Willow Voice

Retargeting Influencer Campaign

1,000 sign-ups in two weeks. Ten creators filmed Willow inside their actual workflow. 17% click-to-sign-up, well above paid, at a fraction of the cost.

Sign-ups

1,000

Window

2 weeks

Creators

Click → sign-up

17%

The challenge

Willow's paid was working, just not at a CPA the team could defend. People don't install a voice tool off a 30-second ad. They install when someone they already follow shows it inside their actual workflow.

How we ran it

01Casting. Knowledge workers, students, software people. Creators already living inside Notion, Docs, and Slack.
02Brief. Demo on camera, no script. 'Talking is faster than writing' only sells when the viewer watches it happen live.
03Mix. Half YouTube long-form for the full demo, half IG Reels for the reach top-up.
04Retargeting. Second touch on a different platform a few days after post one. Same audience, second exposure, free.

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Channels

YouTube · Instagram

Timeline

2 weeks · retargeted dual-channel

“The creator picks were unreal. They didn't just push the product, they used it on camera the way our power users do.”
— Willow team

The result

1,000 sign-ups in 14 days. 17% click-to-sign-up, comfortably above paid. The retargeting layer pulled a measurable slice of near-converts who'd seen post one and bailed.

Sign-ups

1,000

Window

2 weeks

Creators

Click → sign-up

17%

Want one of these for your brand?

15-minute virtual coffee. We'll figure out which creators fit you and send a plan before you leave the call.

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