Influencer Advisory™

Performance only

Why we're one of the few agencies in North America that only gets paid when you sell

Most agencies charge retainers and fees, so they're not incentivized to actually grow your brand.

We only get paid when we bring you revenue. That's why we go above and beyond to make you as much as we can, and why we believe we bring you the most upside.

Whether you already have an agency or run your TikTok Shop in-house, this is how you 5x, 10x, even 30x your shop.

$0to start
$0in a month that doesn't sell
Dennis and Alice, the founders of Influencer Advisory
Dennis and Alice, co-founders

Comparison

Green is good for you. Red costs you.

TikTok Shop agencyYour own teamInfluencer Advisory
Cost to start×Setup fee, $5,000 to $30,000×Months of hiring✓$0
Monthly fee×$5,000 to $40,000×About $95,100 in payroll✓$0. We're only paid on revenue you've already made
Fixed costs×Yes×Yes✓No fixed costs
Who finds and manages creators✓They do×You do✓We do
Paid based on results?×Usually not×No✓Yes
Incentive to grow sales?~Varies~Varies✓Tied directly to sales
Cost to scale creator outreach×May go up×More staff✓No extra agency fee
Financial risk×Brand carries it×Brand carries it✓Shared
You pay if sales are $0?×Yes×Yes✓$0 in agency fees
Long hiring process?✓No×Yes✓No

What your team does vs. what our team does

YOUR TEAM’S WORK OUR TEAM’S WORK Your product Shipping it Finding creators Outreach and vetting Sample requests Creator briefs Content review Private community Weekly coaching Paid amplification Reporting by creator Our team's pay no fee, no retainer paid only when you sell

No fee, no retainer. We're paid only when you sell.

We're like adding 10 to 20 people to run your TikTok Shop

Built for scale. Here's their team next to ours.

Their team

Five of the hires you'd need

Head of creator partnerships$130,000
Creator partnerships manager$100,000
Influencer and community manager$115,000
Social and content manager$83,000
Paid social manager$125,000
Together$553,000/yr

Before benefits, software, or the months it takes to find them.

Our team

Already doing this every day for other TikTok Shop brands

Dennis in the Influencer Advisory studioAlice with a podcast guestAlice at the Hourglass event at SephoraDennis with a guest on setAlice pitching on stageA creator dinner we hosted
$0 in salaries

Everything our team does for you

Every job in our agreement, next to the hire you'd otherwise pay for it.

Their hireWhat our team does insteadWhat it would cost
Head of creator partnerships
  • Strategy: commission structure, sample plan and product priorities
  • Paid deals with larger creators and LIVE shopping sessions
$130,000/yr
Creator partnerships manager
  • Finding, vetting and onboarding hundreds of creators
  • Every sample request, start to finish
  • Creator briefs and examples that sell
$100,000/yr
Influencer and community manager
  • A private creator community with weekly coaching
  • Contests, awards, gifts and events
  • Helping top creators post more
$115,000/yr
Social and content manager
  • Reviewing content and keeping creators posting on schedule
  • Turning the best videos into ads for Meta
$83,000/yr
Paid social manager
  • Putting ad spend behind the videos that already sell
  • Reporting sales by creator and by video
$125,000/yr
+ RecruitingThe months and fees it takes to find and hire five people.
+ Software and toolsCreator search, outreach and tracking tools for the whole team.
+ The riskMonths of pay before the first real sale. With us, that's on us.
What all of this would cost you$553,000+/yr
What you pay us up front$0

We take on the risk. Here's what we need from you.

We pay our team for months before your first real sale. If it doesn't sell, we don't get paid. So we only take brands that are ready for:

What you carry

  • Your product and shipping for samples
  • Stock to keep up with sales

What we carry

  • Our team's pay, from day one
  • Finding, managing and coaching every creator
  • Months with no sales, at $0 to you
6 months

minimum term

We need some runway while things ramp up. A lot of the upside comes in the later months.

1,000

samples a month

In return, you get content from thousands of creators. Results are never guaranteed, but in the worst case brands usually break even on ROAS, and in the best case they see 2x to 4x, plus tons of new creators and connections to build on.

10,000+

units in stock every month

Ten to twenty thousand. When you're sending a few thousand samples, a lot of sales come in, and we don't want you to run out of stock.

Fast

moves with our team

Bring us in with your whole team. We work as an extension of it.

This agreement is pretty in our favor, and that's because we take on a lot of the risk. You pay us nothing up front. We pay our creative director, head of sourcing and manager before we make a dollar, and before you invest anything.Dennis Ksendzov, co-founder