Influencer Advisory™For Marketing Leaders at Sexual Wellness Brands
Turn Creators Into the Sales Your Blocked Ads Never Brought In
We find creators who talk about sex and health with no shame, keep every post inside platform rules, and track each sale back to them.
Campaigns for 55+ brands · BlueChew: breakeven by month three
Most sexual wellness brands lose their ads and then lose their creators too
The ads get blocked, so brands turn to creators, and then the posts get pulled for the same reasons. Done well, creators are the one channel that still works.
Why most sexual wellness creator programs stall
“Our ads got rejected again and nobody will say why”
Why it happensAd platforms block the whole category. Creator posts follow softer rules, but only if they are made with those rules in mind.
“The creator showed the product and the post came down”
Why it happensShowing the product is often what trips the filter. Posts built around a story or a question stay up.
“Big creators won’t touch our brand”
Why it happensMany creators worry about their own accounts. The ones who already talk about health and dating openly say yes.
“The post got views but it felt like a joke”
Why it happensA creator who plays it for laughs gets clicks but not trust. Buyers want someone calm who talks about it plainly.
“We can’t tell what any creator sold”
Why it happensPeople buy this privately, later, from another device. A link and code for each creator is the only way the sale gets counted.
“Every campaign starts from scratch”
Why it happensNobody keeps a list of who sold and stayed up, so the good creators never get booked again.
Why we started
We realized this old system was not the way that the most successful companies were doing things. We learned this first hand.
We ran an influencer agency first, then a talent agency. Neither one worked for the brands we served, so we built something new.
First Didn’t work
We were an influencer agency
When we ran as an influencer agency, we would reach out to a thousand creators, hear back from about 50, and end up with three influencers who were actually good.
Then Didn’t work
We were a talent agency
When we ran as a talent agency, we managed our own roster, but every time a client handed us a really niche avatar, we were stuck choosing from the same 50 people.
Now What works
So we built our new method
The foundation of this boils down to building connections at scale with influencers and keeping them, and then scaling them without an operational nightmare.
How we run influencer marketing for sexual wellness
Three steps, built so the posts stay up and the sales get counted.
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1
Find creators who already talk about it openly
Health, dating and relationship creators whose viewers trust them on private topics. We pick them by who watches, not how many follow.
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2
Make posts that stay up
Posts built around curiosity and a story, not the product, on platforms that allow the category. Every post gets checked against the rules before it goes up.
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3
Track every sale, then book the winners again
Tracked links only, so every sale is counted. The creators who sell get booked again, and that is how BlueChew hit breakeven by month three.
Examples
Three campaigns we ran for health brands that paid ads would not carry.
Is this you?
Who it’s not for
Who it’s for
Product
Not a sexual wellness or health product
Sexual wellness, men’s or women’s health sold online
Size
Under $10M a year
Doing $10M+ a year
Creators
Never sponsored a creator and no plans to
Already work with creators or affiliates, or ready to
What you count
Views and reach
Sales you can count, with posts that stay up
If that isn’t you yet and you still like where this is going, message us and we’ll refer you to another agency or tool.
Who we are
We originally started in the media space helping YouTubers improve their content. We know firsthand exactly what it takes to make good content.
YouTubers we helped include Football Fundamental, Ground Glory and Kevin Aquatics, and we helped them implement systems that allow them to earn more.
We started Influencer Advisory around a pretty simple observation that influencer marketing is a fragmented industry.
After being in the influencer agency space, we noticed that it’s fragmented, unreliable and inconsistent, which is why it doesn’t actually become a staple marketing channel for most brands.
That’s what led us down the rabbit hole of looking through 6,200 plus interviews with CMOs, running campaigns for 55 plus brands, and learning what actually works in the influencer space.
Get a free audit of your creator program
See which creators your buyers already trust, and which posts would stay up on each platform.