Influencer Advisory™For Marketing Leaders at Buy Now, Pay Later Brands
Turn the Creators Your Shoppers Already Watch Into Repeat Customers
We find the shopping creators your buyers trust, write every read with clear payment terms, and track each new customer back to the creator.
Campaigns for 55+ brands
BNPL creator deals sell the checkout once and then vanish
A haul video shows the pay-later button, sign-ups jump for a week, and then go quiet. The brands that win keep the same creators coming back, the way Rocket Money did.
Rocket Money booked 501 YouTubers across 963 sponsored videos to win its category.
The money apps that win with creators don’t buy one big video. They find the creators who bring sign-ups and keep booking them.
Source: our own data on YouTube sponsorships
Why most BNPL creator programs stall
“Legal pulled the read over how the payments were described”
Why it happensNobody wrote the terms into the script from the start, so the creator called it free where the rules say otherwise.
“People signed up for one order and never came back”
Why it happensThe video sold one product, not the app. Without a reason to come back, the first order is the last.
“The comments turned into a fight about debt”
Why it happensA read that pushes spending sets off viewers. A creator who shows how they budget with it gets a calmer room.
“The views were huge but nobody signed up”
Why it happensThe audience liked the creator, but they were not shoppers at the stores you work with.
“One video went up, then nothing”
Why it happensShoppers need to see the button a few times, at a few stores, before they trust it at checkout.
“We can’t tell which creator brought which customer”
Why it happensPeople sign up at a checkout days later, and one shared code hides which creator sent them.
Why we started
We realized this old system was not the way that the most successful companies were doing things. We learned this first hand.
We ran an influencer agency first, then a talent agency. Neither one worked for the brands we served, so we built something new.
First Didn’t work
We were an influencer agency
When we ran as an influencer agency, we would reach out to a thousand creators, hear back from about 50, and end up with three influencers who were actually good.
Then Didn’t work
We were a talent agency
When we ran as a talent agency, we managed our own roster, but every time a client handed us a really niche avatar, we were stuck choosing from the same 50 people.
Now What works
So we built our new method
The foundation of this boils down to building connections at scale with influencers and keeping them, and then scaling them without an operational nightmare.
How we run influencer marketing for buy now, pay later
Three steps, with clear terms built into the middle one, not added at the end.
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1
Find the creators your shoppers already watch
Haul, fashion, home and budgeting creators whose viewers shop at the stores you work with. We pick them by who watches, not how many follow.
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2
Show the checkout with clear terms
Each creator uses it on a purchase they planned, in their own words. Every read states the payment terms your legal team needs, cleared before it records.
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3
Track every customer, then book the winners again
Each creator gets their own link, so you see sign-ups and second orders by name. The creators who bring customers who come back get booked again.
Examples
Three brands we took apart from our data: a money app, a neobank and a website builder.
Is this you?
Who it’s not for
Who it’s for
Product
Not a payments product
A pay-later app or checkout people sign up for
Size
Under $10M a year
Doing $10M+ a year
Creators
Never sponsored a creator and no plans to
Already sponsor creators or podcasts, or ready to
What you count
Views and reach
New customers and repeat orders you can count
If that isn’t you yet and you still like where this is going, message us and we’ll refer you to another agency or tool.
Who we are
We originally started in the media space helping YouTubers improve their content. We know firsthand exactly what it takes to make good content.
YouTubers we helped include Football Fundamental, Ground Glory and Kevin Aquatics, and we helped them implement systems that allow them to earn more.
We started Influencer Advisory around a pretty simple observation that influencer marketing is a fragmented industry.
After being in the influencer agency space, we noticed that it’s fragmented, unreliable and inconsistent, which is why it doesn’t actually become a staple marketing channel for most brands.
That’s what led us down the rabbit hole of looking through 6,200 plus interviews with CMOs, running campaigns for 55 plus brands, and learning what actually works in the influencer space.
Get a free audit of your creator program
See which creators your shoppers already watch, and what they would bring in.