Match Your SaaS Product With Operator-Creators Who Already Have Your Buyer’s Attention, on LinkedIn, Podcasts, and Newsletters.
We run B2B creator campaigns for SaaS companies done with vanity views. 500+ operator-creators in our roster across founder-led, RevOps, marketing-ops, and category-expert voices. Tracked to pipeline, not impressions.
Proof first
A real SaaS creator reel. Real sign-ups.
We ran the Willow Voice reel below. The four under it are real B2B and SaaS sponsorships we studied in our database, shown with their public view counts. Tap any reel to play it.
Voice AI / SaaS
Willow Voice
17% click to sign-up, above paid.
See the full breakdownPipedrive x Diary of a CEO
A CRM read built into a long-form business interview.
CRM / SaaS
ThreatLocker x Linus Tech Tips
A security platform shown to an IT-buyer audience.
Security / B2B
Meilisearch x Fireship
A developer-tool read to an engineering audience.
Dev tool / SaaS
Odoo x Steven Ndukwu
A business-software offer inside a how-to video.
Business software
We pick the creators, clear every script, and build the reel to sell. You see the shortlist before you spend a dollar.
Get your SaaS creator shortlistReal campaigns in the wild
What B2B SaaS influencer marketing actually looks like.
1Password × The Diary Of A CEO
Podcast mid-roll on a business-security angle with a dedicated tracked link.
Security · 13.4M subs
Jump to the sponsor readHostinger × Fireship
Read tied to the video's own topic, dev-specific link, seasonal discount.
Web hosting · 4.04M subs
Jump to the sponsor readLinear × The Pragmatic Engineer
Newsletter-grade read to engineers, product-led modern-dev framing.
Dev tools · 174K subs
Jump to the sponsor readHubSpot × bycloud
Free lead-magnet offer instead of a discount, a gated AI resource.
Marketing CRM · 205K subs
Jump to the sponsor readmonday.com × ForrestKnight
Partial-video sponsorship with a quick workflow demo and a tracked link.
Work management · 674K subs
Jump to the sponsor readFramer × Taylor Bell
In-context build demo with a free-month-of-Pro offer.
No-code web · 769K subs
Jump to the sponsor readSquarespace × This Week in Startups
Founder-podcast read, code-based ten-percent off a first site or domain.
Website builder · 335K subs
Jump to the sponsor readDescript × Behind The Diary
Tool-fit read (edit faster) to a creator audience on an affiliate link.
Video editing · 353K subs
Jump to the sponsor readClickUp × Charlotte Fraza
Productivity-workflow demo, free start plus a first-year discount, creator code.
Work management · 133K subs
Jump to the sponsor readWhat we do
Saas, results we run on
Saas, results we run on
500+
Operator-creators in roster
LinkedIn, podcast hosts, newsletter operators (vetted).
18mo
Average podcast content half-life
vs ~48h for consumer TikTok content.
3+
SaaS brands shipped to date
Voice AI, RevOps, and platform-tool launches.
B2B
Tracked to pipeline, not impressions
Calendly + brand-call attribution per campaign.
Why this category is different
Operator-creators vs lifestyle-creators, the LinkedIn, podcast, and newsletter stack we use for B2B
Most influencer agencies translate “B2B” into “we will do the same campaign on LinkedIn instead of Instagram.”
That is wrong on three counts. LinkedIn rewards different creative, text-first, not video-first. The audience expects different framing, problem-solution, not aspiration. And the buying cycle is months, not minutes.
Running a consumer-style campaign on LinkedIn fails predictably.
Our SaaS playbook uses three channels in a deliberate sequence.
LinkedIn is for awareness. Operator-creators post a problem-framing text post once a week, the brand gets named in the third or fourth paragraph, and the audience saves it.
Podcasts are for trust. A 30-second mid-roll read around the 25-minute mark, paired with a host-led recommendation in week 2.
Newsletters are for conversion. A dedicated section in a category-expert newsletter (Lenny’s, The Marketing Millennials, Demand Curve) with a tracked link.
We have seen 3 to 6 times the demo-request rate from a single newsletter placement versus an equivalent-reach LinkedIn campaign.
The sequence matters. Running LinkedIn before podcast before newsletter brings roughly 40% more pipeline than running them at the same time.
The audience needs to see the brand name 3 to 5 times across formats before they convert. Consumer attribution windows do not apply.
SaaS proof + talent
See it work, and who runs it.
- Squarespace influencer campaign analysisSquarespace booked 814 YouTubers 6,322 times. We take the whole roster apart with our 5-C System.
- Rocket Money influencer campaign analysisHow Rocket Money booked 488 creators 922 times to win the money-app category, measured on our data.
- AI and developer creator rosterOur top AI, developer, and tech YouTube creators, bookable as monthly ambassadorships.
Here is how we work:
- 01
Book a call and tell us your desired outcome
Pick a time and tell us the result you want. No forms, no back and forth.
- 02
We get back to you with a proposal
We put together the creators, the plan, and the numbers, all built around the outcome you asked for.
- 03
Onboarding call and approve
We walk through the plan together on a quick call, you approve it, and we get started.
Not ready to talk to us?
Next issue, every Monday
We found the best performing creators for Jul 6 → Jul 12.Hand-picked, not the same five names.
Plus the Influencer Advisory Consultant GPT.
FAQ / 005
Common Saas questions
Different audience (operator vs consumer), different channels (LinkedIn / podcast / newsletter vs TikTok / Instagram), different metrics (pipeline vs impressions), different sales cycle (months vs minutes), different creator type (50K-follower operators vs 2M-follower influencers). The only similarity is that both rely on creators-with-audience to do the work that paid ads can’t. Most consumer agencies that “do B2B too” make the mistake of using consumer playbooks on B2B audiences, we run B2B-native from the start.
Saas playbooks + guides
Know the rules of this category.
Plain guides on what to say, what to skip, what gets pulled, and what passes.
- upcomingB2B SaaS creator rate card 2026
- upcomingLinkedIn vs podcast vs newsletter for SaaS
- upcomingPodcast sponsorship attribution playbook
- upcomingOperator-creator vetting checklist
- upcoming$50K ACV creator pipeline case study
- upcomingDevOps vs RevOps creator audience overlap
Meet the team
