Influencer Advisory™For Marketing Leaders at Amazon Seller Brands
Turn Creators Your Buyers Watch Into Sales on Your Amazon Listing
We find creators whose followers shop on Amazon, have them use your product on camera, and track every sale to your listing.
Campaigns for 55+ brands · Typhur: 3,573,258 impressions
Most Amazon creator deals send traffic nobody can trace to a sale
A creator posts, the listing gets a bump, and nobody can say who brought it. So creators get filed as a guess, not a sales line.
Why most Amazon creator programs stall
“Sales went up but we can’t tell from where”
Why it happensThe link went straight to the listing with no tag, so Amazon counted it as a normal sale.
“The creator posted a link but nobody clicked”
Why it happensThe video was a quick mention. People click when they watch the product solve something first.
“We gave away product for reviews and got nothing”
Why it happensFree product for reviews gets flagged, and the people who took it were never your buyers.
“One post went up, then the bump faded”
Why it happensRank on Amazon comes from steady sales. One post makes one day of sales, then it drops.
“Our creators don’t shop on Amazon”
Why it happensLists get built from follower counts, not from whose followers buy through Amazon links.
“Every launch starts from scratch”
Why it happensNobody keeps a list of who sold last time, so the creators who worked never get booked again.
Why we started
We realized this old system was not the way that the most successful companies were doing things. We learned this first hand.
We ran an influencer agency first, then a talent agency. Neither one worked for the brands we served, so we built something new.
First Didn’t work
We were an influencer agency
When we ran as an influencer agency, we would reach out to a thousand creators, hear back from about 50, and end up with three influencers who were actually good.
Then Didn’t work
We were a talent agency
When we ran as a talent agency, we managed our own roster, but every time a client handed us a really niche avatar, we were stuck choosing from the same 50 people.
Now What works
So we built our new method
The foundation of this boils down to building connections at scale with influencers and keeping them, and then scaling them without an operational nightmare.
How we run influencer marketing for Amazon sellers
Three steps, and every one of them ends in a number you can count.
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1
Find creators whose followers shop Amazon
We pick creators whose links already send people to Amazon, and whose viewers match your buyer. Who buys matters more than how many follow.
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2
Show the product solve something
Each creator uses your product on camera in their own words, then sends people to your listing. Posts land over weeks, not on one day.
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3
Track every sale, then book the winners again
Every creator gets their own tagged link to your listing, so each sale counts to them. The creators who sell get booked again.
Examples
One campaign for a brand sold on Amazon, one TikTok Shop seeding run, and one category audit from our data.
Is this you?
Who it’s not for
Who it’s for
Product
Not sold on Amazon
Products sold on Amazon, alone or beside your own store
Size
Under $10M a year
Doing $10M+ a year
Creators
Never worked with a creator and no plans to
Already send product to creators, or ready to
What you count
Views and reach
Sales on your listing you can count
If that isn’t you yet and you still like where this is going, message us and we’ll refer you to another agency or tool.
Who we are
We originally started in the media space helping YouTubers improve their content. We know firsthand exactly what it takes to make good content.
YouTubers we helped include Football Fundamental, Ground Glory and Kevin Aquatics, and we helped them implement systems that allow them to earn more.
We started Influencer Advisory around a pretty simple observation that influencer marketing is a fragmented industry.
After being in the influencer agency space, we noticed that it’s fragmented, unreliable and inconsistent, which is why it doesn’t actually become a staple marketing channel for most brands.
That’s what led us down the rabbit hole of looking through 6,200 plus interviews with CMOs, running campaigns for 55 plus brands, and learning what actually works in the influencer space.
Get a free audit of your Amazon creator program
See which creators your buyers already watch, and what they would sell on your listing.