Influencer Advisory™For Marketing Leaders at Supplement Brands
Turn the Creators Your Buyers Trust Into Repeat Supplement Orders
We find creators your buyers trust, keep every post clear of health claims, and track each order back to the creator who brought it.
Campaigns for 55+ brands · Nutrafol: 2.4x return on the spend
Most supplement creator deals are judged on one order, but the money is in the reorder
A creator posts once, a few people try it, and nobody checks who came back. So creators look like they cost more than they bring in.
Ritual booked 1,379 YouTube reads from 642 creators over five years.
The supplement brands that win with creators don’t buy one big video. They find the creators whose viewers reorder and keep booking them.
Source: our own data on YouTube sponsorships
Why most supplement creator programs stall
“A creator said it cured something and we had to pull the post”
Why it happensCreators talk the way they talk to friends. Nobody told them where a health claim starts.
“We got a spike of first orders and then nothing”
Why it happensOne post brings one wave. Buyers reorder when they keep seeing the product from someone they trust.
“Our legal team rewrites every script”
Why it happensScripts get written first and checked last. Writing them around what can be said from the start saves weeks.
“The fitness creator’s fans didn’t buy”
Why it happensA big audience is not your buyer. The people who reorder supplements follow doctors, dietitians and calm everyday creators.
“We can’t tell who brought the reorders”
Why it happensMost tracking stops at the first order. Without a code for each creator, the repeat orders never get counted.
“Every campaign starts from scratch”
Why it happensNobody keeps a list of who brought buyers that stayed, so the best creators never get booked again.
Why we started
We realized this old system was not the way that the most successful companies were doing things. We learned this first hand.
We ran an influencer agency first, then a talent agency. Neither one worked for the brands we served, so we built something new.
First Didn’t work
We were an influencer agency
When we ran as an influencer agency, we would reach out to a thousand creators, hear back from about 50, and end up with three influencers who were actually good.
Then Didn’t work
We were a talent agency
When we ran as a talent agency, we managed our own roster, but every time a client handed us a really niche avatar, we were stuck choosing from the same 50 people.
Now What works
So we built our new method
The foundation of this boils down to building connections at scale with influencers and keeping them, and then scaling them without an operational nightmare.
How we run influencer marketing for supplements
Three steps, and every one of them ends in an order you can count.
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1
Find the creators your buyers already trust
Doctors, dietitians and everyday creators who already talk about what they take. We pick them by who watches, not how many follow.
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2
Keep every post clear of health claims
Creators share their own routine and story, never a cure. Every post gets checked before it goes up, on platforms that allow the category.
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3
Track every reorder, then book the winners again
Each creator gets their own code, and we count the reorders as well as the first order. The creators who bring buyers that stay get booked again.
Examples
Two supplement campaigns we ran, and one supplement brand we took apart from our data.
Is this you?
Who it’s not for
Who it’s for
Product
Not a supplement
Supplements or vitamins sold online or in stores
Size
Under $10M a year
Doing $10M+ a year
Creators
Never sponsored a creator and no plans to
Already work with creators or affiliates, or ready to
What you count
Views and reach
Orders and reorders you can count
If that isn’t you yet and you still like where this is going, message us and we’ll refer you to another agency or tool.
Who we are
We originally started in the media space helping YouTubers improve their content. We know firsthand exactly what it takes to make good content.
YouTubers we helped include Football Fundamental, Ground Glory and Kevin Aquatics, and we helped them implement systems that allow them to earn more.
We started Influencer Advisory around a pretty simple observation that influencer marketing is a fragmented industry.
After being in the influencer agency space, we noticed that it’s fragmented, unreliable and inconsistent, which is why it doesn’t actually become a staple marketing channel for most brands.
That’s what led us down the rabbit hole of looking through 6,200 plus interviews with CMOs, running campaigns for 55 plus brands, and learning what actually works in the influencer space.
Get a free audit of your supplement creator program
See which creators your buyers already trust, and what they would bring in.