Work With Athletes and Sports Creators the Right Way
We match your brand with athletes whose followers actually fit your product, then handle the contracts, rights, and NIL details so the deal holds up.
Real sports sponsorships, analyzed
Real athlete and fitness creator videos. Real reach.
These are real sports and fitness creator sponsorships we studied in our sponsorship database, not our own campaigns. Tap any reel to play it. The number is the video's public view count.
Footwear / Fitness
Vivobarefoot x Strength Side
A movement coach showing the product inside real training, with a discount code.
WHOOP x SarahGrace
A fitness creator showing the tracker inside her actual routine.
Wearable / Fitness
1st Phorm x Six Feet Under
A performance-supplement read inside an athlete's own show.
Supplement / Sports
Momentous x cookingforpeanuts
A clean-creatine offer built into a real recipe video.
Protein / Sports
Halara x Zhirelle
An activewear discount inside a creator's try-on content.
Activewear / Fitness
We pick the creators, clear every script, and build the reel to sell. You see the shortlist before you spend a dollar.
Get your athlete creator shortlistWhat we do
Athlete, results we run on
Athlete, results we run on
152%
Higher repeat-purchase rate
vs customers acquired through cold ads.
5×
Lower cost per customer
2 to 5 times cheaper than cold ads.
2.8×
Higher average customer LTV
from buyers who came through a creator.
55+
Brands served
across fitness, supplement, and consumer.
Why this category is different
Audience fit, contracts, rights, and NIL, the parts brands get wrong with athletes
Brands overpay for athletes because they buy the name on the jersey instead of the audience in the feed.
We start with the audience. Who actually follows this athlete, where do they live, and do they buy what you sell? A mid-size athlete with a tight, on-target following usually beats a household name whose fans will never buy your product.
Then we handle the contract, which is where handshake deals fall apart. We set clear deliverables, timelines, and approvals so you are not chasing a post that never comes.
We secure content rights up front, so the athlete's video can run as an ad you own, not just a one-time post that disappears.
We add exclusivity for a window, so the athlete is not promoting your competitor the same month.
And for college athletes we keep the deal inside NIL rules, with the disclosures and paperwork that keeps both sides clean. The trust an athlete carries is real, but only a real contract lets you keep using it.
You won't have to fill out a form, wait two days, and then receive a generic slide deck. Instead here is how we work:
- 01
You start by booking a call with us
You book a call with us and 12 other agencies.
- 02
We send you everything before we talk
You get all the info before the call. If something looks off, please cancel. We don't waste your time and you don't waste ours.
- 03
On the call we cover three things
What do you want? Can we deliver it? If not, we refer you to one of our 24+ agency partners who can.
Not ready to talk to us?
Next issue, every Monday
We found the best performing creators for Jun 29 → Jul 5.Hand-picked, not the same five names.
Plus the Influencer Advisory Consultant GPT.
FAQ / 005
Common Athlete questions
No. Pick by audience fit. A famous athlete with a broad, untargeted following often converts worse than a smaller athlete whose fans match your buyer. We look at who actually follows them, where those people live, and whether they buy in your category, before we look at the size of the name.
Athlete playbooks + guides
Know the rules of this category.
Plain guides on what to say, what to skip, what gets pulled, and what passes.
- upcomingAthlete creator rate card 2026
- upcomingNIL deal checklist for brands
- upcomingPicking athletes by audience, not fame
- upcomingContent rights and exclusivity for athlete deals
- upcomingFitness and supplement athlete partnerships
Meet the team
