Influencer Advisory™How do you send products to influencers?
Send products to influencers with no ask attached, at least 50 a month, to creators who already use your kind of product. About 30 in 100 will post.
Founder · November 10, 2026 · 3 min read
Send the product free, with no ask, to creators who might like it. Of every 100 boxes, about 30 creators post and you get 60 to 90 pieces of content. (Common Thread Collective)
Send it with no ask attached. Say it comes at no cost, and they don't have to post about it.
30 of people that we send product to will post for free without us even asking
eCommerce Podcast
How many products should I send to influencers?
Send at least 50 a month and keep it going every week.
Plan on at least 50 products a month. Brandhopper Digital says 10 to 15 will not move anything. (Brandhopper Digital)
- Graza sent 25 to 50 bottles a week to influencers with no ask. D2C Diaries credits that with its Amazon brand search and its number 18 olive oil ranking. (D2C Diaries)
Know the work behind it. Teami Blends has seven full time people for sourcing, contacting, managing what each creator delivers and scheduling posts. (Teami Blends)
Volume only pays off when the boxes reach the right people.
Who should I send free product to?
Send to people who ask for it, and to a few who would never normally buy it.
- ButcherBox sent product to influencers if they asked and was happy not to if they did not. Its founder says most of the good ones said to send what it had.
Switch sent product to its first 40 influencers and never paid upfront. They posted because they loved it, and the brand sold out with no ads. (OMG Commerce)
Send vegan protein to a non vegan tester like a 250 pound bodybuilder instead of to vegan ambassadors.
Once you know who gets a box, make the box worth opening.
What should I put in an influencer gift box?
Make it personal, then give them a reason to keep posting.
One of the best things to do is not personalize it just with exclusive products, but with actual gifts that relate to what the influencer said in a video five years ago.
- Selling something expensive? Send a cheap stand in. Purple sent its $1 honeycomb cutout as the gift. (Dustin Howes)
It's like, dude, how are you cultivating them beyond that? Like, it's not just sending them product and hoping like an influencer post.
Once they accept, give each one an affiliate code and link so they keep posting. (ethercycle)
That is a lot of boxes, notes and follow ups to run well on your own.
- The full playbook for seeding, gifting and PR boxes
- Which Brands Send PR to Small Influencers in 2026
Can someone send products to influencers for me?
We pick the creators, send the boxes and keep the ones who love you posting.
Creators keep posting all year, without a flat fee every time. New creators ask to get in, so cold outreach shrinks. Creators share hooks and ideas, so the content gets better. Videos you can run as ads. Small creators tell you what to fix in your product.
If you have some of the steps in place, we audit what's missing in each and how to take it further.