Influencer Advisory™For Marketing Leaders at Sports and Fitness Brands
Turn the Athletes Your Customers Cheer For Into Sales You Can Count
We pick athletes and sports creators whose fans buy what you sell, sort out the contract and rights up front, and track every sale back to them.
Campaigns for 55+ brands · Nutrafol: 2.4x return on the spend
Most athlete deals get bought for the name and never sell a thing
A famous athlete holds the product for one photo, the fans cheer, and the sales never show. So athletes get written off as a logo deal nobody can measure.
Why most athlete programs stall
“We paid for a big name and sales didn’t move”
Why it happensFans follow an athlete for the sport, not for shopping. A big following only sells when those fans need what you make.
“The post looked like a sponsor patch”
Why it happensA product held up for the camera reads as a paid logo. Fans buy when they see the athlete use it in training or recovery.
“The contract took months and still missed things”
Why it happensAthlete deals carry team, league and school rules, plus who owns the footage. Nobody sorted those out before the talks.
“We can’t find athletes who fit our budget”
Why it happensMost brands only look at stars. Smaller pro, college and coach accounts often have closer fans and room in their calendar.
“The athlete posted once, then nothing”
Why it happensFans need to see a product more than once before they buy, and a one-off deal shows it once.
“Every campaign starts from scratch”
Why it happensNobody keeps a list of which creators brought sales, so the ones who worked never get booked again.
Why we started
We realized this old system was not the way that the most successful companies were doing things. We learned this first hand.
We ran an influencer agency first, then a talent agency. Neither one worked for the brands we served, so we built something new.
First Didn’t work
We were an influencer agency
When we ran as an influencer agency, we would reach out to a thousand creators, hear back from about 50, and end up with three influencers who were actually good.
Then Didn’t work
We were a talent agency
When we ran as a talent agency, we managed our own roster, but every time a client handed us a really niche avatar, we were stuck choosing from the same 50 people.
Now What works
So we built our new method
The foundation of this boils down to building connections at scale with influencers and keeping them, and then scaling them without an operational nightmare.
How we run influencer marketing with athletes
Three steps, and every one of them ends in a number you can count.
-
1
Find the athletes your customers already follow
Pro and college athletes, coaches and sports creators, picked by who their fans are and what they buy, not how many follow.
-
2
Show your product in training, not on a poster
Each athlete uses your product in training, on game day or in recovery, in their own words. Contracts, team rules and footage rights are sorted before anyone films.
-
3
Track every sale, then book the winners again
Every creator gets their own link and code, so each sale is counted. The creators who bring sales get booked again, and the ones who don’t get swapped.
Examples
Two campaigns where we picked creators for fit, not fame, and one recovery category we took apart from our data.
Is this you?
Who it’s not for
Who it’s for
Product
Nothing an athlete or fan would use
Gear, nutrition, recovery or anything fans use
Size
Under $10M a year
Doing $10M+ a year
Athletes
Want one famous name for a photo
Want athletes who use the product and keep posting
What you count
Likes and reach
Sales you can count
If that isn’t you yet and you still like where this is going, message us and we’ll refer you to another agency or tool.
Who we are
We originally started in the media space helping YouTubers improve their content. We know firsthand exactly what it takes to make good content.
YouTubers we helped include Football Fundamental, Ground Glory and Kevin Aquatics, and we helped them implement systems that allow them to earn more.
We started Influencer Advisory around a pretty simple observation that influencer marketing is a fragmented industry.
After being in the influencer agency space, we noticed that it’s fragmented, unreliable and inconsistent, which is why it doesn’t actually become a staple marketing channel for most brands.
That’s what led us down the rabbit hole of looking through 6,200 plus interviews with CMOs, running campaigns for 55 plus brands, and learning what actually works in the influencer space.
Get a free audit of your athlete program
See which athletes your customers already follow, and what they would bring in.