We build long-term influencer ambassadors who lift your return on ad spend 2–3×, so you scale spend and acquire customers for free, quarter over quarter.

We have two sides.

The first is talent. We match you with our top creators. A lot of them are big-name and celebrity creators. This is great when you want to scale your company quickly, get a strong return on your influencer spend, and bring in eight or nine figures of extra revenue through influencers.

The second is campaigns. This is where you use influencers for a specific goal, whether that is lowering your cost to get a customer or prepping for a holiday. We match you with talent we already have, and we also find new talent through our influencer marketing partners who have a history of performing.

Here is how we run it, step by step:

• We learn your value propositions and how you want the product framed, and we study which competitor integrations worked and which fell flat.
• We confirm where you sell and ship, and which markets to focus on or skip.
• We map your audience against creator data, so the location breakdown actually fits, which matters most on Instagram.
• We present a set of creators that fit. After you approve them, you get a finalized roster and plan.
• We put your value propositions front and center in every brief, and we review every ad before it goes live.
• We set up accurate tracking with a coupon code or a link, so we see exactly how many customers each creator brings in.
• You pick the package that fits: a Starter Package to test, or a Scale Package to go big. Both run as three-month creator partnerships with full tracking, script review, usage rights, and exclusivity.
• After the test, we look at the results, take the top performers, and get the rights to run them as Meta and TikTok ads.

We focus on advertising in regulated markets, wellness products, whitelisting, and more careful work.

Think of us as the influencer agency that takes an unorthodox approach. We do not just run a standard campaign on retainer.

Instead, we build a system. It might mix celebrity creators with whitelisting, or something else, whatever matches the goal you want to hit. That could be lowering your cost to get a customer, lowering your CPM because Meta ads are so high, or whatever it may be.

We are also strong at moving brands into new areas. We have partners all over the world, so we understand how local influencer systems work. If you are an American company expanding to Europe, or the other way around, we have done it many times.

And if you want to make the most of Christmas, Halloween, or other holidays, we have systems for holding on to well-performing influencers and then ramping up fast during those seasons, which is when many direct-to-consumer brands make their sales.

To us, a regular influencer is just someone paid to post a set number of times. Ambassadors are different. We build a real bond with them and give them perks, commission, and several sponsored videos and shorts.

This always happens inside a test. We never load one creator with a huge amount of work right away. We run a test big enough to see if they work, but small enough that we do not waste money on someone who will not sell. And every creator we pick is already checked and proven to drive sales.

Simple, and you stay in control the whole way. We source and vet a shortlist, you approve it, then we run outreach and negotiate the deals.

You approve the brief and the first piece of content before it goes live, which is important in regulated categories. Once it is live, we track performance and report back. All communication runs through one channel, usually Slack, so you are never chasing creators yourself.

We have tried lots of deal types. Creators do their best work when they feel tied to your brand. If you only pay a flat fee, they have no reason to push. But it is also hard to get good creators on commission only.

So we use a mix. Commission is the main part for the creator. We also add perks, like brand events, free merch, and free products. And for some steady income early on, we add a small flat fee each month.

Over time, as the creator earns more from commission, we shift more to commission and less to flat fee. This pushes them to post more. Some creators even post extra videos and shorts beyond what we ask. See the example with AG1 and one of their top ambassadors.

Here is how it works. Each ambassador runs for three months. Every month, they make one sponsored long video, on a topic they already post about.

In the first 10 minutes, they add one 60-second part about your main product. Since it is commission only, they can also post shorts and community updates. On the main video, both the description and a pinned comment tell fans to visit your site and grab their coupon code.

Over the last two years, 82% of clients renew every quarter. Most run as ongoing ambassador programs rather than one-offs, and brands usually expand the roster once the pilot proves out.

Most of the ones who did not renew were not unhappy. They had found another channel that was more profitable right then and wanted to use it up first.

Our main areas are North America, Europe, South Africa, Australia, and East Asia. Our teams have people in these places, so we know the Canadian, American, and EU rules well, and we understand the local cultures.

In Europe, we focus most on Germany, Spain, Italy, France, and the UK. We are also linked with partner agencies almost everywhere else, so we can get great creators in any European country.

Yes, we can run ads from creators' own accounts too. We usually start with normal posts to see which creators click with your brand. Some creators do great for one brand but not another, because the audience is not a match.

So we always test first. Then we get the rights to run ads from their accounts.

Usually when a past influencer spend flops, it is one of a few fixable things: the wrong audience, a single one-off post instead of a steady presence, no real tracking so any wins were invisible, or a salesy integration that got skipped.

We fix each one. We vet on real audience data, run each creator across three months instead of a single post, set up coupon codes and tracking links before anything goes live so every sale is counted, and shape the integration so it does not read like an ad.

We cannot promise a number up front, so we start with a defined pilot and scale only the creators who hit your cost-per-sale.

No honest agency can promise views or sales, because nobody can predict the algorithm. Anyone who guarantees that is not telling the truth.

What we can do is line up the things that give you the best shot at sales. We look at:

• Creators whose followers are your kind of buyer, people who would really want your product and can afford it.
• How many times brands have come back to sponsor a creator again. We check this with our own clients and across every platform.
• How old the accounts leaving comments are. This helps us spot real fans instead of bought, fake followers.
• How many people ask real questions in the comments. When fans come to a creator to learn, they often have more money to spend.
• Which creators have driven results for brands before.
• And a lot more.

Our focus is sales, not just views. Anyone can get views, but viewers are not always buyers.

We measure success by how much it costs to get a sale. A lot of brands pay a lot to win a new customer. With the right creators, that cost often drops compared to Meta ads, because the creator's fans already trust them, so more of them buy.

The best results come when you mix creators with paid ads run from their own accounts. We are really good at taking a creator's top video and turning it into an ad.

We set targets backwards from your own economics: your margin, your average order value, and what a customer is worth to you. From there we work out the cost per customer you can afford, then the number of creators and the volume it takes to hit it.

We do have standard plans: a scale plan and a starter plan. One sits in the high six figures, the other in the low four-to-five figures, so each fits a different size of business.

That said, we are flexible and can build around the exact outcome you are after, because the way we use influencers (celebrity, macro, micro, gifting, ambassadors, whitelisted creators, YouTube, Instagram) all depends on the combination, frequency, and timing.

We use coupon codes and tracking links, and we follow every sale through them. After we talk, we will figure out what fits your profit, meaning what discount and what commission make sense. We would never set up something that puts your money at risk.

Then we run a dashboard that shows your views and how much money you make for every 1,000 views. If you use Shopify, we plug right in. If you use another tool, we work with you on Slack, take the numbers from your system, add them to our dashboard, and send you reports.

You are looking at about $8K to $14K. It depends on the creators, and the plan is built around the results you want.

Say you want a better return than your ads. If your ads make $5 back for every $1, we find creators with the best shot at beating that. These may not be the cheapest, since they are in high demand.

Say instead you just want to spend less to win a customer. Maybe it costs you $120 now, and you need it under $120 because your product sells for $140. Then we lean on ads run from creators' own accounts, which is a very reliable way to bring that cost down.

That path makes a smaller return, but it is steady. If you want to go viral, we find lots of small creators. If you want great content, we find celebrity creators, like the Diary of a CEO deal. Ask us and we will show you.

Yes. It is a three-month plan with five ambassadors.

If you like some of our special creators and want a talent campaign, there is still a three-month minimum. Each month, you get one long video, so that is three long videos plus a few shorts a month.

We do it this way because a one-time post is hit or miss. It does not show the creator's real, normal views, and fans can tell it is fake if they only see your brand once. The loyal fans who buy the most watch a creator a lot, so when they see you again and again, they believe the creator really likes your product.

We also do gifting. We send the creator your product, make sure they like it, and then have them promote it. If we skip that, it can feel fake, and fans notice.

Here is everything our rate covers, beyond the creator payment itself:

• We source the right creators for your product, not just whoever is available.
• We vet them so you are never gambling on someone who will underperform or go off-brand.
• We get you access to creators who are exclusive to us, ones you literally cannot book on your own.
• We shape the creative so the integration actually converts instead of getting skipped.
• We negotiate every deal hard, backed by partnerships that give us leverage most teams will never have going direct.

That last part matters more than it sounds: in a lot of cases we land a rate low enough that the savings alone offset our fee, so in net terms it is often close to free.

The fee itself is 10 to 20% of the negotiated campaign, roughly $5K to $10K on smaller campaigns, scaling to $30K to $50K at the enterprise level. But the real question is what your team's time is worth, and whether you would rather they spend weeks chasing creators or focus on the business.

And where it all compounds is scale. We have built a system that runs 10, 20, 50 or more creators at once without the wheels coming off, exactly what businesses doing $50M to $100M and up need when they want this channel to actually move the number.

Yes, that is exactly what we do. After testing, we keep the best creators. Say we run ten in total. After a few months, we keep the best eight and drop the two that did not work.

We do this split every month. We cut two or three weak ones and keep the strong ones. That way we are always testing new creators and keeping the best team.

Yes. If you are a brand with strict rules, we will even help you write the content plan and make sure it follows every rule.

Creators share their own experience and point people to you. They never diagnose, recommend, or make a direct health claim. We run compliant promotions inside these rules every day: it is framed as lifestyle and experience, never a claim.

Every word is reviewed before it posts, with disclosures done properly, and you approve the brief and the first video before anything goes live. Health and wellness is one of our core lanes, with experience across the US, Canada, and European and Asian markets, so we work out exactly what your product is and how it complies with local standards.

Sure, we can do sourcing only, but I will be straight with you: that is not really where the value is. Anyone can hand you a list of names. The value is that we actually work with these creators, so the negotiation is sharper, the relationships are warmer, and the integration lands. And the price is about the same either way, because so much of what you pay for is the vetting.

So our honest preference is to be more involved, not less, especially on the trickier stuff: regulated products, key holidays when the good creators get booked early, or expanding into a new region. If there is a holiday you are building toward or a region you want to grow into, tell us. That is exactly where we would want to lean in.

There is a real sourcing engine behind us: our own creator database plus active outreach, not a random search. We rank names on real audience data (location, genuine followers, and engagement), along with their past sponsorships and how well they fit your niche.

Every creator is vetted before they reach you, and for regions we do not already cover we tap our partner agencies around the world. You do not chase anyone. We handle the outreach, negotiation, contracts, and tracking.

Begin with creators you have already used. You have seen how their audience responds, so it is the lowest-risk place to scale. The model is simple: pilot, find the converters, then whitelist and scale those proven winners.

It can be a hurdle, so we lower the friction. We seed product first so creators genuinely like it before any ask, start with lower-commitment UGC or usage-rights deals, and build longer-term ambassador relationships rather than one-off whitelisting.

Once a creator trusts the product, whitelisting becomes a much easier yes.

We borrow trust. We put recognized, credible creators in front of your audience, so a skeptical, high-consideration buyer sees a face they already trust vouching for you. And we seed product to those creators first, so they speak from real experience and the endorsement lands.

It depends on the product. Sometimes we send it to a group of creators. Then, based on your profit, we sign the ones who are real fans as ambassadors. This changes case by case, especially for pricey products that cost a lot to ship.

We do not usually do gifting unless it is with bigger creators. Either way, for every creator we pick, we make sure it is a good fit on both sides: the creator loves your company, your values, and your product, and you love everything about the creator.

Since you are a premium brand, we lean toward fewer, well-matched creators rather than a wide, cheap blast that would cheapen how you look. We weight credibility first (experts, long-form channels, and loyal audiences), because at a higher price point trust matters more than raw reach.

In practice that is usually a couple of mid-size creators with real authority, sometimes one larger name as an anchor, plus a few smaller niche ones who convert well. The real filter is whether their audience would actually value and afford your product, and we vet for that before any name reaches you.

Yes, that is exactly where we add the most value. The broad categories are easy, but our sourcing system is built for the long tail: we can find the creator whose whole channel is kettlebell training for over-50s, the sim-racing community running cockpit setups, or the one person known for freshwater aquascaping.

If there is an audience for it, there is almost always a trusted creator in it, and those niche partnerships tend to convert best, because the audience sees the creator as one of their own.

Yes, on both. A lot of people assume creator marketing skews young, but some of the strongest-converting creators we work with have older, more mature followings: think long-term investing, woodworking, home renovation, classic cars, gardening, golf, or health and wellness for the 40-plus crowd.

Those audiences tend to have more disposable income and to trust their creators more, so the partnerships often perform better than chasing a younger demo. So yes, we have that roster, and we can build to the exact age and demographic you are after.

We weight selection toward creators whose audience is actually concentrated in your city or region, so you are not paying for national reach you cannot use. Each creator's geo data is checked up front, and for a single market a smaller local creator often beats a big national name.

When we boost or whitelist a post, the paid targeting points delivery straight at your area, so the spend lands where you sell.

Every creator or affiliate is vetted before they reach you. We check real audience data (location, genuine vs inflated followers, engagement), what they actually post so the fit is real, and their past sponsorships. We pull each one's sponsorship history straight from their own videos, so you can see who they have worked with and flag any competitor.

In regulated categories, someone who has already run compliant content in your space is often the safer pick. You see all of it up front, before anyone signs.

One thing we have is a system for finding lots of local creators. A lot of our team is in Toronto, Dubai, San Francisco, and Sydney, and we look for the local creators who are most active with their community.

We are well connected and have lots of creator partners, so we cover most big cities. And if you run a local shop, we can bring in creators who will come to your spot in person and promote it.

Yes, we scan each creator's past sponsorships before we propose them, so you can see who they have already worked with and flag any competitor. We have tooling that pulls a creator's sponsorship history straight from their own videos, so this is not a guess.

It works in your favor, too: a creator who has already run compliant content in your space knows the rules and is often safer for you. You see all of it up front, before anyone signs.

If a creator will not whitelist, you are not stuck. We either take usage rights and run it from your own page, or put the paid budget behind the creators who are happy to whitelist. It is negotiated per creator.

Usually we do not do this on its own. We like to first test how a creator does with normal posts, since that can change a lot from brand to brand.

A creator who did great and ran ads for one brand might not do well for you. It really depends on the product. That said, we make custom plans. Once we have a call, we will find out exactly what you want and build a plan with the best shot at getting it.

We look for video topics that pull in viewers who care about what your product does. Then, not at the very start but right after the first useful part, the creator switches into a 60-second bit about why they like your product, where to find it, and the coupon code for a deal. This goes in both the description and the comments.

We do one sponsored video a month for three months, so that is three videos per creator. We do not do just one, because fans usually spot a single ad as fake right away. And we do not do a lot more, because three is enough to test whether a creator's audience is a good match.

If it is not a good match, we stop with that creator and find new ones. The ones who do really well, we keep, and we can even get the rights to run their video as an ad. One note: if we run it as an ad, we make a new hook, because a normal video usually does not grab attention fast enough.

On exact placement: the spot runs 30 to 60 seconds, before the one-third mark and just after the first point of value, while people are still watching. We avoid the very start, where first-time viewers click off, and we do not save it for the middle or end, where most viewers have already dropped off. We walk you through all of this.

Yes, we actually focus on SaaS apps in particular. Because of the low cost to get a customer and the high renewal rate, especially with subscription products, it can be extremely profitable when you use the right influencers, in the right season, with the right topics.

We work with every platform. YouTube is usually the best for conversions, but depending on the product, Instagram and TikTok can work well too.

Instagram is especially strong for retargeting ads through Meta, and LinkedIn is great for B2B products. For regulated and highly regulated spaces we have used X, along with Instagram and TikTok.

Usage rights mean you own the content to run from your own page. Whitelisting means the ad runs from the creator's handle instead, which converts better because it feels native.

You typically want usage rights on everyone and whitelisting on your winners. Whitelisting runs about 1.5 to 2 times base.

Same ad, different sender. From the creator's handle it reads as a real person, not a brand, so it gets more trust, more clicks, and cheaper CPMs. That trust matters most in regulated categories.

Instagram is our main whitelisting surface. TikTok Spark Ads is the close second for the native feel, and Facebook shares Meta's tools with Instagram. YouTube we use organically, not for whitelisting. We choose per brand by where your buyer is.

Yes. We have done standalone ad videos, but people often skip them because they can tell it is an ad. Ads that come early in a normal video work best, because fans are there to learn, especially in how-to videos.

When fans see an ad that fixes a problem they have, we have seen sales jump a lot.

Once you approve the shortlist, outreach starts immediately. Realistically it is a couple of weeks to lock deals and briefs, then creators film and publish on their own schedules within the campaign window.

Good creators book up early, so the sooner you approve, the sooner we lock them in. We will give you a clear per-creator timeline once the shortlist is signed off.

Yes. Viewers and engagers become a retargeting audience, and a base for lookalikes. The creator content warms cold people, then we retarget the warm ones to buy. That funnel is why whitelisting beats a one-off post.

Typically we see a conservative 1 to 3% click-through rate from the video, through the link, to the landing page. From there, depending on how strong your conversion rate is, you convert another 3% or so of those visitors. When it is done well, that first step can run more like 5 to 10%.

We have helped lift conversion rates to around 5%, because by that point it is a very warm prospect. We measure all of this through first-touch and multi-touch attribution, which we help you set up.

Expect lower cost-per-sale and cheaper CPMs than brand-page ads, but not overnight. We pilot organically first, find the creators who convert, then scale only those with paid. Plan for a couple of weeks of learning per creator before it settles.

Yes, we can connect to whatever store you use, whether it is Shopify or a custom store. We will help you set up tracking links if you do not already have an affiliate system.

And if you use a third-party platform like Impact, we will connect to that too. We are very flexible, and all communication is done over Slack. We make sure attribution is fully set up before we start anything.

We pull the data and report to you, so you do not have to chase it. Typically that is a monthly performance summary (sales or leads attributed per creator, spend, and what is working), plus a live view you can check any time.

During a launch we will switch to weekly if you prefer. The point is you always know exactly what each creator is returning.

This is our typical proposal, and we can tailor it once we get a few more details from your end. You can see it at influenceradvisory.com/overview.

Attribution does become trickier. What we do is set up coupon codes that customers can use in the in-person shops, so sales still tie back to each creator. That said, we would need to look at your margin and go through the numbers together.

That is something we would do together on the call.

Running ads from a creator's account usually costs 1.5 to 2 times a normal post. It also depends on how long you run them. The good news is it is easy to test: we spend just a little on ads to start, we tell the creator that up front, and then their fee drops to just a few hundred dollars.

Big names cost more, but big names work really well in ads, especially celebrities. Book a call if you would like to hear more.

Always-on costs more because you renew the window (whitelisting is about 1.5 to 2 times base, in roughly three-month windows with monthly refreshes). But you only keep funding the creators who are profitable, so cost tracks results, not guesswork.

On the starter plan of $8K to $12K a month, we make about $1K to $3K a month over the three months. We do not take a percentage. Our job is to get you the best creator rates, and taking a cut would tempt us to push those rates up, which would not be fair to you.

On the scale plan, which is $75K to $150K, we usually make $20K to $40K a month. Our whole goal is results. We make most of our money when clients stay and renew, often for years, so we do not want you to leave. We do not worry about profit at the start, because if you get results, we earn a lot more later.

Typically, affiliate commissions are around 8 to 12%, and production fees can run high and vary a lot by creator. Creators with more exposure and demand usually target a $10 to $50 CPM, roughly $10 in less in-demand niches, up to $50 in the most in-demand ones.

So, for example, 1 million views at a $20 CPM works out to $20,000, and 100,000 views at a $30 CPM for a targeted niche creator is $3,000. That said, we can usually negotiate big discounts through our connections.

We try to make it as simple as possible, especially when you are scaling. With a few creators it is manageable, but once you are paying invoices to 10 or 20 creators, it gets really complicated. So we keep it simple: you pay us once, and we distribute the payments across the creators.

Yes, exclusivity can be written right into the agreement, so your creators are not promoting rivals. We set the category and the time window, so you will not see your creator with a competitor next week.

Tighter exclusivity usually costs a little more, and we will quote it clearly, since it is already built into the contracts we run.

Everything is locked in the contract before filming: the ownership window and a repost-if-removed clause, both sides sign. Regulated brands also get a repost-if-banned clause. Your spend is safe for the agreed window.

Either way works: you can hand us the script, we can write it for your approval, or we co-write it together. For a regulated product we pre-clear every claim and keep creators off disease-and-cure language, so nothing risky goes out.

Compliance review is built into the process, not an afterthought, and every post still carries the paid-partnership disclosure.

Yes, the paid label stays on, and it is required, especially in regulated categories. It barely dents results: a labeled creator ad still beats a brand ad. We pre-clear compliance and lock the script before filming.

We target creators whose audiences skew to the right adult demographic, and we keep the creative age-appropriate and within platform rules. For age-gated categories, that audience-first targeting is the main lever.