

How It Works

Review & Match

Negotiate & Contract

Launch & Manage

Evaluate & Expand

Regulated-market questions

Why creators instead of paid ads for these categories?

How do you keep posts from getting pulled by TikTok or Meta moderation?

Can you write FDA / Health Canada / FTC-compliant claims?

How do you vet creators for restricted-category fit?

What does a regulated-market campaign cost vs. an unrestricted one?

What happens if a post gets pulled after launch?

Do you work with brands that aren't yet legally on-shelf?

Blog.

Brand Programs

Program Operations

Creator Career

Tier & Rate Benchmarks

Latest five.

The people behind every partnership.