For Spirits, Wine, Beer, and RTD Brands in an Age-Gated Market

Run Age-Gated Alcohol Campaigns With Creators Whose Audience Is Verified 21 and Over.

We match spirits, wine, and beer brands with creators who skew 21 and over, then we clear every script against TTB, state, and platform rules before a single post goes live.

Proof first

A real spirits campaign we ran.

XIX Vodka ran with our creators, and the number below is from that campaign, not a view count. Every script was age-gated and cleared before filming. Tap any reel to play it.

Spirits / Events

200+purchases in 4 nights

XIX Vodka

Ten nightlife creators with the bottle in a real venue, every script age-gated and cleared.

See the full breakdown

More creator reels

Nightlife creator

Events

Food and drink creator

Food / Events

We pick the creators, clear every script, and build the reel to sell. You see the shortlist before you spend a dollar.

Get your alcohol creator shortlist

What we do

Alcohol is age-gated and platform-restricted, so compliance is not a checkbox, it is the whole game. One non-compliant post can pull the entire campaign.So we start where most agencies finish. We pull each creator's audience age data first, we keep the ones who skew 21 and over, and we read every script against TTB rules and the platform's alcohol policy before anyone films.Then we run the campaign, add the responsibility messaging every alcohol post needs, and recut the winners into ads your brand owns.

Alcohol, results we run on

Alcohol, results we run on

152%

Higher repeat-purchase rate

vs customers acquired through cold ads.

5x

Lower cost per customer

2 to 5 times cheaper than cold ads.

2.8x

Higher average customer LTV

from buyers who came through a creator.

55+

Brands served

across regulated niches including alcohol, vape, and CBD.

Why this category is different

Audience age data and script review come first, because in alcohol they have to.

Before we shortlist anyone, we look at the creator's audience age split, not just their follower count, and we keep the ones whose audience skews 21 and over.

Industry codes ask that alcohol content reach an audience that is at least 71.6 percent of legal drinking age, so audience data is the first filter, not the last.

Every script gets a compliance pass against TTB advertising rules, the platform's alcohol policy, and the rules of each state you sell into.

We add the responsibility messaging every alcohol ad needs, the drink-responsibly and 21-plus lines, so the post is clean the moment it publishes.

We plan around platform reality too, since TikTok does not allow paid alcohol promotion and Meta requires age-gated targeting set to legal drinking age by country.

Anyone shown drinking on camera is of legal age and reads as well over 21, which the spirits codes require.

We never target minors, never use youth-coded creative, and never imply that drinking brings social or athletic success.

For spirits and ready-to-drink launches we lean on nightlife and event creators, the bottle in a real venue with a real crowd, which converts far better than a studio ad.

Because the script was cleared up front, the winning videos can be recut into paid ads you own and keep running.

You won't have to fill out a form, wait two days, and then receive a generic slide deck. Instead here is how we work:

  1. 01

    You start by booking a call with us

    You book a call with us and 12 other agencies.

  2. 02

    We send you everything before we talk

    You get all the info before the call. If something looks off, please cancel. We don't waste your time and you don't waste ours.

  3. 03

    On the call we cover three things

    What do you want? Can we deliver it? If not, we refer you to one of our 24+ agency partners who can.

Can't see the calendar?Open booking page →

Not ready to talk to us?

Next issue, every Monday

We found the best performing creators for Jun 29 → Jul 5.Hand-picked, not the same five names.

Plus the Influencer Advisory Consultant GPT.

FAQ / 005

Common Alcohol questions

Paid alcohol ads are not allowed on TikTok and branded alcohol content there is restricted, so we plan TikTok as organic creator content built around events and nightlife rather than a boosted ad. On Meta we can run alcohol with age-gated targeting set to legal drinking age by country. We pick the format to fit each platform's actual policy, so nothing gets taken down after it posts.

Alcohol playbooks + guides

Know the rules of this category.

Plain guides on what to say, what to skip, what gets pulled, and what passes.

  • upcomingAlcohol creator rate card 2026
  • upcomingTTB advertising rules for influencer campaigns
  • upcomingAlcohol marketing rules on TikTok, Instagram, and YouTube
  • upcomingHow to age-gate a creator audience for spirits
  • upcomingNightlife and event creator campaigns for RTD brands

Meet the team

The people behind every partnership.

Billy Anderson — Performance Analyst

Billy Anderson

Performance Analyst

South Africa

LinkedIn ↗

Falicia Lafa — Creator Research

Falicia Lafa

Creator Research

Australia

LinkedIn ↗