Match Your SaaS Product With Operator-Creators Who Already Have Your Buyer’s Attention — on LinkedIn, Podcasts, and Newsletters.
We run B2B creator campaigns for SaaS companies done with vanity views. 500+ operator-creators in our roster across founder-led, RevOps, marketing-ops, and category-expert voices. Tracked to pipeline, not impressions.
What we do
Saas — results we run on
Saas — results we run on
500+
Operator-creators in roster
LinkedIn, podcast hosts, newsletter operators (vetted).
18mo
Average podcast content half-life
vs ~48h for consumer TikTok content.
3+
SaaS brands shipped to date
Voice AI, RevOps, and platform-tool launches.
B2B
Tracked to pipeline, not impressions
Calendly + brand-call attribution per campaign.
Why this category is different
Operator-creators vs lifestyle-creators — the LinkedIn / podcast / newsletter stack we use for B2B
Most influencer agencies translate “B2B” into “we’ll do the same campaign on LinkedIn instead of Instagram.” That’s wrong on three counts: LinkedIn rewards different creative (text-first, not video-first), the audience expects different framing (problem-solution, not aspiration), and the buying cycle is months not minutes. Running a consumer-style campaign on LinkedIn fails predictably.
Our SaaS playbook uses three channels in deliberate sequence. LinkedIn is for awareness: operator-creators post a problem-framing text post once a week, the brand gets named in the third or fourth paragraph, and the audience saves it. Podcasts are for trust-build: 30-second mid-roll read around the 25-minute mark, paired with a host-led recommendation in week 2. Newsletters are for conversion: dedicated section in a category-expert newsletter (Lenny’s, The Marketing Millennials, Demand Curve) with a tracked link. We’ve seen 3-6× the demo-request rate from a single newsletter placement versus an equivalent-reach LinkedIn campaign.
The sequence matters. LinkedIn before podcast before newsletter generates roughly 40% more pipeline than running them in parallel. The audience needs to encounter the brand name 3-5 times across formats before they convert — consumer attribution windows don’t apply.
You won't have to fill out a form, wait two days, and then receive a generic slide deck. Instead here is how we work:
- 01
You start by booking a call with us
You book a call with us and 12 other agencies.
- 02
We send you everything before we talk
You get all the info before the call. If something looks off, please cancel. We don't waste your time and you don't waste ours.
- 03
On the call we cover three things
What do you want? Can we deliver it? If not, we refer you to one of our 24+ agency partners who can.
Not ready to talk to us?
Next issue, every Monday
We found the best performing creators for May 25 → May 31.Hand-picked, not the same five names.
Plus the Influencer Advisory Consultant GPT.
FAQ / 005
Common Saas questions
Different audience (operator vs consumer), different channels (LinkedIn / podcast / newsletter vs TikTok / Instagram), different metrics (pipeline vs impressions), different sales cycle (months vs minutes), different creator type (50K-follower operators vs 2M-follower influencers). The only similarity is that both rely on creators-with-audience to do the work that paid ads can’t. Most consumer agencies that “do B2B too” make the mistake of using consumer playbooks on B2B audiences — we run B2B-native from the start.
Saas playbooks + guides
Know the rules of this category.
Plain guides on what to say, what to skip, what gets pulled, and what passes.
- upcomingB2B SaaS creator rate card 2026
- upcomingLinkedIn vs podcast vs newsletter for SaaS
- upcomingPodcast sponsorship attribution playbook
- upcomingOperator-creator vetting checklist
- upcoming$50K ACV creator pipeline case study
- upcomingDevOps vs RevOps creator audience overlap
Meet the team
