Which influencer marketing examples are worth copying?

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Send product with no strings: Create Wellness sent its creatine gummies to 1,000 creators with no strings attached, and got back 350 pieces of content it could use. Kynship, the agency that ran it (Our use cases for Influencer Marketing Helps... (Blog))

Bloom's influencer program, run with no codes or links, now generates six to eight hundred million views a month across Facebook, Instagram and TikTok and serves as the company's entire top of funnel marketing, says Greg LaVecchia, co-founder of Bloom Nutrition, who ran its paid media himself.

Which brands grew fast with an influencer system?

Copy the brands that turned creators into a system.

Then we started looking at companies which have grown extremely quickly as enterprises, companies which have amazing brand valuations, and found that behind each of them is a strong influencer system.

Take the example of NeuroGum, who actually has an exclusive Discord community with events where they invest in the influencers' education. They'll literally hire content coaches to come and help the influencer grow.

Wellness Mama, a blogger whose site gets over 7 million unique visitors a month, sends a lot of traffic to Thrive Market. (Shoptalk)

The misses teach as much as the wins, so look at those next.

Why do so many influencer campaigns fail?

Gift product widely, then invest in the few who sell.

The example most people know is a discount code, where the influencer gets a kickback on each sale. (Alex Hormozi)

One influencer in Europe with over 30 million followers sold only 34 t-shirts. (Maximus)

80% of the creators you onboard don't perform, and you only find out after paying them.

Poppi sent huge pink vending machines to 32 creators and fans before the Super Bowl, and some consumers were angry it sent free products to rich people. (21 precedents on why brands end up in the graveyard with influencer marketing?)

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See who actually makes good content and brings in sales. For example, out of 100 gifted products, maybe only 2 creators are worth investing in.

The fix shows most clearly in the partnerships that lasted.

What do influencer partnerships that last look like?

Give your best creators a stake and keep them for years.

Nike gave Michael Jordan a royalty on every Air Jordan sale. That line did more than $100 million in its first year, and $7 billion in 2024. That is what a royalty, not a rate card, can do. (Top 10+ Influencer Marketing Strategies (Blog))

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Example: Theo Von episodes from 2017 still produce sales today. (Open Residency, December 2025)

PrettyGreen calls Deliciously Ella a perfect partner because she embodies all of the brand's values. (PrettyGreen)

A common mistake is to stop a campaign once results show up. Joel Wong and Josh Mo say to double down on what works instead. (Joel Wong + Josh Mo)

That is a lot to set up and run well.

More on this:

• How did IM8 land Inter Miami, and what can your brand copy?
• How Brand Partnerships Pay Creators in 2026

Can someone build this influencer system for us?

This is the work we take off a brand's plate.

Creators keep posting all year, without a flat fee every time. New creators ask to get in, so cold outreach shrinks. Creators share hooks and ideas, so the content gets better. Videos you can run as ads. Small creators tell you what to fix in your product.

If you have some of the steps in place, we audit what's missing in each and how to take it further.