Influencer Advisory™How to get influencers to promote your product?
To get influencers to promote your product, send it to many small creators and pay in product first. Big names come once your product already sells.
Founder · November 10, 2026 · 2 min read
Send your product to lots of small creators, and let the product be the pay. That beats paying one famous name tens of thousands. (eCommerce Fastlane)
Hold off on the big names. They get asked every day and only take products that already sell fast. One brand needed about $25,000 a month in sales before a larger affiliate would work with it.
Why use lots of small influencers instead of one big one?
Spread your product across many small creators.
Shreds started out using creators who were not celebrities to promote its products. (Tyler McCann)
Many small creators also keep you from leaning on one face for most of your posts. (eCommerce Fastlane)
Once creators say yes, the next question is what to pay them.
Can you pay influencers in product instead of cash?
Pay in product first, and add cash only for results.
Stack Influence works this way. It pays creators in product, adds cash for results, and has 600,000 creators. (The Ecommerce Revolution)
Most people get it wrong by overspending on the wrong things and treating it too heavily as performance.
If the influencer clearly does not use the product, the endorsement typically fails.
Pay is half of it. The other half is where the buyer lands.
Where should influencers send buyers for a product launch?
Decide where people buy, then point every creator there.
Expecting traffic like Amazon. A TikTok Shop listing gets no traffic on its own, unlike Amazon. TikTok will not promote the product unless the brand works with affiliates. (Bullseye Sellers)
Creator posts that send people to Amazon act as ranking signals from outside Amazon, and can lift sales 10x to 30x. (The Ecommerce Revolution)
Ridge planned one big tech creator as the lead, seeded smaller tech creators under that name, then put paid ads behind the posts. (Marketing Operators)
Each of these steps takes time, and a founder has little to spare.
Who can run influencer marketing for a new brand?
This is the work we do for brands every day, so you can stay on the product.
You stand out in the 50-plus packages a creator gets every week. Creators post about you because they want to, not because they were paid to. Posts for the price of a box, instead of a creator's full fee. Reply rates up 100% to 500%. A shortlist of creators who already like you, ready for step C.
If you have some of the steps in place, we audit what's missing in each and how to take it further.